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Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.</p>","shortDescription":"Act-On is a SaaS product for marketing automation.Its software products are for e-marketing, social media prospecting, CRM integration, lead management, webinar management and analytics.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Act-On Marketing Automation Software","keywords":"","description":"<p>Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as i","og:title":"Act-On Marketing Automation Software","og:description":"<p>Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as i","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Act-On.png"},"eventUrl":"","translationId":1926,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"adapt-platform":{"id":6224,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adapt_Logo.png","logo":true,"scheme":false,"title":"Adapt Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"adapt-platform","companyTitle":"Adapt","companyTypes":["supplier","vendor"],"companyId":8900,"companyAlias":"adapt","description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses.\r\n<div style=\"align-center;\"><b>Tools that help your sales go places</b>\r\n<span style=\"font-weight: bold;\">Lead Builder</span>\r\nFinding leads has never been so easy and yet so accurate. Just select from Adapt’s massive B2B contact data for sales and be assured of an unending supply of verified leads for your CRM.\r\n<span style=\"font-weight: bold;\">Prospector</span>\r\nMake the best of LinkedIn and Sales Navigator. This versatile Chrome extension pulls out email address, phone number, and company details for your sales teams to follow up with.\r\n<span style=\"font-weight: bold;\">Engage</span>\r\nHere’s the last word in sales communication automation. Easily automate phone calls, social media posts, text messages, email sequences and more, and get more time to close dea","shortDescription":"Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adapt Platform","keywords":"","description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business","og:title":"Adapt Platform","og:description":"Your business growth is only as good as the data you have. Build and grow your pipeline with the most reliable B2B data. A prospecting solution that’s meant to help your sales teams close more than ever before. Adapt has 300,000+ users and 100 million business","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adapt_Logo.png"},"eventUrl":"","translationId":6224,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":138,"title":"B2B Sales Intelligence & Lead Generation Solutions"}],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"affinity":{"id":6603,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Affiniti_Logo.png","logo":true,"scheme":false,"title":"Affinity","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"affinity","companyTitle":"Affinity","companyTypes":["vendor"],"companyId":9081,"companyAlias":"affinity","description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you need to close your next big deal. Using AI and natural language processing, Affinity helps your team curate and grow its network by unlocking introductions to decision-makers and auto-populating your pipeline to increase deal flow.\r\n\r\n<span style=\"font-weight: bold;\">Spend time on new deals, not data entry</span>\r\nAffinity automatically creates contacts from your inbox.\r\n\r\n<span style=\"font-weight: bold;\">Close deals faster</span>\r\nGet warm introductions from those with close relationships.\r\n<span style=\"font-weight: bold;\">Smarter meetings</span>\r\nAlways know who has talked to whom. Stay informed with up-to-date info before your next meeting.\r\n\r\n<span style=\"font-weight: bold;\">Automatically and retroactively surface every interaction your team has had and retained valuable data even if there’s a departure:</span>\r\n<ul><li>Unearth institutional knowledge</li><li>Remove communication silos</li><li>Schedule smart triggers and reminders</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Never send a cold email again:</span>\r\n<ul><li>Source better warm introductions and referrals</li><li>Fully leverage your team’s collective network</li><li>Always know the real relationship strength</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Smart Sheets uncover limitless flexibility:</span>\r\n<ul><li>Customize over 1,000 points of data to surface potential deals faster</li><li>Manage your deal flow efficiently</li><li>Save for quick access and create reminder triggers</li></ul>","shortDescription":"Affinity builds the most advanced, high-throughput infrastructure for syncing and understanding data from communication streams and 3rd-party sources.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Affinity","keywords":"","description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you ","og:title":"Affinity","og:description":"<span style=\"font-weight: bold;\">Affinity</span> is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Affiniti_Logo.png"},"eventUrl":"","translationId":6603,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":884,"title":"AI Sales Assistant Software","alias":"ai-sales-assistant-software","description":" There’s little doubt that artificial intelligence (AI) is revolutionizing our digital experiences. Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. As a result, your team will access a complete customer profile to quickly reach out with a solution or an offer.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduce costs</span></span>\r\nNeedless to say, while a trained bot takes care of answering automatically, a big 24/7 human support team becomes obsolete. It’s simple math: the smarter your solution, the lower your costs.\r\nAccording to our data, companies that adopt the solution will get to offer 24/7 service, with an expected reduction in human services of around 70%.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Boost Sales</span></span>\r\nAlso, your virtual assistant will be able to detect sales or carry out real-time up-selling actions. When it detects a potential sale, it asks the customer to fill in a short form and sends the details to the Sales team. You will basically have an automatic lead generator that connects seamlessly to your CRM workflow.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Offer unlimited support</span></span>\r\nFinally, your customers will forget about waiting. You can rely on a chatbot to resolve their demands immediately, 24/7 and in all your channels.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/robot.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"ahrefs":{"id":1704,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Ahrefs.jpg","logo":true,"scheme":false,"title":"Ahrefs","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"ahrefs","companyTitle":"Ahrefs","companyTypes":["supplier","vendor"],"companyId":4340,"companyAlias":"ahrefs","description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content Research</li>\r\n<li>Rank Tracking</li>\r\n<li>Web Monitoring</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Organic Search Report</span> Analyze search traffic of your competitors See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them. Research their organic traffic by looking at \"Top Pages\" that drive visits to their website and uncover the keywords they rank for but you don&rsquo;t using our &ldquo;Content Gap&rdquo; feature. We have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you&rsquo;re getting the best possible coverage with Ahrefs <span style=\"font-weight: bold;\">Keywords Explorer</span> Thousands of keyword ideas, keyword difficulty &amp; advanced metrics Get thousands of relevant keyword suggestions from our mammoth database of over 3 Billion keywords. Use Keyword difficulty score and our advanced keyword metrics to make educated decisions about which keywords to target. Keywords Explorer will also show you annual search volume trends and give you some great insights on searchers&rsquo; behaviour and SERP ranking history. <span style=\"font-weight: bold;\">Backlink data</span> The best backlink checker tool in the industry Ahrefs is proud to run the World&rsquo;s largest index of live backlinks. Every 24 hours our robots crawl ~4 Billion web pages and every 15 minutes they update our index with fresh data. Put any website or URL into Site Explorer tool and you&rsquo;ll see all its backlinks along with some useful SEO metrics. Advanced reports and handy filters will let you dig real deep into the data that we have for you. <span style=\"font-weight: bold;\">Content Explorer</span> Research what content works well in your niche Put any keyword into this tool and it will show you which content has performed best in terms of social buzz, amount of backlinks and organic search traffic. Find all articles that mentioned your target keyword and use \"Highlight unlinked domains\" feature to see which of these websites have never linked to you. <span style=\"font-weight: bold;\">Rank Tracker</span> Get accurate location-specific ranking reports We will track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph. You can setup automated daily/weekly/monthly ranking reports to be sent to your email address, so you&rsquo;ll never forget to check your ranking progress. <span style=\"font-weight: bold;\">Alerts</span> Monitor your niche for opportunities Get an email notification whenever you or your competitors get a new backlink or lose one. This is a great way to track their PR and linkbuilding activities almost in real time. Setup alerts for any keywords related to your brand, business, product or service. Whenever someone mentions one of these keywords on their website - you will get an email notification with a link to that page. This way you might also want to track who is talking about your competitors online, so that you could jump into relevant conversation and exploit these opportunities immediately. <span style=\"font-weight: bold;\">More Ahrefs perks</span>\r\n<ul>\r\n<li>24/5 customer support. Have a question, concern or feedback for us? Our support team is always a quick chat or email away &mdash; 24 hours a day, from Mon to Fri.</li>\r\n<li>Private Facebook community. Take full advantage of insights from the highly accomplished SEOs and digital marketers in our customers-only community.</li>\r\n<li>Tailored learning materials. Ever noticed that the marketing tutorials on our blog, YouTube channel, and Ahrefs Academy often feature our tools? Unlock their potential with full access.</li>\r\n<li>New features released regularly. Our development cycle is fast. We frequently update existing tools and release new features &mdash; many of which are heavily influenced by requests from our customers.</li>\r\n</ul>\r\n","shortDescription":"Ahrefs tools are powered by the best and the most complete data in the industry","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Ahrefs","keywords":"","description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content R","og:title":"Ahrefs","og:description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content R","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Ahrefs.jpg"},"eventUrl":"","translationId":1704,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"alchemer":{"id":6734,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Alchemer_logo.jpg","logo":true,"scheme":false,"title":"Alchemer","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"alchemer","companyTitle":"Alchemer","companyTypes":["vendor"],"companyId":9300,"companyAlias":"alchemer","description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. Formerly known as SurveyGizmo, the platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams get the information needed from internal and external sources. In addition to the standard product offering, Alchemer offers preconfigured solutions.</h4>\r\nOne of these is the Activated NPS Solution, an all-in-one solution to improve customer satisfaction while reducing churn. With preconfigured surveys and forms from the Activated NPS Solution, teams can easily collect and monitor customer feedback and react to customers in real-time. Customer feedback is also integrated into systems and reports, so tracking customer feedback trends over time is easier.\r\nAnother ready-to-deploy solution that marketing and sales teams will benefit from is Alchemer’s Sales Motion Optimizer. This solution provides preconfigured feedback assessments for collecting data from customers, ensuring GDPR and CCPA-compliant security for customer data. Standard customer-centric processes are also centralized into a Sales Portal that’s accessible to sales reps.\r\nAlchemer also makes risk management more convenient with the Risk Assessment Solution. Through pre-configured risk questions, requests, and assessment forms, the solution automates and accelerates the process of conducting risk assessments for vendors and enterprise operations. This way, information security teams can focus on mitigating risks rather than manually identifying risks.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Overview of Alchemer Benefits</span></p>\r\n<ul><li><span style=\"font-weight: bold;\">Flexible integrations and easy-to-integrate API architecture</span></li></ul>\r\nAlchemer offers native integrations with CRM, ERP, BI, and Marketing software, including Microsoft Dynamics, Microsoft Power BI, Tableau, Google Analytics, Salesforce Marketing Cloud, HubSpot, MailChimp, social media (Facebook, Twitter, LinkedIn, etc.), Stripe, Google Sheets, Webhook, and Slack to help teams save time on moving between software and ensure seamless syncing of customer information. Salesforce is also available as an add-on integration. Additionally, Alchemer is built on an easy-to-integrate architecture, allowing users to extend its data-gathering capabilities to any enterprise software.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Improved customer satisfaction and reduced churn</span></li></ul>\r\nAdding the Alchemer Activated NPS Solution, you can gather actionable feedback from customers using industry-leading practices. The Solution also includes all the integrations and case management tools help customer-facing teams manage customer interactions and respond to feedback immediately. Built-in text analysis and tagging capabilities help teams understand customer feedback better, while a Tableau integration makes it easier to filter and analyze NPS (Net Promoter Score) data.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Optimized sales processes and higher win rates</span></li></ul>\r\nPurchasing the Alchemer Sales Motion Optimizer solution helps sales teams improve win rates by keeping customers engaged throughout the sales process. Predesigned surveys allow sales teams to capture real-time feedback from customers at any stage of the sales process. With these tools, sales teams can quickly identify opportunities while tailoring the sales experience according to customers’ needs. Moreover, a Sales Motion Portal allows sales teams to centralize and standardize customer-centric processes. This way, sales reps can simply select customer assessments for a specific stage in the sales process.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Faster, more secure vendor and enterprise risk assessments</span></li></ul>\r\nInvesting in the Alchemer Risk Assessment Solution makes it easier for information security teams to perform vendor and enterprise risk assessments. Using this solution, information security teams can simply choose a type of vendor and use pre-configured questions and risk levels for a specific vendor type. Vendors, on the other hand, can delegate specific sections of the assessment to different team members. Raw scores are automatically compiled into reports, so teams can focus on mitigating risks rather than wading through data and paperwork.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Boost employee engagement and organize HR processes</span></li></ul>\r\nAdding the Alchemer Employee Engagement Solution makes it easier for business owners and managers to keep employees satisfied and engaged. The solution offers pre-configured customizable employee experience surveys that managers can use to collect feedback from team members and act on this feedback. An Employee Portal centralizes HR-related requests, providing pre-configured request forms and workflows for case management.\r\n\r\n","shortDescription":"Alchemer is the only voice-of-the-customer (VoC) and customer-experience (CX) solution that helps you transform to a truly customer-centric organization.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Alchemer","keywords":"","description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. Formerly known as SurveyGizmo, the platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams ge","og:title":"Alchemer","og:description":"<h4>Alchemer is a flexible platform that enables more efficient data collection and analysis for businesses. Formerly known as SurveyGizmo, the platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams ge","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Alchemer_logo.jpg"},"eventUrl":"","translationId":6734,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":816,"title":"Online surveys","alias":"online-surveys","description":" Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to ESOMAR online survey research accounted for 20% of global data-collection expenditure in 2006. They offer capabilities beyond those available for any other type of self-administered questionnaire. Online consumer panels are also used extensively for carrying out surveys but the quality is considered inferior because the panelists are regular contributors and tend to be fatigued. However, when estimating the measurement quality (defined as product of reliability and validity) using a multitrait-mutlimethod approach (MTMM), some studies found a quite reasonable quality and even that the quality of a series of questions in an online opt-in panel (Netquest) was very similar to the measurement quality for the same questions asked in the European Social Survey (ESS), which is a face-to-face survey.\r\nSome studies have compared the quality of face-to-face surveys and/or telephone surveys with that of online surveys, for single questions, but also for more complex concepts measured with more than one question (also called Composite Scores or Index). Focusing only on probability-based surveys (also for the online ones), they found overall that the face-to-face (using show-cards) and web surveys have quite similar levels of measurement quality, whereas the telephone surveys were performing worse. Other studies comparing paper-and-pencil questionnaires with web-based questionnaires showed that employees preferred online survey approaches to the paper-and-pencil format. There are also concerns about what has been called &quot;ballot stuffing&quot; in which employees make repeated responses to the same survey. Some employees are also concerned about privacy. Even if they do not provide their names when responding to a company survey, can they be certain that their anonymity is protected? Such fears prevent some employees from expressing an opinion.","materialsDescription":" <span style=\"font-weight: bold;\">What does Online Survey mean?</span>\r\nAn online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize.\r\nCompanies often use online surveys to gain a deeper understanding of their customers’ tastes and opinions. Like traditional surveys, online surveys can be used in two basic ways: To provide more data on customers, including everything from basic demographic information (age, education level and so on) to social data (causes, clubs or activities the customer supports) To create a survey about a specific product, service or brand in order to find out how consumers are reacting to it. In contrast to traditional surveys, online surveys offer companies a way to sample a broader audience at a lower cost.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-online-surveys.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"alexas-marketing-stack":{"id":1718,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Alexa.png","logo":true,"scheme":false,"title":"Alexa’s Marketing Stack","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"alexas-marketing-stack","companyTitle":"Alexa","companyTypes":["supplier","vendor"],"companyId":4347,"companyAlias":"alexa","description":"1. Understand your audience. Find sites that your audience visits using our&nbsp; 2. Uncover the keywords your audience loves. Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix. 3. Find untapped opportunities you are missing. Find gaps where your audience has an interest, but you don&rsquo;t have content. 4. Prioritize the best opportunities. Target easy-to-rank keywords first using our Keyword Difficulty Tool. 5. Promote your content on popular sites. Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker. 6. Overtake your competitors. Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.","shortDescription":"Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Alexa’s Marketing Stack","keywords":"","description":"1. 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Find untapped opportunities you are missi","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Alexa.png"},"eventUrl":"","translationId":1718,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"autopilot-marketing-automation-software":{"id":1924,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Autopilot.png","logo":true,"scheme":false,"title":"Autopilot Marketing Automation Software","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"autopilot-marketing-automation-software","companyTitle":"Autopilot","companyTypes":["supplier","vendor"],"companyId":4446,"companyAlias":"autopilot","description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Features include capturing leads from multiple websites, blogs or apps, organizing leads into different lists or folders and contact management that can sync with users' existing customer relationship management (CRM) systems.</p>\r\n<p>Autopilot offers a drag-and-drop interface that allows users to automate marketing workflows and send personalized messages, thank you postcards and SMS messages. Autopilot also offers other capabilities such as viewing user activities in real-time and monitoring campaign return on investment (ROI) with reporting features.</p>\r\n<p>Autopilot offers integration with different third-party applications, such as Salesforce CRM Segment, InsideView, Twilio, Slack, GoodData and Zapier.</p>\r\n<p>Autopilot offers per-month subscription pricing and is available in two pricing plans - &ldquo;Base&rdquo; and &ldquo;Business&rdquo;. Support options include online and knowledge base.</p>","shortDescription":"Autopilot is a cloud-based software tool for your company’s multi-channel marketing automation needs","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Autopilot Marketing Automation Software","keywords":"","description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Feature","og:title":"Autopilot Marketing Automation Software","og:description":"<p>Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.</p>\r\n<p>Feature","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Autopilot.png"},"eventUrl":"","translationId":1924,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"beautifulai":{"id":6804,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/beatiful_logo.png","logo":true,"scheme":false,"title":"Beautiful.ai","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"beautifulai","companyTitle":"Beautiful.ai","companyTypes":["vendor"],"companyId":9430,"companyAlias":"beautifulai","description":"&nbsp;Beautiful.ai is an online platform for creating presentations quickly, with minimal effort. Although interactive features are limited to just three, Beautiful.ai’s main advantage is the fact that the designing process itself is interactive: you place an image and the software automatically sets the right width and height, so the entire slide looks beautiful. It makes it extremely easy to create and edit presentations, letting you focus on revising your speech instead of fixing the image size, number of charts, etc.\r\nChoose the appropriate template and customize it with your images, audio, texts, and other content objects. Try working in a team and see how simple and entertaining it is on this platform. Share your presentation via a link, or export it to PPT.\r\nThis is one of the best software for people who create or edit presentations often and want to spend less time doing that, while maintaining their work at a high level of quality. Beautiful.ai might be too limited for educational purposes, as you are not able to add assessments to your presentations with it, but if you need to pitch or show a strategy, or even teach a lesson without evaluating learners’ progress, Beautiful.ai proves effective.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Using Beautiful AI to create a presentation:</span></p>\r\n<ul><li>Preset layouts can be customized with images (from internal app resources or from computer), text and several styling options. As example, the “Variations” icon is available at the bottom right and depending on what is selected on the slide it brings up a list of additional options to choose from, such as bullets, numbered icons, etc.</li><li>Content is intuitive to add or delete, as are most of the styling options.</li><li>Entrance animations are preset, and overall everything is elegant and professional.</li><li>The “Artificial Intelligence” in the Beautiful.ai name shines with layouts that automatically readjust and realign for a professional and balanced arrangement. As example, adjusting a 5-item slide to a 3-item slide everything adjusts and centers on the slide area.</li><li>Videos are possible with a YouTube import option. <br /> </li></ul>\r\n\r\n","shortDescription":" Beautiful.ai applies the rules of great design in real-time. Just add content and your slides adapt like magic. Every choice you make saves you time and leads to great design.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Beautiful.ai","keywords":"","description":"&nbsp;Beautiful.ai is an online platform for creating presentations quickly, with minimal effort. Although interactive features are limited to just three, Beautiful.ai’s main advantage is the fact that the designing process itself is interactive: you place an ","og:title":"Beautiful.ai","og:description":"&nbsp;Beautiful.ai is an online platform for creating presentations quickly, with minimal effort. Although interactive features are limited to just three, Beautiful.ai’s main advantage is the fact that the designing process itself is interactive: you place an ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/beatiful_logo.png"},"eventUrl":"","translationId":6804,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"buzzbizz-creative-razrabotka-po":{"id":3130,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/buzzbizz_creative.png","logo":true,"scheme":false,"title":"Buzzbizz Creative Software Development","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"buzzbizz-creative-razrabotka-po","companyTitle":"Buzzbizz Creative","companyTypes":["supplier","vendor"],"companyId":5066,"companyAlias":"buzzbizz-creative","description":"Small business owners often struggle with the complexities of marketing. Buzzbizz Creative offers a one-stop solution for marketing, freeing up entrepreneurs to focus on what they do best. We believe that local businesses are the backbone of our economy and our services give entrepreneurs an upper hand when competing in today’s big box, corporate marketplace. Buzzbizz Creative hosts an in-house full spectrum media production team who work hand-in-hand with our mass media and digital marketing specialists which saves you time energy and money the marketing process.\r\n<span style=\"font-weight: bold;\">OUR SERVICES</span>\r\n<span style=\"font-weight: bold;\">Web Development</span>\r\nWeb development can be a daunting task for any business. The ever-changing success matrix and technology surrounding the craft can make it a full-time job for any successful entrepreneur.\r\nMany creative and strategy focused agencies do not involve web developers until after they have ironed out the web design with the client first. Buzzbizz Creative utilizes a team of in-house experts in marketing strategy, graphic design, and digital marketing strategy to deliver effective websites for our clients.\r\n<span style=\"font-weight: bold;\">Graphic Design</span>\r\nGraphic design touches just about every aspect of our lives. From the clothes you wear, to the food you eat, there is a graphic designer behind the scenes making the world around you what it is.\r\nIn marketing, your graphics are the spokesperson for your brand. Your spokesperson needs to be clear, concise, and on point with your message. At Buzzbizz Creative, we take brand consistency seriously and we believe that your graphic designer is ultimately responsible for that consistency while continually finding new ways to bring excitement to your brand.\r\n<span style=\"font-weight: bold;\">Video Production</span>\r\nWhether you are a seasoned pro or it’s your first time working with a video production studio, our methodology to crafting fantastic stories is very straightforward: recognize the purpose of your video, assign the best creatives to your project, then follow our proven process to produce creative, effectual and effective videos.\r\n<span style=\"font-weight: bold;\">Audio Production</span>\r\nAudio Production can bring so many things to life. On the web, a brilliantly produced podcast can bring validity to a speaker. Soundtracks can make or break any video production. Of course, the theater of the mind within radio is all made real with the expert ears of professional audio engineers.\r\nBuzzbizz Creative believes that the art of audio is nothing to take lightly. That’s why when other production studios keep with their antiquated equipment and tout purism, we keep pushing forward, investing in the best equipment to make the best recording studio Anchorage has. While constantly learning new techniques that help your production sing loud and clear.\r\n<span style=\"font-weight: bold;\">Printing Services</span>\r\nEverything we work on must come to fruition in the form of a tangible format. Consider your collaboration of ideas, without a way to make them tangible you have no format no starting point. That’s where we come in! We’re here to be the best shop for printing Anchorage has seen.\r\nAt Buzzbizz Creative we believe that the medium you print your brand on is as important as your brand itself. When we are looking at what materials we print your brand on such as business cards, we take into consideration both aesthetics and tactile properties. If it doesn’t feel right, it will not be received right with the potential clients you are marketing to. So trust us to make your brand not only look good but feel good as well.\r\n<span style=\"font-weight: bold;\">Marketing Services</span>\r\nWhen dealing with marketing, there aren’t magic beans that giant beanstalks leafed with dollar bills. Instead, successful marketing comes from careful consideration between products and people, unraveling how the two relate. While figuring out the best way to connect products and people by tracking everything so you know what worked and what didn’t. Keeping everything under one roof gives you better quality control and a more fluid production process resulting in more effective marketing campaigns giving you the highest yield on your investment. Buzzbizz Creative is unique because we merge the successful marketing techniques with an award-winning in-house creative team.\r\n<span style=\"font-weight: bold;\">Digital Marketing</span>\r\nThe art of digital marketing is changing at an ever-increasing speed. It isn’t enough to just send out an email occasionally and stay up on the reviews you gather on Yelp. This new age of marketing is a complex web of platforms that interact with potential and current clients in different phases of the sales cycle. It is our job at Buzzbizz Creative to help navigate these complex catacombs across the world wide web. Based on a strictly needs-based business model, you’ll be assured that your account managers will only present tools that will help in the overall goal of converting visitors to customers.","shortDescription":"Buzzbizz Creative hosts an in-house full spectrum media production team who works with mass media and digital marketing specialists which saves you time energy and money the marketing process.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":8,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Buzzbizz Creative Software Development","keywords":"","description":"Small business owners often struggle with the complexities of marketing. Buzzbizz Creative offers a one-stop solution for marketing, freeing up entrepreneurs to focus on what they do best. We believe that local businesses are the backbone of our economy and ou","og:title":"Buzzbizz Creative Software Development","og:description":"Small business owners often struggle with the complexities of marketing. Buzzbizz Creative offers a one-stop solution for marketing, freeing up entrepreneurs to focus on what they do best. We believe that local businesses are the backbone of our economy and ou","og:image":"https://old.roi4cio.com/fileadmin/user_upload/buzzbizz_creative.png"},"eventUrl":"","translationId":3131,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":577,"title":"Advertisement Design","alias":"advertisement-design","description":" The term &quot;advertising design&quot; refers to the synthesis of marketing, psychology, creativity and design - integral parts in the development of visual advertising tools.\r\nIf just a design is the creation of a beautiful picture, then an advertising design is the creation of a beautiful picture that brings its owner money. For an advertisement to work, &quot;move the trade&quot; - it must be based on the Idea that would affect the customers of the Customer. Moreover, it would have worked as planned and planned.\r\nThe sphere of design-design is currently carried out within the framework of already established traditions, but innovations in this area are primarily related to the search for specific, interesting, original graphic ways of expressing advertising ideas that contribute to a more effective impact on the consumer, one of which is the use of metaphor in creating an advertising image. It is not by chance that design in the broad sense means “the original train of thought, a new layout idea, a beautiful design”. The realization of a creative goal as the development of an advertising concept for a product or service in our time is an indispensable condition for performing advertising functions.","materialsDescription":" Advertising design is a project activity aimed at developing visualization tools for an advertising image of a product as part of a creative strategy for an advertising campaign.\r\nThe visualization of the advertising image is achieved mostly with the help of design graphics.\r\nAdvertising image is a complex, multifaceted phenomenon, the study of which can be carried out from different positions: economics and marketing, psychotechnologies and perception problems, methods of its creation, etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Advertisement_Design.png"},{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":593,"title":"Mobile Software Development","alias":"mobile-software-development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an &quot;application-like&quot; experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png"},{"id":597,"title":"Android Software Application","alias":"android-software-application","description":" Android software development is the process by which new applications are created for devices running the Android operating system. Google states that &quot;Android apps can be written using Kotlin, Java, and C++ languages&quot; using the Android software development kit (SDK), while using other languages is also possible. All non-JVM languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some languages/programming tools allow cross-platform app support, i.e. for both Android and iOS. Third party tools, development environments and language support have also continued to evolve and expand since the initial SDK was released in 2008. In addition, with major business entities like Walmart, Amazon, Bank of America etc. eyeing to engage and sell through mobiles, mobile application development is witnessing a transformation.\r\nAndroid was created by the Open Handset Alliance, which is led by Google. The early feedback on developing applications for the Android platform was mixed. Issues cited include bugs, lack of documentation, inadequate QA infrastructure, and no public issue-tracking system. In December 2007, MergeLab mobile startup founder Adam MacBeth stated, &quot;Functionality is not there, is poorly documented or just doesn't work... It's clearly not ready for prime time.&quot; Despite this, Android-targeted applications began to appear the week after the platform was announced. The first publicly available application was the Snake game.\r\nA preview release of the Android SDK was released on November 12, 2007. On July 15, 2008, the Android Developer Challenge Team accidentally sent an email to all entrants in the Android Developer Challenge announcing that a new release of the SDK was available in a &quot;private&quot; download area. The email was intended for winners of the first round of the Android Developer Challenge. The revelation that Google was supplying new SDK releases to some developers and not others (and keeping this arrangement private) led to widely reported frustration within the Android developer community at the time.\r\nOn August 18, 2008, the Android 0.9 SDK beta was released. This release provided an updated and extended API, improved development tools and an updated design for the home screen. Detailed instructions for upgrading are available to those already working with an earlier release. On September 23, 2008, the Android 1.0 SDK (Release 1) was released. According to the release notes, it included &quot;mainly bug fixes, although some smaller features were added.&quot; It also included several API changes from the 0.9 version. Multiple versions have been released since it was developed.\r\nOn December 5, 2008, Google announced the first Android Dev Phone, a SIM-unlocked and hardware-unlocked device that is designed for advanced developers. It was a modified version of HTC's Dream phone. While developers can use regular consumer devices to test and use their applications, some developers may choose a dedicated unlocked or no-contract device.\r\nAs of July 2013, more than one million applications have been developed for Android, with over 25 billion downloads. A June 2011 research indicated that over 67% of mobile developers used the platform, at the time of publication. Android smartphone shipments are forecast to exceed 1.2 billion units in 2018 with an 85% market share.","materialsDescription":" <span style=\"font-weight: bold;\">Where does Android come from?</span>\r\nIt comes from Google, who actually acquired Android in 2005 (no, Google didn't invent it). The search giant performs regular updates along with an annual major update.\r\nThe operating system is based on the Linux kernel – if you have friends who work in IT, you may have heard of it. This is the GNU / Linux operating system based structure, which is a unix type system (portable operating system, multitasking and multi-user). The Linux kernel is one of the most prominent examples of free software.\r\n<span style=\"font-weight: bold;\">Why does Android look different on each phone?</span>\r\nAndroid doesn't look different on every device, but it does have a number of different versions. Android is open-source, which means that manufacturers are free to customize the software and make it their own.\r\nThe 'purest' version of Android is often referred to as 'stock Android' and it's often preferred by the Android community: it's the original software as Google intended.\r\nOther user interfaces (UI) include Samsung's TouchWiz, Sony's Xperia, and Huawei's Emotion. See what they all look like in our Android UI comparison.\r\n<span style=\"font-weight: bold;\">What are the advantages of Android?</span>\r\nChoice. For example, if you want iOS, you have a choice of iPhone, iPhone or iPhone. If you go for Android there are stacks of great devices to choose from, from cheap and cheerful handsets to really impressive flagships. Those flagships are often cheaper than the equivalent Apple devices, too.\r\nAndroid’s choice isn’t just about hardware. It’s about everything else too. Android is incredibly easy to customize, both in terms of how it looks and how it works, and the various app stores aren’t as tightly controlled as its rivals’ stores, like Apple.\r\n<span style=\"font-weight: bold;\">What’s with the candy names?</span>\r\nEach new version of Android gets a code name based on consecutive letters of the alphabet. The most recent version is known as Marshmallow because it is the Android M release. Previous versions have included Lollipop, KitKat, Jelly Bean and Gingerbread.\r\n<span style=\"font-weight: bold;\">What’s the best thing about Android?</span>\r\nOptions, many options. With Android, you have hundreds of gadgets at your disposal, the cheapest, the most expensive and innovative market. Android is also incredibly customizable, both in their roles, as in his appearance. You can really make a unique mobile experience for yourself with this OS.\r\n<span style=\"font-weight: bold;\">What’s the worst thing about Android?</span>\r\nGetting updates. In many cases, manufacturers don’t seem to care about providing software updates for devices they’ve already sold you. Even when they do provide updates they take their sweet time about it. That’s why some consider rooting: you can download the updates yourself and apply them instead of waiting for the manufacturer to get around to it.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Android_Software_Application.png"},{"id":595,"title":"iOS Software Development","alias":"ios-software-development","description":"iOS is Apple’s mobile OS that runs on an iPhone, iPad, iPod Touch hardware. Apple provides tools and resources for creating iOS apps and accessories for these devices. As an iOS developer, you can program in native languages such as Swift or Objective-C or build cross-platform native applications using React Native (JavaScript) or Xamarin (C# &amp; F#).<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Developer Requirements.</span> To develop iOS apps, you need a Mac computer running the latest version of Xcode. Xcode is Apple’s IDE (Integrated Development Environment) for both Mac and iOS apps. Xcode is the graphical interface you'll use to write iOS apps. Xcode includes the iOS SDK, tools, compilers, and frameworks you need specifically to design, develop, write code, and debug an app for iOS. For native mobile app development on iOS, Apple suggests using the modern Swift programming language. It is important to note that Xcode only runs on Mac OS X and the only supported way to develop iOS apps. Like desktop software, iOS development software are designed using a range of programming languages and frameworks.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">iOS software development kit. </span>Mobile iOS app creation software requires access to software development kits (SDKs) that provide an environment through which programmers can design and test code in a simulated mobile environment. Some iOS SDK essentials are the Cocoa Touch frameworks that include the UIKit, GameKit, PushKit, Foundation Kit, and MapKit. These frameworks and others allow you manipulate the iPhone or iPad camera, add voice interaction using SiriKit, explore music with MusicKit, expand viewing and listening via AirPlay 2, and even add iMessage Business Chat to your application. iOS 11 added the power of machine learning with Core ML and augmented reality (AR) experiences with ARKit.\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Beta Testing.</span> <span style=\"font-weight: normal; \">Once you have built and tested (using XCTest framework or iOS Unit test) your app, you can invite users to your apps and collect feedback using TestFlight prior to deploying to the App Store. This is a good time for testing Push Notifications, data storage using Core Data, and making network calls to 3rd party APIs. To get going, you simply upload a beta build of your app, and use iTunes Connect to add the name and email of testers. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Cloud Testing.</span><span style=\"font-weight: normal; \">Testing your iOS app on real devices is critically important since the performance of the real device, different operating system versions, modifications made by manufacturer and carriers firmware may lead to unexpected issues with your app. Testing on real device gives you a more accurate understanding of how your users interact with your app. On the other hand, obtaining physical devices for testing is a logistical challenge. This is where cloud testing comes into play. With cloud testing, you can test your application on real devices that are accessible on the cloud. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Deployment.</span> <span style=\"font-weight: normal; \">Once you have built, tested, and beta tested your iOS app, you can deploy to the App Store. At this point, you must join the Apple Developer Program. As a member, you’ll get access to beta iOS app development software, advanced app capabilities, extensive beta testing tools, and app analytics.</span></p>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages of iOS App Development?</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">iOS is easy to use interface.</span> Apple’s iPhone becomes the dream of many smartphone users, providing high customer service and become a market leader for offering unmatched devices. You can attract your Apple users easily if an application will be created on a synchronized environment Apple’s platform. These special flexible User Interface of the features of the iOS app can make your business application more desirable and boost up their sales and earn maximum benefits.</li><li><span style=\"font-weight: bold;\">iOS has more security.</span> iOS platform offers its users stay safe from external threats which is the best part and advantage of this platform. While developing an app for the business, providing a powerful shield against malware, virus and other internet threats for app development of a business. iOS applications are secured applications, allows effortless transaction facilities app without spending more time on testing different devices.</li><li>For <span style=\"font-weight: bold;\">business</span>, there are multiple options available in the highly popular iOS app making software market, this is because important to attract new customers to increase sales and chance to empower your business in the global market. The web is not a safe place for so thanks to a well-developed iPhone app Development Company can increase their availability and protect your customer’s information. With an iOS mobile app, always been an attractive device to the public with constant acknowledgment from App Store and business can flourish on a regular basis.</li><li>iOS users are usually <span style=\"font-weight: bold;\">happy users,</span> an efficiently developed iOS app helps to promote your brand or your organization to enhance productivity with profitability services to reach your targeted audience. iOS application builds a strong relationship with customers and clients, and the great audience to deliver your product and solutions to achieve their goals. Better the application is, strong would be the relationship with the superior brand in consumer electronics.</li><li>iOS applications are <span style=\"font-weight: bold;\">innovation </span>and the latest technology used globally and this can help your business to expand the most secure way. With best iOS app development software is accepted globally, you may transforming traditional business processes in a modern way and find customers from every part of the world.</li></ul>\r\n<h1 class=\"align-center\">What is IDE?</h1>\r\nIDE is the acronym for Integrated Development Environment. This contains a set of tools, resources and programming essentials within itself. It helps software/web/ mobile app developers to create new programs. This is a comprehensive solution for creating software or mobile app independently. These resources make development, deployment and debugging processes very simple. Choosing an IDE for iPhone app development is dependent on the budget, kind of programming language you prefer, etc. There are so many functionalities in an IDE that gives you a lot of benefits for app development.\r\nThe IDE makes strategies and streamlines the development phase for your entire team. It has many tools for automation, programming, debugging, compiling and for interpretation. There are three general types of IDE available. They are cloud-based, software as a service (SaaS) type and installing on the server type. IDE for iOS application development software is preferred bycompanies to reduce development time and costs. It helps in accurate testing and easy coding. Integration is also possible with these IDEs. It is as simple as a word processing program used by developers to create robust mobile applications.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_iOS_Software_Development.png"},{"id":615,"title":"Web Development","alias":"web-development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png"},{"id":795,"title":"Marketing - software","alias":"marketing-software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"canva":{"id":6836,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Canva_Logo.png","logo":true,"scheme":false,"title":"Canva","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"canva","companyTitle":"Canva Pty Ltd","companyTypes":["vendor"],"companyId":9448,"companyAlias":"canva-pty-ltd","description":"<h3>Canva is home to thousands of free, professionally designed templates that, thanks to their drag and drop interface, can be customized with just a few clicks. Simply upload your photos to Canva, drop them into the template of your choice, and save the file to your computer.</h3>\r\nFrom basic cropping and straightening to adding textures and color correcting, Canva's beginner-friendly features make editing photos simple. You can add a textured background to give your photo more dimension, insert text to create your own meme, create a photo grid, blur your photo, and more.\r\nTheir template categories include Zoom backgrounds, posters, presentations, flyers, cards, infographics, business cards, Instagram posts, resumes, invitations, book covers, menus, letterheads, newsletters, photo collages, tickets, bookmarks, invoices, recipe cards, and more.\r\n<ul><li><span style=\"font-weight: bold;\">Drag-and-Drop. </span>Canva offers drag-and-drop functionality. Combined with search, this feature makes it easy to discover image elements and to include the ones you like.</li><li><span style=\"font-weight: bold;\">Tons of Images and Fonts to Use.</span> Whether you use a free or paid photo, or even one you upload yourself, Canva provides and easy-to-use photo editor where you can change the look of your image using settings that include filters, tint, brightness, and more.</li><li><span style=\"font-weight: bold;\">Collaboration. </span>Canva makes it easy to collaborate on designs in two ways: ask for comments and open to edit. Both types of sharing are initiated by clicking on the “Share” button in the editor and then entering one or more email addresses in the email box.</li></ul>\r\n\r\n","shortDescription":"Canva is a free graphic design platform that allows you to easily create invitations, business cards, flyers, lesson plans, Zoom backgrounds, and more using professionally designed templates. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Canva","keywords":"","description":"<h3>Canva is home to thousands of free, professionally designed templates that, thanks to their drag and drop interface, can be customized with just a few clicks. Simply upload your photos to Canva, drop them into the template of your choice, and save the file","og:title":"Canva","og:description":"<h3>Canva is home to thousands of free, professionally designed templates that, thanks to their drag and drop interface, can be customized with just a few clicks. Simply upload your photos to Canva, drop them into the template of your choice, and save the file","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Canva_Logo.png"},"eventUrl":"","translationId":6836,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":567,"title":"Graphics Design","alias":"graphics-design","description":" Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png"},{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"clari-revenue-operations-platform":{"id":6599,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Clari_Logo.png","logo":true,"scheme":false,"title":"Clari Revenue Operations Platform","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"clari-revenue-operations-platform","companyTitle":"Clari","companyTypes":["vendor"],"companyId":9077,"companyAlias":"clari","description":"Too often, go-to-market teams operate in disconnected silos. Buyers get passed from marketing to sales to customer success like buckets in a bucket brigade. This disconnection is the status quo for most organizations but now, there’s a new way to revenue.\r\n<span style=\"font-weight: bold;\">Clari introduces the Revenue Operations Platform.</span> Clari's Revenue Operations platform is used by hundreds of sales, marketing and customer success teams at leading B2B companies including Qualtrics, Lenovo, Adobe, Dropbox, and Okta to drive pipeline, audit deals and accounts, forecast the business and reduce churn.\r\n<span style=\"font-weight: bold;\">Drive Predictable Revenue</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Streamline your Forecast Process</span></span>\r\nContinuously roll-up forecasts and improve accuracy.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Spot Deal Risk</span></span>\r\nManage, accelerate and win more deals predictably.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Manage Pipeline Health</span></span>\r\nGain pipeline visibility to increase conversion rates.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Drive Full Funnel Accountability</span></span>\r\nAutomatically integrate sales and marketing activity data to improve alignment across teams.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Get Answers that Drive Action</span></span>\r\nMake better decisions with real-time analytics and AI insights.\r\n\r\n<span style=\"font-weight: bold;\">Features:</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Enterprise-class Configurability</span></span>\r\nBuilt for scale with proven deployments serving the needs of the world's largest and most complex go-to-market organizations.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Data Snapshotting</span></span>\r\nAutomatic history tracking leveraging the first time-series database purpose-built for revenue operations.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Sales-ready AI</span></span>\r\nDeal, pipeline and forecast predictions based on activity signals and historic behavioral patterns, to deliver actionable insights tailored to the unique characteristics of your business.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Data Security</span></span>\r\nCertification and compliance with global standards to ensure data protection and privacy.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Seamless CRM Sync</span></span>\r\nBi-directional integration with CRM to keep your deals, contacts and forecasts always updated and accurate, and reduce data entry overhead.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Real-time Reporting</span></span>\r\nIntuitive up-to-the-minute analytics ensure critical decisions aren’t stalled or made on stale data.","shortDescription":"Harness automation and AI to build a stronger pipeline, shorten sales cycles, improve forecast accuracy and grow revenue.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Clari Revenue Operations Platform","keywords":"","description":"Too often, go-to-market teams operate in disconnected silos. Buyers get passed from marketing to sales to customer success like buckets in a bucket brigade. This disconnection is the status quo for most organizations but now, there’s a new way to revenue.\r\n<sp","og:title":"Clari Revenue Operations Platform","og:description":"Too often, go-to-market teams operate in disconnected silos. Buyers get passed from marketing to sales to customer success like buckets in a bucket brigade. This disconnection is the status quo for most organizations but now, there’s a new way to revenue.\r\n<sp","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Clari_Logo.png"},"eventUrl":"","translationId":6599,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":884,"title":"AI Sales Assistant Software","alias":"ai-sales-assistant-software","description":" There’s little doubt that artificial intelligence (AI) is revolutionizing our digital experiences. Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. As a result, your team will access a complete customer profile to quickly reach out with a solution or an offer.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduce costs</span></span>\r\nNeedless to say, while a trained bot takes care of answering automatically, a big 24/7 human support team becomes obsolete. It’s simple math: the smarter your solution, the lower your costs.\r\nAccording to our data, companies that adopt the solution will get to offer 24/7 service, with an expected reduction in human services of around 70%.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Boost Sales</span></span>\r\nAlso, your virtual assistant will be able to detect sales or carry out real-time up-selling actions. When it detects a potential sale, it asks the customer to fill in a short form and sends the details to the Sales team. You will basically have an automatic lead generator that connects seamlessly to your CRM workflow.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Offer unlimited support</span></span>\r\nFinally, your customers will forget about waiting. You can rely on a chatbot to resolve their demands immediately, 24/7 and in all your channels.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/robot.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"classflow":{"id":6812,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ClassFlow_logo.png","logo":true,"scheme":false,"title":"ClassFlow","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"classflow","companyTitle":"Promethean Limited","companyTypes":["vendor"],"companyId":9435,"companyAlias":"promethean-limited","description":"<h3>ClassFlow™ – a transformative, cloud-based classroom orchestration tool that enables teachers to create lessons, deliver interactive content across multiple devices and assess student understanding.</h3>\r\n With ClassFlow, teachers can build and access interactive lesson plans from any web browser. In addition, ClassFlow allows teachers to foster student engagement by connecting mobile devices such as educational tablets and laptops to classroom displays and interactive whiteboards. As a result, teachers can use real-time student responses to instantly adjust any lesson plan when it matters the most – in the moment of learning.\r\n<ul><li>Build and access interactive lessons—anytime, anywhere.&nbsp; Deliver, create, and easily organize lessons from any web browser.</li><li>Develop lessons by seamlessly incorporating a wide variety of teaching resources and formats–video, PowerPoint® decks, documents, webpages, new content and more. Collaborate with a community of teachers by sharing lessons online.</li><li>Exchange ideas and information throughout the classroom by connecting interactive whiteboards, projectors or flat panels to individual student mobile devices. Deliver and interact with each part of the lesson where it’s most powerful—on an interactive classroom display or on the mobile devices in students’ hands. </li><li>Extend learning by sharing student work examples to provide a different perspective, address areas of confusion or dive deeper into the topic at hand.</li><li>Improve student results by guiding instruction when it matters most – in the moment of learning. Turn educational tablets and laptops into rich-media student response and polling tools that offer two-way communication between students and teachers. </li><li>Deliver digital lesson content into students’ hands for annotation, response or manipulation. Connect assessment to learning by using rich, real-time feedback to differentiate instruction based on students’ learning needs and styles. Access student responses as they occur or save results for later review and reporting.</li></ul>\r\nTo start building lessons, designing tests, and managing your classes, you need to create an account. Once you do this, all the features, such as interactive widgets, tests, flashcards, and more become available. You can use them to create your interactive presentation and then share it with your students.\r\nClassFlow is the best interactive presentation software for schools and universities that can’t afford a big budget but are eager to enhance their classes and keep their students engaged.<br /><br />","shortDescription":"ClassFlow is a free cloud-based lesson delivery software that lets you design interactive presentations and gauge your students’ progress. ClassFlow is useful for both in-person and distance learning.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ClassFlow","keywords":"","description":"<h3>ClassFlow™ – a transformative, cloud-based classroom orchestration tool that enables teachers to create lessons, deliver interactive content across multiple devices and assess student understanding.</h3>\r\n With ClassFlow, teachers can build and access inte","og:title":"ClassFlow","og:description":"<h3>ClassFlow™ – a transformative, cloud-based classroom orchestration tool that enables teachers to create lessons, deliver interactive content across multiple devices and assess student understanding.</h3>\r\n With ClassFlow, teachers can build and access inte","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ClassFlow_logo.png"},"eventUrl":"","translationId":6812,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"},{"id":72,"title":"LMS - Learning Management System","alias":"lms-learning-management-system","description":"A<span style=\"font-weight: bold; \"> learning management system (LMS</span>) is a software application for the administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs. \r\n<ul><li><span style=\"font-weight: bold; \">L — Learning. </span>With an LMS, you can create a single source of online courses and training materials. This will become a unique source of knowledge in your area so that you can keep and increase the in-house expertise of your company.</li><li><span style=\"font-weight: bold; \">M — Management.</span> You can manage courses and learners, and even improve your own efficiency. Unlike file-sharing services, an LMS is not just a heap of files; it’s a well-organized system where you manage the training process. To start training, simply add employees and assign courses.</li><li><span style=\"font-weight: bold; \">S — System.</span> A computer system, to be exact. An LMS automates the most boring and tedious work such as grading, processing statistics, and preparing reports. Plus, you can train your employees without leaving the office, managing all the processes right from your work computer.</li></ul>\r\nThe learning management system concept emerged directly from e-Learning. Although the first LMS appeared in the higher education sector, the majority of the LMSs today focus on the corporate market. Learning Management Systems make up the largest segment of the learning system market. \r\nLearning management systems were designed to identify training and learning gaps, utilizing analytical data and reporting. LMSs are focused on online learning delivery but support a range of uses, acting as a platform for online content, including courses, both asynchronous based and synchronous based. Learning management solutions may offer classroom management for instructor-led training or a flipped classroom, used in higher education, but not in the corporate space. \r\nMost modern learning management systems are web-based. There are a variety of integration strategies for embedding content into LMSs, including AICC, xAPI (also called 'Tin Can'), SCORM (Sharable Content Object Reference Model) and LTI (Learning Tools Interoperability). LMSs were originally designed to be locally hosted on-premises, where the organization purchases a license to a version of the software, and installs it on their own servers and network. Many LMSs are now offered as SaaS (software as a service), with hosting provided by the vendors.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Features Of An LMS</span></p>\r\nAll modern LMSs are loaded with many features. Some of the common features are:\r\n<ul><li><span style=\"font-weight: bold;\">Course content authoring and upload.</span> An LMS lets you author course content and upload course content in a wide variety of formats including audio, video, multimedia, documents, etc.</li><li><span style=\"font-weight: bold;\">User and course management.</span> An LMS offers user management and course management. User enrollment, tagging, course administration, order management, pre-registration and assigning courses can be done semi-automatically.</li><li><span style=\"font-weight: bold;\">Communication management.</span> An LMS can handle all course communications and notifications to concerned users. For example, an LMS can automatically send a notification to all enrolled users when a new assignment is uploaded by the teacher. There is no need to copy and paste contact data or switch between two digital services.<span style=\"font-weight: bold;\"></span></li><li><span style=\"font-weight: bold;\">Report management. </span>An LMS can generate a wide variety of reports, including student progress, score, student engagement, etc. The data can be utilized to gain valuable insight into the effectiveness of the course content.<span style=\"font-weight: bold;\"></span></li><li><span style=\"font-weight: bold;\">Assessment creation and management.</span> Assessments are a key part of any course. An LMS makes it easy to create and manage these assessments, both system evaluated and tutor evaluated. You can get a result in a single click for all students.</li></ul>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Types of Learning Management Systems</span></h1>\r\n<span style=\"font-weight: bold; \">Free vs. Commercial.</span> This is typically one of the first dilemmas organizations face when choosing an LMS.\r\n<span style=\"font-style: italic; \">Free, open-source software</span> has a pretty clear upside: It’s free. Also, because the source code is open, it can be modified to be highly customizable for each organization. However, most free LMS products tend to be more complicated than commercial products — typically they are utilized by more sophisticated users. \r\n<span style=\"font-style: italic; \">Commercial software</span>, on the other hand, offers users a support staff, and tends to be much easier to deploy, and use. But of course it costs money. Among commercial LMS products, there are typically two main forms: Installed, or the service-based cloud option.\r\n<span style=\"font-weight: bold; \">Installed vs. SaaS.</span> One of the most important elements of an LMS is the ability to scale up or down quickly and easily. Commercial LMS software solutions are typically sold as either a locally hosted enterprise product, which is hosted on an organization’s own servers, or as a Software-as-a-Service (SaaS) offering, which is hosted on the vendor’s servers and is accessible from anywhere (the data is stored in “the cloud”).\r\nGenerally,<span style=\"font-style: italic; \"> cloud-based</span> LMS products offer trainers more flexibility when it comes to scaling up or down. Because the product is sold as a “service” (usually monthly), the burden of making systems upgrades, freeing up bandwidth, and providing IT support falls on the vendor. Because data does not have to be stored on local servers, scalability isn’t a concern; most SaaS LMSs can ramp up or down by thousands of users with ease.\r\nA <span style=\"font-style: italic; \">locally installed LMS</span> offers users the ability to individualize and customize their LMS. So if an organization already has an IT staff in place that can administer the system, handle support and customization and scalability concerns, a locally hosted LMS can be powerful.\r\n<span style=\"font-weight: bold; \">Course-creating or not. </span>Another thing to look for in an LMS is whether it comes with the ability to create training content. In some cases, an LMS is simply a tool to distribute course content, which must be created in a Learning Content Management System elsewhere.\r\nSome LMS systems, however, do come with some authoring tools that allow trainers and designers to develop their own unique content. Other LMS vendors offer separate course-creation tools for purchase, while some offer no authoring tools whatsoever, and instead rely on third-party course materials.\r\n<span style=\"font-weight: bold; \">Integrated. </span>As LMS systems become more sophisticated, one of the most exciting developments is the ability for the system to integrate with other applications your organization already uses — whether that’s internal calendars, email, or social networks. \r\nOther LMS products may also integrate closely with <span style=\"font-style: italic;\">talent management systems</span>, which tend to focus on providing support to Human Resource staff functions like recruiting, performance management, and payroll. Depending on your organization’s needs, you may keep an eye out for an LMS that features this sort of app integration.<span style=\"font-weight: bold; \"></span>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Choosing a Learning Management System</span></h1>\r\n<p class=\"align-left\">Choosing the right LMS is crucial to the success of your eLearning strategy. The selection process may seem overly complicated and stressful, but it doesn’t have to be! With these steps to choosing an LMS, you’ll discover a simple and straightforward technique to help you choose perfect LMS for your business needs. </p>\r\n<span style=\"font-weight: bold; \">Identify your audience.</span> Identify exactly what you need from your LMS and who your learning content is aimed towards. This will vary depending on your learner audience and the type of training you wish to deliver.\r\nIf you’re<span style=\"font-weight: bold; \"> </span><span style=\"font-style: italic; \">training your employees,</span> you’ll need an LMS tools to formalize learning processes, like employee onboarding, and improve employee retention.\r\nIf <span style=\"font-style: italic; \">compliance training </span>is your focus, you’ll need an LMS that makes it easy to achieve, maintain, and track compliance.\r\n<span style=\"font-style: italic; \">Customer training</span> delivered through an LMS optimizes onboarding, increases retention and presents opportunities for upselling thanks to customers who complete training having a more thorough understanding of your product or service.\r\nIf you need an LMS for <span style=\"font-style: italic; \">partner training,</span> your priorities will be scaling your partner business while building and protecting your brand. \r\n<span style=\"font-weight: bold; \">Focus on important features. </span>There are many basic LMS’s out there, but your LMS has to support your “need to have” features to ensure it’s fit for purpose. Some examples of invaluable LMS features include:\r\n<ul><li><span style=\"font-weight: bold; \">Ease of use</span> - A platform that’s easy to use ensures your learners and admins can use the LMS without needing training on how to do so. This makes the process of using the LMS a positive experience, increasing engagement.</li><li><span style=\"font-weight: bold; \">Reporting</span> - LMS reporting makes it easy to accurately track learner progression, course status and completion rate, exam results, etc.</li><li><span style=\"font-weight: bold; \">Integrations</span> - By integrating applications you already use in your organization, you’ll get the most efficiency out of your LMS. LMS integration can help increase learner and admin engagement, and delivers a better user experience.</li><li><span style=\"font-weight: bold; \">SCORM and xAPI compliant </span>- Ensuring your LMS is SCORM and xAPI compliant is a pretty essential feature. If the LMS you’re considering isn’t compliant, it’s likely it’s a very basic system.</li><li><span style=\"font-weight: bold; \">Portals</span> - Learning portals offer your learners a great user experience, but also make it possible to manage multiple training audiences in one system.</li></ul>\r\n<span style=\"font-weight: bold; \"><span style=\"color: rgb(97, 97, 97); \">Evaluate each LMS. </span></span><span style=\"color: rgb(97, 97, 97); \">Start evaluating potential contenders by doing an initial round of high-level research to identify systems that appear to meet both your training audience and features list needs. This will become your LMS longlist. Once compiled you can then evaluate each one individually to rule it in or out of the next stage of selection.</span>\r\n<span style=\"font-weight: bold; \">Look beyond the LMS.</span> Go online and research LMS vendors on your shortlist. Find out as much as you can about each company. Once you’re satisfied with the company’s reputation, peer reviews, and support services, sign yourself up for a free trial and demo so that you can see the LMS in action and understand how the system will meet your audience and feature requirements. You could also submit support tickets to each vendor during your free trial to compare the responsiveness and attentiveness of each support team. \r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages and disadvantages?</span><span style=\"font-style: italic; \"></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\"><span style=\"font-style: italic; \">Advantages:</span></span> </p>\r\nThere are six major advantages of LMS: interoperability, accessibility, reusability, durability, maintenance ability and adaptability, which in themselves constitute the concept of LMS.\r\nOther advantages include:\r\n<ul><li>An LMS supports content in various formats: text, video, audio, etc.</li><li>One can access materials anytime, from everywhere, teachers can modify the content, and students can see the updated material.</li><li>The evaluation of students is easier and fair, based on student attendance and online quizzes.</li><li>Students and teachers can re-use the material every time they need.</li><li>Students can learn collaboratively by setting up a School website with the LMS software and helps &quot;Keeps organizations up-to-date with compliance regulations. If your organization must stay up-to-date with current compliance regulations, then a Learning Management System can be an invaluable tool. Compliance laws change on a regular basis, and updating a traditional course to reflect these changes can be a time-consuming chore.</li></ul>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\"><span style=\"font-style: italic; \">Disadvantages:</span></span></p>\r\nAlthough there are many advantages of LMSs, authors have identified some disadvantages of using these systems.\r\n<ul><li>Implementing an LMS requires a well-built technology infrastructure. Teachers have to be willing to adapt their curricula from face to face lectures to online lectures.</li><li>Expense.</li><li>Difficulty of learning to use authoring software.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/LMS_-_Learning_Management_System1.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"clickfunnels":{"id":6567,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ClickFunnels_logo.png","logo":true,"scheme":false,"title":"ClickFunnels","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"clickfunnels","companyTitle":"ClickFunnels","companyTypes":["vendor"],"companyId":9013,"companyAlias":"clickfunnels","description":"<p><span style=\"font-weight: bold;\">ClickFunnels</span> was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!</p>\r\n<ul>\r\n<li>​Guide your visitors step-by-step through the entire sales process (so they don&rsquo;t get confused or LOST, and leave)</li>\r\n<li>​Point your customer straight to the ONE product or service they need most to help solve their problem</li>\r\n<li>​Follow-up with your visitors, even after they leave your page!</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">ClickFunnels Gives You The Tools And Strategies You Need In One Convenient Spot!</span></p>\r\n<p>Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online.</p>\r\n<ul>\r\n<li>​Simple Drag and Drop Webpage Editor!</li>\r\n<li>​Quickly Build Sales Funnels That Convert!</li>\r\n<li>​Smart Shopping Cart With 1 Click Upsells!</li>\r\n<li>​Email and Facebook Marketing Automation!</li>\r\n<li>​Everything Organized In One Simple Dashboard!</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Generate Leads</span></p>\r\n<p>Generate New LEADS That You Can Connect With... Create simple funnels that quickly capture your visitors&rsquo; contact information, so you can generate new leads to follow-up with again and again, even after they leave your page!</p>\r\n<p><span style=\"font-weight: bold;\">Sell Your Products</span></p>\r\n<p>Create beautiful pages and funnels that are pre-designed to walk your traffic through each step of the sales process, and convert them from &ldquo;visitors&rdquo; into actual paying customers who benefit from your products&hellip;</p>\r\n<p>Also, you can add &ldquo;1 click upsells&rdquo;, and dramatically increase your revenue per customer!</p>\r\n<p><span style=\"font-weight: bold;\">Follow-Up Funnels</span></p>\r\n<p>When you upgrade to ClickFunnels Platinum, you can also connect or reconnect with your audience anytime, anywhere using multi-dimensional marketing.</p>\r\n<p>You can send highly-targeted messages to your customers through email, social, text, and desktop notifications.</p>\r\n<p>(That means, your messages can get delivered straight to your customer, no matter where they&rsquo;re at, or what they&rsquo;re doing!)</p>","shortDescription":"ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ClickFunnels","keywords":"","description":"<p><span style=\"font-weight: bold;\">ClickFunnels</span> was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!</p>\r\n<ul>\r\n<li>​G","og:title":"ClickFunnels","og:description":"<p><span style=\"font-weight: bold;\">ClickFunnels</span> was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!</p>\r\n<ul>\r\n<li>​G","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ClickFunnels_logo.png"},"eventUrl":"","translationId":6567,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"datanyze-sales-solutions":{"id":6215,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Datanyze_Logo.png","logo":true,"scheme":false,"title":"Datanyze Sales Solutions","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"datanyze-sales-solutions","companyTitle":"Datanyze","companyTypes":["vendor"],"companyId":8898,"companyAlias":"datanyze","description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology choices every day, Datanyze can alert you when a key account has added or dropped a competitive or complementary solution. </li> <li>Account Targeting. With 35M companies to choose from, Datanyze helps you uncover your perfect list of accounts segmented by technographic and firmographic data points. </li> <li>Efficient Prospecting. Once you’ve identified your perfect list of accounts, use Datanyze to find the right contact, get their email address and send them to your CRM in one simple workflow. </li> </ul>\r\n<b>Predictive Analytics</b>\r\nDatanyze compares the technology profiles of your top customers with our database of 35M companies to surface the best prospects inside and outside your CRM. \r\n<ul> <li>Simple Setup. Creating a new model takes 10 minutes. Simply import a list of your best customers and a list of the prospects you’d like scored, then let our data science team do the rest! </li> <li>Technographic Data. With customer data on over 11,000+ technologies, we help you identify the prospects that use the same combination of solutions as your best customers. </li> <li>Net-new Accounts. With over 35M companies in our database, our model is guaranteed to uncover new, high-value accounts that your sales team has yet to contact. </li> </ul>\r\n<b>Prospecting</b>\r\nIt takes the average sales rep 6 hours to book 1 appointment. And most of that time is spent prospecting. Datanyze combines all prospecting tasks into one simple workflow so your reps can cover more accounts in less time. \r\n<ul> <li>Instant Account Data. Whether you're prospecting inside Datanyze or out on a company's website, we provide one-click access to company, social and technology insights. </li> <li>Prospect Anywhere. Search any contact’s email address without leaving the page you’re browsing. Simply highlight their name and click to reveal our best suggestion. </li> <li>Easy Export. Organize your new contacts into prospect lists then push them to your CRM, Google Sheets or sales email tool with one click. </li> </ul>\r\n<b>Data Enrichment</b>\r\nPowering a new era for sales and marketing teams, Datanyze is the leading CRM data enrichment company. As your prospects evolve, so should your data. Datanyze provides accurate, real-time information on 35M companies, so you always have a competitive edge. \r\n<ul> <li>CRM Enrichment. Enrich leads, contacts, accounts and opportunities with a new generation of business data that drives actionable insights for sales and marketing success. Integrate Datanyze with Salesforce, Marketo or HubSpot to append accurate technographic and firmographic data. Sales Intelligence has never been so easy. </li> <li>Real-Time Buying Signals. Ensure that your sales reps stay on top of their account by surfacing key sales triggers like technology changes, traffic increases or funding rounds. </li> <li>Technographic Data. Help your reps understand their prospects' current technology profile by appending Datanyze technographics to every account. </li> </ul>","shortDescription":"Datanyze helps sales teams identify which accounts to target and provides the prospecting tools to reach them so that activity always leads to productivity.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Datanyze Sales Solutions","keywords":"","description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology c","og:title":"Datanyze Sales Solutions","og:description":"<b>Technology Tracking</b>\r\nDatanyze monitors the web and mobile technology choices of 35M companies to help you find and reach your best prospects when they are looking to buy. \r\n<ul> <li>Technology Alerts. By taking a snapshot of your prospects' technology c","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Datanyze_Logo.png"},"eventUrl":"","translationId":6216,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":138,"title":"B2B Sales Intelligence & Lead Generation Solutions"}],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"deckrobot":{"id":6852,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/deckrobo-logo.gif","logo":true,"scheme":false,"title":"DeckRobot","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"deckrobot","companyTitle":"DeckRobot","companyTypes":["vendor"],"companyId":9536,"companyAlias":"deckrobot","description":"<h4>DeckRobot provides the first on the market AI-powered automation for the slide-writing. </h4>\r\nThe app-in creates customized PowerPoint decks for MS PowerPoint in mere seconds. This brings long-awaited automation to the monotonous process of applying your corporate style, aligning slide objects and formatting fonts and colors. In a matter of a single click, AI will transform raw slides into enterprise-ready.\r\nDeckRobot goes beyond simply applying a set of designs as most of the apps do. The app-in learns from the design and style of your previous slides and implements these rules to your new presentation. By the means of a combination of Machine Learning and Computer Vision algorithm, DeckRobot finds the closest match to your library design, mimicking the way you yourself would format groups of slides. Typical ready-made templates are not secure against human-caused mistakes, while reinforced learning leaves no room for errors.\r\nDeckRobot is a member of Microsoft for Startups already working with 35% of the customers in the global consulting market. The company, which the headquarters is located in San Francisco, California, started commercial sales in 2017 and by now has raised 2 funding rounds. \r\nDeckRobot can become a key to increasing a company’s efficiency, saving the countless hours wasted on boring copy-pasting and moving the textboxes around your slides. Slide formatting has never been easier.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Let the AI do all the dull mechanical work and focus on making your business thrive.</span></span>","shortDescription":"DeckRobot automates slide creation leveraging AI. Its unique tech transforms raw slides into enterprise-ready in a matter of a single click.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DeckRobot","keywords":"","description":"<h4>DeckRobot provides the first on the market AI-powered automation for the slide-writing. </h4>\r\nThe app-in creates customized PowerPoint decks for MS PowerPoint in mere seconds. This brings long-awaited automation to the monotonous process of applying your ","og:title":"DeckRobot","og:description":"<h4>DeckRobot provides the first on the market AI-powered automation for the slide-writing. </h4>\r\nThe app-in creates customized PowerPoint decks for MS PowerPoint in mere seconds. This brings long-awaited automation to the monotonous process of applying your ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/deckrobo-logo.gif"},"eventUrl":"","translationId":6852,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"designingit-software-development":{"id":2423,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Designingit_logo.png","logo":true,"scheme":false,"title":"DesigningIT Software Development","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"designingit-software-development","companyTitle":"DesigningIT","companyTypes":["supplier","vendor"],"companyId":4685,"companyAlias":"designingit","description":"We help international companies grow, by finding new customers through strategy, design, tech and marketing.\r\n<span style=\"font-weight: bold;\">Business Goals &amp; Strategy</span>\r\nWe dig deep to understand your business, your customers and your industry. Then we follow a 'keyword first' and 'content first' approach to come up with a strategy that sits at the intersection of your business goals, your customers needs and googles search results.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>Customer research</li><li>Industry research</li><li>Target audience profile</li><li>Competitor audit</li><li>Technology Stack plan</li><li>Keyword Research</li><li>Content Strategy</li></ul>\r\n<span style=\"font-weight: bold;\">Web Design &amp; Development</span>\r\nWe use our design and development capabilities to turn the strategy and vision from the planning phase into reality.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>User Experience Design (UX)</li><li>Visual Design (UI)</li><li>Prototyping</li><li>Information Architecture</li><li>Content Management Systems (CMS)</li><li>Responsive Web Sites</li><li>API integration</li></ul>\r\n<span style=\"font-weight: bold;\">SEO/PPC &amp; Digital Marketing</span>\r\nOur goal with digital marketing is to attract the right visitors, convince them to stick around on your site, and make them convert into a lead which can ultimately turn into a new customer.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>Keyword research</li><li>Backlink profile</li><li>On page SEO</li><li>Pay per click (PPC)</li><li>Web Analytics</li><li>Conversion rate optimization (CRO)</li><li>Content Marketing &amp; Promotion</li></ul>","shortDescription":"DesigningIT is an international digital agency that helps you win customers, both at home and abroad.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DesigningIT Software Development","keywords":"","description":"We help international companies grow, by finding new customers through strategy, design, tech and marketing.\r\n<span style=\"font-weight: bold;\">Business Goals &amp; Strategy</span>\r\nWe dig deep to understand your business, your customers and your industry. Then","og:title":"DesigningIT Software Development","og:description":"We help international companies grow, by finding new customers through strategy, design, tech and marketing.\r\n<span style=\"font-weight: bold;\">Business Goals &amp; Strategy</span>\r\nWe dig deep to understand your business, your customers and your industry. Then","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Designingit_logo.png"},"eventUrl":"","translationId":2424,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"},{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":810,"title":"Web analytics","alias":"web-analytics","description":" Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.\r\nWeb analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.\r\nWeb analytics is a powerful resource for any business with a website or online presence. By monitoring the way that potential customers interact with your website online, you can tailor their experiences to increase your sales, clicks, and conversions.\r\nWebsite analytics provides both quantitative and qualitative results after analyzing the KPIs of your website. It is critical for the website analytics service you pick to abide by the best practices of website analytics to provide you with the most accurate results.\r\n<span style=\"font-style: italic;\">Backing up reports and conclusions with enough data.</span> The website analytics service you choose should not only be able to tell you if you have met your website goals and sales target, but they should also be able to help you work on your KPIs. A website analytics team should be able to point out if your site has value-adding content that is not getting enough traffic, or how you can change the layout of the page to improve visibility and UX. It is necessary for the team to engage multiple tools like engagement analysis and user path analysis to find the correct answers to engagement or traffic flow problems your site might be facing.\r\n<span style=\"font-style: italic;\">There should be no superficial reports containing only data.</span> New website owners often make the mistake of believing that pageview, visits, and top source reports are enough. However, you need something more in-depth and specific to learn about the reasons for the decrease in organic traffic. A report with only numbers is definitely not what an enterprise needs to boost its organic traffic flow and conversion rates.\r\n<span style=\"font-style: italic;\">The data on every report should be coupled with insights.</span> Apart from providing you with the numbers on the traffic reports and top view reports, your website analytics team should provide you with relevant data that shows which parts of your website is highly successful, which areas are losing traffic and what points require immediate attention. Without the expert insights, data remains useless irrespective of its accuracy.\r\n<span style=\"font-style: italic;\">Use of individual tools for assessment of different KPIs.</span> Any website analytics service you pick should know the importance of pan-session KPIs for assessing the performance of a site. For example, comparing the user-lifetime value and new visitors acquired over the last couple of months can help you understand if your site performance has improved over a previous couple of months.\r\nWorking with a website analytics service can provide you with a simpler report that compiles the KPIs from your website. It is easier to understand a single report with reduced complexities as compared to perusing tens of different reports coming from individual website analytics tools you might be using on your own.","materialsDescription":"<span style=\"font-weight: bold; \">What is web analytics?</span>\r\nWeb analytics monitor the way that users interact with your website through their behaviors and activities. It is the entire process of collection, analysis, and reporting of data generated from the interaction of the users with your website.\r\nThe reports from the analytics tools allow webmasters and marketers to understand user interactions such as the length of time they were on the site, which pages they visited, and if they clicked on links or filled out forms.\r\nIn general, you’ll see these types of raw data in your web analytics reports –\r\n<ul><li><span style=\"font-weight: bold; \">Web Traffic:</span> The number of incoming and outgoing website visitors you receive within a given time-period</li><li><span style=\"font-weight: bold; \">Views:</span> The number of times a page has been viewed</li><li><span style=\"font-weight: bold; \">Clicks:</span> The number of times a link has been clicked</li><li><span style=\"font-weight: bold; \">Unique visitors:</span> First-time visitors to your website per day, per week or month</li><li><span style=\"font-weight: bold; \">Bounce rate:</span> Seen often in Google Analytics, the percentage of visitors that leave the site quickly without interacting contribute to the bounce rate</li><li><span style=\"font-weight: bold; \">Conversion rate:</span> The rate of visitors making purchases from your site, signing up for newsletters or subscribing to a service</li><li><span style=\"font-weight: bold; \">Organic traffic:</span> Visitors that arrive at your website directly from a search engine and not from social media or other blogs</li><li><span style=\"font-weight: bold; \">Direct traffic:</span> Visitors that come to your website by going to your address directly and not from a search engine</li></ul>\r\nWeb analytics allow webmasters or marketers to set key performance indicators (KPIs) or benchmarks to measure the level of success of the various elements of the website, including calls to action (CTA), subscription options or form sign-ups.\r\n<span style=\"font-weight: bold; \">How do I use website analytics tools?</span>\r\nA web analytics tool lets you see visualizations of user interactions with your website. At a base level, they report on simple website usages like visits and pages viewed. Beyond this, many of these services offer data analysis tools to better understand and interpret the information. You are able to use the tool as a data manager, where you can analyze numbers from different data sources and date ranges.\r\nYour website typically has goals, such as obtaining email addresses or converting a visitor to a purchaser. You can define key metrics (or key performance indicators) to track interactions that are important to your website. Funnels can also be used to watch a customer's path through a website and see where they may lose interest or stray from the intended course.\r\nFinally, behavior maps allow you to see a visual representation of where people view and click on individual pages. It can show you which links are successful and which areas are causing trouble or distractions for the user.\r\nOne website can have more than one KPI, and each KPI can demand a distinct tool for monitoring and reporting. Therefore, how you will use the tool will depend significantly on its purpose and suggested use. Moreover, the choice of web analytics tools might also rely on the bulk of your business data, and your market reach.\r\n<span style=\"font-weight: bold; \">What are web analytics services?</span>\r\nA web analytics service is an application or agency that performs data collection, then lets you view and analyze the information. Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time.\r\nA majority of website analytics tools focus on consumer insights and customer behavior. However, web analytics services can also monitor other aspects of your online presence like social media discussions and posts. They can help you distinguish the traffic coming from different social media channels and give you enough information to make the right decisions.\r\nSome web analytics services provide a custom analysis of your data to assist with pages that suffer from low conversion rates and create custom visitor profiles. You can get a detailed assessment of page quality directly. It can tell you how the data on individual pages are performing and whether potential consumers are traveling down the sales funnel from those particular pages.\r\nFinally, a web analytics service can help you monitor A/B testing that you implement to improve your site performance, ensuring the changes only become permanent if they work well. Website analytics gives you insight into the changes that will work best for enhancing the performance of your website.\r\n<span style=\"font-weight: bold;\">Do I need web analytics software for my website?</span>\r\nIf your website is for a business, it’s a good idea to use web analytics software. In fact, if you have a website that generates revenue for your business, you need website analytics.\r\nIt’s essential to understand who is visiting your website, how they use it, and what they are looking for. Analytics allows you to understand customers that you would typically not know existed. The visitors that come to your site don’t provide information and don’t interact often have an apparent reason they left your website empty-handed.\r\nJust like you would perform market research to understand why customers say no to your business in person or leave your retail store without making a purchase, you need to hear what your online customers have to say. Their feedbacks and actions can be more insightful than you can imagine. All the hints for website improvement and UX enhancement lie in their actions.\r\nWebsites that focus primarily on e-commerce or lead generation will see the most benefit from using web analytics software. Website analytics enables each website owner and webmaster to understand their consumers. It will allow them to monitor their customers, change the trouble spots on their website, and improve the conversion rate of new customers.\r\nHowever, even small business websites can benefit from seeing how their customers interact. A website is one of the initial investments of a small business. It only makes sense to want to know how your investment is performing after a couple of weeks or months after its launch. Website analytics can tell you precisely how every page, CTA, and element on your website is engaging the consumers, and which parts require immediate attention.\r\nAlso, if you do not have a form or cart on your website, you can still seek out traffic to learn about your business or act on contacting you. Actions like time spent on your site and bounce rates of organic traffic can be monitored, and their user experience can be improved using web analytics software.\r\nWebsite analytics is vital for every website, especially when Google is rolling out new updates, to ensure that you are keeping your eyes on the right metrics at the right time. Investing in website analytics can pinpoint at the factors responsible for reduced traffic and low sales. It can highlight the traffic and conversion trends for your site, and it can tell you precisely what changes your site might need to improve its performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-web-analytics.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"drift":{"id":6234,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Drift_Logo.png","logo":true,"scheme":false,"title":"Drift","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"drift","companyTitle":"Drift","companyTypes":["vendor"],"companyId":8907,"companyAlias":"drift","description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps you increase the ROI of your marketing spend without adding headcount. All while providing a 24/7/ 365 experience for customers and prospects. Now that's a win-win for everyone.\r\n<span style=\"font-weight: bold;\">Create more pipeline and revenue faster.</span>\r\nWebsite visitors are your most engaged customers and prospects. Instead of asking them to fill out a form and wait for a follow-up, deliver an in-person experience digitally. With Drift, you can transform the buying process and create conversations that convert.\r\n<span style=\"font-weight: bold;\">Amplify your campaigns with advanced personalization.</span>\r\nDrift brings everything together with a few simple clicks and allows you to customize messaging that aligns with your specific campaigns. You can even receive alerts when customers and target accounts are on your site, ultimately decreasing time to revenue and improving your brand experience.\r\n<b><ins>Benefits:</ins></b>\r\n<b><i>Single Platform </i></b>\r\nWe unify the data from all your go-to-market teams – across your entire tech stack – into a best-in-class, easy-to-use, integrated platform. \r\n<b><i>Real-Time Engagement </i></b>\r\nInstantly communicate with your customer or target account the moment they hit your website. Our custom scripted chatbot will qualify and book meetings even when you’re sleeping, so you’ll never miss out on an opportunity to engage with a customer who is raising their hand. \r\n<b><i>Personalized Conversations </i></b>\r\nWe engage buyers at the exact moment they are showing intent and in a personalized way tailored to their needs and past preferences so they feel understood, have a great experience, and want to do business with you. Not only do you retain them as customers, but you secure future revenue via upsells, renewals, and new logo referrals. \r\n<b><i>Industry Leader </i></b>\r\nWe are the company that created Conversational Marketing. With best practices, expertise, and insights from over 50,000 customers, we can help you build and optimize a customer experience tailored to your business to accelerate your revenue. ","shortDescription":"Connect with your visitors instantly to build more pipeline, increase close rates, and retain customers, all with improved customer experience.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Drift","keywords":"","description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps","og:title":"Drift","og:description":"<span style=\"font-weight: bold;\">Drift</span> is the world’s #1 conversational marketing platform!\r\n<span style=\"font-weight: bold;\">Accelerate your digital transformation and scale the power of your team.</span>\r\nDrift’s market-leading conversational AI helps","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Drift_Logo.png"},"eventUrl":"","translationId":6235,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":138,"title":"B2B Sales Intelligence & Lead Generation Solutions"}],"testingArea":"","categories":[{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"flowvella":{"id":6666,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/FlowVella.png","logo":true,"scheme":false,"title":"FlowVella","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"flowvella","companyTitle":"FlowVella","companyTypes":["supplier"],"companyId":9204,"companyAlias":"flowvella","description":"<h3>FlowVella is a simple but interactive presentation software that also works seamlessly on mobile and with a PDF embed support. The application, designed purposively for Mac and iOS users, enables individuals and teams to work together in creating informative and visually engaging presentations.</h3>\r\nWith FlowVella, it is not just static texts and images. The application also supports videos, animated GIFs, navigation links, galleries, and PDFs. This allows presenters to make detailed presentations on any topic.\r\nCreating a flow with FlowVella is stress-free too. The software’s intuitive interface lets users add elements and arrange them through its drag-and-drop function. This allows them to produce presentations quickly, even without deep technical knowledge.\r\n<hr />\r\n<ul><li><span style=\"font-weight: bold;\">Robust Media Support</span></li></ul>\r\nVideos lend a hand in making presentations more engaging. With FlowVella, users can educate, entertain, or communicate their points across using the medium. That is because the solution supports the native uploading, embedding, or streaming of videos from local drives or YouTube. Presenters can also rest assured that their videos will not fail them, even in offline mode. Plus, they can opt to make their videos play automatically and in a loop.\r\n<ul><li><span style=\"font-weight: bold;\">PDF Inclusions</span></li></ul>\r\nUsers that need to show detailed information regarding topics or product/service packages may want to include PDF files in their presentations. FlowVella enables its inclusion by letting users embed the document into a slide and allowing them to launch it during their presentation without having to switch applications.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Navigable Presentations</span></li></ul>\r\nAt times, the presenter may wish to direct their audiences to different parts of the presentation and to bring them back to the last slide. This can be an exasperating process, scrolling through slides back and forth. With FlowVella, they can avoid disruptive scrolls through slides. Instead, they can include links and other navigation tools in their presentation, so they can seamlessly jump to other slides or elements.\r\n<ul><li><span style=\"font-weight: bold;\">Offline Presentations</span></li></ul>\r\nInternet connections can have their offline moments. Such an interruption can have detrimental effects on the presenter, which is why FlowVella is designed to keep presentations going despite the temporary loss of connection. This enables users, such as salespeople, to continue with their pitches to convince their prospects to onboard with them.\r\n<ul><li><span style=\"font-weight: bold;\">Portable Display</span></li></ul>\r\nFlowVella is an interactive way for museums, galleries, shops, restaurants, and other to tell their guests about what they can expect from their establishments. Because the software has a native app for iOS, users can simply employ their iPad devices as a presentation tool in public places. What’s more, they can rest assured that their devices are protected. That is because the solution enables users to protect them with a PIN that disallows unauthorized users from making any modifications.\r\n<ul><li><span style=\"font-weight: bold;\">Secure Sharing</span></li></ul>\r\nFlowVella works not just for individuals, but for small and large teams as well. That is why the application supports secure sharing of presentations with group members. On top of that, the presentation owner can also make their flows viewable to the public through their blogs or websites by embedding them on posts or pages.","shortDescription":"FlowVella is a presentation software designed for an always connected, always mobile audience.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"FlowVella","keywords":"","description":"<h3>FlowVella is a simple but interactive presentation software that also works seamlessly on mobile and with a PDF embed support. The application, designed purposively for Mac and iOS users, enables individuals and teams to work together in creating informati","og:title":"FlowVella","og:description":"<h3>FlowVella is a simple but interactive presentation software that also works seamlessly on mobile and with a PDF embed support. 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The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"focusky":{"id":6820,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/focusky_logo.png","logo":true,"scheme":false,"title":"Focusky","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"focusky","companyTitle":"Focusky Software Co. Ltd","companyTypes":["vendor"],"companyId":9439,"companyAlias":"focusky-software-co-ltd","description":"<h3>Focusky nowadays is popular in public for great creativity and profession. This interactive presentation software helps you to create funny presentation with rich video and animation. Infinite canvas and unlimited zooming spark your imagination to produce engaging results, easy and fast.</h3>\r\nFocusky maximizes your wow factors. It is suitable for all level beginners to make awesome experience for audiences. 300+animation effects beautify your contents effortlessly. Entrance, emphasis and exit effects design in presentation will increase audiences’ interest, turning their focus on your points quickly. At the same time, you are capable of giving a visual impact when embedding videos in presentation. Decorate its appearance shape, volume and action will make everything perfectly in presentation.\r\n<ul><li><span style=\"font-weight: bold;\">Easy and Familiar.</span> Easier to use and more powerful than PowerPoint; you can easily get started : creating a new project or editing the template by dragging and dropping on the unlimited canvas.</li><li><span style=\"font-weight: bold;\">Mind-mapping Experience.</span> Create animated presentations in a mind-mapping style to capture attention. You can logically arrange your contents either from whole to part or part to whole. Make your audiences follow your mind, think logically and understand seamlessly.</li><li><span style=\"font-weight: bold;\">3D Transition Effects.</span> Break the traditional slide-to-slide transition effect. These 3D transition effects such as 3D zooming, panning and rotating effect make your presentation play like a 3D movie,which will bring visual shock and deliver impressive experiences to your audiences.</li><li><span style=\"font-weight: bold;\">Infinite Canvas &amp; Boundless Imagination.</span> You can bring your imagination to life with the help of limitless canvas. Use the text, image, video and more contents to represent your idea and imagination on the limitless canvas.</li><li><span style=\"font-weight: bold;\">Background Music. </span>Background music can help enliven the atmosphere of presentation. The perfect combination of music and presentation brings the audiences a new sense of hearing and visual enjoyment. And it is totally within your control as regards to selecting the music clip, customizing the music icon and controlling when to play/pause/stop.</li><li><span style=\"font-weight: bold;\">300+ Animation Effect. </span>Animate the objects in your presentation to visual effects. You can use animation (Entrance/Emphasis/Exit) to focus on the important points and to increase audience interest in your presentation. Besides, you can custom the animation duration and delay time with ease.</li><li><span style=\"font-weight: bold;\">Fascinating Hand Drawn Animation Effect. </span>Easily add hand drawn animation effect to objects to present the boring contents in an interesting way. Take full advantage of hand drawn animation effect to make presentation fascinating and encourage audience engagement with ease.</li><li><span style=\"font-weight: bold;\">Encryption Settings. </span>Use simple steps to customize encryption settings to protect the presentation from unauthorized access.</li><li><span style=\"font-weight: bold;\">Adding Annotation.</span> Adding annotation (arrow, brush, text and more) when presenting, helps your audiences stay focused on the important parts of your presentation and keep up with your mind.</li></ul>\r\n\r\n","shortDescription":"Focusky is an innovative zooming presentation creating & sharing platform. It allows to create amazing presentations and animated videos. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Focusky","keywords":"","description":"<h3>Focusky nowadays is popular in public for great creativity and profession. This interactive presentation software helps you to create funny presentation with rich video and animation. Infinite canvas and unlimited zooming spark your imagination to produce ","og:title":"Focusky","og:description":"<h3>Focusky nowadays is popular in public for great creativity and profession. This interactive presentation software helps you to create funny presentation with rich video and animation. Infinite canvas and unlimited zooming spark your imagination to produce ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/focusky_logo.png"},"eventUrl":"","translationId":6820,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"foquz":{"id":6792,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Foquz_logo.jpg","logo":true,"scheme":false,"title":"Foquz","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"foquz","companyTitle":"Lookin software","companyTypes":["vendor"],"companyId":9381,"companyAlias":"lookin-software","description":"<h4>An automated system for collecting, processing, analyzing, managing customer reviews and opinions FOQUZ - will help you reach a new level and gain leadership positions in the industry. </h4>\r\n<p class=\"align-center\">&nbsp;<br /><span style=\"font-weight: bold;\">FOQUZ: ⁣⁣ </span></p>\r\n<ul><li>Easy to set up and use; ⁣⁣ ⠀ </li><li>Intuitive interface; ⁣⁣ ⠀ </li><li>The fastest and most convenient creation of surveys and questions; ⁣⁣ ⠀ </li><li>Possibility of sending trigger messages, automatically responding to the actions of the customer; ⁣⁣ ⠀ </li><li>Automation of building reports and analysis of indicators in dynamics; ⁣⁣ ⠀ </li></ul>\r\n<ul><li>Directory of clients with the ability to customize mailings for them.⁣⁣ ⠀⁣⁣</li></ul>\r\nThe program has flexible options for customizing reports by order parameters, branches, statuses. It is easy to process, structure information and feedback from our guests, analyze the work of the shift personnel and specific employees. <br />&nbsp;<br />FOQUZ consists of three blocks: a survey designer, a mailing service and a module for working with negative. The survey builder supports all major question forms: multiple choice question; evaluation of photo or video materials; prioritization. The design of the questionnaire is customizable. Users can use templates or independently upload a background image, insert a logo, change the font.","shortDescription":"Automated system for collecting, analyzing and managing customer opinions","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Foquz","keywords":"","description":"<h4>An automated system for collecting, processing, analyzing, managing customer reviews and opinions FOQUZ - will help you reach a new level and gain leadership positions in the industry. </h4>\r\n<p class=\"align-center\">&nbsp;<br /><span style=\"font-weight: bo","og:title":"Foquz","og:description":"<h4>An automated system for collecting, processing, analyzing, managing customer reviews and opinions FOQUZ - will help you reach a new level and gain leadership positions in the industry. </h4>\r\n<p class=\"align-center\">&nbsp;<br /><span style=\"font-weight: bo","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Foquz_logo.jpg"},"eventUrl":"","translationId":6792,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":816,"title":"Online surveys","alias":"online-surveys","description":" Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to ESOMAR online survey research accounted for 20% of global data-collection expenditure in 2006. They offer capabilities beyond those available for any other type of self-administered questionnaire. Online consumer panels are also used extensively for carrying out surveys but the quality is considered inferior because the panelists are regular contributors and tend to be fatigued. However, when estimating the measurement quality (defined as product of reliability and validity) using a multitrait-mutlimethod approach (MTMM), some studies found a quite reasonable quality and even that the quality of a series of questions in an online opt-in panel (Netquest) was very similar to the measurement quality for the same questions asked in the European Social Survey (ESS), which is a face-to-face survey.\r\nSome studies have compared the quality of face-to-face surveys and/or telephone surveys with that of online surveys, for single questions, but also for more complex concepts measured with more than one question (also called Composite Scores or Index). Focusing only on probability-based surveys (also for the online ones), they found overall that the face-to-face (using show-cards) and web surveys have quite similar levels of measurement quality, whereas the telephone surveys were performing worse. Other studies comparing paper-and-pencil questionnaires with web-based questionnaires showed that employees preferred online survey approaches to the paper-and-pencil format. There are also concerns about what has been called &quot;ballot stuffing&quot; in which employees make repeated responses to the same survey. Some employees are also concerned about privacy. Even if they do not provide their names when responding to a company survey, can they be certain that their anonymity is protected? Such fears prevent some employees from expressing an opinion.","materialsDescription":" <span style=\"font-weight: bold;\">What does Online Survey mean?</span>\r\nAn online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize.\r\nCompanies often use online surveys to gain a deeper understanding of their customers’ tastes and opinions. Like traditional surveys, online surveys can be used in two basic ways: To provide more data on customers, including everything from basic demographic information (age, education level and so on) to social data (causes, clubs or activities the customer supports) To create a survey about a specific product, service or brand in order to find out how consumers are reacting to it. 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