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Keywords Explorer will also show you annual search volume trends and give you some great insights on searchers&rsquo; behaviour and SERP ranking history. <span style=\"font-weight: bold;\">Backlink data</span> The best backlink checker tool in the industry Ahrefs is proud to run the World&rsquo;s largest index of live backlinks. Every 24 hours our robots crawl ~4 Billion web pages and every 15 minutes they update our index with fresh data. Put any website or URL into Site Explorer tool and you&rsquo;ll see all its backlinks along with some useful SEO metrics. Advanced reports and handy filters will let you dig real deep into the data that we have for you. <span style=\"font-weight: bold;\">Content Explorer</span> Research what content works well in your niche Put any keyword into this tool and it will show you which content has performed best in terms of social buzz, amount of backlinks and organic search traffic. Find all articles that mentioned your target keyword and use \"Highlight unlinked domains\" feature to see which of these websites have never linked to you. <span style=\"font-weight: bold;\">Rank Tracker</span> Get accurate location-specific ranking reports We will track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph. You can setup automated daily/weekly/monthly ranking reports to be sent to your email address, so you&rsquo;ll never forget to check your ranking progress. <span style=\"font-weight: bold;\">Alerts</span> Monitor your niche for opportunities Get an email notification whenever you or your competitors get a new backlink or lose one. This is a great way to track their PR and linkbuilding activities almost in real time. Setup alerts for any keywords related to your brand, business, product or service. Whenever someone mentions one of these keywords on their website - you will get an email notification with a link to that page. This way you might also want to track who is talking about your competitors online, so that you could jump into relevant conversation and exploit these opportunities immediately. <span style=\"font-weight: bold;\">More Ahrefs perks</span>\r\n<ul>\r\n<li>24/5 customer support. Have a question, concern or feedback for us? Our support team is always a quick chat or email away &mdash; 24 hours a day, from Mon to Fri.</li>\r\n<li>Private Facebook community. Take full advantage of insights from the highly accomplished SEOs and digital marketers in our customers-only community.</li>\r\n<li>Tailored learning materials. Ever noticed that the marketing tutorials on our blog, YouTube channel, and Ahrefs Academy often feature our tools? Unlock their potential with full access.</li>\r\n<li>New features released regularly. Our development cycle is fast. 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We can do this.</li>\r\n<li>Media Analysts Discover what's out there, and who's influencing whom. We'll analyse your huge URL lists and help you to find the gold.</li>\r\n<li>Entrepreneurs We can help you to prepare for new-business opportunities, keep track of your SEO or Social Media team, and measure success.</li>\r\n<li>Developers When you are a developer you want to know that you can develop rapidly, using the most accurate and largest amount of data, just like Majestic.</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Site Explorer</span> Site Explorer lets you explore a domain/url in great detail. Users on Lite, Pro and API subscription plans get access to the full tool. <span style=\"font-weight: bold;\">Backlink History Checker</span> Our Backlink History tool allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs. <span style=\"font-weight: bold;\">Search Explorer&trade;</span> Search our index for a Keyword or more and see the page title and URL where it appears, as well as getting the Search Score for the URL. <span style=\"font-weight: bold;\">Link Intelligence API</span> We are the ultimate custodians of the data behind world's most advanced link intelligence map. We take that responsibility seriously and know that sometimes you need to bring our raw data into your own applications. 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With Moz Pro, you can track your competition as well.\r\n\r\n<ul>\r\n<li>Know what searchers everywhere see by tracking local and national searches</li>\r\n<li>Get a holistic picture of how you rank for your keywords with our Search Visibility score</li>\r\n</ul>\r\n\r\n<span style=\"font-weight: bold;\">Crawl and audit your sites</span>\r\nHarmful issues aren't always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them.\r\n\r\n<ul>\r\n<li>Enjoy peace of mind while Moz Pro hunts for issues that keep search engines from fully crawling your site</li>\r\n<li>Alerts ensure you're the first to know when site issues are found so you can fix them fast</li>\r\n</ul>\r\n\r\n<span style=\"font-style: italic;\">\"The new Site Crawl in Moz Pro Campaigns is way faster and the issue-ignore feature is super helpful. We're now able to process larger site audits for our bigger brands and prospects.\"- Founder &amp; Strategist at BlackTruck Media + Marketing</span>\r\n<span style=\"font-weight: bold;\">Optimize your pages</span>\r\nMoz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements.\r\n\r\n<ul>\r\n<li>Spend your time where it matters most with prioritized recommendations to improve page optimization</li>\r\n<li>Know what content to create next with custom suggestions based on other pages that rank for your keywords</li>\r\n</ul>\r\n\r\n<span style=\"font-weight: bold;\">Find link opportunities</span>\r\nLinks are a critical element of effective SEO. 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No techy preps and deep SEO knowledge needed, just set and go! <span style=\"font-weight: bold;\">FINALLY AN SEO SOLUTION THAT GETS ALL THE JOB DONE</span> LINKS, RANKS, ON-PAGE AND SOCIAL &mdash; SEO PowerSuite is the most complete set of effective SEO software that is absolutely enough to achieve and maintain top positions in any search engine. <span style=\"font-weight: bold;\">Accurate rank monitoring</span> No more spending hours on manually checking your site's positions in search engines. Just sit back and let SEO PowerSuite do the job for you: <span style=\"font-weight: bold;\">329 search engines</span>\r\n<ul>\r\n<li>10 competitors to compare</li>\r\n<li>Unlimited number of keywords</li>\r\n<li>Images, Videos and other vertical search rankings</li>\r\n<li>Geo-specific rankings</li>\r\n<li>Graphs, showing progress over time</li>\r\n<li>Scheduled rank checks on autopilot</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Profound link analysis</span> Find, monitor, analyze and compare &mdash; dig all the backlink data you need for safe and effective link building. <span style=\"font-weight: bold;\">The largest backlink index on the Web</span>\r\n<ul>\r\n<li>50+ backlink factors to analyze</li>\r\n<li>New link-building opportunities</li>\r\n<li>Competitors' links to reverse engineer</li>\r\n<li>Penguin/Panda-proof link audit</li>\r\n<li>Convenient link data management</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Powerful keyword research</span> Find profitable, traffic-generating keywords to focus your SEO efforts on. <span style=\"font-weight: bold;\">19 different keyword suggestion tools</span>\r\n<ul>\r\n<li>Competition, traffic, KEI and other keyword quality factors</li>\r\n<li>In-built PPC analysis</li>\r\n<li>Traffic stats and Bounce rate data for each keyword</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">On-page SEO:</span>\r\n<ul>\r\n<li>Site audit + Content optimization</li>\r\n<li>Run a complete on-page health audit against dozens of SEO flaws. 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But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. 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Benchmark your website against any competitor in the world to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit.</li>\r\n<li>SEO &amp; PPC Keywords. See any website&rsquo;s organic and paid keywords, including &lsquo;Google not-provided&rsquo; keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.</li>\r\n<li>Audience Interests. Find which websites people visit in the same browsing session as the website you analyze. Discover new audiences, potential retargeting lists, affiliates and publishers</li>\r\n<li>Traffic Sources. Discover the sources that generate traffic to any website - referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.</li>\r\n<li>Popular Pages. Reveal any website&rsquo;s most popular and trending inner pages. Track competitors&rsquo; campaigns, analyze their funnel and discover what content generates the most interest.</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Industry Analysis</span>\r\n<ul>\r\n<li>Traffic &amp; Engagement Metrics. Discover the industry standard for traffic volume and engagement; see overall visits, time on site, bounce rate and page views per visit. Benchmark yourself against the industry standard and build a successful marketing strategy.</li>\r\n<li>SEO &amp; PPC. See what organic and paid keywords drive the industry. Draw inspiration for innovative keyword ideas from the top players in the industry.</li>\r\n<li>Industry Leaders. Discover which websites lead the industry in each traffic source - who gets the most traffic from referrals, search, social, display ads and mail. Learn from the industry&rsquo;s best how to generate the right traffic.</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">App Analysis</span>\r\n<ul>\r\n<li>Reach &amp; Engagement. Compare yourself to any app in terms of current installs and engagement metrics - daily active users, sessions per user, average usage time and usage rank.</li>\r\n<li>Audience Interests. Discover apps often used by people using the app you&rsquo;re analyzing. Find new advertising opportunities, view the categories that your audience may find interesting, and optimize your acquisition strategy.</li>\r\n<li>Retention. Find out for how many days users use an app after installation, then benchmark against your own app or a category average to learn where you stand.</li>\r\n<li>Google Play Keyword Analysis. Learn which apps receive the largest amount of traffic from any keyword within the Google Play Store, understand who is your actual competition and improve your ASO strategy.</li>\r\n</ul>\r\n","shortDescription":"SimilarWeb is the Ultimate Market Intelligence Platform, Comprehensive analysis for any app or website at your fingertips","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SimilarWeb","keywords":"traffic, your, industry, Discover, keywords, strategy, from, Find","description":"<span style=\"font-weight: bold;\">Website Analysis</span>\r\n<ul>\r\n<li>Traffic &amp; Engagement Metrics. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"spyfu":{"id":1709,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/SpyFu.jpg","logo":true,"scheme":false,"title":"SpyFu","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"spyfu","companyTitle":"SpyFu","companyTypes":["vendor","supplier"],"companyId":4343,"companyAlias":"spyfu","description":"SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 years. Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else. 3 stacked screenshots showing the domain overview results page for the domain SpyFu.com Increase your website traffic Our smart recommendations drive clicks to your SEO or Adwords campaigns. Track your keyword rankings Monitor your paid and SEO rankings on Google, Bing and Yahoo. Make Better Connections Reliable contact info helps you build partnerships or generate sales leads. PPC Competitor Research Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. Adwords Competitor Keyword Spy Tool Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword. Monitor PPC Competitors Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy. Find Competitors&rsquo; Keywords you Don&rsquo;t Already Buy Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they've been buying for years that you never thought of. Adwords Advisor - Our Best Adwords Keyword Research Enter YOUR website. We analyze all your competitors' AdWords bidding history and recommend the most profitable keywords you're not already buying. Adwords Keyword Grouping Tool Visualize your competitors' AdWords keyword groups. See which keyword groups are most effective for them and add them to your own campaign. Competitor Adwords Campaign and Ad Test History Browse your competitor's complete AdWords campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out. PPC Negative Match Recommendations Wasting money on AdWords? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed. PPC Ad Rank Tracker Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free. SEO Competitor Research Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you. Research Competitors SEO Keywords Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get. Spy on Your SEO Competition Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors. 3-way Competitor Keyword Research Tool Enter 3 competitors. See the core profitable keywords they all rank on and you don't. Find out why. Unlimited downloads. Keyword Group Analysis Tool Organizing your SEO keywords into groups sucks! It's tedious and takes forever. This tool does it for you automatically in seconds. Complete Keyword Ranking History Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall. Custom Branded SEO Client Reports Custom branded SEO reports designed to land and retain clients. Prove your value &gt; Highlight opportunities &gt; Show competitor action. Check Competitor Backlinks by Keyword Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword. Influencer Marketing - Social Outreach for Backlinks Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly. Track your SEO Keyword Rankings Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Keyword Research Tools Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. Google Keyword Tool Alternative Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more. Keyword Grouper Tool Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.","shortDescription":"SpyFu is SEO-optimisation tools: Competitors' Most Profitable Keywords and Ads For Paid and Organic Search","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":17,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SpyFu","keywords":"","description":"SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 year","og:title":"SpyFu","og:description":"SpyFu exposes the search marketing secret formula of your most successful competitors. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. 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