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And, at the same time, be convenient and contain all the information necessary for the user about you and your goods, services. Not to mention the fact that various forms of receiving on-line consultations, placing orders, etc. are welcome on such a site. The presence of such functions and their intuitiveness and accessibility for the site user significantly increases what is commonly called the &quot;site conversion&quot;. Those. how much your site will be &quot;selling&quot;, and whether it can not only be an analogue of your company's business card on the Internet, but also attract new, by no means virtual clients for your business. Therefore, the creation of a website design of this kind should be carried out very carefully in order to fully reflect the individuality of the image of the company.\r\nSometimes it is recommended to adhere to a concise style, which is able to emphasize your uniqueness and stability as a company. In other cases (for example, if we are talking about the sites of wedding agencies), a certain tone is considered to be a certain romance and tenderness of the color scheme, combined with joyful, bright elements. And sites that appeal to potential customers with unusual requests are simply obliged to have a unique, sometimes very extravagant design (while maintaining, however, the basic principles of good usability - the simplicity and convenience of using your Internet resource).\r\nIf you plan, for example, to launch an information site, then its design should be designed in a strict style, without flashy colors, since in this case it is the content that is more important than the design.\r\nHowever, the last statement is true for any site. Indeed, sometimes it doesn’t matter how beautiful the wrapper is, if instead of candy inside the user finds a dummy. The content of the site, its content and how convenient it is for the user to receive the information he needs on your site is the most important thing! Alas, in the Russian Internet zone, so far, 9 out of 10 sites (even with an excellent initial design) are simply “killed” by inappropriate or uninteresting user content. And then, simply, its absence.\r\n<span style=\"font-weight: bold;\">Web design when creating sites: beauty or functionality?</span>\r\nWhen creating the design of the future site, it is important to remember, first of all, the functionality and the tasks that the future site will have to solve. And, therefore, remember about those for whom you are creating it - about future users. An overly elaborate design or an inconvenient menu, the difficulty of finding the necessary information on the site - this can lead to the fact that your visitor will go to other sites. Those. to your competitors.\r\nThe user of the Internet network often does not care about designer delights or the “coolness” of a programmer who has implemented non-standard site navigation, which you can’t even figure out without additional instructions. A site visitor came to you for information. And it is important, first of all, how quickly he found her, how much she met his needs, how much she helped in solving him, the user of the problem.\r\nThen the site will be remembered, and the visitor will not only return to you himself, but also, perhaps, will bring friends.\r\nA good web designer is not only, and not so much an artist, as a very thoughtful and experienced Internet resource designer who will attract attention, while remaining convenient and in demand within the framework of your marketing policy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Web_Design_and_Development_Tools.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[{"id":58,"title":"Chief Executive Officer"},{"id":60,"title":"Chief Information Officer"},{"id":80,"title":"IT Management"}],"organizationalFeatures":["Web-based customer portal"],"complementaryCategories":[],"solutions":["Low quality of customer service","Failure to attract new customers"],"materials":[{"id":2338,"title":"","description":"Photo, image & design editing software","uri":"https://www.adobe.com/products/photoshop.html?promoid=PC1PQQ5T&mv=other#"}],"useCases":[],"best_practices":[],"values":["Increase Customer Base","Enhance Competitive Ability"],"implementations":[],"presenterCodeLng":"","productImplementations":[]}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}