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At that time we also wanted to look for a CRM system that could support an implementation of this kind." - Luca Scagliarini, Expert System Chief Marketing Officer</span>\r\nScagliarini first heard about Pipeliner from one of Expert Systems' U.S. sales reps who had used it at a previous company. <span style=\"font-style: italic;\">“Our sales rep was very positive about how easy Pipeliner was to implement, and how it enabled people to work whether they were online or not,” he says. “Those were all things that we needed. So I tested it and indeed found it quite simple to implement. We are not that big of an organization and didn't want to start having to deal with IT staff and so forth. 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I think from that point of view, having an application like Pipeliner really helps enforce that. People perceived that they were ‘doing things in Pipeliner,’ but the reality is that by doing that they were also adopting a much more standard sales process. I think that's the real value for us." - Luca Scagliarini, Expert System Chief Marketing Officer","alias":"pipeliner-crm-for-a-cognitive-computing-software-company","roi":0,"seo":{"title":"Pipeliner CRM for a cognitive computing software company","keywords":"","description":"Expert System is the developer of Cogito, a cognitive computing software that reads, comprehends and provides answers from complex data. 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Based on artificial intelligence algorithms, Cogito makes the most of data to empower better, more informed decision-making"},"deal_info":"","user":{"id":4296,"title":"Expert System (User)","logoURL":"https://old.roi4cio.com/uploads/roi/company/expert_system_.png","alias":"expert-system-user","address":"","roles":[],"description":"<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Expert System develops cognitive computing and text analytics software </span><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px;\">based on artificial intelligence algorithms able to understand the meaning</span><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px;\">of written language the way people do.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">We help businesses in any sector and government organizations take full advantage of the growing internal and external information they manage—including and especially unstructured text.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">We offer solutions to enhance insight, make better informed decisions, transform customer engagement, automate information-intensive processes and mitigate operational risks.</span>","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.expertsystem.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Expert System (User)","keywords":"text, Expert, System, external, internal, enhance, they, manage—including","description":"<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Expert System develops cognitive computing and text analytics software </span><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px;\"","og:title":"Expert System (User)","og:description":"<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Expert System develops cognitive computing and text analytics software </span><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px;\"","og:image":"https://old.roi4cio.com/uploads/roi/company/expert_system_.png"},"eventUrl":""},"supplier":{"id":4294,"title":"Pipelinersales Inc.","logoURL":"https://old.roi4cio.com/uploads/roi/company/Pipelinersales.png","alias":"pipelinersales-inc","address":"","roles":[],"description":"<span style=\"font-weight: 700; \">About Us</span>\r\n<span style=\"font-weight: 700; \"><br /></span>Pipelinersales Inc., is the parent company of Pipeliner CRM — next-generation CRM software that uses unique visual tools to help salespeople interact with and improve their sales pipeline.\r\n<span style=\"font-weight: 700; \">Where We Are</span>\r\n<span style=\"font-weight: 700; \"><br /></span>Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner spans every continent. 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Headworks is the number one choice among experienced owners, engineers and operators who know that quality construction, innovative design, and low lifecycle costs translate into long-term success for their wastewater screening and screen handling investment. Their dependable wastewater screening equipment operates automatically and with virtually no maintenance in tough and corrosive environments.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold; \">The Visual Difference</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Headworks’ Pipeliner experience began when Imran Jaferey, Headworks Vice President—Global Sales, saw a Pipeliner CRM presentation at one of Pipeliner's Power Breakfasts in Houston. The timing turned out to be perfect as Headworks had become extremely dissatisfied with the CRM they were using at the time.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-style: italic; \">“We have found that the ease of use with Pipeliner is orders of magnitude better than Salesforce, the CRM we had before.”</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-style: italic; \">“We have found that the ease of use with Pipeliner is orders of magnitude better than Salesforce, the CRM we had before,” Jaferey explains.“The clarity of data and how easily visible it is has made a huge difference in our process. It's much easier to target key opportunities, instead of trying to sort through tables and tables of data. The visual representation was probably the biggest selling point for Pipeliner as far as I was concerned.”</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-style: italic; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-style: italic; \">“Our sales team all say that they find it useful to manage their sales process, whereas before they saw the CRM as a tool that the management team used to get information out of them. Now they get more out of it.”</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold; \">Reporting</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Jaferey found another major leap forward was with Pipeliner's powerful reporting features. He says, <span style=\"font-style: italic; \">“One of the biggest frustrations I had with Salesforce was when you're trying to run a report, you're really restricted in what you can get. You get a table out, then have to bring it into Excel and manipulate it there. If you want to look at your forecast in a graphical manner, you've got to bring it into a different software and manipulate it.”</span></span>\r\nThis has not been the case with Pipeliner, and Jaferey cites Pipeliner’s Bubble Chart View as a prime example. “Pipeliner's Bubble Chart View is incredible. Our projects tend to have a very long sales cycle. For example, just yesterday we finally got the order for a project we started working on back in 2011. With the Bubble Chart View, I can look at stage versus time, and tell if it's been in there too long, or even if it’s been too short a time to be advanced. We can target the right size projects, and ignore the tiny ones that are obvious by the size of the bubbles. It's really a powerful tool.”\r\nHeadworks has also found Pipeliner's filtering features extremely useful. “I think being able to set up your own views and filters is fantastic thing,” Jaferey says. “You can get an immediate picture of what's happening in your opportunities without having to do a lot of digging.”\r\n<span style=\"font-weight: bold;\">Multiple Pipelines</span>\r\n“Pipeliner is used to track everything in our sales pipeline—all the leads, opportunities, accounts and contacts,” Jaferey explains. “We're very much sticklers for making sure it goes into the system, because if it doesn't exist there, it doesn't exist.”\r\nHeadworks takes full advantage of Pipeliner CRM's unique multiple pipelines feature. “We also have our project managers using it,” Jaferey adds. “Because of the nature of Pipeliner with the way you can set up the stages, we've actually set up something we call an execution pipeline. With most conventional CRMs, once an opportunity becomes an order it would stop being tracked there. But our project managers are using Pipeliner to track the project from PO to delivery and startup as well.”\r\n<span style=\"font-weight: bold;\">Onboarding and Training</span>\r\nAnother major Pipeliner benefit is the fact it can be implemented in a fraction of the time and expense of other CRM applications.\r\nA common complaint about a traditional CRM is the time and expense to get it up and running. Another major Pipeliner benefit is the fact it can be implemented in a fraction of the time and expense of other CRM applications.\r\n<span style=\"font-style: italic;\">“From the day we signed the Pipeliner contract to the day we had the system running, I think it was less than 3 months,” Jaferey says. “Now everybody uses it and everybody's comfortable with it. When I implemented Salesforce in my last company, it was close to a year process to get it done.</span>\r\n<span style=\"font-style: italic;\">“One of the challenges we faced in bringing Pipeliner onboard was all the data we were trying to bring over. We made a decision in the company to bring over everything—all the projects, all the opportunities we had in the system going back 15 years plus. We got the data cleaned up and in the end, the rollout was pretty instantaneous. We worked with the Pipeliner technical team, and they were fantastic.”</span>\r\n<span style=\"font-weight: bold;\">Administration</span>\r\nIt isn't uncommon, with traditional CRM applications, to have to train up one or two full time administrators to oversee CRM. This isn't the case with Pipeliner—in fact, administration is part time and requires just a few hours training. And anyone can do it.\r\n<span style=\"font-style: italic;\">“With Pipeliner, I don't have to go to IT for help,” Jaferey notes. “That was something I was told, but I didn't believe it until I started using it. I'm one of the administrators, and we have two others—one in Sales and one of the senior project managers. We can add fields, modify forms, and do everything needed.</span>\r\n<span style=\"font-style: italic;\"><br /></span>\r\n<span style=\"font-style: italic;\">“With Salesforce, we had an outside company that we had to pay to make any changes. We've done a fair amount of customization on Pipeliner to make it fit our process, and it’s been very easy.”</span>\r\n<span style=\"font-weight: bold;\">Sales Management Time Slashed</span>\r\n<span style=\"font-style: italic;\">“Pipeliner gives me a lot clearer view into what my team is actually doing.”</span>\r\nLike many others managing salespeople, Jaferey has found Pipeliner to be an enormous time saver. “Pipeliner gives me a lot clearer view into what my team is actually doing,” he says. “Because Salesforce was unwieldy, we had a lot of emails flying around. I don't have to deal with that now—I can see when things are moving along the way they should be and when they're not, I can dig into the feeds and see what activity has been happening.\r\n<span style=\"font-style: italic;\">“With Salesforce pipeline reviews with my sales guys took a couple of hours, and because of that we didn't do them that often. Now every 2 weeks we have a half hour phone call, we can hit on all the key activities and opportunities, and everybody's on the same page.”</span>\r\nWith Salesforce, we had an outside company that we had to pay to make any changes. We've done a fair amount of customization on Pipeliner to make it fit our process, and it’s been a very easy.\r\n<span style=\"font-weight: bold;\">Going Mobile</span>\r\nSalespeople are rarely chained to desks, which means that mobile CRM is a crucial part of their lives. For Headworks, Pipeliner has excelled in this area, too.\r\n<span style=\"font-style: italic;\">“We're all on iPhones here, and the Pipeliner Mobile app has been tremendous,” Jaferey reports. “I'm actually at a trade show right now, and as I talk to somebody and get information I just enter it then. I don't have to sit in the hotel room for an hour tonight entering all this information. I can just enter it then when it's fresh.</span>\r\n<span style=\"font-style: italic;\">“Every day, every hour you wait, that lead gets staler.”</span>\r\n<span style=\"font-style: italic;\">“There was a guy I was speaking with a couple of hours ago. I entered his information into Pipeliner and created an activity for my Marketing Manager to send some information to them. I saw him wandering around the hall like 15 minutes ago and he said, ‘By the way, you work really fast.’ I asked him what he meant and he said, ‘I already got an email with all the case studies and stuff you said you were going to send. I've already forwarded it to my engineers.’</span>\r\n<span style=\"font-style: italic;\">“Every day, every hour you wait, that lead gets staler. So getting it responded to and moving forward immediately is critical. I like that and the sales guys like that, too, that they can just enter the notes and get things done.”</span>\r\n<span style=\"font-weight: bold;\">Opportunity Focus is Key</span>\r\nOverall, Headworks loves the focus that Pipeliner has brought to their sales efforts. “Pipeliner CRM allows us to focus our efforts on the projects we're really going to close,” Jaferey concludes. “We get a lot of opportunities, and historically the qualification process would take too long. We'd end up spending more time on an opportunity than we should have, and ignoring the ones that we could really close effectively. 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We have offices in the UK, Sweden, Slovakia, India, the Middle East, and Asia/Pacific.\r\n<span style=\"font-weight: 700; \">Who We Are</span>\r\n<span style=\"font-weight: 700; \"><br /></span>Pipelinersales Inc. thrives as a powerful IT culture. 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The company creates development opportunities, youth training programs, workforce development and educator resources that help build confident, cutting-edge, high demand individuals, prepared for versatile, innovative technology careers.\r\nOne of AIM's most prominent programs is Careerlink.com, a site for Omaha, Nebraska-based companies to post open jobs. It's a paid-for service for the employers, but is free of charge to those seeking employment.\r\nAIM Institute utilizes Pipeliner CRM to track sales leads and opportunities across the company's many different programs.\r\n<span style=\"font-weight: bold;\">The Need for CRM</span>\r\nBecause of AIM's many and different sales activities, the need for the right CRM solution became acute.\r\n<span style=\"font-style: italic;\">“We were using another CRM, but we really needed another CRM that our salespeople and account reps could easily use,” explains AIM systems engineer Chad Picha. “We have 6 different pipelines for all of our various programs.</span>\r\n<span style=\"font-style: italic;\">“We had a contractor that we hired to help us find the best tool for our business needs. Many of the solutions that we have investigated—including NetSuite and Salesforce—are just way too big and, for a non-profit, out of our price league. It's just impossible for a non-profit to pull that off.</span>\r\n<span style=\"font-style: italic;\">“Our contractor had worked with Pipeliner CRM in the past at another company, and they remembered the product. They conducted research into our needs, and into the products that would satisfy them. We needed something that would help us grow consistently, which we wouldn't eventually have to abandon because it doesn't have enough capabilities. It turns out Pipeliner was the one that fit what we needed.”</span>\r\n<span style=\"font-weight: bold;\">Salespeople Love It</span>\r\nAs is the case with Pipeliner CRM customers the world over, AIM salespeople love Pipeliner.<span style=\"font-style: italic;\"> “They've been very excited about it,” Picha says. “They find it very easy to search and create reports from.”</span>\r\nAIM Management is also embracing Pipeliner. <span style=\"font-style: italic;\">“Managers are finding it much easier to do reports, find out what the salespeople are doing, and find out how many leads or contacts have been assigned to them,” Picha continues. “They can find out whether leads have been contacted in a timely manner. They find the bulk updates very easy, and the merge or duplicate accounts very easy and straightforward.”</span>\r\n<span style=\"font-weight: bold;\">Excited about Pipeliner</span>\r\nIn conclusion Picha says, “I would definitely recommend Pipeliner to other companies. 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