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CloudTrail provides event history of your AWS account activity, including actions taken through the AWS Management Console, AWS SDKs, command line tools, and other AWS services. This event history simplifies security analysis, resource change tracking, and troubleshooting.\r\n\r\n<span style=\"font-weight: bold; \">FEATURES:</span>\r\n<span style=\"font-weight: bold; \">Always on</span>\r\nAWS CloudTrail is enabled on all AWS accounts and records your account activity upon account creation. You can view and download the last 90 days of your account activity for create, modify, and delete operations of supported services without the need to manually setup CloudTrail.\r\n<span style=\"font-weight: bold; \">Event history</span>\r\nYou can view, search, and download your recent AWS account activity. This allows you to gain visibility into changes in your AWS account resources so you can strengthen your security processes and simplify operational issue resolution.\r\n<span style=\"font-weight: bold; \">Multi-region configuration</span>\r\nYou can configure AWS CloudTrail to deliver log files from multiple regions to a single Amazon S3 bucket for a single account. A configuration that applies to all regions ensures that all settings apply consistently across all existing and newly launched regions.\r\n<span style=\"font-weight: bold; \">Log file integrity validation</span>\r\nYou can validate the integrity of AWS CloudTrail log files stored in your Amazon S3 bucket and detect whether the log files were unchanged, modified, or deleted since CloudTrail delivered them to your Amazon S3 bucket. You can use log file integrity validation in your IT security and auditing processes.\r\n<span style=\"font-weight: bold; \">Log file encryption</span>\r\nBy default, AWS CloudTrail encrypts all log files delivered to your specified Amazon S3 bucket using Amazon S3 server-side encryption (SSE). Optionally, add a layer of security to your CloudTrail log files by encrypting the log files with your AWS Key Management Service (AWS KMS) key. Amazon S3 automatically decrypts your log files if you have decrypt permissions.\r\n<span style=\"font-weight: bold; \">Data events</span>\r\nData events provide insights into the resource (“data plane”) operations performed on or within the resource itself. Data events are often high volume activities and include operations such as Amazon S3 object level APIs and AWS Lambda function invoke APIs. For example, you can log API actions on Amazon S3 objects and receive detailed information such as the AWS account, IAM user role, and IP address of the caller, time of the API call, and other details. You can also record activity of your Lambda functions, and receive details on Lambda function executions, such as the IAM user or service that made the Invoke API call, when the call was made, and which function was executed.\r\n<span style=\"font-weight: bold; \">Management events</span>\r\nManagement events provide insights into the management (“control plane”) operations performed on resources in your AWS account. For example, you can log administrative actions such as creation, deletion, and modification of Amazon EC2 instances. For each event, you can get details such as the AWS account, IAM user role, and IP address of the user that initiated the action, time of the action, and which resources were affected.\r\n<span style=\"font-weight: bold; \">Integrations:</span>\r\n<span style=\"font-weight: bold; \">AWS Lambda.</span> You can take advantage of the Amazon S3 bucket notification feature to direct Amazon S3 to publish object-created events to AWS Lambda. When CloudTrail writes logs to your S3 bucket, Amazon S3 can invoke your Lambda function to process the access records logged by CloudTrail.\r\n<span style=\"font-weight: bold; \">Amazon CloudWatch Logs.</span> AWS CloudTrail integration with Amazon CloudWatch Logs enables you to send management and data events recorded by CloudTrail to CloudWatch Logs. CloudWatch Logs allows you to create metric filters to monitor events, search events, and stream events to other AWS services, such as AWS Lambda and Amazon Elasticsearch Service.\r\n<span style=\"font-weight: bold; \">Amazon CloudWatch Events.</span> AWS CloudTrail integration with Amazon CloudWatch Events enables you to automatically respond to changes to your AWS resources. With CloudWatch Events, you are able to define actions to execute when specific events are logged by AWS CloudTrail. For example, if CloudTrail logs a change to an Amazon EC2 security group, such as adding a new ingress rule, you can create a CloudWatch Events rule that sends this activity to an AWS Lambda function. Lambda can then execute a workflow to create a ticket in your IT Helpdesk system.\r\n\r\n<span style=\"font-weight: bold; \">BENEFITS:</span>\r\n<span style=\"font-weight: bold; \">Simplified compliance</span>\r\nWith AWS CloudTrail, simplify your compliance audits by automatically recording and storing event logs for actions made within your AWS account. Integration with Amazon CloudWatch Logs provides a convenient way to search through log data, identify out-of-compliance events, accelerate incident investigations, and expedite responses to auditor requests.\r\n<span style=\"font-weight: bold; \">Security analysis and troubleshooting</span>\r\nWith AWS CloudTrail, you can discover and troubleshoot security and operational issues by capturing a comprehensive history of changes that occurred in your AWS account within a specified period of time.\r\n<span style=\"font-weight: bold; \">Visibility into user and resource activity</span>\r\nAWS CloudTrail increases visibility into your user and resource activity by recording AWS Management Console actions and API calls. You can identify which users and accounts called AWS, the source IP address from which the calls were made, and when the calls occurred.\r\n<span style=\"font-weight: bold;\">Security automation</span>\r\nAWS CloudTrail allows you track and automatically respond to account activity threatening the security of your AWS resources. With Amazon CloudWatch Events integration, you can define workflows that execute when events that can result in security vulnerabilities are detected. For example, you can create a workflow to add a specific policy to an Amazon S3 bucket when CloudTrail logs and API call that makes that bucket public.","shortDescription":"AWS CloudTrail - Track user activity and API usage","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"AWS CloudTrail‎","keywords":"","description":"With CloudTrail, you can log, continuously monitor, and retain account activity related to actions across your AWS infrastructure. CloudTrail provides event history of your AWS account activity, including actions taken through the AWS Management Console, AWS S","og:title":"AWS CloudTrail‎","og:description":"With CloudTrail, you can log, continuously monitor, and retain account activity related to actions across your AWS infrastructure. CloudTrail provides event history of your AWS account activity, including actions taken through the AWS Management Console, AWS S","og:image":"https://old.roi4cio.com/fileadmin/user_upload/CloudTrail.jpg"},"eventUrl":"","translationId":3147,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":3149,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/AWS_glue.png","logo":true,"scheme":false,"title":"AWS Glue","vendorVerified":0,"rating":"0.00","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":4,"alias":"amazon-glue","companyTitle":"Amazon Web Services","companyTypes":["supplier","vendor"],"companyId":176,"companyAlias":"amazon-web-services","description":"AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for customers to prepare and load their data for analytics. You can create and run an ETL job with a few clicks in the AWS Management Console. You simply point AWS Glue to your data stored on AWS, and AWS Glue discovers your data and stores the associated metadata (e.g. table definition and schema) in the AWS Glue Data Catalog. Once cataloged, your data is immediately searchable, queryable, and available for ETL.\r\n\r\n<span style=\"text-decoration: underline; \"><span style=\"font-weight: bold; \">FEATURES:</span></span>\r\nAWS Glue is a fully managed extract, transform, and load (ETL) service that you can use to catalog your data, clean it, enrich it, and move it reliably between data stores. With AWS Glue, you can significantly reduce the cost, complexity, and time spent creating ETL jobs. AWS Glue is serverless, so there is no infrastructure to setup or manage. You pay only for the resources consumed while your jobs are running.\r\n<span style=\"font-weight: bold; \">Integrated data catalog</span>\r\nThe AWS Glue Data Catalog is your persistent metadata store for all your data assets, regardless of where they are located. The Data Catalog contains table definitions, job definitions, and other control information to help you manage your AWS Glue environment. It automatically computes statistics and registers partitions to make queries against your data efficient and cost-effective. It also maintains a comprehensive schema version history so you can understand how your data has changed over time.\r\n<span style=\"font-weight: bold; \">Automatic schema discovery</span>\r\nAWS Glue crawlers connect to your source or target data store, progresses through a prioritized list of classifiers to determine the schema for your data, and then creates metadata in your AWS Glue Data Catalog. The metadata is stored in tables in your data catalog and used in the authoring process of your ETL jobs. You can run crawlers on a schedule, on-demand, or trigger them based on an event to ensure that your metadata is up-to-date.\r\n<span style=\"font-weight: bold; \">Code generation</span>\r\nAWS Glue automatically generates the code to extract, transform, and load your data. Simply point AWS Glue to your data source and target, and AWS Glue creates ETL scripts to transform, flatten, and enrich your data. The code is generated in Scala or Python and written for Apache Spark.\r\n<span style=\"font-weight: bold; \">Developer endpoints</span>\r\nIf you choose to interactively develop your ETL code, AWS Glue provides development endpoints for you to edit, debug, and test the code it generates for you. You can use your favorite IDE or notebook. You can write custom readers, writers, or transformations and import them into your AWS Glue ETL jobs as custom libraries. You can also use and share code with other developers in our GitHub repository.\r\n<span style=\"font-weight: bold; \">Flexible job scheduler</span>\r\nAWS Glue jobs can be invoked on a schedule, on-demand, or based on an event. You can start multiple jobs in parallel or specify dependencies across jobs to build complex ETL pipelines. AWS Glue will handle all inter-job dependencies, filter bad data, and retry jobs if they fail. All logs and notifications are pushed to Amazon CloudWatch so you can monitor and get alerts from a central service.\r\n\r\n<span style=\"font-weight: bold; \">BENEFITS:</span>\r\n<span style=\"font-weight: bold; \">Less hassle</span>\r\nAWS Glue is integrated across a wide range of AWS services, meaning less hassle for you when onboarding. AWS Glue natively supports data stored in Amazon Aurora and all other Amazon RDS engines, Amazon Redshift, and Amazon S3, as well as common database engines and databases in your Virtual Private Cloud (Amazon VPC) running on Amazon EC2.\r\n<span style=\"font-weight: bold; \">Cost effective</span>\r\nAWS Glue is serverless. There is no infrastructure to provision or manage. AWS Glue handles provisioning, configuration, and scaling of the resources required to run your ETL jobs on a fully managed, scale-out Apache Spark environment. You pay only for the resources used while your jobs are running.\r\n <span style=\"font-weight: bold;\">More power</span>\r\nAWS Glue automates much of the effort in building, maintaining, and running ETL jobs. AWS Glue crawls your data sources, identifies data formats, and suggests schemas and transformations. AWS Glue automatically generates the code to execute your data transformations and loading processes.","shortDescription":"AWS Glue is a simple, flexible, and cost-effective ETL","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"AWS Glue","keywords":"","description":"AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for customers to prepare and load their data for analytics. You can create and run an ETL job with a few clicks in the AWS Management Console. You simply point AWS Glue t","og:title":"AWS Glue","og:description":"AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for customers to prepare and load their data for analytics. You can create and run an ETL job with a few clicks in the AWS Management Console. You simply point AWS Glue t","og:image":"https://old.roi4cio.com/fileadmin/user_upload/AWS_glue.png"},"eventUrl":"","translationId":3149,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":3714,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/docusign.png","logo":true,"scheme":false,"title":"DocuSign","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"docusign","companyTitle":"DocuSign","companyTypes":["supplier","vendor"],"companyId":5900,"companyAlias":"docusign","description":"<span style=\"font-weight: bold; \">DocuSign </span>helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, a way to sign electronically on practically any device, from almost anywhere, at any time. \r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Why DocuSign?</span></p>\r\n<ul><li>More than a dozen applications for electronic signature, document generation, contract lifecycle management, clickwrap agreements, guided forms, and more.</li><li>&nbsp;Industry and department-specific solutions for financial services, real estate, banking, sales, HR, and procurement.</li><li>350+ pre-built integrations with other applications, such as Salesforce, Microsoft, SAP, Google, Oracle, Box, and Workday.</li><li>Award-winning APIs to allow you to connect and extend our solutions with tools you already use.</li></ul>\r\n<p class=\"align-center\"><br /><span style=\"font-weight: bold; \">Spend less time and money managing paperwork</span></p>\r\n<p class=\"align-center\">&nbsp;</p>\r\n<ul><li>82% of DocuSign agreements are completed in one day</li><li>$36 average saved per document compared to paper processes</li><li>9 daysaverage faster turnaround time versus paper signing processes</li></ul>\r\n<p class=\"align-center\"><span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold; \">Deliver digital, mobile-friendly experiences customers and employees expect</span><br />&nbsp;&nbsp; </span></p>\r\n<ol><li><span style=\"color: rgb(97, 97, 97); \">Top-rated mobile apps for most devices means customers can do business 24/7, from practically anywhere in the world.</span></li><li><span style=\"color: rgb(97, 97, 97); \">Prefilled data, guided forms, digital ID verification, and integrated signing and payments are just some of the many product features that simplify and accelerate the agreement process.</span></li><li><span style=\"color: rgb(97, 97, 97); \">DocuSign's Net Promoter Score of 66—one of the highest in technology—demonstrates their commitment to customer satisfaction. Customers love their products, and they’ll love you, too, for using DocuSign.</span></li></ol>\r\n\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Legally accepted in 180+ countries. </span>Agreements signed with DocuSign are legally binding in 180+ countries. You can sign agreements in 43 languages and send them in 13, while complying with industry- and region-specific laws and standards for electronic/digital signatures and ID verification.</p>\r\n<p class=\"align-left\">Source: https://www.docusign.com/why-docusign</p>","shortDescription":"Simplify life. Accelerate your business. DocuSign offering everything you need to automate and connect your entire agreement process.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":6,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DocuSign","keywords":"","description":"<span style=\"font-weight: bold; \">DocuSign </span>helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, a way to sign electronically on practically a","og:title":"DocuSign","og:description":"<span style=\"font-weight: bold; \">DocuSign </span>helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, a way to sign electronically on practically a","og:image":"https://old.roi4cio.com/fileadmin/user_upload/docusign.png"},"eventUrl":"","translationId":3715,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":265,"title":"Application Software","alias":"application-software","description":"Application software (app for short) is software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user. Examples of an application include a word processor, a spreadsheet, an accounting application, a web browser, an email client,a media player, a file viewer, an aeronautical flight simulator, a console game or a photo editor. The collective noun application software refers to all applications collectively. This contrasts with system software, which is mainly involved with running the computer.\r\nApplications may be bundled with the computer and its system software or published separately, and may be coded as proprietary, open-source or university projects. Apps built for mobile platforms are called mobile apps.\r\nIn information technology, an application (app), application program or software application is a computer program designed to help people perform an activity. An application thus differs from an operating system (which runs a computer), a utility (which performs maintenance or general-purpose chores), and a programming tool (with which computer programs are created). Depending on the activity for which it was designed, an application can manipulate text, numbers, audio, graphics, or a combination of these elements. Some application packages focus on a single task, such as word processing; others, called integrated software include several applications.\r\nUser-written software tailors systems to meet the user's specific needs. User-written software includes spreadsheet templates, word processor macros, scientific simulations, audio, graphics and animation scripts. Even email filters are a kind of user software. Users create this software themselves and often overlook how important it is.\r\nThe delineation between system software such as operating systems and application software is not exact, however, and is occasionally the object of controversy. For example, one of the key questions in the United States v. Microsoft Corp. antitrust trial was whether Microsoft's Internet Explorer web browser was part of its Windows operating system or a separable piece of application software. As another example, the GNU/Linux naming controversy is, in part, due to disagreement about the relationship between the Linux kernel and the operating systems built over this kernel. In some types of embedded systems, the application software and the operating system software may be indistinguishable to the user, as in the case of software used to control a VCR, DVD player or microwave oven. The above definitions may exclude some applications that may exist on some computers in large organizations.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of application software?</span>\r\n<ol><li>Give your representatives a chance to work from anyplace - when you utilize an online model, your laborers can sign on from anyplace on the planet and get the information they have to carry out their occupations.</li><li>No compelling reason to download and introduce any projects – when you introduce programming on a PC there is dependably the danger of inconsistency and harm to the framework. With electronic &amp; web site design services with programming, there are no such dangers, since you never really need to download and introduce anything on your neighborhood PC.</li><li>Utilizations a compensation as you go show – odds are your organization has bunches of programming applications it scarcely utilizes, however despite everything you need to pay for those projects. With electronic applications, you can utilize compensation as you go demonstrate and simply pay for the product you really utilize. What's more, obviously there is a lot of free yet proficient programming accessible too.</li><li>There is nothing to possess and keep up – when you purchase programming, you likewise need to purchase costly upkeep and bolster bundle, yet with programming as an administration, or SaaS, there are no such costs. There is nothing to possess, and you essentially utilize the program as you see fit.</li><li>Adaptability is the capacity to scale up rapidly is fundamental for little new companies. In the event that you arrive a lucrative new contract, you should have the capacity to scale your activities up rapidly to deal with the additional work and scale things down similarly as fast when the task has finished. Electronic programming gives you a chance to do only that.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Application_Software.png"},{"id":285,"title":"Operations and Manufacturing Applications","alias":"operations-and-manufacturing-applications","description":" Manufacturing operations management (MOM) is a collection of systems for managing end-to-end manufacturing processes with a view to optimizing efficiency.\r\nThere are many types of MOM software, including production management, performance analysis, quality and compliance, and human-machine interface (HMI). Production management software provides real-time information about jobs and orders, labor and materials, machine status, and product shipments. Performance analysis software displays metrics at the machine, line, plant, and enterprise-level for situational or historical analysis. Quality and compliance software are used to promote compliance with standards and specifications for operational processes and procedures. HMI software is a form of manufacturing operations management (MOM) software that enables operators to manage industrial and process control machinery using a computer-based interface.\r\nAdvancements in technology and market demands are enabling new capabilities in MOM software platforms, gradually closing gaps in end-user needs.\r\n<ul><li>Collaboration Capabilities: Collaboration and workflow services support people-to-people, people-to-systems, and systems-to-systems interactions, enforcing procedures and rules while flexibly adapting to real-time situations with alternate workflows and processes.</li><li>Security Services: Future manufacturing platforms will leverage common security services that determine roles, responsibilities, authorities, and access across all systems and application functions while fitting into corporate IT security schemes.</li><li>Asset &amp; Production Model: Future manufacturing platforms will have a unified asset and production model that supports all of the interrelationships between physical production equipment, facilities, inventory/materials, and people, as well as production definitions such as the manufacturing bill of materials, productions orders, etc. This contrasts with older systems that either had subsets of these interrelationships across multiple databases or could not effectively deal with federating across multiple systems of record.</li><li>Operations Database &amp; Historians: Evolving from older systems that had separate historians and production databases that were difficult to correlate across, service-based platforms will have a unified operations database and historian. This will capture and aggregate all time-series and production event information surrounding everything involved in each product and production run with a full genealogy of components and materials, related performance information, and federation across other systems and devices of record.</li><li>Visualization and Mobility: Today, different MOM applications support different graphical user interfaces, Web interfaces, specific mobile applications, etc. The future manufacturing platform will provide common visualization and mobility for a consistent user interface experience across different form factors, supporting dedicated and mobile workers that are orchestrated by consistent workflows and procedures.</li><li>Smaller and Focused 'Apps': Today’s monolithic systems and applications have too many interdependencies of databases, operate inconsistently, and are not inherently integrated. Being able to take advantage of many of the common software platform services described above, modular apps will be significantly smaller, simpler, and focused. These apps will be much lighter weight in functionality, and, as a result, significantly easier and faster to develop.</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">What is a manufacturing operating system?</span>\r\nA Manufacturing Execution System manages manufacturing operations such as product production rules, bill of materials, recipe data (product definition), resource management, scheduling, work batching (JiT Just in Time manufacturing), production data/logs, production performance, and some analysis.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Operations_and_Manufacturing_Applications_1_.png"},{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"},{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"},{"id":267,"title":"Collaborative Applications","alias":"collaborative-applications","description":" <span style=\"font-weight: bold; \">Collaborative applications, </span>collaborative software or groupware is application software designed to help people involved in a common task to achieve their goals. One of the earliest definitions of collaborative software is &quot;intentional group processes plus software to support them&quot;.\r\nIn terms of the level of interaction it allows, collaborative software may be divided into: real-time collaborative editing (RTCE) platforms that allow multiple users to engage in live, simultaneous and reversible editing of a single file, like document collaboration app, and version control (also known as revision control and source control) platforms, which allow separate users to make parallel edits to a file, while preserving every saved edit by every user as multiple files (that are variants of the original file). The use of collaborative software in the work space creates a collaborative working environment (CWE). \r\n<span style=\"font-weight: bold; \">There are three main categories</span> of collaboration software based on their functional capabilities. Knowing how does collaboration software work can be gleaned from the tools employed.<br /><span style=\"font-weight: bold; \">Communication.</span> Helps in the exchange of communication between groups. The most common communication tools that are used are systems and applications for email hosting, file sharing, project management and a website or online collaboration applications platform that can be readily accessed. Research findings have shown that file sharing is the most common and needed feature in collaboration software. <span style=\"font-weight: bold; \">Example tools:</span> email, voicemail, instant messaging, VoIP or video calls.\r\n<span style=\"font-weight: bold; \">Conferencing.</span> Allows real-time collaboration among members. Groupware software tools make possible real-time discussions among project members through a virtual meeting room with a moderator who oversees the sharing of information. These web based collaboration applications meetings are helpful when there are important matters to be decided on by project members who are in various locations. <span style=\"font-weight: bold; \">Example tools:</span> video conferencing, IM conferencing, online forums, social media group chats, community boards, application sharing.\r\n<span style=\"font-weight: bold; \">Coordination.</span> Assists in group activities, schedule and deliverables. Coordination software solutions are used for complex interdependent tasks to realize a common goal. Typical business collaboration app suits for time management, project management and online proofing so that team members are aware of deadlines, are properly coordinated, and can monitor the status of projects. <span style=\"font-weight: bold; \">Example tools:</span> calendars, time trackers, spreadsheets, client portals, alerts and status updates<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\">What does collaboration software do?</h1>\r\n<ul><li><span style=\"font-weight: bold; \">Internal Communication System.</span> Teams need an efficient communication system to be able to stay on task and not miss crucial aspects of ongoing projects. With many tools built into web based collaboration apps that allow all forms of communication – email, IM, voice, video – as well as mechanisms to review and retrieve conversations and discussions, team members are assured of uninterrupted coordination and kept in sync.</li><li><span style=\"font-weight: bold; \">File Sharing.</span> Like communication, the ability to share files, documents, data and all other forms of media is one of the most important features of collaboration software.&nbsp; Many groupware now carry robust document management systems, providing you and your team members a convenient means to share, access, view and retrieve files</li><li><span style=\"font-weight: bold; \">Content Creation.</span> Several all-in-one collaboration platforms offer content creation functionality that allows producing and publishing content both for internal and external audiences. This is useful for inbound marketing activities like creating blogs and informative content to attract new audience and enhance your business’ online presence.</li><li><span style=\"font-weight: bold; \">Powerful Search.</span> Finding old files, previous conversation or past blog post are facilitated by the robust search feature of web based collaboration software. What was previously a time-consuming process, now you can use tags and search filters to find what you’re looking for in quickly and efficiently.</li><li><span style=\"font-weight: bold; \">Personal and Group Calendars.</span> Keeping track of numerous meetings, events and other important matters that need your attention is a sure headache-inducer. Personal as well as group calendars are integral features in most collaborative platforms and mobile collaboration apps to help you and your team members stay attuned, involved and present at all times, wherever they may be.</li></ul>\r\n<h1 class=\"align-center\">What are the benefits of collaboration software? </h1>\r\nThere are a number of benefits of collaboration software that can result in more efficient and effective completion of tasks and goals. Understanding what does a collaboration software do will help you justify its implementation in your organization and bolster its adoption with your employees. The successful execution of good collaboration software will afford you many advantages. Why use collaboration software? Here are four good reasons why.\r\n<ul><li><span style=\"font-weight: bold; \">Save time</span> – Time is gold, and in a business that is tantamount to money. The more you save time, the more you save on unwanted expenses, and the better it is for your organization. Collaboration among employees makes possible the quicker completion of end goals that wouldn’t otherwise be achievable in other ways. Embracing collaboration methods cuts disparate, uncoordinated work on a particular project from different contributing members and saves not only time but also resources and efforts. If you are looking to cut costs on projects, collaboration software can help in that respect.</li><li><span style=\"font-weight: bold; \">Enhance project management</span> – Keeping a handle on a project, a team and its members and their progress are never easy to work. Coordination and communication are of paramount importance if you want a project completed. Collaboration is one of the most optimal means to guarantee that you get the most out of your team. It opens lines of communication and makes sure everything is on track in order to avoid mistakes and confusion that can delay projects.</li><li><span style=\"font-weight: bold; \">Strengthen team relationships</span> – One sure-fire way to build effective working relationships among employees is to have them work together to complete tasks and projects. Collaboration programs are designed to do that, making it easy for teams to work almost like a concerted unit with a singular purpose. This makes teams comfortable and confident in working with one another when it comes to completing common objectives.</li><li><span style=\"font-weight: bold; \">Improve organization</span> – The process of keeping things and tasks in order has always been a problem for businesses. It is typical to lose track of what has been done and what needs to be done in project workflows simply because everything is a mess. Collaborative programs assist in maintaining order and managing the stages in workflows through open communication and coordination among concerned individuals and team.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Collaborative_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":6896,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Pitch_Avatar_logo.png","logo":true,"scheme":false,"title":"Pitch Avatar","vendorVerified":1,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"pitch-avatar","companyTitle":"ROI4CIO","companyTypes":["supplier","vendor"],"companyId":4231,"companyAlias":"roi4cio","description":"<p class=\"align-left\"><span style=\"font-weight: bold; \">Pitch Avatar </span>is an AI-powered tool designed to assist with presentations by generating scripts, voice-overs, and avatar presenters. It makes it easier to deliver presentations by offering features like personalized content and customization options. Pitch Avatar uses AI to turn different types of content, such as text, images, videos, and audio, into professional and engaging presentations that are tailored to your audience. Pitch Avatar can be useful to you as a virtual salesperson, marketer helper, recruiter assistant or deliver your pitches to investors. Either way, you’ll save time and get leads and conversions. It deliver your content to your target audience as efficiently as possible.</p>\r\n<p class=\"align-left\">Pitch Avatar is a step forward from the ROI4Presenter service. All existing R4P platform features remain and new ones are added. The result is something new, which is given a new name.</p>\r\n<p class=\"align-left\">&nbsp;<span style=\"font-weight: bold; \">Pitch Avatar Advantages<br /></span></p>\r\n<ul><li>Scripts &amp; voice-over generated by AI</li><li>Broadcasting of your slides in any language</li><li>Avatar that presents and interacts with your audience</li><li>Personalization and customisation of your slides</li><li>Detailed analytics on each session</li></ul>\r\n<p class=\"align-left\"></p>\r\n<p class=\"align-left\">&nbsp;<span style=\"font-weight: bold; \">How It Works</span></p>\r\n<p class=\"align-left\">Pitch Avatar allows you to generate scripts, voice-overs, and&nbsp; avatar-presenter that will speak for you. This feature is especially useful if you’re pressed for time or feel uncomfortable speaking in public.</p>\r\nMeanwhile, the ROI4Presenter platform enables listener to talk to you in a matter of one click, helps you track presentation performance and analyze audience engagement, providing valuable insights to improve your presentations.\r\nThe AI capabilities enable you to turn various types of content into professional presentations that can help you generate more leads, clients and achieve your goals.\r\nWhether you’re using text, images, videos, or audio, Pitch Avatar can transform your content into personalized, engaging presentations that are tailored to your target audience’s needs.\r\n<span style=\"font-weight: bold; \">Engaging AI Features</span>\r\n<ul><li><span style=\"font-weight: bold; font-style: italic; \">Texts, voice and video generation.</span> Slide text and scripts, voice over and avatar video generation for slides.</li><li><span style=\"font-weight: bold; font-style: italic; \">Translation.</span> Presentation texts and voice translation​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Personalization​.</span> Personalization of the appeal in texts and sound​​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Customized Presentation View.</span> Customization options where the presenter asks what to show​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Detailed analytics.</span> Detailed report on each session.</li></ul>\r\n&nbsp;<span style=\"font-weight: bold; \">Integrations</span>\r\n&nbsp;The key integrations are already in box:\r\n<ul><li>Direct integration with <span style=\"font-weight: bold;\">HubSpot</span> and <span style=\"font-weight: bold;\">Salesforce</span></li><li>Customer <span style=\"font-weight: bold;\">Catcher chrome extension</span> for sending your slides directly in&nbsp; Gmail, Outlook and Linkedin</li><li>Variety of integrations supported through <span style=\"font-weight: bold;\">Zapier</span> ( with email services, CRMs, chats and other tools)</li><li>Supported formats for uploading content to Pitch Avatar: <span style=\"font-weight: bold;\">PPTX, PDF, MP4</span> and <span style=\"font-weight: bold;\">YouTube Videos</span>.</li></ul>","shortDescription":"Pitch Avatar unleashes the power of personalized content and simplifies your presentation delivery","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Pitch Avatar","keywords":"","description":"<p class=\"align-left\"><span style=\"font-weight: bold; \">Pitch Avatar </span>is an AI-powered tool designed to assist with presentations by generating scripts, voice-overs, and avatar presenters. It makes it easier to deliver presentations by offering features ","og:title":"Pitch Avatar","og:description":"<p class=\"align-left\"><span style=\"font-weight: bold; \">Pitch Avatar </span>is an AI-powered tool designed to assist with presentations by generating scripts, voice-overs, and avatar presenters. It makes it easier to deliver presentations by offering features ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Pitch_Avatar_logo.png"},"eventUrl":"","translationId":6897,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"},{"id":795,"title":"Marketing - software","alias":"marketing-software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png"},{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"},{"id":884,"title":"AI Sales Assistant Software","alias":"ai-sales-assistant-software","description":" There’s little doubt that artificial intelligence (AI) is revolutionizing our digital experiences. Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. As a result, your team will access a complete customer profile to quickly reach out with a solution or an offer.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduce costs</span></span>\r\nNeedless to say, while a trained bot takes care of answering automatically, a big 24/7 human support team becomes obsolete. It’s simple math: the smarter your solution, the lower your costs.\r\nAccording to our data, companies that adopt the solution will get to offer 24/7 service, with an expected reduction in human services of around 70%.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Boost Sales</span></span>\r\nAlso, your virtual assistant will be able to detect sales or carry out real-time up-selling actions. When it detects a potential sale, it asks the customer to fill in a short form and sends the details to the Sales team. You will basically have an automatic lead generator that connects seamlessly to your CRM workflow.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Offer unlimited support</span></span>\r\nFinally, your customers will forget about waiting. You can rely on a chatbot to resolve their demands immediately, 24/7 and in all your channels.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/robot.png"},{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"},{"id":822,"title":"PR & Outreach","alias":"pr-outreach","description":" Outreach - is building relationships with the audience outside the formal channels of communication. Contact can be both online and offline. That is, if usually, a person deals with a company at an official level - on a website, in a representative office, etc., then in outreach information is conveyed through external sources.\r\nThe main goal of the outreach project is to create valuable backlinks from sites to the client’s website. These links improve organic ranking and attract new audiences. Outreach often has secondary goals of enhancing brand awareness and building trust.\r\nClassic PR forms an idea of ​​the object. Outreach is needed at the next stage when people have gaps in information or there are difficulties in communicating with representatives of the brand.\r\nOutreach can be targeted at various target groups or their segments. For example, for fans of some brand, users of a particular service. In the broad sense of the word, outreach is propaganda, expanding the reach of a loyal audience. This term also means work with opinion leaders, educational and missionary activities.","materialsDescription":" <span style=\"font-weight: bold;\">What is outreach?</span>\r\nOutreach is one of the directions in crowd marketing, which implies an agreement personally with the owner of the site, a blogger, in order to place banner ads on their resource, mentioning the promotion of a company or brand.\r\n<span style=\"font-weight: bold;\">What are the main tasks of outreach?</span>\r\n<ul><li>Backlinks are still the strongest ranking indicator in the Google search sequence.</li><li>As the Google algorithm has improved its ability to detect, ignore, and punish unethical methods of link building, companies must earn links by creating and advertising high-quality content that requires complex communications and processes.</li><li>The specialist competently approaches the project, finds trust sites, forums, blogs for advertising, agrees with the owner of the donor site - this is the key to the quality of building the link mass.</li><li>The result of effective outreach work: product visibility in search engines and high site traffic.</li></ul>\r\n<span style=\"font-weight: bold;\">Who needs outreach?</span>\r\nOutreach is a new direction in link building, but he has already managed to make himself known on the Internet. Who needs this promotion method:\r\n<ul><li>SEO specialists;</li><li>Web studios;</li><li>PR managers;</li><li>Marketers;</li><li>Online stores;</li><li>Media.</li></ul>\r\n<span style=\"font-weight: bold;\">What is the outreach algorithm?</span>\r\nWork in the framework of the direction takes place in several stages:\r\n<ol><li>Search for sites that are popular and relevant to your audience.</li><li>Definition of opinion leaders on a selected topic.</li><li>Search for contacts of resource representatives.</li><li>Choosing a format: press release, interview, article, mention with a link.</li><li>Preparation of a press release with details and terms of cooperation.</li><li>Writing a welcome letter.</li><li>Communication with representatives and negotiations.</li><li>Content preparation.</li><li>Publication and control.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-pr-outreach.png"},{"id":818,"title":"Content Marketing","alias":"content-marketing","description":" Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:\r\n<ul><li>Attract attention and generate leads</li><li>Expand their customer base</li><li>Generate or increase online sales</li><li>Increase brand awareness or credibility</li><li>Engage an online community of users</li></ul>\r\nContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.\r\nUnlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, &quot;The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.&quot; Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.\r\nWhen businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.\r\nDigital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.","materialsDescription":" What Types of Businesses Can Content Marketing Help?\r\nSmall and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.\r\nBoth business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.\r\n<span style=\"font-weight: bold;\">How Can Content Marketing Benefit My Business?</span>\r\nThe beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.\r\nFirst, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.\r\n<span style=\"font-weight: bold;\">Can Content Marketing Generate Leads for My Business?</span>\r\nWith the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.\r\nOnce you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.\r\n<span style=\"font-weight: bold;\">What’s the Most Common Content Marketing Mistake?</span>\r\nFor most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.\r\nTo develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.\r\n<span style=\"font-weight: bold;\">What Type of Content Should My Business Create?</span>\r\nWhile the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.\r\n<span style=\"font-weight: bold;\">How Much Content Should My Business Produce?</span>\r\nJust as content type depends on your unique brand, so does content frequency. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.\r\nNo matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.\r\n<span style=\"font-weight: bold;\">Is Content Marketing the Same as Social Media Marketing?</span>\r\nThese two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.\r\nWhile content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.\r\n<span style=\"font-weight: bold;\">How Can You Measure the Results of Content Marketing?</span>\r\nWhen you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.\r\nFor example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and an average time to close.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-content-marketing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"jobRoles":[{"id":58,"title":"Chief Executive Officer"}],"organizationalFeatures":["Web-based customer portal"],"complementaryCategories":[],"solutions":["No control over data access","Low bandwidth data channels","Risk of data loss or damage"],"materials":[{"id":874,"title":"Amazon CloudFront","description":"Fast, highly secure and programmable content delivery network (CDN)","uri":"https://aws.amazon.com/cloudfront/"},{"id":1322,"title":"","description":"Amazon CloudFront Key Features","uri":"https://aws.amazon.com/cloudfront/features/?nc=sn&loc=2"}],"useCases":[{"id":388,"title":"STATIC ASSET CACHING","description":" Amazon CloudFront can speed up the delivery of your static content (e.g., images, style sheets, JavaScript, etc.) to viewers across the globe. The Content Delivery Network (CDN) offers a multi-tier cache by default, with regional Edge caches that improve latency and lower the load on your origin servers when the object is not already cached at the Edge. Caching static content gives you the performance and scale you need to give your viewers a fast and reliable experience when visiting your website.","imageURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},{"id":389,"title":"LIVE AND ON-DEMAND VIDEO STREAMING","description":" The Amazon CloudFront CDN offers multiple options for streaming your media – both pre-recorded files and live events – at sustained, high throughput required for 4K delivery to global viewers. For on-demand streaming, you can use CloudFront for multi-bitrate adaptive streaming in Microsoft Smooth, HLS, HDS, or MPEG-DASH formats to any device. To broadcast a live stream, you can use the Content Delivery Network to cache the media fragments at the edge and collapse multiple requests for the manifest file to reduce load to your origin.","imageURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},{"id":390,"title":"SECURITY","description":" CloudFront integrates seamlessly with AWS Shield for Layer 3/4 DDoS mitigation and AWS WAF for Layer 7 protection. In addition, CloudFront negotiates TLS connections with the highest security ciphers, and authenticates viewers with signed URLs. You can also use our advanced feature Field-Level Encryption to protect most sensitive data throughout your enterprise, so the information can only be viewed by certain components and services in your application stack. CloudFront also integrates with AWS Identity and Access Management (IAM) to control access, with AWS CloudTrail to log access to your configuration, and with Amazon Certificate Manager (ACM) for automated certificate renewals.","imageURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},{"id":391,"title":"CUSTOMIZABLE CONTENT DELIVERY WITH LAMBDA@EDGE","description":" <span style=\"color: rgb(35, 47, 62); font-family: AmazonEmberLight, &quot;Helvetica Neue Light&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 200; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(241, 244, 246); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none; \">With Lambda@Edge you can easily run your code across AWS locations globally, allowing you to respond to your end users at the lowest latency and allowing you to personalize content. For example, you can deliver unique content based on attributes of your visitors, generate custom responses, or conduct A/B testing with your own custom code running on the CloudFront infrastructure. Learn more about <link https://aws.amazon.com/lambda/edge/ - external-link-new-window \"Opens internal link in current window\">Lambda@Edge.</link><br /></span>","imageURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},{"id":392,"title":"DYNAMIC CONTENT AND API ACCELERATION","description":" Amazon CloudFront can be used to secure and accelerate your WebSocket traffic as well as API calls. CloudFront supports proxy methods (POST, PUT, OPTIONS, DELETE, and PATCH) and is already integrated with Amazon API Gateway by default. With the Content Delivery Network (CDN), TLS connections with clients terminate at a nearby edge location, then CloudFront uses optimized AWS-backbone network paths to securely reach your API servers. Learn more about <link https://docs.aws.amazon.com/cloudfront/latest/APIReference/Welcome.html - external-link-new-window \"Opens internal link in current window\">API Acceleration</link> with CloudFront.","imageURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},{"id":393,"title":"SOFTWARE DISTRIBUTION","description":" Amazon CloudFront scales automatically as globally-distributed clients download software updates. You can make your software available right at the edge where your users are, via the content delivery network. 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Initially, Engelson and his team employed a content delivery network that did not fully meet their needs for delivering streamed media files. This led to the periodic failure of streamed videos to start playing, as well as the chance that some video streams would freeze and not restart.\r\nBecause there was no method of measuring performance degradation through PBS’ existing content delivery network, Engelson and his team had difficulty identifying the source of these video streaming issues. To improve the system and prevent these types of issues, PBS Interactive implemented a monitoring tool that could also be used to test other content delivery networks, including Amazon Web Services (AWS). Already familiar with AWS, the PBS Interactive team was already using Amazon Elastic Compute Cloud (EC2) and Amazon Simple Storage Service (Amazon S3).<br /><br />\r\n<span style=\"font-weight: bold;\">Why Amazon Web Services</span>\r\nAfter monitoring multiple CDNs for a few weeks, PBS Interactive found that CloudFront had a significantly lower error rate than the incumbent CDN. As a result, they migrated the majority of PBS videos to Amazon S3 storage and delivered them via Amazon CloudFront. PBS Interactive completed the migration of its content into Amazon S3 within a matter of weeks and subsequently began delivering that content via Amazon CloudFront.\r\nSince the migration, PBS Interactive says it has experienced fifty percent fewer errors in its video streaming performance. The department also conducts testing more quickly with the help of Amazon CloudFront’s invalidation request feature and by analyzing CloudFront logfiles. This feature improves PBS Interactive’s testing by rapidly removing bad files and quickly refreshing its cache.\r\nEngelson believes that <span style=\"font-style: italic;\">“Amazon CloudFront fits well with the other AWS services used by PBS. The team members have enjoyed their conversations with the AWS team as they have migrated to Amazon CloudFront, and they were pleased when the Amazon CloudFront invalidation feature was released shortly after they needed that feature.”</span><br /><br />\r\n<span style=\"font-weight: bold;\">The Benefits</span>\r\nToday, PBS Interactive is delivering nearly all of its streaming video through Amazon CloudFront. This equates to more than one petabyte of video content delivered every month. In addition, PBS Interactive uses multiple third-party providers to transcode and segment mobile video assets, which are then delivered through Amazon CloudFront to PBS’ mobile apps for the Apple iPhone and iPad. Engelson says, <span style=\"font-style: italic;\">“As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”</span> He concludes, <span style=\"font-style: italic;\">“We are extremely pleased with the performance and ease of use that CloudFront offers for streaming videos to different devices. With fewer errors, CloudFront delivers a great experience to our viewers, and that’s very important for the success of our business.”</span>","alias":"amazon-cloudfront-for-pbs-public-broadcasting-service","roi":0,"seo":{"title":"Amazon CloudFront for PBS (Public Broadcasting Service)","keywords":"","description":"<span style=\"font-weight: bold;\">The Challenge</span>\r\nDrew Engelson is Chief Architect and Senior Director of Platform Development for PBS Interactive, the department responsible for PBS’ Internet and mobile presence. 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Initially, Engelson and his team employed"},"deal_info":"","user":{"id":5582,"title":"PBS (Public Broadcasting Service)","logoURL":"https://old.roi4cio.com/uploads/roi/company/Logo-PBS.png","alias":"pbs-public-broadcasting-service","address":"","roles":[],"description":" <span style=\"box-sizing: border-box; color: rgb(0, 91, 134); text-decoration: none; cursor: pointer; font-family: AmazonEmber, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; \">PBS (Public Broadcasting Service)</span><span style=\"color: rgb(51, 51, 51); font-family: AmazonEmber, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none; \"></span>is a private, non-profit corporation that offers all Americans a wide variety of educational and entertainment programming through television and online content. PBS programming is delivered to individual communities through its nearly 360 member stations throughout the United States. In addition to television programs, PBS also provides content through mobile applications and several websites, including PBS.org, PBSKIDS.org and PBS Video. 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Previously the relationship had been one of vendor-customer with AlertMe also pursuing it's own goals for expansion and licensing of its software. After the acquisition, Centrica Connected Home moved to quickly integrate the technical talent from the two companies and then to realign the development efforts of the teams.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">The new common goals of product evolution, feature enhancement and international launch, presented a number of challenges in the form of a rapid scaling requirement for their live platform, whilst maintaining stability and availability. Added to these demands on the company were an expansion into new markets, and brand new product launches, including smart boiler service and a growing ecosystem of new Hive smart home devices. They even found the time to develop deeply functional Alexa skills for their products and hence be a Smart Home Launch Partner for the Amazon Echo in the UK in 2016.<br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">Why Amazon Web Services</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">The entire end-to-end infrastructure on which the Hive Platform is based—including marketing and support websites, data collection services, and the real-time store for user and analytics data—runs on AWS technologies. The core technologies used to power Hive are Amazon Elastic Cloud Compute (Amazon EC2), Amazon Relational Database Service (Amazon RDS), and Amazon Simple Storage Service (Amazon S3). The new challenges meant they had to seek solutions in additional specialised, managed AWS services.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">Working with the AWS IoT Service Team under the EMEA IOT Lead for Amazon Web Services, Claudiu Pasa, they began a proof of concept project for migration from their existing device management platform to a specialised AWS IoT based service for new and existing devices. This deeper AWS integration enabled the replacement of other platform components with a leaner, faster Lambda based microservices infrastructure, with Amazon EC2 and Amazon RDS still playing a large part in their infrastructure for longer lived components such as data stores and platform UIs.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">Additional use of integrated AWS services such as Amazon S3 data storage and web hosting, Amazon API Gateway, Amazon Cognito and Amazon Cloudfront offer attractive benefits, when used in concert with more traditional infrastructure, such as lower latency to the customer, less scalability limitations and more resilience, allowing their engineering team to focus on systems that add value to the business such as advanced monitoring using AWS partner Wavefront, aggregated logging and application analysis using Amazon Elasticsearch Service, and cost analysis and attribution using resource tags and consolidated billing in Amazon Organisations.<br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Benefits</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Centrica Connected Home is a great example of lean enterprise in action. Although it’s part of one of the UK’s biggest corporations, it operates in an agile way, learning quickly while delivering a cutting-edge product to hundreds of thousands of satisfied customers.</span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-style: italic;\">“Our teams are empowered to make their own decisions and mistakes, and can pick up the tools and run with them, trying new things and innovating. AWS helps us to achieve this lean, agile infrastructure because it we can work flexibly and without constraint but within a consistent environment.”,</span> says Adrian Heesom, COO Centrica Connected Home.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">Heesom continues, <span style=\"font-style: italic;\">“Our ability to develop new features is much easier in our AWS environment. Plus, the AWS cloud delivers a consistently available hosting platform for our services. The ease of deploying resources in multiple physical AWS locations gives us confidence in the reliability of our environment.”</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Christopher Livermore, Centrica Connected Homes Head of Site Reliability Engineering says, <span style=\"font-style: italic;\">&quot;Leveraging managed, optimised services such as Amazon EC2, Amazon S3, AWS IoT, API Gateway, AWS Lambda, Amazon Cloudfront, Amazon RDS and Amazon Cognito allows our developers and engineers to focus on product delivery and its value to our customers. It abstracts away some of the common problems of operating system configuration and architecture design. It also makes it easier to maintain a good, common framework for product development across all our teams, internationally.&quot;</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Cost is a two-fold benefit for Centrica Connected Home. It can access a range of environments to experiment cost-effectively, while paying only for IT resources as they’re consumed. It’s a model that the team have adopted for its own products and related services.<span style=\"font-style: italic;\">“More and more of our customers want to “pay as they go” for our Centrica Connected Home products and services,”</span>Heesom says.<span style=\"font-style: italic;\">“This not only aligns with the way we pay for AWS and make our finance model easier, but it enables us to focus even more resources on innovating our services further.”</span></span>","alias":"aws-for-international-energy-company","roi":0,"seo":{"title":"AWS for international energy company","keywords":"","description":"<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Challenge</span><br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \">With the acquisition of hardware and platform partner, AlertMe, in 2015, Centrica Connected Home was faced with th","og:title":"AWS for international energy company","og:description":"<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Challenge</span><br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \">With the acquisition of hardware and platform partner, AlertMe, in 2015, Centrica Connected Home was faced with th"},"deal_info":"","user":{"id":5587,"title":"Centrica","logoURL":"https://old.roi4cio.com/uploads/roi/company/Centrica.jpg","alias":"centrica","address":"","roles":[],"description":" Centrica is an international energy and services company. Centrica supplies energy and energy-related services to around 28 million customer accounts mainly in the UK, Ireland and North America, through brands such as British Gas, Direct Energy and Bord Gáis Energy supported by around 12,000 engineers and technicians.\r\nConnected Home was started by Centrica, as part of British Gas, in 2012 to empower the consumer by enabling them to flexibly control their homes. Through its Hive smart home products - Hive Active Heating, Hive Active Plugs, Hive Active Light bulbs, Hive motion sensors and Hive window and door sensors, residential customers can control their homes from a smartphone, tablet, or PC.\r\nHive products and services are the UK's most popular smart home ecosystem, with more than half a million Hive hubs.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.centrica.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Centrica","keywords":"","description":" Centrica is an international energy and services company. 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To avoid the costs of acquiring and configuring new hardware infrastructure and the required staff to maintain it, the company initially chose a fully managed hosting vendor. But after several months, The Times' software engineering team found it had sacrificed flexibility and agility in exchange for less maintenance responsibility. As the hosted platform struggled with managing traffic under a vastly fluctuating load, The Seattle Times team was hamstrung in its ability to scale up to meet customer demand.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">Tom Bain, the software engineering manager overseeing the migration effort, says, <span style=\"font-style: italic;\">&quot;We had a fairly standard architecture in mind when we set out to do the migration, and we encouraged our vendor to adapt to our needs, but they struggled with the idea of altering their own business model to satisfy our very unique hosting needs.&quot;</span><br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">Why Amazon Web Services</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">To address these core scalability concerns, The Seattle Times engineering team considered several alternative hosting options, including self-hosting on premises, more flexible managed hosting options, and various cloud providers. The team concluded that the available cloud options provided the needed flexibility, appropriate architecture, and desired cost savings. The company ultimately chose Amazon Web Services (AWS), in part because of the maturity of the product offering and, most significantly, the auto-scaling capabilities built into the service. The Seattle Times' new software is built on the LAMP stack, and the added benefits of native, Linux-based cloud hosting made the most sense when choosing a new vendor.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">The Seattle Times developed a proof-of-concept and implementation plan, which was reviewed by a team from AWS Support. <span style=\"font-style: italic;\">“They looked over our architecture and said, ‘Here are some things that we recommend you do, some best practices, and some lessons learned,’ ”</span> says Rob Grutko, director of technology for The Seattle Times. <span style=\"font-style: italic;\">“They were very helpful in making sure we were production ready.”</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">After implementing the desired system architecture and vetting the chosen components and configuration with AWS, The Times deployed its new system in just six hours. The website moved to the AWS platform between 11 p.m. and 3 a.m. and final testing was completed by 5 a.m. — in time for the next news day.<br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">How Seattle Times Uses AWS</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Seattletimes.com is now hosted in an Amazon Virtual Private Cloud (Amazon VPC), a logically isolated section of the AWS cloud. It uses Amazon Elastic Compute Cloud (Amazon EC2) for resizable compute capacity and Amazon Elastic Block Store (Amazon EBS) for persistent block-level storage volumes. Amazon Relational Database Service (Amazon RDS) serves as a scalable cloud-based database, Amazon Simple Storage Service (Amazon S3) provides a fully redundant infrastructure for storing and retrieving data, and Amazon Route 53 offers a highly available and scalable Domain Name System (DNS) web service.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">The Times is using Amazon CloudFront in front of several Amazon S3 buckets to distribute a huge collection of photo imagery. The combination of Amazon CloudFront and Amazon S3 is used to embed photos into news stories distributed to The Times readers with low latency and high transfer speeds. Additionally, Amazon ElastiCache serves as an in-memory “cache in the cloud” in The Times’ new configuration. The Times is also using AWS Lambda to resize images for viewing on different devices such as desktop computers, tablets, and smartphones.<br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Benefits</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">With AWS, The Seattle Times can now automatically scale up very rapidly to accommodate spikes in website traffic when big stories break, and scale down during slower traffic periods to reduce costs. <span style=\"font-style: italic;\">“Auto-scaling is really the clincher to this,”</span> Grutko says. <span style=\"font-style: italic;\">“With AWS, we can now serve our online readers with speed and efficiency, scaling to meet demand and delivering a better reader experience.’’</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Moreover, news images can now be rapidly resized for different viewing environments, allowing breaking-news stories to reach readers faster. <span style=\"font-style: italic;\">“AWS Lambda provides us with extremely fast image resizing,” </span>Grutko says. <span style=\"font-style: italic;\">“Before, if we needed an image resized in 10 different sizes, it would happen serially. With AWS Lambda, all 10 images get created at the same time, so it’s quite a bit faster and it involves no server maintenance.”</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">Rather than relying on a hosting service to fix inevitable systems issues, The Times now has complete control over its back-end environment, enabling it to troubleshoot problems as soon as they occur. <span style=\"font-style: italic;\">“When an issue happens, we can go under the hood and troubleshoot to get around nearly any problem,”</span> says Grutko.<span style=\"font-style: italic;\"> “It’s our environment, and we control it.”</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">When the company encounters a problem that it can’t solve, it relies on AWS Support.<span style=\"font-style: italic;\"> “Our on-boarding experience was quite good with the AWS support team,”</span> says Miles Van Pelt, senior development engineer at The Seattle Times. <span style=\"font-style: italic;\">“It really felt like they went out of their way to answer our questions and research topics that we couldn't readily find in their extensive documentation.”</span></span>\r\n<span style=\"color: rgb(97, 97, 97); \">By choosing AWS, The Seattle Times is now better positioned to deliver in its pursuit of being a leading-edge digital news media company. <span style=\"font-style: italic;\">“By moving to AWS, we’ve regained the agility and flexibility we need to support the company’s journalistic mission without incurring the expense and demands required of a pile of physical hardware,”</span> says Grutko .</span>","alias":"aws-for-publishing-company","roi":0,"seo":{"title":"AWS for publishing company","keywords":"","description":"<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Challenge</span><br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \">After maintaining on-premises hardware and custom publishing software for nearly two decades, The Seattle Times so","og:title":"AWS for publishing company","og:description":"<span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold;\">The Challenge</span><br /></span>\r\n<span style=\"color: rgb(97, 97, 97); \">After maintaining on-premises hardware and custom publishing software for nearly two decades, The Seattle Times so"},"deal_info":"","user":{"id":5642,"title":"The Seattle Times","logoURL":"https://old.roi4cio.com/uploads/roi/company/The_Seattle_Times.png","alias":"the-seattle-times","address":"","roles":[],"description":" Founded in 1896, The Seattle Times is a family-owned news media business serving the Pacific Northwest. 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