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In 'translation memories', a customer's existing translations are stored in the form of text segments that can be automatically retrieved by a translator working on a new translation. As such, there is no need to re-translate previously translated text segments, phrases and terms, an advantage that improves both the consistency of the translations and the translator's efficiency, while also reducing translation costs. In order to make the best possible use of these capabilities 24translate, working alongside 24technology, developed a TMS with a unique range of functions: 24|tcm.\r\n<span style=\"font-weight: bold;\">How do translation memory systems support our translators with their work?</span>\r\nLike glossaries, translation memory systems are effective aides in the translation process. The decision as to how to translate a given sentence fragment, however, is still up to the translator. Our software does not replace the translator but rather supports them by providing access to intelligent memory and search functions. As such, our system continues to rely on quality work by specialist translators: Only when it is 'fed' with intelligent translations can it provide intelligent suggestions for translation.\r\nIn practice, the individual translation segments are stored as a language pair consisting of source and target text, which is then automatically suggested in future translation projects bearing identical or similar text passages. All translators working for a specific company rely on the same translation memory (database). On the one hand, this significantly lowers translators' manual research efforts, while on the other it prevents deviation from specific terminology or phrases in subsequent translations and/or the work of additional translators.\r\n<span style=\"font-weight: bold;\">24|tcm in use</span>\r\n24translate maintains a company-specific translation memory (abbreviated TM) for each of its clients. In order to provide customers with the full benefit of already existing translations, we will gladly maintain and store these at the beginning of our collaboration. Each new translation provided by us is then automatically stored in your translation memory. Clients may also access their translation memories and view existing translations at any time via various interfaces and tools (e.g. our customer portal).\r\n<span style=\"font-weight: bold;\">The advantages of a translation memory system</span>\r\n<ul><li>Eliminates double translations, leading to greater efficiency: Translators focus on 'new', previously untranslated text segments.</li><li>Saves the customer time and money: Translations can be delivered more quickly and at significantly lower rates.</li><li>Quality assurance: Consistency with regard to content and terminology is maintained at all times.</li></ul>","shortDescription":"24translate maintains a company-specific translation memory for each of its clients.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"24translate Translation memory systems","keywords":"","description":"<span style=\"font-weight: bold;\">What is a translation memory system?</span>\r\nThe use of translation memory systems (or TMS) is an essential guarantor of quality in modern translation. In 'translation memories', a customer's existing translations are stored in","og:title":"24translate Translation memory systems","og:description":"<span style=\"font-weight: bold;\">What is a translation memory system?</span>\r\nThe use of translation memory systems (or TMS) is an essential guarantor of quality in modern translation. In 'translation memories', a customer's existing translations are stored in","og:image":"https://old.roi4cio.com/fileadmin/user_upload/24translate_logo.png"},"eventUrl":"","translationId":5650,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":425,"title":"Linguistics Software","alias":"linguistics-software","description":" <span style=\"font-weight: bold; \">Linguistic software</span> - computer programs and data that provide analysis, processing, storage and retrieval of audio data, pictures (OCR) and texts in natural language.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Linguistic analysis software</span> is a tool that enhances the comprehension of information present in documents, or across a set of documents. Some linguistic analysis software tools use an automatic mathematical or statistical approach to analyze and extract relations that occur in a set of documents and the words they contain. The idea is that the distribution and frequency of relevant terms in documents that cover a specific topic is similar and that the meaning of a specific word can be inferred by the above assumption. \r\nThe term CAT stands for <span style=\"font-weight: bold;\">Computer-Assisted Translation Tool</span>. CAT tools have significantly changed the way how translators work and manage translation projects today. CAT tools split large multilingual documents into segments (phrases &amp; paragraphs) which are stored in a database. This is called translation memory which means that previously translated material can be reused at any time. Nowadays, it is more common for enterprises and translators to use CAT tools to speed up their work and increase their productivity globally.A number of computer-assisted translation software and websites exists for various platforms and access types.\r\nAccording to a 2006 survey undertaken by Imperial College of 874 translation professionals from 54 countries, primary tool usage was reported as follows: Trados (35%), Wordfast (17%), Déjà Vu (16%), SDL Trados 2006 (15%), SDLX (4%), STAR Transit (3%), OmegaT (3%), others (7%).\r\n\r\n<br /><br />","materialsDescription":"<h1 class=\"align-center\">CAT Tool Functionality</h1>\r\n<ul><li>Spell checkers, autocorrect—automatically highlight and fix spelling and grammar mistakes.</li><li>In-context review—display multimedia documents with images, text box sizes and layout in real time in both source and target language.</li><li>Integrated machine translation—suggest translations for segments from a connected MT engine.</li><li>Adaptive machine translation—offer translations for segments from a connected MT engine as autosuggest pop-ups, learn from user input.</li><li>Concordance—retrieve instances of a word or an expression and their respective context in a text corpus, such as a translation memory database, to check their usage.</li><li>Electronic dictionaries—allow term search inside the tool, track usage statistics.</li><li>Text search tools—find phrases or terms in the text for reference.</li><li>Alignment—build translation memories texts from source text and its translation. When a translation company adopts a CAT-tool, they often use alignment to create their first TM databases.</li></ul>\r\nThere are online and offline CAT tools available for purchase. Web-based CAT tools work in the web browser; desktop CAT tools require installation and do not depend on internet connection stability.\r\nBasic CAT tools support MS Office formats, such as .docx, .odt, .csv, .xlsx, plus .html files and .xml. The primary translation industry formats are XLIFF, and tmx. Advanced tools also support various software formats, such as .json, .properties, Visual Studio, as well layout building software such as InDesign, Corel Draw and sometimes AutoCAD.\r\nCAT tools are useful when translating multimedia formats. They extract text for editing and rebuild files in the target language after the translation is finished. This ability reduces the time needed to create multilingual artwork. Instead of fishing for each individual bit of text on the page, the translator simply goes segment by segment in plain text.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Automated Quality Assurance (AutoQA)</span></p>\r\nAutoQA tools scan bilingual texts and detect errors in translation, such as wrong numbers and number format, incorrect terminology, missing tags, missing segments, erroneous formatting and many others. Complementary to spellcheckers, AutoQA helps editing.\r\nWhile popular translation memory tools feature built-in QA components, standalone software offers extended functionality and support for morphology of selected languages. Advanced functionality leads to better error detection and fewer false positives. Standalone tools may require import/export of translation files from the TMS, unless there is an integration in place.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Terminology Management</span></p>\r\nTerminology Management or glossary management, refers to technologies that centrally maintain lists of subject matter-specific, company, or other technical terms to improve consistency and speed of translation. Such systems usually include guidance on terms that should not be translated to target languages or additional reference material and images to assist translators in understanding the translation material.\r\nAdvanced terminology systems include integrations with authoring tools, workflows for terminology creation and validation processes, and automated term mining functions.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Linguistics_Software.png"},{"id":427,"title":"Translation Memory","alias":"translation-memory","description":" A translation memory (TM) is a database that stores &quot;segments&quot;, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated, in order to aid human translators. The translation memory stores the source text and its corresponding translation in language pairs called “translation units”. Individual words are handled by terminology bases and are not within the domain of TM.\r\nSoftware programs that use translation memories are sometimes known as translation memory managers (TMM) or translation memory systems (TM systems, not to be confused with a Translation management system (TMS), which is another type of software focused on managing process of translation).\r\nTranslation memories are typically used in conjunction with a dedicated computer assisted translation (CAT) tool, word processing program, terminology management systems, multilingual dictionary, or even raw machine translation output.\r\nResearch indicates that many companies producing multilingual documentation are using translation memory software. In a survey of language professionals in 2006, 82.5% out of 874 replies confirmed the use of a TM. Usage of TM correlated with text type characterised by technical terms and simple sentence structure (technical, to a lesser degree marketing and financial), computing skills, and repetitiveness of content.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Types of translation-memory systems</span></p>\r\n<span style=\"font-weight: bold;\">Desktop:</span> Desktop translation memory tools are typically what individual translators use to complete translations. They are machine translation software that a freelance translator downloads and installs on his/her desktop computer.<br /><span style=\"font-weight: bold;\">Server-based or Centralised:</span> Centralized translation memory systems store TM on a central server. They work together with desktop TM and can increase TM match rates by 30–60% more than the TM leverage attained by desktop TM alone.<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">How does translation memory works?</span></h1>\r\nTranslation memory works in the background of your translation software programsl, offering sentence suggestions as you translate. Its memory consists of your previous translations and only identical or similar sentences are suggested.\r\nThe similarity between the source and target segments is indicated with percentages (100% is the perfect match) while differences are highlighted with colors. This means that somebody in the past had already translated that exact segment. There are also 101% and 102% matches, which means that not only the current segment, but also one or both of those before and/or after it are the same as stored in this TM entry.\r\nMatches below 100% are called fuzzy matches. These are ranked from 0% to 99%. A 99% match means that the segments differ by at least one character. Matches below 70% are often considered useless and might not show up, depending on the settings.\r\n“Repetitions” are identical segments within one document that have no translation in the translation memory yet. Most automated&nbsp; translation software scan for repetitions before the translator starts working. After the translator is done with the first occurrence of these, all others will get filled in automatically. \r\nBesides matches as such, you can use your existing translation memories for concordance searches — where you investigate if the translation memory has a certain term was translated before, if the segment as a whole wasn’t.<br />\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of translation memory?</span><br /></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Speeds up Translation: </span>A TM offers previously translated sentences that are identical to the current translation, with differences only in numbers, tags, formatting, punctuation or spacing.<br /><span style=\"font-weight: bold;\">Reduces Translation Costs:</span> Translation memory is usually the most effective with texts that include many repetitions, such as website content, games, contracts and product manuals.<br /><span style=\"font-weight: bold;\">Increases Translation Quality: </span>Proactively prevent inconsistencies by storing correct phrases and sentences. It can be extremely useful when several people are working on the same text.<br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Translation_Memory.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"abbyy-finereader":{"id":182,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY-FineReader.png","logo":true,"scheme":false,"title":"ABBYY FineReader","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":2,"alias":"abbyy-finereader","companyTitle":"ABBYY","companyTypes":["vendor"],"companyId":2060,"companyAlias":"abbyy","description":"ABBYY FineReader is a versatile PDF tool which empowers information workers to efficiently manage documents in the digital workplace. It harnesses ABBYY’s AI-based OCR technology to make it easier to digitize, retrieve, edit, protect, share, and collaborate on all kinds of documents in the modern working world.\r\nFineReader reduces inefficiencies resulting from a variety of causes: inaccessible, nonsearchable documents and information; workflows that involve a mix of paper and digital documents; and tasks that require the use of multiple software applications. This allows information workers to focus on their areas of expertise, rather than the intricacies of their administrative tasks.<br /><br /><span style=\"font-weight: bold;\">BENEFITS</span><br />\r\n<span style=\"font-weight: bold;\">Optimize document processes</span><br />\r\nDigitize, retrieve, edit, protect, share, and collaborate on all kinds of documents in one workflow.<br /><span style=\"font-weight: bold;\"></span>\r\n<span style=\"font-weight: bold;\">Make the most of PDFs</span><br />\r\nEdit digital and scanned PDFs with a newfound ease: correct whole sentences and paragraphs or even adjust the layout.<br /><br /><span style=\"font-weight: bold;\">Digitize the document workflow</span><br />\r\nIncorporate paper documents into a digital workplace with AI-based OCR technology to simplify daily work.<br /><br /><span style=\"font-weight: bold;\">Streamline IT costs</span><br />\r\nBenefit from one-time payment and progressive volume discounts to maximize the impact across your organization.<br /><br /><span style=\"font-weight: bold;\">Standardize software assets</span><br />\r\nDeploy one PDF solution throughout your organization to ensure multiple stakeholders can collaborate smoothly.<br /><br /><span style=\"font-weight: bold;\">Simplify license management</span><br />\r\nLower IT workload with automated deployment and straightforward license management.","shortDescription":"ABBYY FineReader is a Highly intelligent text recognition (OCR) software for everyday, ad-hoc digitization and document conversion.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ABBYY FineReader","keywords":"document, software, ABBYY, FineReader, Corporate, business, processing, tool","description":"ABBYY FineReader is a versatile PDF tool which empowers information workers to efficiently manage documents in the digital workplace. It harnesses ABBYY’s AI-based OCR technology to make it easier to digitize, retrieve, edit, protect, share, and collaborate on","og:title":"ABBYY FineReader","og:description":"ABBYY FineReader is a versatile PDF tool which empowers information workers to efficiently manage documents in the digital workplace. It harnesses ABBYY’s AI-based OCR technology to make it easier to digitize, retrieve, edit, protect, share, and collaborate on","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY-FineReader.png"},"eventUrl":"","translationId":182,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":184,"title":"OCR - Optical character recognition","alias":"ocr-optical-character-recognition","description":"<span style=\"font-weight: bold; \">Optical character recognition</span> (optical character reader, OCR) is the mechanical or electronic conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo of a document, a scene-photo (for example the text on signs and billboards in a landscape photo) or from subtitle text superimposed on an image (for example from a television broadcast).&nbsp; The basic process of OCR involves examining the text of a document and translating the characters into code that can be used for data processing. OCR is sometimes also referred to as <span style=\"font-weight: bold; \">text recognition.</span>\r\nIt is widely used as a form of data entry from printed paper data records, whether passport documents, invoices, bank statements, computerised receipts, business cards, mail, printouts of static-data, or any suitable documentation. OCR program works best on text that has already been typed, either in cases where an original printout has been lost, or in scanning sheets typed on a typewriter. Good OCR software may also be able to translate handwritten text, however, although the error rate on this sort of conversion tends to be much higher.\r\nThe actual term OCR software is a bit misleading, as most modern versions do not in fact use optical character recognition, but actually use digital character recognition. This is because some years ago the fields effectively merged, and both fields adopted the more attractive term optical character recognition. Character recognition software has advanced a great deal in recent years, with modern programs substantially better than their predecessors at identifying text.\r\n<span style=\"color: rgb(97, 97, 97); \">OCR systems are made up of a combination of hardware and software that is used to convert physical documents into machine-readable text. Hardware, such as an optical scanner or specialized circuit board is used to copy or read text while optical recognition software typically handles the advanced processing. OCR technology software can also take advantage of artificial intelligence (AI) to implement more advanced methods of intelligent character recognition (ICR), like identifying languages or styles of handwriting.</span> \r\nThe process of OCR is most commonly used to turn&nbsp; hard copy legal or historic documents into PDFs. Once placed in this soft copy, users can edit, format and search the document as if it was created with a word processor.\r\nThe <span style=\"font-weight: bold; \">first step of OCR</span> is using a scanner to process the physical form of a document. Once all pages are copied, optical character recognition software converts the document into a two-color, or black and white, version. The scanned-in image or bitmap is analyzed for light and dark areas, where the dark areas are identified as characters that need to be recognized and light areas are identified as background.\r\nThe dark areas are then processed further to find alphabetic letters or numeric digits. OCR products can vary in their techniques, but typically involve targeting one character, word or block of text at a time. Characters are then identified using one of two algorithms:\r\n<span style=\"font-weight: bold; \">Pattern recognition</span> - OCR<span style=\"font-size:10pt; font-family:Arial; font-style:normal; \">recognition</span>programs are fed examples of text in various fonts and formats which are then used to compare, and recognize, characters in the scanned document.\r\n<span style=\"font-weight: bold; \">Feature detection</span> - OCR programs apply rules regarding the features of a specific letter or number to recognize characters in the scanned document. Features could include the number of angled lines, crossed lines or curves in a character for comparison. For example, the capital letter “A” may be stored as two diagonal lines that meet with a horizontal line across the middle.\r\nWhen a character is identified, it is <span style=\"font-weight: bold; \">converted into an ASCII code</span> that can be used by computer systems to handle further manipulations. Users should correct basic errors, proofread and make sure complex layouts were handled properly before saving the document for future use.","materialsDescription":"<h1 class=\"align-center\"> OCR (Optical Character Recognition) use cases</h1>\r\n<p class=\"align-center\">Uses of OCR have a variety of applications, including:</p>\r\n<ul><li>Scanning printed documents into versions that can be edited with word processors, like Microsoft Word or Google Docs.</li><li>Indexing print material for search engines.</li><li>Automating data entry, extraction and processing.</li><li>Deciphering documents into text that can be read aloud to visually-impaired or blind users.</li><li>Archiving historic information, such as newspapers, magazines or phonebooks, into searchable formats.</li><li>Electronically depositing checks without the need for a bank teller.</li><li>Placing important, signed legal documents into an electronic database.</li><li>Recognizing text, such as license plates, with a camera or software.</li><li>Sorting letters for mail delivery.</li><li>Translating words within an image into a specified language.</li></ul>\r\n<h1 class=\"align-center\">Choosing the Right Character Recognition Solution: OCR and ICR</h1>\r\nThough recent technology advancements improved data recognition, many offices continue to rely on manual entry and sorting processes. OCR (Optical Character Recognition) and ICR (Intelligent Character Recognition&nbsp; or Intelligent Document Recognition software) are essential components of Advanced Data Capture that digitally capture images and text. Both technologies provide companies with enhanced images and critical business information. So, what are the differences between OCR and ICR, and how do these differences pertain to your documents? \r\n<span style=\"font-weight: bold; \">Optical Character Recognition</span> refers to the process where documents are captured and digitally converted into searchable text that you can edit. OCR is primarily used to read machine-generated documents with typed or printed text. The technology reads brightness and text font of these documents, recognizing characters with utmost accuracy. OCR is a perfect solution for companies that need information from paper documents and PDF files, and is great for translating longer documents. For example, if you need to pull quotes from a document for another project, OCR will allow you to easily search, retrieve and extract text.\r\n<span style=\"font-weight: bold; \">Intelligent Character Recognition</span>, takes OCR a step further with more intensive character recognition. While OCR mainly encompasses machine-printed characters, the best of best intelligent character recognition software can recognize handwritten text, and translate them into searchable files. Like OCR, ICR scans, reviews and translates the text. ICR is a compatible solution for offices with many checks, timesheets and other handwritten documents.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/OCR_-_Optical_character_recognition.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"abbyy-flexicapture":{"id":478,"logo":false,"scheme":false,"title":"ABBYY FlexiCapture","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":2,"alias":"abbyy-flexicapture","companyTitle":"ABBYY","companyTypes":["vendor"],"companyId":2060,"companyAlias":"abbyy","description":"ABBYY FlexiCapture is a powerful data capture and document processing solution from a world-leading technology vendor. It is designed to transform streams of documents of any structure and complexity into business-ready data. And its award-winning recognition technologies, automatic document classification, plus a highly scalable and customizable architecture, mean that it can help companies and organizations of any size to streamline their business processes, increase efficiency and reduce costs.\r\nTransform streams of documents of any structure and complexity into business-ready data\r\nCapture With Mobile\r\nABBYY FlexiCapture for iOS turns smartphones into portable scanners that capture information from paper documents and deliver it to back-end systems.\r\nSoftware for Document-driven Business Processes\r\nOne system for processing all kinds of paper documents in any industry\r\nIntelligent Auto-learning Technology Makes Set Up Easy\r\nInteractive training technology simplifies system implementation and set up.\r\nMobile Document Capture\r\nFlexiCapture’s mobile capture client provides an alternative entry point for documents – usable at anytime, from anywhere.\r\nWhat is Forms Processing?\r\nForms processing is a process whereby information entered into data fields is converted into electronic form. Automated form processing software interprets machine-print (OCR), isolated handprint (ICR), mark sense (OMR) and barcodes from paper forms.&nbsp;\r\nProduct History\r\nThe development of ABBYY data capture products started in 1995. At that time the team was working on two projects: the development of hand-written form recognition and FlexiCapture technology - which enables data extraction from documents with flexible layouts.","shortDescription":"ABBYY FlexiCapture - Capture data from any documents, from structured forms and surveys to unstructured text-heavy papers.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ABBYY FlexiCapture","keywords":"data, documents, from, into, ABBYY, capture, FlexiCapture, processing","description":"ABBYY FlexiCapture is a powerful data capture and document processing solution from a world-leading technology vendor. 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And its award-winning recognition "},"eventUrl":"","translationId":478,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":184,"title":"OCR - Optical character recognition","alias":"ocr-optical-character-recognition","description":"<span style=\"font-weight: bold; \">Optical character recognition</span> (optical character reader, OCR) is the mechanical or electronic conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo of a document, a scene-photo (for example the text on signs and billboards in a landscape photo) or from subtitle text superimposed on an image (for example from a television broadcast).&nbsp; The basic process of OCR involves examining the text of a document and translating the characters into code that can be used for data processing. OCR is sometimes also referred to as <span style=\"font-weight: bold; \">text recognition.</span>\r\nIt is widely used as a form of data entry from printed paper data records, whether passport documents, invoices, bank statements, computerised receipts, business cards, mail, printouts of static-data, or any suitable documentation. OCR program works best on text that has already been typed, either in cases where an original printout has been lost, or in scanning sheets typed on a typewriter. Good OCR software may also be able to translate handwritten text, however, although the error rate on this sort of conversion tends to be much higher.\r\nThe actual term OCR software is a bit misleading, as most modern versions do not in fact use optical character recognition, but actually use digital character recognition. This is because some years ago the fields effectively merged, and both fields adopted the more attractive term optical character recognition. Character recognition software has advanced a great deal in recent years, with modern programs substantially better than their predecessors at identifying text.\r\n<span style=\"color: rgb(97, 97, 97); \">OCR systems are made up of a combination of hardware and software that is used to convert physical documents into machine-readable text. Hardware, such as an optical scanner or specialized circuit board is used to copy or read text while optical recognition software typically handles the advanced processing. OCR technology software can also take advantage of artificial intelligence (AI) to implement more advanced methods of intelligent character recognition (ICR), like identifying languages or styles of handwriting.</span> \r\nThe process of OCR is most commonly used to turn&nbsp; hard copy legal or historic documents into PDFs. Once placed in this soft copy, users can edit, format and search the document as if it was created with a word processor.\r\nThe <span style=\"font-weight: bold; \">first step of OCR</span> is using a scanner to process the physical form of a document. Once all pages are copied, optical character recognition software converts the document into a two-color, or black and white, version. The scanned-in image or bitmap is analyzed for light and dark areas, where the dark areas are identified as characters that need to be recognized and light areas are identified as background.\r\nThe dark areas are then processed further to find alphabetic letters or numeric digits. OCR products can vary in their techniques, but typically involve targeting one character, word or block of text at a time. Characters are then identified using one of two algorithms:\r\n<span style=\"font-weight: bold; \">Pattern recognition</span> - OCR<span style=\"font-size:10pt; font-family:Arial; font-style:normal; \">recognition</span>programs are fed examples of text in various fonts and formats which are then used to compare, and recognize, characters in the scanned document.\r\n<span style=\"font-weight: bold; \">Feature detection</span> - OCR programs apply rules regarding the features of a specific letter or number to recognize characters in the scanned document. Features could include the number of angled lines, crossed lines or curves in a character for comparison. For example, the capital letter “A” may be stored as two diagonal lines that meet with a horizontal line across the middle.\r\nWhen a character is identified, it is <span style=\"font-weight: bold; \">converted into an ASCII code</span> that can be used by computer systems to handle further manipulations. Users should correct basic errors, proofread and make sure complex layouts were handled properly before saving the document for future use.","materialsDescription":"<h1 class=\"align-center\"> OCR (Optical Character Recognition) use cases</h1>\r\n<p class=\"align-center\">Uses of OCR have a variety of applications, including:</p>\r\n<ul><li>Scanning printed documents into versions that can be edited with word processors, like Microsoft Word or Google Docs.</li><li>Indexing print material for search engines.</li><li>Automating data entry, extraction and processing.</li><li>Deciphering documents into text that can be read aloud to visually-impaired or blind users.</li><li>Archiving historic information, such as newspapers, magazines or phonebooks, into searchable formats.</li><li>Electronically depositing checks without the need for a bank teller.</li><li>Placing important, signed legal documents into an electronic database.</li><li>Recognizing text, such as license plates, with a camera or software.</li><li>Sorting letters for mail delivery.</li><li>Translating words within an image into a specified language.</li></ul>\r\n<h1 class=\"align-center\">Choosing the Right Character Recognition Solution: OCR and ICR</h1>\r\nThough recent technology advancements improved data recognition, many offices continue to rely on manual entry and sorting processes. OCR (Optical Character Recognition) and ICR (Intelligent Character Recognition&nbsp; or Intelligent Document Recognition software) are essential components of Advanced Data Capture that digitally capture images and text. Both technologies provide companies with enhanced images and critical business information. So, what are the differences between OCR and ICR, and how do these differences pertain to your documents? \r\n<span style=\"font-weight: bold; \">Optical Character Recognition</span> refers to the process where documents are captured and digitally converted into searchable text that you can edit. OCR is primarily used to read machine-generated documents with typed or printed text. The technology reads brightness and text font of these documents, recognizing characters with utmost accuracy. OCR is a perfect solution for companies that need information from paper documents and PDF files, and is great for translating longer documents. For example, if you need to pull quotes from a document for another project, OCR will allow you to easily search, retrieve and extract text.\r\n<span style=\"font-weight: bold; \">Intelligent Character Recognition</span>, takes OCR a step further with more intensive character recognition. While OCR mainly encompasses machine-printed characters, the best of best intelligent character recognition software can recognize handwritten text, and translate them into searchable files. Like OCR, ICR scans, reviews and translates the text. ICR is a compatible solution for offices with many checks, timesheets and other handwritten documents.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/OCR_-_Optical_character_recognition.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"abbyy-lingvo":{"id":601,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY_Lingvo.png","logo":true,"scheme":false,"title":"ABBYY Lingvo","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":2,"alias":"abbyy-lingvo","companyTitle":"ABBYY","companyTypes":["vendor"],"companyId":2060,"companyAlias":"abbyy","description":"ABBYY Lingvo Dictionaries ABBYY Lingvo Dictionaries for desktop and mobile devices let you translate words, expand your vocabulary and master foreign languages. It contains trusted dictionaries for up to 29 languages, including German, Spanish, Italian, and English. Choose Platform ABBYY Lingvo for Windows ABBYY Lingvo for Mac ABBYY Lingvo Live for Web ABBYY Lingvo for Windows 8 Touch ABBYY Lingvo Mobile Dictionaries ABBYY Lingvo API","shortDescription":"ABBYY Lingvo — Instant access to high-quality translation dictionaries.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ABBYY Lingvo","keywords":"Lingvo, ABBYY, Dictionaries, languages, Windows, Italian, English, German","description":"ABBYY Lingvo Dictionaries ABBYY Lingvo Dictionaries for desktop and mobile devices let you translate words, expand your vocabulary and master foreign languages. It contains trusted dictionaries for up to 29 languages, including German, Spanish, Italian, and En","og:title":"ABBYY Lingvo","og:description":"ABBYY Lingvo Dictionaries ABBYY Lingvo Dictionaries for desktop and mobile devices let you translate words, expand your vocabulary and master foreign languages. It contains trusted dictionaries for up to 29 languages, including German, Spanish, Italian, and En","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY_Lingvo.png"},"eventUrl":"","translationId":601,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":431,"title":"Electronic dictionaries","alias":"electronic-dictionaries","description":" An electronic dictionary is a dictionary whose data exists in digital form and can be accessed through a number of different media. Electronic dictionaries can be found in several forms, including software installed on tablet or desktop computers, mobile apps, web applications, and as a built-in function of E-readers. They may be free or require payment.\r\nMost of the early electronic dictionaries were, in effect, print dictionaries made available in digital form: the content was identical, but the electronic editions provided users with more powerful search functions. But soon the opportunities offered by digital media began to be exploited. Two obvious advantages are that limitations of space (and the need to optimize its use) become less pressing, so additional content can be provided; and the possibility arises of including multimedia content, such as audio pronunciations and video clips.\r\nElectronic dictionary databases, especially those included with software dictionaries are often extensive and can contain up to 500,000 headwords and definitions, verb conjugation tables, and a grammar reference section. Bilingual electronic dictionaries and monolingual dictionaries of inflected languages often include an interactive verb conjugator, and are capable of word stemming and lemmatization.\r\nPublishers and developers of electronic dictionaries may offer native content from their own lexicographers, licensed data from print publications, or both, as in the case of Babylon offering premium content from Merriam Webster, and Ultralingua offering additional premium content from Collins, Masson, and Simon &amp; Schuster, and Paragon Software offering original content from Duden, Britannica, Harrap, Merriam-Webster and Oxford. ","materialsDescription":" <span style=\"font-weight: bold;\">What are the capabilities of electronic dictionaries?</span>\r\nCompared with printed analogues, computer dictionaries provide the user with many additional features:\r\n<ul><li>multiple increase in search speed;</li><li>a set of entries in the dictionary: vocabulary, alphabetical index, entering words and phrases from the keyboard, from a text editor;</li><li>search for words with insufficient spelling;</li><li>full-text search (not only in the vocabulary, but also in the texts of all dictionary entries);</li><li>the use of multimedia tools for vocabulary semantization;</li><li>the presence of a hyperlink system;</li><li>the presence of cross-references to all words in the dictionary;</li><li>the ability to store a large amount of information;</li><li>in bilingual dictionaries - the possibility of direct and reverse translation;</li><li>the inclusion in the structure of a computer dictionary of several dictionaries of different types and genres;</li><li>simultaneous search in several dictionaries;</li><li>restriction of the search area by keywords, thematic groups, parts of speech, etc.;</li><li> replenishing the dictionary by the user, or creating a custom dictionary;</li><li>preservation of the search sequence during the session (the so-called chronology/search history);</li><li>saving &quot;bookmarks&quot; in the dictionary;</li><li> compatibility with text editors, the ability to copy dictionary entries and access to the dictionary from the editor;</li><li>compatibility with machine translation programs;</li><li>compatibility with web browsers and other types of programs (application, training, gaming);</li><li>providing additional background information on phonetics, grammar, style and other aspects of the language;</li><li>the possibility of using dictionaries in local and global networks, etc.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Electronic_dictionaries.png"},{"id":425,"title":"Linguistics Software","alias":"linguistics-software","description":" <span style=\"font-weight: bold; \">Linguistic software</span> - computer programs and data that provide analysis, processing, storage and retrieval of audio data, pictures (OCR) and texts in natural language.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Linguistic analysis software</span> is a tool that enhances the comprehension of information present in documents, or across a set of documents. Some linguistic analysis software tools use an automatic mathematical or statistical approach to analyze and extract relations that occur in a set of documents and the words they contain. The idea is that the distribution and frequency of relevant terms in documents that cover a specific topic is similar and that the meaning of a specific word can be inferred by the above assumption. \r\nThe term CAT stands for <span style=\"font-weight: bold;\">Computer-Assisted Translation Tool</span>. CAT tools have significantly changed the way how translators work and manage translation projects today. CAT tools split large multilingual documents into segments (phrases &amp; paragraphs) which are stored in a database. This is called translation memory which means that previously translated material can be reused at any time. Nowadays, it is more common for enterprises and translators to use CAT tools to speed up their work and increase their productivity globally.A number of computer-assisted translation software and websites exists for various platforms and access types.\r\nAccording to a 2006 survey undertaken by Imperial College of 874 translation professionals from 54 countries, primary tool usage was reported as follows: Trados (35%), Wordfast (17%), Déjà Vu (16%), SDL Trados 2006 (15%), SDLX (4%), STAR Transit (3%), OmegaT (3%), others (7%).\r\n\r\n<br /><br />","materialsDescription":"<h1 class=\"align-center\">CAT Tool Functionality</h1>\r\n<ul><li>Spell checkers, autocorrect—automatically highlight and fix spelling and grammar mistakes.</li><li>In-context review—display multimedia documents with images, text box sizes and layout in real time in both source and target language.</li><li>Integrated machine translation—suggest translations for segments from a connected MT engine.</li><li>Adaptive machine translation—offer translations for segments from a connected MT engine as autosuggest pop-ups, learn from user input.</li><li>Concordance—retrieve instances of a word or an expression and their respective context in a text corpus, such as a translation memory database, to check their usage.</li><li>Electronic dictionaries—allow term search inside the tool, track usage statistics.</li><li>Text search tools—find phrases or terms in the text for reference.</li><li>Alignment—build translation memories texts from source text and its translation. When a translation company adopts a CAT-tool, they often use alignment to create their first TM databases.</li></ul>\r\nThere are online and offline CAT tools available for purchase. Web-based CAT tools work in the web browser; desktop CAT tools require installation and do not depend on internet connection stability.\r\nBasic CAT tools support MS Office formats, such as .docx, .odt, .csv, .xlsx, plus .html files and .xml. The primary translation industry formats are XLIFF, and tmx. Advanced tools also support various software formats, such as .json, .properties, Visual Studio, as well layout building software such as InDesign, Corel Draw and sometimes AutoCAD.\r\nCAT tools are useful when translating multimedia formats. They extract text for editing and rebuild files in the target language after the translation is finished. This ability reduces the time needed to create multilingual artwork. Instead of fishing for each individual bit of text on the page, the translator simply goes segment by segment in plain text.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Automated Quality Assurance (AutoQA)</span></p>\r\nAutoQA tools scan bilingual texts and detect errors in translation, such as wrong numbers and number format, incorrect terminology, missing tags, missing segments, erroneous formatting and many others. Complementary to spellcheckers, AutoQA helps editing.\r\nWhile popular translation memory tools feature built-in QA components, standalone software offers extended functionality and support for morphology of selected languages. Advanced functionality leads to better error detection and fewer false positives. Standalone tools may require import/export of translation files from the TMS, unless there is an integration in place.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Terminology Management</span></p>\r\nTerminology Management or glossary management, refers to technologies that centrally maintain lists of subject matter-specific, company, or other technical terms to improve consistency and speed of translation. Such systems usually include guidance on terms that should not be translated to target languages or additional reference material and images to assist translators in understanding the translation material.\r\nAdvanced terminology systems include integrations with authoring tools, workflows for terminology creation and validation processes, and automated term mining functions.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Linguistics_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"abbyy-mobile-imaging-sdk-ii":{"id":2675,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY.png","logo":true,"scheme":false,"title":"ABBYY Mobile Imaging SDK II","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":2,"alias":"abbyy-mobile-imaging-sdk-ii","companyTitle":"ABBYY","companyTypes":["vendor"],"companyId":2060,"companyAlias":"abbyy","description":"Create apps that transform mobile devices into high-quality front-end data capture solutions. Reduce manual interaction for users, save on development resources and optimize your back-end processes with ABBYY Mobile Imaging SDK II.\r\n<span style=\"font-weight: bold;\">Available for iOS and Android</span>\r\n<ul><li>Fast image capture - Save your end users time and resources. Create apps that reduce manual interaction and capture the best quality images for OCR.</li><li>Front-end mobile data capture solution - Increase your apps’ productivity. Power up your mobile apps with a front-end mobile data capture solution that can easily integrate into your back-end systems.</li><li>Pre-built comprehensive image capture solution - Optimize your development resources. Easily integrate a pre-built comprehensive image capture solution into your mobile app.</li></ul>\r\n<span style=\"font-weight: bold;\">Key features</span>\r\n<ul><li>Automatic photo capture. Automatically captures the best quality image suitable for OCR by hovering the smartphone’s camera over the document, minimizing manual image verification.</li><li>Document detection. This new feature automatically finds the boundaries of the document in a video stream or photo and crops the image and corrects its perspective.</li><li>New API. The new and optimized API, with high level methods for image capturing, saves you development time. In additional, it supports common programming languages used for mobile application development.</li><li>Image export. Improved export functionality provides you the flexibility to choose between different image export formats (PDF, JPEG, JPEG2000, PNG) and compression levels for further back-end processing.</li></ul>","shortDescription":"ABBYY Mobile Imaging SDK II is a high-quality front-end data capture solution. Reduce manual interaction for users, save on development resources and optimize your back-end processes","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ABBYY Mobile Imaging SDK II","keywords":"","description":"Create apps that transform mobile devices into high-quality front-end data capture solutions. Reduce manual interaction for users, save on development resources and optimize your back-end processes with ABBYY Mobile Imaging SDK II.\r\n<span style=\"font-weight: b","og:title":"ABBYY Mobile Imaging SDK II","og:description":"Create apps that transform mobile devices into high-quality front-end data capture solutions. Reduce manual interaction for users, save on development resources and optimize your back-end processes with ABBYY Mobile Imaging SDK II.\r\n<span style=\"font-weight: b","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY.png"},"eventUrl":"","translationId":2675,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"abbyy-real-time-recognition-sdk":{"id":2677,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY.png","logo":true,"scheme":false,"title":"ABBYY Real-Time Recognition SDK","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":2,"alias":"abbyy-real-time-recognition-sdk","companyTitle":"ABBYY","companyTypes":["vendor"],"companyId":2060,"companyAlias":"abbyy","description":"<span style=\"font-weight: bold;\">Why ABBYY Real-Time Recognition SDK?</span>\r\n<ul><li>Fast text input. Extracting text directly from the smartphone’s preview screen is significantly faster and more convenient than taking a picture of the text followed by an OCR step or entering the text manually.</li><li>Improved business performance. Real-time text capture from documents such as invoices, waybills, sick notes or letters can be quickly implemented into existing corporate apps in banks, transport companies, insurance, and other organizations.</li><li>Suitable for high security requirements. As the text does not need to be photographed, saved in the memory storage, uploaded to cloud services or external servers, this modern way of information capture is suitable for organizations with the highest data security standards.</li><li>Outstanding recognition accuracy. We have combined ABBYY’s proven OCR technology with new intelligent algorithms that recognize text from live video streams. This SDK technology ensures superior text recognition accuracy within apps for both businesses and consumers.</li></ul>\r\nReal-Time Recognition SDK can be integrated into mobile apps supporting various use cases. The integration of the development toolkit into a mobile app can significantly speed up mobile data capture processes in organizations, allow automated quality control in production companies and offer convenient data entry to users of smartphones and tablets.\r\n<span style=\"font-weight: bold;\">Use cases</span>\r\n<ul><li>Customer registration and on-boarding. By simply pointing the mobile device’s camera at ID cards, passports and other identification documents, customer data is transferred into company systems without the need to type them in.</li><li>Mobile payment. Information necessary for a money transfer can be inserted directly into the fields of a mobile banking app by focusing the smartphone’s camera on payment slips, invoices or other payment documents.</li><li>Customer self-service. Enterprise companies can increase customer satisfaction and loyalty by providing modern apps that allow clients to communicate easily and exchange data with their vendors.</li></ul>\r\n<span style=\"font-weight: bold;\">Key features</span>\r\n<ul><li>Specific data capture. When described by regular expressions, specific data fields can be automatically detected and extracted in real time. Requested information (for example, total amounts on invoices, email addresses or phone numbers on business cards, promotional codes on vouchers, or other data fields) can be obtained immediately, even if they are part of larger text areas.</li><li>Text detection from video stream and photo library. When pointing the smartphone’s camera at text, the technology is continuously recognizing the text from the ‘live’ video stream. This enables instant recognition of text on documents or objects without the need to take a picture. Also the capability to recognize text from images saved within the photo library of the mobile device.</li><li>63 OCR languages. Text recognition in 63 languages allows for the quick creation of mobile apps for international business organizations as well as consumer travel apps.</li></ul>\r\n<span style=\"font-weight: bold;\">See the full list of OCR languages</span>\r\n<ul><li>OCR for iOS and Android. Usage of toolkits from one OCR vendor leads to consistent functionality and comparable recognition results for both the iOS and Android platforms.</li><li>MRZ support and data capture from IDs. Built-in support for capturing MRZ information, coupled with the ability to capture personal information from ID documents such as passports, ID cards, driver’s licenses and other sources, helps create mobile apps with fast personal data entry and identity verification.</li><li>Text capture from objects. Text on objects such as street signs or license plates can now be easily captured. Intelligent algorithms enable quick text detection and produce highly accurate recognition results, even when the mobile device camera is in poor lighting and angle conditions.</li><li>Bank card recognition and IBAN capture. Built-in support for the detection and extraction of IBAN and bank card numbers opens up endless possibilities for mobile banking apps. With SDK integrated, smartphone cameras just focus on the IBAN code or bank card number, and the data is instantly detected and transferred into the mobile banking app.</li><li>Instant translation. Developers can create apps that instantly translate words viewed through smartphones or tablets in real time. The dictionaries with menu lexis and some general lexis are included and allow instant translation with no internet connection**. The translated text will replace the original text on the camera preview screen, giving the user a ‘real-live’ translation experience.</li><li>Highly accurate OCR results. The SDK is based on premium ABBYY text recognition technology, acknowledged by major software developers and used on 100M+ devices worldwide by enterprise companies, and ultimately consumers.&nbsp;</li></ul>","shortDescription":"ABBYY Real-Time Recognition SDK enables developers to add ‘instant’ text capture functionality to mobile apps: payment data on invoices, personal information on ID cards ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ABBYY Real-Time Recognition SDK","keywords":"","description":"<span style=\"font-weight: bold;\">Why ABBYY Real-Time Recognition SDK?</span>\r\n<ul><li>Fast text input. Extracting text directly from the smartphone’s preview screen is significantly faster and more convenient than taking a picture of the text followed by an OC","og:title":"ABBYY Real-Time Recognition SDK","og:description":"<span style=\"font-weight: bold;\">Why ABBYY Real-Time Recognition SDK?</span>\r\n<ul><li>Fast text input. Extracting text directly from the smartphone’s preview screen is significantly faster and more convenient than taking a picture of the text followed by an OC","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ABBYY.png"},"eventUrl":"","translationId":2677,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"act-on-marketing-automation-software":{"id":1926,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Act-On.png","logo":true,"scheme":false,"title":"Act-On Marketing Automation Software","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"act-on-marketing-automation-software","companyTitle":"Act-On Software","companyTypes":["vendor"],"companyId":4447,"companyAlias":"act-on-software","description":"<p>Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.</p>\r\n<p>With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.</p>\r\n<p>Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.</p>","shortDescription":"Act-On is a SaaS product for marketing automation.Its software products are for e-marketing, social media prospecting, CRM integration, lead management, webinar management and analytics.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Act-On Marketing Automation Software","keywords":"","description":"<p>Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as i","og:title":"Act-On Marketing Automation Software","og:description":"<p>Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as i","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Act-On.png"},"eventUrl":"","translationId":1926,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adapt-platform":{"id":6224,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adapt_Logo.png","logo":true,"scheme":false,"title":"Adapt Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"adapt-platform","companyTitle":"Adapt","companyTypes":["supplier","vendor"],"companyId":8900,"companyAlias":"adapt","description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses.\r\n<div style=\"align-center;\"><b>Tools that help your sales go places</b>\r\n<span style=\"font-weight: bold;\">Lead Builder</span>\r\nFinding leads has never been so easy and yet so accurate. Just select from Adapt’s massive B2B contact data for sales and be assured of an unending supply of verified leads for your CRM.\r\n<span style=\"font-weight: bold;\">Prospector</span>\r\nMake the best of LinkedIn and Sales Navigator. This versatile Chrome extension pulls out email address, phone number, and company details for your sales teams to follow up with.\r\n<span style=\"font-weight: bold;\">Engage</span>\r\nHere’s the last word in sales communication automation. Easily automate phone calls, social media posts, text messages, email sequences and more, and get more time to close dea","shortDescription":"Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adapt Platform","keywords":"","description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business","og:title":"Adapt Platform","og:description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adapt_Logo.png"},"eventUrl":"","translationId":6224,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":138,"title":"B2B Sales Intelligence & Lead Generation Solutions"}],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adobe-acrobat-dc":{"id":126,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Acrobat_DC.png","logo":true,"scheme":false,"title":"Adobe Acrobat DC","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-acrobat-dc","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes that can be completed on any device. Learn more about digital enrollment Create efficient, error-proof business workflows. Now you can meet the highest levels of compliance as specified in the new signature regulations of the European Union. Power global business with digital signatures. The redesigned, touch-friendly interface makes it easier than ever to give and get fast, clear feedback.\r\n","shortDescription":"Adobe Acrobat DC - You can create, sign, and share PDFs faster and easier than ever","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Acrobat DC","keywords":"enrollment, business, with, fast, device, digital, Acrobat, signature","description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes tha","og:title":"Adobe Acrobat DC","og:description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes tha","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Acrobat_DC.png"},"eventUrl":"","translationId":126,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":281,"title":"Authoring and Publishing Software","alias":"authoring-and-publishing-software","description":" Authoring and publishing software is used to author, edit, and publish brochures, books, pamphlets, and other documents.\r\nApplications provide page layout tools and may include various photo editing, video editing, and media management features.\r\n<ul><li>Basic desktop publishing software allows home-based businesses to apply templates, create style sheets, and insert images for newsletters, business cards, and product brochures.</li><li>Intermediate desktop publishing software allows graphic artists and service bureaus to import content from external databases and layout tabular material for scientific publications, technical reports, and academic journals.</li><li>Advanced authoring and publishing software provides tools for pre-flighting, the process of checking digital files for compliance with printing industry standards.</li></ul>\r\nTypically, publishing software with a centralized formatting function uses a single style sheet to provide all of the format specifications for page tags, paragraph and character tags, and frame tags. Because each chapter is controlled by the same style sheet, changes are made in one place and applied across the entire document. Authoring and publishing software for reference manuals, academic journals, and other technical publications may also include an equation editor for controlling the appearance of equations and formulas. Support for hypertext markup language (HTML), portable document format (PDF), and cascading style sheets (CSS) is commonly available.","materialsDescription":" <span style=\"font-weight: bold;\">What is authorware?</span>\r\nAuthoring tool, also known as authorware, is a program that helps you write hypertext or multimedia applications. Authoring tools usually enable you to create a final application merely by linking together objects, such as a paragraph of text, an illustration, or a song. By defining the objects' relationships to each other, and by sequencing them in an appropriate order, authors (those who use authoring tools) can produce attractive and useful graphics applications. Most authoring systems also support a scripting language for more sophisticated applications.\r\nThe distinction between authoring tools and programming tools is not clear-cut. Typically, though, authoring tools require less technical knowledge to master and are used exclusively for applications that present a mixture of textual, graphical, and audio data.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Authoring_and_Publishing_Software.png"},{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adobe-creative-cloud-for-teams":{"id":124,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Creative_Cloud_dlja_rabochikh_grupp.jpg","logo":true,"scheme":false,"title":"Adobe Creative Cloud for teams","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-creative-cloud-for-teams","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. We’ve added hundreds of new features to boost productivity, support the latest standards and hardware, and make everyday tasks easier. If you’re still using Adobe Creative Suite, there’s never been a better time to step up to Creative Cloud.\r\nEasy collaboration\r\nShare assets and folders securely using custom-built Creative Cloud Libraries. Maintain version control, stay on top of changes, and collaborate better. With Libraries, you’ll save your team hours each week and work up to 10x faster.\r\nAdobe Stock built right in\r\nWork more efficiently with access to more than 55 million royalty-free Adobe Stock images, graphics, and videos right inside your Creative Cloud apps. Get the best value for your business with an Adobe Stock team plan, which allows each license to be shared among 10 team members.\r\nCompany ownership and control\r\nGet a dashboard view of users and plans, and add or reassign licenses anytime. For security, licenses are controlled by your admins, not individual employees.\r\nOngoing expert support\r\nQuestions about deployment or license management? Creative Cloud for teams offers advanced 24/7 technical support. And count on 1:1 Expert Services sessions and thousands of product tutorials to help you master the latest software features.\r\nCreative Cloud for teams makes life better for IT with flexible deployment and simple license management.","shortDescription":"Adobe Creative Cloud for teams puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Creative Cloud for teams","keywords":"Creative, Cloud, your, Adobe, Stock, right, better, support","description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. We’ve added hundreds of new features to boost productivity, ","og:title":"Adobe Creative Cloud for teams","og:description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. 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SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":281,"title":"Authoring and Publishing Software","alias":"authoring-and-publishing-software","description":" Authoring and publishing software is used to author, edit, and publish brochures, books, pamphlets, and other documents.\r\nApplications provide page layout tools and may include various photo editing, video editing, and media management features.\r\n<ul><li>Basic desktop publishing software allows home-based businesses to apply templates, create style sheets, and insert images for newsletters, business cards, and product brochures.</li><li>Intermediate desktop publishing software allows graphic artists and service bureaus to import content from external databases and layout tabular material for scientific publications, technical reports, and academic journals.</li><li>Advanced authoring and publishing software provides tools for pre-flighting, the process of checking digital files for compliance with printing industry standards.</li></ul>\r\nTypically, publishing software with a centralized formatting function uses a single style sheet to provide all of the format specifications for page tags, paragraph and character tags, and frame tags. Because each chapter is controlled by the same style sheet, changes are made in one place and applied across the entire document. Authoring and publishing software for reference manuals, academic journals, and other technical publications may also include an equation editor for controlling the appearance of equations and formulas. Support for hypertext markup language (HTML), portable document format (PDF), and cascading style sheets (CSS) is commonly available.","materialsDescription":" <span style=\"font-weight: bold;\">What is authorware?</span>\r\nAuthoring tool, also known as authorware, is a program that helps you write hypertext or multimedia applications. Authoring tools usually enable you to create a final application merely by linking together objects, such as a paragraph of text, an illustration, or a song. By defining the objects' relationships to each other, and by sequencing them in an appropriate order, authors (those who use authoring tools) can produce attractive and useful graphics applications. Most authoring systems also support a scripting language for more sophisticated applications.\r\nThe distinction between authoring tools and programming tools is not clear-cut. Typically, though, authoring tools require less technical knowledge to master and are used exclusively for applications that present a mixture of textual, graphical, and audio data.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Authoring_and_Publishing_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adobe-experience-cloud":{"id":1568,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Experience_Cloud.jpg","logo":true,"scheme":false,"title":"Adobe Experience Cloud","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-experience-cloud","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"Massive amounts of data, the explosion of different devices and screens, and skyrocketing customer expectations are forcing businesses to completely rethink their approach. This next wave of transformation will be all about experience. To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth. Adobe Experience Cloud is your one-stop shop for everything your business needs to deliver these amazing experiences.\r\nAdobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.\r\nTailored experiences for every industry:\r\n<ul><li>&nbsp;Financial Services</li><li>&nbsp;Government</li><li>&nbsp;High tech</li><li>&nbsp;Manufacturing</li><li>&nbsp;Media &amp; Entertainment</li><li>&nbsp;Retail</li><li>&nbsp;Telecommunications</li><li>&nbsp;Travel &amp; hospitality</li><li>&nbsp;Healthcare</li></ul>\r\n\r\n","shortDescription":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. 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","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Experience_Cloud.jpg"},"eventUrl":"","translationId":1568,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. Consequently, accurate business analytics like efficiency measures and capacity utilization rates are the first step to properly implementing these techniques.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Business_Analytics.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adobe-voco":{"id":1041,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Voco.jpg","logo":true,"scheme":false,"title":"Adobe Voco","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-voco","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it allows manipulation of a voice recording to say anything desired.\r\nWith the introduction of Adobe Voco and the similarly capable WaveNet, produced by DeepMind, the speech synthesis is verging on being completely indistinguishable from a real human's voice creating huge ethical concerns.\r\nAdobe says Adobe Voco will lower the cost of audio production.","shortDescription":"Adobe Voco is an audio editing and generating prototype software by Adobe that enables novel editing and generation of audio.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Voco","keywords":"Adobe, voice, Voco, speech, target, that, desired, concerns","description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it all","og:title":"Adobe Voco","og:description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it all","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Voco.jpg"},"eventUrl":"","translationId":1041,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":752,"title":"Voice Recognition","alias":"voice-recognition","description":"<span style=\"font-weight: bold;\">Voice</span> or <span style=\"font-weight: bold;\">speaker recognition </span>is the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands. Voice recognition has gained prominence and use with the rise of AI and intelligent assistants, such as Amazon's Alexa, Apple's Siri and Microsoft's Cortana.<br />Voice recognition systems enable consumers to interact with technology simply by speaking to it, enabling hands-free requests, reminders and other simple tasks.\r\n<span style=\"font-weight: bold;\">Voice recognition technology on computers</span> requires that analog audio be converted into digital signals, known as analog-to-digital conversion. For a computer to decipher a signal, it must have a digital database, or vocabulary, of words or syllables, as well as a speedy means for comparing this data to signals. The speech patterns are stored on the hard drive and loaded into memory when the program is run. A comparator checks these stored patterns against the output of the A/D converter - an action called pattern recognition.\r\nIn practice, the size of a speech recognition system effective vocabulary is directly related to the random access memory capacity of the computer in which it is installed. A voice recognition program runs many times faster if the entire vocabulary can be loaded into RAM, as compared with searching the hard drive for some of the matches. \r\nWhile <span style=\"font-weight: bold;\">voice recognition technology </span>originated on PCs, it has gained acceptance in both business and consumer spaces <span style=\"font-weight: bold;\">on mobile devices and in home assistant products</span>. The popularity of smartphones opened up the opportunity to add voice recognition technology into consumer pockets, while home devices, like Google Home and Amazon Echo, brought voice recognition technology into living rooms and kitchens. Voice recognition, combined with the growing stable of internet of things sensors, has added a technological layer to many consumer products that previously lacked any smart capabilities.\r\nAs<span style=\"font-weight: bold;\"> uses for voice recognition technology</span> grow and more users interact with it, the companies implementing speak recognition software will have more data and information to feed into the neural networks that power voice recognition systems, thus improving the capabilities and accuracy of the automatic speech recognition products.<br />The uses for voice recognition have grown quickly as AI, machine learning and consumer acceptance have matured. In-home digital assistants from Google to Amazon to Apple have all implemented voice recognition software to interact with users. The way <span style=\"font-weight: bold;\">consumers use voice recognition technology</span> varies depending on the product, but it can include transcribing speech to text converter, setting up reminders, searching the internet, and responding to simple questions and requests, such as playing music or sharing weather or traffic information.\r\nThe government is also looking for ways to use voice recognition technology and voice identification for security purposes. The National Security Agency (the official U.S. cryptologic organization of the United States Intelligence Community under the Department of Defense) has used voice recognition systems dating back to 2004.<br /><br />","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is voice recognition?</span></h1>\r\n<p class=\"align-left\">Voice recognition is an alternative to typing on a keyboard. Put simply, you talk to the computer and your words appear on the screen. The software has been developed to provide a fast method of writing on a computer and can help people with a variety of disabilities. It is useful for people with physical disabilities who often find typing difficult, painful or impossible. Voice-recognition software can also help those with spelling difficulties, including users with dyslexia, because recognised words are almost always correctly spelled.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What is voice recognition software?</span></h1>\r\n<p class=\"align-left\">Voice-recognition software programmes work by analysing sounds and converting them to text. Once correctly set up, the systems should recognise around 95% of what is said if you speak clearly. Several programmes are available that provide computer speech recognition. These systems have mostly been designed for Windows operating systems, however programmes are also available for Mac OS X. In addition to third-party software, there are also voice-recognition programmes built in to the operating systems of Windows Vista and Windows 7, 8, 10. Most specialist voice applications include the software, a microphone headset, a manual and a quick reference card. You connect the microphone to the computer, either into the soundcard or via a USB or similar connection.</p>\r\n<header><h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the types of speech recognition?</span></h1></header>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">There are two types of speech recognition.</span> One is called speaker–dependent and the other is speaker–independent. Speaker–dependent software is commonly used for dictation software, while speaker–independent software is more commonly found in telephone applications.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Speaker–dependent</span> software works by learning the unique characteristics of a single person's voice, in a way similar to voice recognition. New users must first &quot;train&quot; the voice recognition systems product by speaking to it, so the computer can analyze how the person talks. This often means users have to read a few pages of text to the computer before they can use the voice recogniser.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Speaker–independent</span> software is designed to recognize anyone's voice, so no training is involved. This means it is the only real option for applications such as interactive voice response systems — where businesses can't ask callers to read pages of text before using the system. The downside is that speaker–independent software is generally less accurate than speaker–dependent software.</p>\r\n<p class=\"align-left\">Voice recognition engines that are speaker independent generally deal with this fact by limiting the grammars they use. By using a smaller list of recognized words, the speech engine is more likely to correctly recognize what a speaker said.</p>\r\n<p class=\"align-left\">This makes speaker–independent software ideal for most IVR systems, and any application where a large number of people will be using the same system. Speaker dependent software is used more widely in dictation software, where only one person will use the system and there is a need for a large grammar.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the voice recognition applications?</span></h1>\r\n<p class=\"align-left\">The technology is gaining popularity in many areas and has been successful in the following:</p>\r\n<ul><li><span style=\"font-weight: bold;\">Device control. </span>Just saying &quot;OK Google&quot; to an Android phone fires up a system that is all ears to your voice commands.</li><li><span style=\"font-weight: bold;\">Car Bluetooth systems.</span> Many cars are equipped with a system that connects its radio mechanism to your smartphone through Bluetooth. You can then make and receive calls without touching your smartphone, and can even dial numbers by just saying them.</li><li><span style=\"font-weight: bold;\">Voice to speech transcription.</span> In areas where people have to type a lot, some intelligent software captures their spoken words and transcribe them into text. This is current in the certain word processing software. Voice transcription also works with visual voicemail.</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What is dictation software?</span></h1>\r\n<p class=\"align-left\"></p>\r\nWith the best dictation software, you can compose memos, emails, speeches, and other writing using voice translator speech to text. Some dictation apps also give you the power to control your computer or mobile device with spoken words, too, letting you open apps and navigate the web when you aren't able to or don't want to with your fingers. \r\n<p class=\"align-left\">Dictation apps have a variety of use cases. They're well known among the accessibility community, as not everyone has full and dexterous use of their fingers and hands for typing, moving a mouse, or tapping a touchscreen. They're also quite popular with productivity enthusiasts because once you get comfortable dictating, it's typically faster than typing. Dictating also enables multitasking. You can write while walking, cooking, or even breastfeeding.</p>\r\n<p class=\"align-left\">Some people also find that writing by dictating silences their internal editor. You might be more inclined to get all your thoughts out first and review them later, rather than revising ideas as you form them.</p>\r\n<p class=\"align-left\">In the last few years, dictation software has become more readily available, easier to use, and much less expensive. Also sometimes called voice-to-text apps or voice recognition apps, these tools turn your spoken words into writing on the screen quickly and accurately. </p>\r\n<p class=\"align-left\">Some best voice recognition software are standalone software programs while others are features that come inside other apps or operating systems. Take Google Docs Voice Typing, for example. It's a feature inside Google Docs, rather than a standalone app. You can use it to write in Google Docs as well as edit and format your text.<br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Voice_Recognition.png"},{"id":283,"title":"Content Analytics, Discovery, and Cognitive Software","alias":"content-analytics-discovery-and-cognitive-software","description":"<span style=\"font-weight: bold; \">Content Analytics</span> comprises of range of search and reporting technologies which can provide identical levels of business intelligence and strategic value for unstructured data. Content analytics for unstructured information includes social media monitoring, reputation monitoring, and sentiment analysis. <span style=\"font-weight: bold; \">Content analytics software</span> uses natural language queries, trends analysis, predictive analytics and contextual discovery to reveal trends and patterns for the company's unstructured data.\r\n<span style=\"font-weight: bold; \">Discovery tools</span> are the search tools that analyse contents for its likely relevancy to a process, by linking names, time periods or terms used. Discovery tools can also extend to legal hold and partitioning of content for further scrutiny. Various types of discovery tools include search engines, auto-categorization, and information visualization tools.\r\n<span style=\"font-weight: bold;\">Cognitive computing software</span> makes context computable by identifying and extracting context features such as hour, location, task, history or profile in structured way for an individual or an application engaged in a specific process at definite time and place. Cognitive computing technologies and platforms includes expert assistance software.\r\n<span style=\"font-weight: bold;\">Content Analytics, Discovery and Cognitive Systems,</span> collectively covers the market and technologies that access, analyse, organize, and provides advisory services related to a range of unstructured data. Cognitive systems leverages large amounts of structured and unstructured data and content analytics tools, along with several infrastructure technologies to answer questions, provide recommendations and directions. ","materialsDescription":"<h1 class=\"align-center\">What are Content Analytics?</h1>\r\nContent analytics is one way that brands can measure the success of their digital content; it involves analyzing data from both inbound and outbound collateral to figure out what’s working and what’s not. After all, no one wants to spend hundreds or even thousands of dollars on content that isn’t resonating.\r\nIt should come as no surprise, then, that 75 percent of enterprises think content analytics can provide real business insight: What are your customers most interested in reading about? What format generates the most engagement? You can use answers to these questions to help you decide what content you should be producing, how to present it (quiz, paid ad, slideshow, blog post, etc.), and where/when to post it for the best results. If utilized correctly, content analytics can offer brands a way to build customer loyalty and boost revenue.\r\nAdvanced content analytics strategies should help you to look beyond the numbers and to focus on taking action. Content analytics is not a mirror reflecting how your company’s content is performing; rather, it is but one tool that can help steer you towards actionable solutions and more effective content choices.\r\nMetrics provided by content analytics, and the actions you take based off that data, can help you optimize conversion rates. In addition to tweaking your content strategy, you can also build a conversion optimization strategy by testing calls-to-action (CTAs), headlines, subscription forms, etc.\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the features of a cognitive computing solution?</span></h1>\r\nWith the present state of cognitive function computing, basic solution can play an excellent role of an assistant or virtual advisor. Siri, Google assistant, Cortana, and Alexa are good examples of personal assistants. Virtual advisor such as Dr. AI by HealthTap is a cognitive solution. It relies on individual patients’ medical profiles and knowledge gleaned from 105,000 physicians. It compiles a prioritized list of the symptoms and connects to a doctor if required. Now, experts are working on implementing cognitive solutions in enterprise systems. Some use cases are fraud detection using machine learning, predictive analytics solution, predicting oil spills in Oil and Gas production cycle etc.\r\nThe purpose of cognitive computing is the creation of computing frameworks that can solve complicated problems without constant human intervention. In order to implement cognitive function computing in commercial and widespread applications, Cognitive Computing consortium has recommended the following features for the computing systems:\r\n<span style=\"font-weight: bold; \">Adaptive.</span>This is the first step in making a machine learning based cognitive system. The solutions should mimic the ability of the human brain to learn and adapt from the surroundings. The systems can’t be programmed for an isolated task. It needs to be dynamic in data gathering, understanding goals, and requirements.\r\n<span style=\"font-weight: bold; \">Interactive.</span>Similar to brain the cognitive solution must interact with all elements in the system – processor, devices, cloud services and user. Cognitive systems should interact bi-directionally. It should understand human input and provide relevant results using natural language processing and deep learning. Some skilled intelligent chatbots such as Mitsuku have already achieved this feature.\r\n<span style=\"font-weight: bold; \">Iterative and stateful.</span>The system should “remember” previous interactions in a process and return information that is suitable for the specific application at that point in time. It should be able to define the problem by asking questions or finding an additional source. This feature needs a careful application of the data quality and validation methodologies in order to ensure that the system is always provided with enough information and that the data sources it operates on to deliver reliable and up-to-date input.\r\n<span style=\"font-weight: bold; \">Contextual.</span>They must understand, identify, and extract contextual elements such as meaning, syntax, time, location, appropriate domain, regulations, user’s profile, process, task, and goal. They may draw on multiple sources of information, including both structured and unstructured digital information, as well as sensory inputs (visual, gestural, auditory, or sensor-provided). ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Analytics_Discovery_and_Cognitive_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"affinity":{"id":6603,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Affiniti_Logo.png","logo":true,"scheme":false,"title":"Affinity","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"affinity","companyTitle":"Affinity","companyTypes":["vendor"],"companyId":9081,"companyAlias":"affinity","description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you need to close your next big deal. Using AI and natural language processing, Affinity helps your team curate and grow its network by unlocking introductions to decision-makers and auto-populating your pipeline to increase deal flow.\r\n\r\n<span style=\"font-weight: bold;\">Spend time on new deals, not data entry</span>\r\nAffinity automatically creates contacts from your inbox.\r\n\r\n<span style=\"font-weight: bold;\">Close deals faster</span>\r\nGet warm introductions from those with close relationships.\r\n<span style=\"font-weight: bold;\">Smarter meetings</span>\r\nAlways know who has talked to whom. Stay informed with up-to-date info before your next meeting.\r\n\r\n<span style=\"font-weight: bold;\">Automatically and retroactively surface every interaction your team has had and retained valuable data even if there’s a departure:</span>\r\n<ul><li>Unearth institutional knowledge</li><li>Remove communication silos</li><li>Schedule smart triggers and reminders</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Never send a cold email again:</span>\r\n<ul><li>Source better warm introductions and referrals</li><li>Fully leverage your team’s collective network</li><li>Always know the real relationship strength</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Smart Sheets uncover limitless flexibility:</span>\r\n<ul><li>Customize over 1,000 points of data to surface potential deals faster</li><li>Manage your deal flow efficiently</li><li>Save for quick access and create reminder triggers</li></ul>","shortDescription":"Affinity builds the most advanced, high-throughput infrastructure for syncing and understanding data from communication streams and 3rd-party sources.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Affinity","keywords":"","description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you ","og:title":"Affinity","og:description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Affiniti_Logo.png"},"eventUrl":"","translationId":6603,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":884,"title":"AI Sales Assistant Software","alias":"ai-sales-assistant-software","description":" There’s little doubt that artificial intelligence (AI) is revolutionizing our digital experiences. Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. As a result, your team will access a complete customer profile to quickly reach out with a solution or an offer.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduce costs</span></span>\r\nNeedless to say, while a trained bot takes care of answering automatically, a big 24/7 human support team becomes obsolete. It’s simple math: the smarter your solution, the lower your costs.\r\nAccording to our data, companies that adopt the solution will get to offer 24/7 service, with an expected reduction in human services of around 70%.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Boost Sales</span></span>\r\nAlso, your virtual assistant will be able to detect sales or carry out real-time up-selling actions. When it detects a potential sale, it asks the customer to fill in a short form and sends the details to the Sales team. You will basically have an automatic lead generator that connects seamlessly to your CRM workflow.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Offer unlimited support</span></span>\r\nFinally, your customers will forget about waiting. You can rely on a chatbot to resolve their demands immediately, 24/7 and in all your channels.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/robot.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"ahrefs":{"id":1704,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Ahrefs.jpg","logo":true,"scheme":false,"title":"Ahrefs","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"ahrefs","companyTitle":"Ahrefs","companyTypes":["supplier","vendor"],"companyId":4340,"companyAlias":"ahrefs","description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content Research</li>\r\n<li>Rank Tracking</li>\r\n<li>Web Monitoring</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Organic Search Report</span> Analyze search traffic of your competitors See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them. Research their organic traffic by looking at \"Top Pages\" that drive visits to their website and uncover the keywords they rank for but you don&rsquo;t using our &ldquo;Content Gap&rdquo; feature. We have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you&rsquo;re getting the best possible coverage with Ahrefs <span style=\"font-weight: bold;\">Keywords Explorer</span> Thousands of keyword ideas, keyword difficulty &amp; advanced metrics Get thousands of relevant keyword suggestions from our mammoth database of over 3 Billion keywords. Use Keyword difficulty score and our advanced keyword metrics to make educated decisions about which keywords to target. Keywords Explorer will also show you annual search volume trends and give you some great insights on searchers&rsquo; behaviour and SERP ranking history. <span style=\"font-weight: bold;\">Backlink data</span> The best backlink checker tool in the industry Ahrefs is proud to run the World&rsquo;s largest index of live backlinks. Every 24 hours our robots crawl ~4 Billion web pages and every 15 minutes they update our index with fresh data. Put any website or URL into Site Explorer tool and you&rsquo;ll see all its backlinks along with some useful SEO metrics. Advanced reports and handy filters will let you dig real deep into the data that we have for you. <span style=\"font-weight: bold;\">Content Explorer</span> Research what content works well in your niche Put any keyword into this tool and it will show you which content has performed best in terms of social buzz, amount of backlinks and organic search traffic. Find all articles that mentioned your target keyword and use \"Highlight unlinked domains\" feature to see which of these websites have never linked to you. <span style=\"font-weight: bold;\">Rank Tracker</span> Get accurate location-specific ranking reports We will track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph. You can setup automated daily/weekly/monthly ranking reports to be sent to your email address, so you&rsquo;ll never forget to check your ranking progress. <span style=\"font-weight: bold;\">Alerts</span> Monitor your niche for opportunities Get an email notification whenever you or your competitors get a new backlink or lose one. This is a great way to track their PR and linkbuilding activities almost in real time. Setup alerts for any keywords related to your brand, business, product or service. Whenever someone mentions one of these keywords on their website - you will get an email notification with a link to that page. This way you might also want to track who is talking about your competitors online, so that you could jump into relevant conversation and exploit these opportunities immediately. <span style=\"font-weight: bold;\">More Ahrefs perks</span>\r\n<ul>\r\n<li>24/5 customer support. Have a question, concern or feedback for us? Our support team is always a quick chat or email away &mdash; 24 hours a day, from Mon to Fri.</li>\r\n<li>Private Facebook community. Take full advantage of insights from the highly accomplished SEOs and digital marketers in our customers-only community.</li>\r\n<li>Tailored learning materials. Ever noticed that the marketing tutorials on our blog, YouTube channel, and Ahrefs Academy often feature our tools? Unlock their potential with full access.</li>\r\n<li>New features released regularly. Our development cycle is fast. We frequently update existing tools and release new features &mdash; many of which are heavily influenced by requests from our customers.</li>\r\n</ul>\r\n","shortDescription":"Ahrefs tools are powered by the best and the most complete data in the industry","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Ahrefs","keywords":"","description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content R","og:title":"Ahrefs","og:description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content R","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Ahrefs.jpg"},"eventUrl":"","translationId":1704,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"alchemer":{"id":6734,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Alchemer_logo.jpg","logo":true,"scheme":false,"title":"Alchemer","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"alchemer","companyTitle":"Alchemer","companyTypes":["vendor"],"companyId":9300,"companyAlias":"alchemer","description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. Formerly known as SurveyGizmo, the platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams get the information needed from internal and external sources. In addition to the standard product offering, Alchemer offers preconfigured solutions.</h4>\r\nOne of these is the Activated NPS Solution, an all-in-one solution to improve customer satisfaction while reducing churn. With preconfigured surveys and forms from the Activated NPS Solution, teams can easily collect and monitor customer feedback and react to customers in real-time. Customer feedback is also integrated into systems and reports, so tracking customer feedback trends over time is easier.\r\nAnother ready-to-deploy solution that marketing and sales teams will benefit from is Alchemer’s Sales Motion Optimizer. This solution provides preconfigured feedback assessments for collecting data from customers, ensuring GDPR and CCPA-compliant security for customer data. Standard customer-centric processes are also centralized into a Sales Portal that’s accessible to sales reps.\r\nAlchemer also makes risk management more convenient with the Risk Assessment Solution. Through pre-configured risk questions, requests, and assessment forms, the solution automates and accelerates the process of conducting risk assessments for vendors and enterprise operations. This way, information security teams can focus on mitigating risks rather than manually identifying risks.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Overview of Alchemer Benefits</span></p>\r\n<ul><li><span style=\"font-weight: bold;\">Flexible integrations and easy-to-integrate API architecture</span></li></ul>\r\nAlchemer offers native integrations with CRM, ERP, BI, and Marketing software, including Microsoft Dynamics, Microsoft Power BI, Tableau, Google Analytics, Salesforce Marketing Cloud, HubSpot, MailChimp, social media (Facebook, Twitter, LinkedIn, etc.), Stripe, Google Sheets, Webhook, and Slack to help teams save time on moving between software and ensure seamless syncing of customer information. Salesforce is also available as an add-on integration. Additionally, Alchemer is built on an easy-to-integrate architecture, allowing users to extend its data-gathering capabilities to any enterprise software.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Improved customer satisfaction and reduced churn</span></li></ul>\r\nAdding the Alchemer Activated NPS Solution, you can gather actionable feedback from customers using industry-leading practices. The Solution also includes all the integrations and case management tools help customer-facing teams manage customer interactions and respond to feedback immediately. Built-in text analysis and tagging capabilities help teams understand customer feedback better, while a Tableau integration makes it easier to filter and analyze NPS (Net Promoter Score) data.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Optimized sales processes and higher win rates</span></li></ul>\r\nPurchasing the Alchemer Sales Motion Optimizer solution helps sales teams improve win rates by keeping customers engaged throughout the sales process. Predesigned surveys allow sales teams to capture real-time feedback from customers at any stage of the sales process. With these tools, sales teams can quickly identify opportunities while tailoring the sales experience according to customers’ needs. Moreover, a Sales Motion Portal allows sales teams to centralize and standardize customer-centric processes. This way, sales reps can simply select customer assessments for a specific stage in the sales process.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Faster, more secure vendor and enterprise risk assessments</span></li></ul>\r\nInvesting in the Alchemer Risk Assessment Solution makes it easier for information security teams to perform vendor and enterprise risk assessments. Using this solution, information security teams can simply choose a type of vendor and use pre-configured questions and risk levels for a specific vendor type. Vendors, on the other hand, can delegate specific sections of the assessment to different team members. Raw scores are automatically compiled into reports, so teams can focus on mitigating risks rather than wading through data and paperwork.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Boost employee engagement and organize HR processes</span></li></ul>\r\nAdding the Alchemer Employee Engagement Solution makes it easier for business owners and managers to keep employees satisfied and engaged. The solution offers pre-configured customizable employee experience surveys that managers can use to collect feedback from team members and act on this feedback. An Employee Portal centralizes HR-related requests, providing pre-configured request forms and workflows for case management.\r\n\r\n","shortDescription":"Alchemer is the only voice-of-the-customer (VoC) and customer-experience (CX) solution that helps you transform to a truly customer-centric organization.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Alchemer","keywords":"","description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. Formerly known as SurveyGizmo, the platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams ge","og:title":"Alchemer","og:description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. 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Online consumer panels are also used extensively for carrying out surveys but the quality is considered inferior because the panelists are regular contributors and tend to be fatigued. However, when estimating the measurement quality (defined as product of reliability and validity) using a multitrait-mutlimethod approach (MTMM), some studies found a quite reasonable quality and even that the quality of a series of questions in an online opt-in panel (Netquest) was very similar to the measurement quality for the same questions asked in the European Social Survey (ESS), which is a face-to-face survey.\r\nSome studies have compared the quality of face-to-face surveys and/or telephone surveys with that of online surveys, for single questions, but also for more complex concepts measured with more than one question (also called Composite Scores or Index). Focusing only on probability-based surveys (also for the online ones), they found overall that the face-to-face (using show-cards) and web surveys have quite similar levels of measurement quality, whereas the telephone surveys were performing worse. Other studies comparing paper-and-pencil questionnaires with web-based questionnaires showed that employees preferred online survey approaches to the paper-and-pencil format. There are also concerns about what has been called &quot;ballot stuffing&quot; in which employees make repeated responses to the same survey. Some employees are also concerned about privacy. Even if they do not provide their names when responding to a company survey, can they be certain that their anonymity is protected? Such fears prevent some employees from expressing an opinion.","materialsDescription":" <span style=\"font-weight: bold;\">What does Online Survey mean?</span>\r\nAn online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize.\r\nCompanies often use online surveys to gain a deeper understanding of their customers’ tastes and opinions. Like traditional surveys, online surveys can be used in two basic ways: To provide more data on customers, including everything from basic demographic information (age, education level and so on) to social data (causes, clubs or activities the customer supports) To create a survey about a specific product, service or brand in order to find out how consumers are reacting to it. In contrast to traditional surveys, online surveys offer companies a way to sample a broader audience at a lower cost.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-online-surveys.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"alexas-marketing-stack":{"id":1718,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Alexa.png","logo":true,"scheme":false,"title":"Alexa’s Marketing Stack","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"alexas-marketing-stack","companyTitle":"Alexa","companyTypes":["supplier","vendor"],"companyId":4347,"companyAlias":"alexa","description":"1. Understand your audience. Find sites that your audience visits using our&nbsp; 2. Uncover the keywords your audience loves. Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix. 3. Find untapped opportunities you are missing. Find gaps where your audience has an interest, but you don&rsquo;t have content. 4. Prioritize the best opportunities. Target easy-to-rank keywords first using our Keyword Difficulty Tool. 5. Promote your content on popular sites. Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker. 6. Overtake your competitors. Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.","shortDescription":"Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Alexa’s Marketing Stack","keywords":"","description":"1. 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This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"alfresco-enterprise":{"id":286,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Alfresco_Enterprise.jpg","logo":true,"scheme":false,"title":"Alfresco Enterprise","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":1,"alias":"alfresco-enterprise","companyTitle":"Alfresco","companyTypes":["vendor"],"companyId":2802,"companyAlias":"alfresco","description":"Alfresco is an open source Enterprise Content Management (ECM) system that manages all the content within an enterprise and provides the services and controls that manage this content. At the core of the Alfresco system is a repository supported by a server that persists content, metadata, associations, and full text indexes. Programming interfaces support multiple languages and protocols upon which developers can create custom applications and solutions. Out-of-the-box applications provide standard solutions such as document management, records management and web content management.\r\n\r\nAs an entirely Java application, the Alfresco system runs on virtually any system that can run Java Enterprise Edition. At the core is the Spring platform, providing the ability to modularize functionality, such as versioning, security, and rules. Alfresco uses scripting to simplify adding new functionality and developing new programming interfaces. This portion of the architecture is known as web scripts and can be used for both data and presentation services. The lightweight architecture is easy to download, install, and deploy.","shortDescription":"Alfresco is an open source Enterprise Content Management (ECM) system that manages all the content within an enterprise and provides the services and controls that manage this content.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Alfresco Enterprise","keywords":"Alfresco, system, that, content, Enterprise, management, core, solutions","description":"Alfresco is an open source Enterprise Content Management (ECM) system that manages all the content within an enterprise and provides the services and controls that manage this content. At the core of the Alfresco system is a repository supported by a server th","og:title":"Alfresco Enterprise","og:description":"Alfresco is an open source Enterprise Content Management (ECM) system that manages all the content within an enterprise and provides the services and controls that manage this content. At the core of the Alfresco system is a repository supported by a server th","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Alfresco_Enterprise.jpg"},"eventUrl":"","translationId":286,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"amazon-cloudfront":{"id":3145,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png","logo":true,"scheme":false,"title":"Amazon CloudFront","vendorVerified":0,"rating":"0.00","implementationsCount":3,"suppliersCount":0,"supplierPartnersCount":4,"alias":"amazon-cloudfront","companyTitle":"Amazon Web Services","companyTypes":["supplier","vendor"],"companyId":176,"companyAlias":"amazon-web-services","description":"Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment. CloudFront is integrated with AWS – both physical locations that are directly connected to the AWS global infrastructure, as well as other AWS services. CloudFront works seamlessly with services including AWS Shield for DDoS mitigation, Amazon S3, Elastic Load Balancing or Amazon EC2 as origins for your applications, and Lambda@Edge to run custom code closer to customers’ users and to customize the user experience.\r\nYou can get started with the Content Delivery Network in minutes, using the same AWS tools that you're already familiar with: APIs, AWS Management Console, AWS CloudFormation, CLIs, and SDKs. Amazon's CDN offers a simple, pay-as-you-go pricing model with no upfront fees or required long-term contracts, and support for the CDN is included in your existing AWS Support subscription.\r\n\r\n<span style=\"font-weight: bold;\">BENEFITS</span>\r\n<span style=\"font-weight: bold; \">Fast and global</span>\r\nThe Amazon CloudFront content delivery network (CDN) is massively scaled and globally distributed. The CloudFront network has 166 points of presence (PoPs), and leverages the highly-resilient Amazon backbone network for superior performance and availability for your end users.\r\n<span style=\"font-weight: bold; \">Security at the Edge</span>\r\nAmazon CloudFront is a highly-secure CDN that provides both network and application level protection. Your traffic and applications benefit through a variety of built-in protections such as AWS Shield Standard, at no additional cost. You can also use configurable features such as AWS Certificate Manager (ACM) to create and manage custom SSL certificates at no extra cost.\r\n<span style=\"font-weight: bold; \">Highly Programmable</span>\r\nAmazon CloudFront features can be customized for your specific application requirements. Lambda@Edge functions, triggered by CloudFront events, extend your custom code across AWS locations worldwide, allowing you to move even complex application logic closer to your end users to improve responsiveness. The CDN also supports integrations with other tools and automation interfaces for today's DevOps and CI/CD environments by using native APIs or AWS tools.\r\n<span style=\"font-weight: bold;\">Deep integration with AWS</span>\r\nAmazon CloudFront is integrated with AWS services such as Amazon S3, Amazon EC2, Elastic Load Balancing, Amazon Route 53, and AWS Elemental Media Services . They are all accessible via the same console and all features in the CDN can be programmatically configured by using APIs or the AWS Management Console. Lastly, if you use AWS origins such as Amazon S3, Amazon EC2 or Elastic Load Balancing, you don’t pay for any data transferred between these services and CloudFront.","shortDescription":"Amazon CloudFront is a fast, highly secure and programmable content delivery network (CDN)","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Amazon CloudFront","keywords":"","description":"Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment. CloudFront is integrated w","og:title":"Amazon CloudFront","og:description":"Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment. CloudFront is integrated w","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Amazon_CloudFront.png"},"eventUrl":"","translationId":3145,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"autopilot-marketing-automation-software":{"id":1924,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Autopilot.png","logo":true,"scheme":false,"title":"Autopilot Marketing Automation Software","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"autopilot-marketing-automation-software","companyTitle":"Autopilot","companyTypes":["supplier","vendor"],"companyId":4446,"companyAlias":"autopilot","description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Features include capturing leads from multiple websites, blogs or apps, organizing leads into different lists or folders and contact management that can sync with users' existing customer relationship management (CRM) systems.</p>\r\n<p>Autopilot offers a drag-and-drop interface that allows users to automate marketing workflows and send personalized messages, thank you postcards and SMS messages. Autopilot also offers other capabilities such as viewing user activities in real-time and monitoring campaign return on investment (ROI) with reporting features.</p>\r\n<p>Autopilot offers integration with different third-party applications, such as Salesforce CRM Segment, InsideView, Twilio, Slack, GoodData and Zapier.</p>\r\n<p>Autopilot offers per-month subscription pricing and is available in two pricing plans - &ldquo;Base&rdquo; and &ldquo;Business&rdquo;. Support options include online and knowledge base.</p>","shortDescription":"Autopilot is a cloud-based software tool for your company’s multi-channel marketing automation needs","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Autopilot Marketing Automation Software","keywords":"","description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Feature","og:title":"Autopilot Marketing Automation Software","og:description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Feature","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Autopilot.png"},"eventUrl":"","translationId":1924,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. 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CloudWatch Logs allows you to create metric filters to monitor events, search events, and stream events to other AWS services, such as AWS Lambda and Amazon Elasticsearch Service.\r\n<span style=\"font-weight: bold; \">Amazon CloudWatch Events.</span> AWS CloudTrail integration with Amazon CloudWatch Events enables you to automatically respond to changes to your AWS resources. With CloudWatch Events, you are able to define actions to execute when specific events are logged by AWS CloudTrail. For example, if CloudTrail logs a change to an Amazon EC2 security group, such as adding a new ingress rule, you can create a CloudWatch Events rule that sends this activity to an AWS Lambda function. 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