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It is now a vast social network comprising different features and providing opportunities for brands and communities to promote their services. And with 2 billion monthly users, this social media channel can’t be ignored.\r\nFacebook pages are specifically designed for businesses to showcase their services, serve customers and answer the most pressing questions about the product. They are also a perfect way to relay the brand’s message and publish informational, educational and entertaining content.\r\nWhen it comes to Facebook page design, you need to keep two things in mind: the engagement level and the brand’s vision. Facebook as a marketing channel is a very fast-paced, oversaturated medium. People spend an average of 35 minutes on Facebook each day, but due to information overload and unique news feed algorithms, the amount of time people spend on an individual post is actually calculated in seconds. 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Although Facebook has benefits and disadvantages, it can be an indispensable tool for business users.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Communication in Facebook</span></span>\r\nAlthough critics claim that Facebook isolates people from one another by putting users behind a computer screen, an article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Networking Tools</span></span>\r\nNetworking has always been a key component of business, but Facebook’s massive social network contains significant resources for people seeking exposure. With just a few keystrokes, business owners can quickly update key contacts, suppliers, investors and high-value customers. 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