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Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. 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By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16127,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16128,"characteristicId":2679,"templateId":138,"value":true},"2681":{"id":16129,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":16130,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16131,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16132,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":16133,"characteristicId":2689,"templateId":138,"value":true},"2691":{"id":16134,"characteristicId":2691,"templateId":138,"value":true},"2693":{"id":16135,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16136,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16137,"characteristicId":2697,"templateId":138,"value":"N/A"},"2699":{"id":16138,"characteristicId":2699,"templateId":138,"value":true},"2701":{"id":16139,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16140,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16141,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16142,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16143,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16144,"characteristicId":2711,"templateId":138,"value":true},"2713":{"id":16145,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16146,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16147,"characteristicId":2717,"templateId":138,"value":true},"2719":{"id":16148,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16149,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16150,"characteristicId":2723,"templateId":138,"value":"N/A"},"2725":{"id":16151,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16152,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16153,"characteristicId":2729,"templateId":138,"value":"N/A"}}}},{"id":6215,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Datanyze_Logo.png","logo":true,"scheme":false,"title":"Datanyze Sales Solutions","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"datanyze-sales-solutions","companyTypes":[],"description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology choices every day, Datanyze can alert you when a key account has added or dropped a competitive or complementary solution. </li> <li>Account Targeting. With 35M companies to choose from, Datanyze helps you uncover your perfect list of accounts segmented by technographic and firmographic data points. </li> <li>Efficient Prospecting. Once you’ve identified your perfect list of accounts, use Datanyze to find the right contact, get their email address and send them to your CRM in one simple workflow. </li> </ul>\r\n<b>Predictive Analytics</b>\r\nDatanyze compares the technology profiles of your top customers with our database of 35M companies to surface the best prospects inside and outside your CRM. \r\n<ul> <li>Simple Setup. Creating a new model takes 10 minutes. Simply import a list of your best customers and a list of the prospects you’d like scored, then let our data science team do the rest! </li> <li>Technographic Data. With customer data on over 11,000+ technologies, we help you identify the prospects that use the same combination of solutions as your best customers. </li> <li>Net-new Accounts. With over 35M companies in our database, our model is guaranteed to uncover new, high-value accounts that your sales team has yet to contact. </li> </ul>\r\n<b>Prospecting</b>\r\nIt takes the average sales rep 6 hours to book 1 appointment. And most of that time is spent prospecting. Datanyze combines all prospecting tasks into one simple workflow so your reps can cover more accounts in less time. \r\n<ul> <li>Instant Account Data. Whether you're prospecting inside Datanyze or out on a company's website, we provide one-click access to company, social and technology insights. </li> <li>Prospect Anywhere. Search any contact’s email address without leaving the page you’re browsing. Simply highlight their name and click to reveal our best suggestion. </li> <li>Easy Export. Organize your new contacts into prospect lists then push them to your CRM, Google Sheets or sales email tool with one click. </li> </ul>\r\n<b>Data Enrichment</b>\r\nPowering a new era for sales and marketing teams, Datanyze is the leading CRM data enrichment company. As your prospects evolve, so should your data. Datanyze provides accurate, real-time information on 35M companies, so you always have a competitive edge. \r\n<ul> <li>CRM Enrichment. Enrich leads, contacts, accounts and opportunities with a new generation of business data that drives actionable insights for sales and marketing success. Integrate Datanyze with Salesforce, Marketo or HubSpot to append accurate technographic and firmographic data. Sales Intelligence has never been so easy. </li> <li>Real-Time Buying Signals. Ensure that your sales reps stay on top of their account by surfacing key sales triggers like technology changes, traffic increases or funding rounds. </li> <li>Technographic Data. Help your reps understand their prospects' current technology profile by appending Datanyze technographics to every account. </li> </ul>","shortDescription":"Datanyze helps sales teams identify which accounts to target and provides the prospecting tools to reach them so that activity always leads to productivity.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Datanyze Sales Solutions","keywords":"","description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology c","og:title":"Datanyze Sales Solutions","og:description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology c","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Datanyze_Logo.png"},"eventUrl":"","translationId":6216,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16073,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16074,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16075,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":16076,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16077,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16078,"characteristicId":2687,"templateId":138,"value":"N/A"},"2689":{"id":16079,"characteristicId":2689,"templateId":138,"value":true},"2691":{"id":16080,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16081,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16082,"characteristicId":2695,"templateId":138,"value":"N/A"},"2697":{"id":16083,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16084,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16085,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16086,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16087,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16088,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16089,"characteristicId":2709,"templateId":138,"value":true},"2711":{"id":16090,"characteristicId":2711,"templateId":138,"value":"N/A"},"2713":{"id":16091,"characteristicId":2713,"templateId":138,"value":true},"2715":{"id":16092,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16093,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16094,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16095,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16096,"characteristicId":2723,"templateId":138,"value":true},"2725":{"id":16097,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16098,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16099,"characteristicId":2729,"templateId":138,"value":"N/A"}}}},{"id":6234,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Drift_Logo.png","logo":true,"scheme":false,"title":"Drift","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"drift","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps you increase the ROI of your marketing spend without adding headcount. All while providing a 24/7/ 365 experience for customers and prospects. Now that's a win-win for everyone.\r\n<span style=\"font-weight: bold;\">Create more pipeline and revenue faster.</span>\r\nWebsite visitors are your most engaged customers and prospects. Instead of asking them to fill out a form and wait for a follow-up, deliver an in-person experience digitally. With Drift, you can transform the buying process and create conversations that convert.\r\n<span style=\"font-weight: bold;\">Amplify your campaigns with advanced personalization.</span>\r\nDrift brings everything together with a few simple clicks and allows you to customize messaging that aligns with your specific campaigns. You can even receive alerts when customers and target accounts are on your site, ultimately decreasing time to revenue and improving your brand experience.\r\n<b><ins>Benefits:</ins></b>\r\n<b><i>Single Platform </i></b>\r\nWe unify the data from all your go-to-market teams – across your entire tech stack – into a best-in-class, easy-to-use, integrated platform. \r\n<b><i>Real-Time Engagement </i></b>\r\nInstantly communicate with your customer or target account the moment they hit your website. Our custom scripted chatbot will qualify and book meetings even when you’re sleeping, so you’ll never miss out on an opportunity to engage with a customer who is raising their hand. \r\n<b><i>Personalized Conversations </i></b>\r\nWe engage buyers at the exact moment they are showing intent and in a personalized way tailored to their needs and past preferences so they feel understood, have a great experience, and want to do business with you. Not only do you retain them as customers, but you secure future revenue via upsells, renewals, and new logo referrals. \r\n<b><i>Industry Leader </i></b>\r\nWe are the company that created Conversational Marketing. With best practices, expertise, and insights from over 50,000 customers, we can help you build and optimize a customer experience tailored to your business to accelerate your revenue. ","shortDescription":"Connect with your visitors instantly to build more pipeline, increase close rates, and retain customers, all with improved customer experience.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Drift","keywords":"","description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps","og:title":"Drift","og:description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Drift_Logo.png"},"eventUrl":"","translationId":6235,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16262,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16263,"characteristicId":2679,"templateId":138,"value":true},"2681":{"id":16264,"characteristicId":2681,"templateId":138,"value":"N/A"},"2683":{"id":16265,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16266,"characteristicId":2685,"templateId":138,"value":"N/A"},"2687":{"id":16267,"characteristicId":2687,"templateId":138,"value":"N/A"},"2689":{"id":16268,"characteristicId":2689,"templateId":138,"value":"N/A"},"2691":{"id":16269,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16270,"characteristicId":2693,"templateId":138,"value":"N/A"},"2695":{"id":16271,"characteristicId":2695,"templateId":138,"value":"N/A"},"2697":{"id":16272,"characteristicId":2697,"templateId":138,"value":"N/A"},"2699":{"id":16273,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16274,"characteristicId":2701,"templateId":138,"value":true},"2703":{"id":16275,"characteristicId":2703,"templateId":138,"value":"N/A"},"2705":{"id":16276,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16277,"characteristicId":2707,"templateId":138,"value":true},"2709":{"id":16278,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16279,"characteristicId":2711,"templateId":138,"value":true},"2713":{"id":16280,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16281,"characteristicId":2715,"templateId":138,"value":true},"2717":{"id":16282,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16283,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16284,"characteristicId":2721,"templateId":138,"value":true},"2723":{"id":16285,"characteristicId":2723,"templateId":138,"value":true},"2725":{"id":16286,"characteristicId":2725,"templateId":138,"value":true},"2727":{"id":16287,"characteristicId":2727,"templateId":138,"value":true},"2729":{"id":16288,"characteristicId":2729,"templateId":138,"value":true}}}},{"id":6229,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Lead411_Logo.png","logo":true,"scheme":false,"title":"Lead411 Sales Intelligence Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"lead411-sales-intelligence-platform","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Lead411</span> believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.\r\n<b><i>Who can benefit from Lead411?</i></b>\r\n<span style=\"font-weight: bold;\">Recruiters</span>\r\nTrack your clients’ needs and be there when they need you. Let us help you identify trends that indicate placement opportunities and when to reach out.\r\n<span style=\"font-weight: bold;\">Sales Teams</span>\r\nSell more, search less and send messages with accurate and up to date contact information including verified emails, direct dials, trigger notification and lead intelligence.\r\n<span style=\"font-weight: bold;\">Marketing Managers</span>\r\nFind prospects that fill your funnel with actionable data. Drive increased traction with Reach campaigns that target the right customers at the right time.\r\n<span style=\"font-weight: bold;\">Business Builders</span>\r\nLet us put the world of big data to work for you by interpreting the trends that drive action. Be more effective today with Lead411.","shortDescription":"Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Lead411 Sales Intelligence Platform","keywords":"","description":"<span style=\"font-weight: bold;\">Lead411</span> believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover co","og:title":"Lead411 Sales Intelligence Platform","og:description":"<span style=\"font-weight: bold;\">Lead411</span> believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover co","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Lead411_Logo.png"},"eventUrl":"","translationId":6230,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16208,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16209,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16210,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":16211,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16212,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16213,"characteristicId":2687,"templateId":138,"value":"N/A"},"2689":{"id":16214,"characteristicId":2689,"templateId":138,"value":true},"2691":{"id":16215,"characteristicId":2691,"templateId":138,"value":true},"2693":{"id":16216,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16217,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16218,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16219,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16220,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16221,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16222,"characteristicId":2705,"templateId":138,"value":true},"2707":{"id":16223,"characteristicId":2707,"templateId":138,"value":true},"2709":{"id":16224,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16225,"characteristicId":2711,"templateId":138,"value":true},"2713":{"id":16226,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16227,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16228,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16229,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16230,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16231,"characteristicId":2723,"templateId":138,"value":true},"2725":{"id":16232,"characteristicId":2725,"templateId":138,"value":true},"2727":{"id":16233,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16234,"characteristicId":2729,"templateId":138,"value":"N/A"}}}},{"id":6227,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Leadfeeder_Logo.png","logo":true,"scheme":false,"title":"Leadfeeder","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"leadfeeder","companyTypes":[],"description":"<b>Discover new prospects and monitor existing customers</b>\r\n<ul> <li>Identify visitors. See which companies are visiting your website. </li> <li>See what they look at. Knowing what pages they’re visiting enables you to follow up effectively. </li> <li>Get email alerts. Leadfeeder will notify you by email when your target company visits. </li> <li>Send leads to your CRM. Leadfeeder automatically updates your CRM when a lead revisits. </li> </ul>\r\n\r\n<span style=\"font-weight: bold;\">What you get</span>\r\nLeadfeeder is packed with many useful features to make lead generation as simple as possible\r\n<span style=\"font-weight: bold;\">Powerful Contact Insights</span>\r\nLeadfeeder offers access to a robust database of contacts for you. Now you can start a conversation with less effort.\r\n<span style=\"font-weight: bold;\">Automatic lead scoring</span>\r\nYour hottest leads are automatically placed at the top of your lead list so you know where to focus your attention next.\r\n<span style=\"font-weight: bold;\">Instant Lead Gen</span>\r\nOur tracker constantly pushes data every 5-mins! Giving you a constant stream of opportunities to pursue as soon as they come in.\r\n<span style=\"font-weight: bold;\">Personal email alerts</span>\r\nWhen specific companies visit your website you will be alerted by email which means you can follow up with perfect timing.\r\n<span style=\"font-weight: bold;\">Automation to your CRM</span>\r\nOnce you’ve connected one of our many CRM integrations, or Slack, to your Leadfeeder, sit back as we automatically send new visits to your sales pipeline.\r\n<span style=\"font-weight: bold;\">Free users</span>\r\nAdd as many users as you like and use Leadfeeder’s lead management tools together so your company never misses another online lead.\r\n<span style=\"font-weight: bold;\">Powerful search</span>\r\nSearch for any company in Leadfeeder and view their complete browsing history so you get a full picture of what interests them.\r\n<span style=\"font-weight: bold;\">Versatile filtering</span>\r\nCreate and save all kinds of powerful feeds like companies from a certain country, an AdWords campaign or to a certain web page.","shortDescription":"Leadfeeder is a sales and marketing tool for performance-driven teams.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Leadfeeder","keywords":"","description":"<b>Discover new prospects and monitor existing customers</b>\r\n<ul> <li>Identify visitors. 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Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16181,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16182,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16183,"characteristicId":2681,"templateId":138,"value":"N/A"},"2683":{"id":16184,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16185,"characteristicId":2685,"templateId":138,"value":"N/A"},"2687":{"id":16186,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":16187,"characteristicId":2689,"templateId":138,"value":"N/A"},"2691":{"id":16188,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16189,"characteristicId":2693,"templateId":138,"value":"N/A"},"2695":{"id":16190,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16191,"characteristicId":2697,"templateId":138,"value":"N/A"},"2699":{"id":16192,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16193,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16194,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16195,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16196,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16197,"characteristicId":2709,"templateId":138,"value":true},"2711":{"id":16198,"characteristicId":2711,"templateId":138,"value":true},"2713":{"id":16199,"characteristicId":2713,"templateId":138,"value":true},"2715":{"id":16200,"characteristicId":2715,"templateId":138,"value":true},"2717":{"id":16201,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16202,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16203,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16204,"characteristicId":2723,"templateId":138,"value":true},"2725":{"id":16205,"characteristicId":2725,"templateId":138,"value":true},"2727":{"id":16206,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16207,"characteristicId":2729,"templateId":138,"value":true}}}},{"id":6236,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Leadiro_Logo.png","logo":true,"scheme":false,"title":"Leadiro Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"leadiro-platform","companyTypes":[],"description":"<p><span style=\"font-weight: bold;\">Validated Data</span></p>\r\n<p>Leadiro’s unique Contact Validity Score (CVS) ensures only contacts with a score of 95% or higher make it into our live database. We utilize Artificial Intelligence and Machine Learning tools in conjunction with language translation technology to cleanse and validate our data set. Additionally, Leadiro’s partners are actively sending out millions of emails and making tens of thousands of calls into the data set daily, with all of the intelligence gathered used to cleanse the database further.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Quality Data Is Important For You So It’s Paramount For Us</span></span></p>\r\n<p>We cross-reference all our data with numerous government registries, postal records, and use digital email verification technology to validate emails.</p>\r\n<p> </p>\r\n<p><span style=\"font-weight: bold;\">Advanced Data Selection</span></p>\r\n<p>Filter using advanced firmographic and demographic profiling to uncover ideal prospects.</p>\r\n<p>Create your list using dozens of different criteria options like; Job Title, Job Level, Job Function, Job Type, Company Name, City, State, Country, Employees, Industry, Sub-Market and more.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Segment Campaign Audiences</span></span></p>\r\n<p>Create and save multiple campaign audiences based on your unique criteria. Utilize your buyer personas to filter and segment our data into specific prospect lists.</p>\r\n<p> </p>\r\n<p><span style=\"font-weight: bold;\">Target Specific Geographic Regions</span></p>\r\n<p>Reach B2B buyers in 108 countries from America to Zambia and everything in-between.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Looking To Expand Into A Different Country?</span></span></p>\r\n<p>Leadiro empowers B2B organizations to expand their geographic reach by providing access to over 108 countries prime for your products and solutions.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Looking For A Single Platform With A Global Reach?</span></span></p>\r\n<p>If you already have sales & marketing reps targeting different geographies, then sign-up to a Premium plan to share your download credits across the team and target dozens of countries at once.</p>\r\n<p> </p>\r\n<p><span style=\"font-weight: bold;\">Account Based Marketing</span></p>\r\n<p>Account Based marketing (ABM) is one of the most effective ways to generate more revenue for your business. Leadiro empowers you to supercharge your ABM campaigns by allowing you to import predefined ABM lists into the Leadiro platform at lightning speed.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Accurate Data Is King</span></span></p>\r\n<p>It’s important that you hold accurate and reliable data on all the decision makers and influencers involved in the purchasing process within your ABM accounts. Use Leadiro to give you fresh intelligence, fill in the data blanks that you have or target additional stakeholders.</p>\r\n<p> </p>\r\n<p><span style=\"font-weight: bold;\">Technographics: Technology Install Base Data</span></p>\r\n<p>Integrated into the Leadiro platform is the World’s largest repository of technographic intelligence which maps the technology installation base information of hundreds of thousands of companies. Sales and marketing departments from Fortune 500 companies to the fastest growing start-ups rely on our data to generate leads and pipeline.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Technology Install Base</span></span></p>\r\n<p>Understanding the hardware, software and technology solutions that your prospect Accounts are using gives you the opportunity to develop competitive displacement campaigns as well as upsell and cross-sell offers. Use technographic data to create detailed personas that guide sales messaging and perfectly timed recommendations.</p>\r\n<p>Covering over 6500 different technology solutions like; CRM, BI, ERP, Accounting, Marketing Automation, Email Marketing, Network Security, Antivirus, Email Platforms, Warehousing, Inventory Control and much more.</p>","shortDescription":"Business contact database connecting you directly to decision makers.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Leadiro Platform","keywords":"","description":"<p><span style=\"font-weight: bold;\">Validated Data</span></p>\r\n<p>Leadiro’s unique Contact Validity Score (CVS) ensures only contacts with a score of 95% or higher make it into our live database. We utilize Artificial Intelligence and Machine Learning to","og:title":"Leadiro Platform","og:description":"<p><span style=\"font-weight: bold;\">Validated Data</span></p>\r\n<p>Leadiro’s unique Contact Validity Score (CVS) ensures only contacts with a score of 95% or higher make it into our live database. We utilize Artificial Intelligence and Machine Learning to","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Leadiro_Logo.png"},"eventUrl":"","translationId":6237,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16046,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16047,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16048,"characteristicId":2681,"templateId":138,"value":"N/A"},"2683":{"id":16049,"characteristicId":2683,"templateId":138,"value":true},"2685":{"id":16050,"characteristicId":2685,"templateId":138,"value":"N/A"},"2687":{"id":16051,"characteristicId":2687,"templateId":138,"value":"N/A"},"2689":{"id":16052,"characteristicId":2689,"templateId":138,"value":true},"2691":{"id":16053,"characteristicId":2691,"templateId":138,"value":true},"2693":{"id":16054,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16055,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16056,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16057,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16058,"characteristicId":2701,"templateId":138,"value":true},"2703":{"id":16059,"characteristicId":2703,"templateId":138,"value":"N/A"},"2705":{"id":16060,"characteristicId":2705,"templateId":138,"value":true},"2707":{"id":16061,"characteristicId":2707,"templateId":138,"value":true},"2709":{"id":16062,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16063,"characteristicId":2711,"templateId":138,"value":"N/A"},"2713":{"id":16064,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16065,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16066,"characteristicId":2717,"templateId":138,"value":true},"2719":{"id":16067,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16068,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16069,"characteristicId":2723,"templateId":138,"value":"N/A"},"2725":{"id":16070,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16071,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16072,"characteristicId":2729,"templateId":138,"value":true}}}},{"id":6225,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/linkedin.png","logo":true,"scheme":false,"title":"Linkedin Sales Navigator","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"linkedin-sales-navigator","companyTypes":[],"description":"<span style=\"font-weight: bold;\">LinkedIn Sales Navigator</span> is creating opportunities for the world’s buyers and sellers to build productive relationships through social media.\r\n<b>Target</b>\r\nFind the right people and companies faster \r\n<ul> <li>Advanced Lead and Company Search. Find the right people and companies with a search experience that delivers the most relevant prospects. </li> <li>Lead Recommendations. Quickly discover the right people at your target accounts with suggestions customized for you. </li> <li>CRM Integration. Automatically save the leads and accounts you are selling to and log Sales Navigator activity to CRM in a single click. </li> </ul>\r\n<b>Understand</b>\r\nKeep track of key lead and company changes. \r\n<ul> <li>Real-time Sales Updates. Get relevant insights on your accounts and leads, including job changes. </li> <li>Notes and Tags. Organize your leads and accounts with tags, and take notes that can be synced back to CRM. </li> <li>Who's Viewed Your Profile. View the expanded list of who’s viewed your profile in the last 90 days. </li> </ul>\r\n<b>Engage</b>\r\nReach and engage with prospects \r\n<ul> <li>InMail Messages. Reach over 500 million members on LinkedIn, even if you're not connected to them. </li> <li>Smart Links Presentations. Package and share sales content in a way that's better for both the buyer and seller. They can see content without downloading, and you get to track who has viewed what. </li> <li>TeamLink. Uncover the best ways to connect with prospects through your company's combined network. </li> </ul>","shortDescription":"Target the right buyers, understand key insights, and engage with personalized outreach.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Linkedin Sales Navigator","keywords":"","description":"<span style=\"font-weight: bold;\">LinkedIn Sales Navigator</span> is creating opportunities for the world’s buyers and sellers to build productive relationships through social media.\r\n<b>Target</b>\r\nFind the right people and companies faster \r\n<ul> <li>Advanced","og:title":"Linkedin Sales Navigator","og:description":"<span style=\"font-weight: bold;\">LinkedIn Sales Navigator</span> is creating opportunities for the world’s buyers and sellers to build productive relationships through social media.\r\n<b>Target</b>\r\nFind the right people and companies faster \r\n<ul> <li>Advanced","og:image":"https://old.roi4cio.com/fileadmin/user_upload/linkedin.png"},"eventUrl":"","translationId":6226,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending 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style=\"font-weight: bold;\">Lusha</span> provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.</p>\r\n<p><span style=\"font-weight: bold;\">B2B Data you can rely on</span></p>\r\n<p>Overcoming the challenge of making a true connection starts with knowing everything about your customer.</p>\r\n<p>Access the data you need to ensure you connect with the right prospects via social networks, the web, in Salesforce or via API.</p>\r\n<p><span style=\"font-weight: bold;\">Find and Authenticate B2B Contact Information on Social Networks</span></p>\r\n<p>Lusha’s extension automatically scans the profile page you are visiting and provides the most up-to-date contact information, in full compliance with the required data regulations.</p>\r\n<p>Lusha Plugin currently supports LinkedIn and Salesforce.</p>\r\n<p><span style=\"font-weight: bold;\">Save contacts directly to your CRM</span></p>\r\n<p>With just one click you can create save or update any contact within the tools you already use.</p>\r\n<p>Easily sync between the data you get and your existing tech-stack to work smarter and more efficiently.</p>\r\n<p><span style=\"font-weight: bold;\">Enrich Your Salesforce Leads and Contacts</span></p>\r\n<p>Increase your sales team’s productivity by providing the missing data, authenticating their outreach efforts and enabling them to create a true connection with their leads.</p>\r\n<p>Enrich your team’s data, and authenticate the business profiles they contact.</p>\r\n<p><span style=\"font-weight: bold;\">Email Address Verification</span></p>\r\n<p>Quickly verify your email data to gain insight into the quality and deliverability of each contact.</p>\r\n<p>Don’t let spammers waste your time or money by abusing your free trial.</p>\r\n<p><span style=\"font-weight: bold;\">Detect and Mitigate Consumer Fraud</span></p>\r\n<p>With unique, proprietary data from a wide range of legitimate sources, Lusha delivers a comprehensive view into fraud risk to help you identify potential fraud.</p>","shortDescription":"Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Lusha","keywords":"","description":"<p><span style=\"font-weight: bold;\">Lusha</span> provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.</p>\r\n<p><span style=\"font-weight: bold;\">B2B Data you can rely on</","og:title":"Lusha","og:description":"<p><span style=\"font-weight: bold;\">Lusha</span> provides high quality, unique premium data where you need it most: On social networks & the web, in Salesforce or directly to your product.</p>\r\n<p><span style=\"font-weight: bold;\">B2B Data you 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Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":15992,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":15993,"characteristicId":2679,"templateId":138,"value":true},"2681":{"id":15994,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":15995,"characteristicId":2683,"templateId":138,"value":true},"2685":{"id":15996,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":15997,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":15998,"characteristicId":2689,"templateId":138,"value":true},"2691":{"id":15999,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16000,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16001,"characteristicId":2695,"templateId":138,"value":"N/A"},"2697":{"id":16002,"characteristicId":2697,"templateId":138,"value":"N/A"},"2699":{"id":16003,"characteristicId":2699,"templateId":138,"value":true},"2701":{"id":16004,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16005,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16006,"characteristicId":2705,"templateId":138,"value":true},"2707":{"id":16007,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16008,"characteristicId":2709,"templateId":138,"value":true},"2711":{"id":16009,"characteristicId":2711,"templateId":138,"value":"N/A"},"2713":{"id":16010,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16011,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16012,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16013,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16014,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16015,"characteristicId":2723,"templateId":138,"value":"N/A"},"2725":{"id":16016,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16017,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16018,"characteristicId":2729,"templateId":138,"value":"N/A"}}}},{"id":6221,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Slintel_Logo.png","logo":true,"scheme":false,"title":"Slintel","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"slintel","companyTypes":[],"description":"<b>Features:</b>\r\n<b><i>Technographic Insights </i></b>\r\nThe technologies that companies invest in and the software products they use speak volumes about their priorities, challenges, objectives, and plans. Slintel’s technographics-powered buying intent platform allows you to determine who’s about to start looking for a product like yours in the marketplace today. Tracking purchases, predicting renewal dates, and following customer movements over time has never been simpler. \r\n<b><i>Lead Enrichment </i></b>\r\nSlintel’s lead discovery and enrichment allows you to find deep, high-quality information of over 80 million contacts from a unified lead generation platform. With an ever-growing database of key decision-makers across the globe, Slintel is the world’s leading provider of contacts and prospect information. You’ll never have to worry about your sales pipeline drying up ever again. \r\n<b><i>Propensity Scores </i></b>\r\nGet tailor-made lead recommendations from our database of over 17 million companies with information about key decision-makers, their tech-stacks, and historical growth. Reach out to people who are on the lookout for a product like yours and show them why you’re better than the rest before your competitors finish drafting their outreach emails. \r\n<b><i>Company Insights </i></b>\r\nGain access to growth metrics, financials, funding information, budgetary cycles, and technology usage information of your target companies using Slintel. We collect and maintain information of over 55 attributes for more than 17 million companies across the globe to make sure you never miss the mark. May it be marketing campaigns or lead outreach, we’re here to make the path to hitting your targets a lot less rocky. \r\n<b>Identify potential buyers in your market:</b>\r\n<i>Competitor Intelligence </i>\r\n<ul> <li>Market Share </li> <li>New/Expiring Contracts </li> </ul>\r\n<i>Buyers personas </i>\r\n<ul> <li>Contact Information </li> <li>Detailed Profiles </li> </ul>\r\n<i>Buying Patterns </i>\r\n<ul> <li>Technology Stacks </li> <li>Upcoming Renewals </li> </ul>\r\n<i>Market Intelligence </i>\r\n<ul> <li>Funding and Financial Alerts </li> <li>Keyword Tracking </li> </ul>","shortDescription":"Connect with active, high-intent prospects in your target market.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Slintel","keywords":"","description":"<b>Features:</b>\r\n<b><i>Technographic Insights </i></b>\r\nThe technologies that companies invest in and the software products they use speak volumes about their priorities, challenges, objectives, and plans. Slintel’s technographics-powered buying intent platfo","og:title":"Slintel","og:description":"<b>Features:</b>\r\n<b><i>Technographic Insights </i></b>\r\nThe technologies that companies invest in and the software products they use speak volumes about their priorities, challenges, objectives, and plans. Slintel’s technographics-powered buying intent platfo","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Slintel_Logo.png"},"eventUrl":"","translationId":6222,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16100,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16101,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16102,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":16103,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16104,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16105,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":16106,"characteristicId":2689,"templateId":138,"value":"N/A"},"2691":{"id":16107,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16108,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16109,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16110,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16111,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16112,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16113,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16114,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16115,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16116,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16117,"characteristicId":2711,"templateId":138,"value":"N/A"},"2713":{"id":16118,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16119,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16120,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16121,"characteristicId":2719,"templateId":138,"value":true},"2721":{"id":16122,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16123,"characteristicId":2723,"templateId":138,"value":true},"2725":{"id":16124,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16125,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16126,"characteristicId":2729,"templateId":138,"value":true}}}},{"id":6232,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Soleadify_Logo.png","logo":true,"scheme":false,"title":"Soleadify","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"soleadify","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Filter the list of companies you contact by:</span>\r\n<span style=\"font-weight: bold;\">Business category</span>\r\nFrom dentists to e-commerce stores, find businesses in hundreds of categories.\r\nDefine your target niche more granularly than with any other tool!\r\n<span style=\"font-weight: bold;\">Location</span>\r\nLimit searches to the specific City, Region, State or Country you're interested in. Moreover, choose local businesses, or multi-location companies.\r\n<span style=\"font-weight: bold;\">Employee Job Titles</span>\r\nMake sure you talk to the right contact person in your target market, by using the "job title" filter. As opposed to other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of.\r\n<span style=\"font-weight: bold;\">Technical issues</span>\r\nUse Soleadify's audit result to look for indicators that the businesses lack expertise where you excel!\r\nFor example, if you're building websites, search for businesses that don't have a mobile friendly website already.\r\n<span style=\"font-weight: bold;\">Company Size</span>\r\nUse the "number of employees" filter to laser-target your prospecting to businesses of a specific size. Find companies that are most likely to buy your product or service.\r\n<span style=\"font-weight: bold;\">Technologies Used</span>\r\nWordPress, Shopify, and 1000+ other technologies covered. Use the technology filter to find your competitor's clients, or to profile your prospects.\r\n<b>What else is included? </b>\r\n<ul> <li>Enrich your list of websites </li> <li>Scan websites on demand </li> <li>Full list of technologies used </li> <li>Social media links </li> <li>Live chat support </li> <li>Exports history </li> <li>Free re-export of updated data </li> <li>Suggest new features </li> <li>Unlimited subaccounts </li> <li>Free lead magnet - website audit </li> <li>Restrict search to local businesses </li> <li>Website screenshots </li> </ul>","shortDescription":"Prospecting with an accurate email list, phone numbers of 30m+ companies comprehensive filters to ensure qualitative B2B prospecting.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Soleadify","keywords":"","description":"<span style=\"font-weight: bold;\">Filter the list of companies you contact by:</span>\r\n<span style=\"font-weight: bold;\">Business category</span>\r\nFrom dentists to e-commerce stores, find businesses in hundreds of categories.\r\nDefine your target niche more granu","og:title":"Soleadify","og:description":"<span style=\"font-weight: bold;\">Filter the list of companies you contact by:</span>\r\n<span style=\"font-weight: bold;\">Business category</span>\r\nFrom dentists to e-commerce stores, find businesses in hundreds of categories.\r\nDefine your target niche more granu","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Soleadify_Logo.png"},"eventUrl":"","translationId":6233,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16235,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16236,"characteristicId":2679,"templateId":138,"value":"N/A"},"2681":{"id":16237,"characteristicId":2681,"templateId":138,"value":"N/A"},"2683":{"id":16238,"characteristicId":2683,"templateId":138,"value":"N/A"},"2685":{"id":16239,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16240,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":16241,"characteristicId":2689,"templateId":138,"value":"N/A"},"2691":{"id":16242,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16243,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16244,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16245,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16246,"characteristicId":2699,"templateId":138,"value":"N/A"},"2701":{"id":16247,"characteristicId":2701,"templateId":138,"value":"N/A"},"2703":{"id":16248,"characteristicId":2703,"templateId":138,"value":"N/A"},"2705":{"id":16249,"characteristicId":2705,"templateId":138,"value":"N/A"},"2707":{"id":16250,"characteristicId":2707,"templateId":138,"value":true},"2709":{"id":16251,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16252,"characteristicId":2711,"templateId":138,"value":"N/A"},"2713":{"id":16253,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16254,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16255,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16256,"characteristicId":2719,"templateId":138,"value":"N/A"},"2721":{"id":16257,"characteristicId":2721,"templateId":138,"value":"N/A"},"2723":{"id":16258,"characteristicId":2723,"templateId":138,"value":"N/A"},"2725":{"id":16259,"characteristicId":2725,"templateId":138,"value":"N/A"},"2727":{"id":16260,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16261,"characteristicId":2729,"templateId":138,"value":"N/A"}}}},{"id":6210,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Uplead_Logo.png","logo":true,"scheme":false,"title":"UpLead Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"alias":"uplead-platform","companyTypes":[],"description":"<b><i>Prospector</i></b>\r\n<b>Find laser-focused contact & company leads easily </b>\r\nSearching through over 46 million profiles is easy. Simply tailor your search using over 50 filters to find leads that match your ideal profile. Then access their profile to find their direct contact information and engage in seconds. \r\n<ul> <li>Rich Profiles </li> <li>Over 46MM Contacts </li> <li>Advanced Filters </li> <li>Technographics</li> <li>Account Based Marketing </li> <li>Real Time Verification </li> <li>CRM Integration </li> <li>Bulk Downloads </li> <li>Quick Search </li> </ul>\r\n<b><i>Data Enrichment</i></b>\r\n<b>Enrich your database to fill missing details </b>\r\nDo you already have your database? Upload it to UpLead and enhance it by appending 50+ fields of detailed contact information in seconds. \r\n<ul> <li>50+ Data Points </li> <li>Bulk Processing </li> <li>Real Time Verification </li> </ul>\r\n<b><i>Email Finder</i></b>\r\n<b>Use UpLead to find email addresses in seconds </b>\r\nAn advanced email finding tool that lets you connect with the key decision-makers that matter to you \r\n<ul> <li>Account Based Marketing </li> <li>Real Time Verification </li> <li>Simple & Easy </li> </ul>\r\n<b><i>Chrome Extension</i></b>\r\n<b>Obtain valuable data as you browse the web. </b>\r\nUpLead’s chrome extension is an easy way to find B2B company and contact information in seconds. \r\n<ul> <li>Browsing Social Networks </li> <li>Browsing Websites </li> <li>Technographic Data </li> </ul>\r\n<b><i>API</i></b>\r\n<b>Looking for something custom? Connect with our powerful API. </b>\r\nThe UpLead API provides company and contact data to help grow your business. \r\n<ul> <li>Company API </li> <li>Person API </li> <li>Combined API </li> <li>Prospector API </li> <li>Company Logo API </li> <li>Company Name to Domain API </li> </ul>","shortDescription":"Increase sales by quickly finding, connecting and engaging with qualified prospects.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"UpLead Platform","keywords":"","description":"<b><i>Prospector</i></b>\r\n<b>Find laser-focused contact & company leads easily </b>\r\nSearching through over 46 million profiles is easy. Simply tailor your search using over 50 filters to find leads that match your ideal profile. Then access their profile to f","og:title":"UpLead Platform","og:description":"<b><i>Prospector</i></b>\r\n<b>Find laser-focused contact & company leads easily </b>\r\nSearching through over 46 million profiles is easy. Simply tailor your search using over 50 filters to find leads that match your ideal profile. Then access their profile to f","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Uplead_Logo.png"},"eventUrl":"","translationId":6211,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data. It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business. The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources."}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"valuesByTemplateId":{"138":{"2677":{"id":16019,"characteristicId":2677,"templateId":138,"value":true},"2679":{"id":16020,"characteristicId":2679,"templateId":138,"value":true},"2681":{"id":16021,"characteristicId":2681,"templateId":138,"value":true},"2683":{"id":16022,"characteristicId":2683,"templateId":138,"value":true},"2685":{"id":16023,"characteristicId":2685,"templateId":138,"value":true},"2687":{"id":16024,"characteristicId":2687,"templateId":138,"value":true},"2689":{"id":16025,"characteristicId":2689,"templateId":138,"value":"N/A"},"2691":{"id":16026,"characteristicId":2691,"templateId":138,"value":"N/A"},"2693":{"id":16027,"characteristicId":2693,"templateId":138,"value":true},"2695":{"id":16028,"characteristicId":2695,"templateId":138,"value":true},"2697":{"id":16029,"characteristicId":2697,"templateId":138,"value":true},"2699":{"id":16030,"characteristicId":2699,"templateId":138,"value":true},"2701":{"id":16031,"characteristicId":2701,"templateId":138,"value":true},"2703":{"id":16032,"characteristicId":2703,"templateId":138,"value":true},"2705":{"id":16033,"characteristicId":2705,"templateId":138,"value":true},"2707":{"id":16034,"characteristicId":2707,"templateId":138,"value":"N/A"},"2709":{"id":16035,"characteristicId":2709,"templateId":138,"value":"N/A"},"2711":{"id":16036,"characteristicId":2711,"templateId":138,"value":true},"2713":{"id":16037,"characteristicId":2713,"templateId":138,"value":"N/A"},"2715":{"id":16038,"characteristicId":2715,"templateId":138,"value":"N/A"},"2717":{"id":16039,"characteristicId":2717,"templateId":138,"value":"N/A"},"2719":{"id":16040,"characteristicId":2719,"templateId":138,"value":true},"2721":{"id":16041,"characteristicId":2721,"templateId":138,"value":true},"2723":{"id":16042,"characteristicId":2723,"templateId":138,"value":"N/A"},"2725":{"id":16043,"characteristicId":2725,"templateId":138,"value":true},"2727":{"id":16044,"characteristicId":2727,"templateId":138,"value":"N/A"},"2729":{"id":16045,"characteristicId":2729,"templateId":138,"value":"N/A"}}}}],"selectedTemplateId":138},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}