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The result is something new, which is given a new name.</p>\r\n<p class=\"align-left\">&nbsp;<span style=\"font-weight: bold; \">Pitch Avatar Advantages<br /></span></p>\r\n<ul><li>Scripts &amp; voice-over generated by AI</li><li>Broadcasting of your slides in any language</li><li>Avatar that presents and interacts with your audience</li><li>Personalization and customisation of your slides</li><li>Detailed analytics on each session</li></ul>\r\n<p class=\"align-left\"></p>\r\n<p class=\"align-left\">&nbsp;<span style=\"font-weight: bold; \">How It Works</span></p>\r\n<p class=\"align-left\">Pitch Avatar allows you to generate scripts, voice-overs, and&nbsp; avatar-presenter that will speak for you. This feature is especially useful if you’re pressed for time or feel uncomfortable speaking in public.</p>\r\nMeanwhile, the ROI4Presenter platform enables listener to talk to you in a matter of one click, helps you track presentation performance and analyze audience engagement, providing valuable insights to improve your presentations.\r\nThe AI capabilities enable you to turn various types of content into professional presentations that can help you generate more leads, clients and achieve your goals.\r\nWhether you’re using text, images, videos, or audio, Pitch Avatar can transform your content into personalized, engaging presentations that are tailored to your target audience’s needs.\r\n<span style=\"font-weight: bold; \">Engaging AI Features</span>\r\n<ul><li><span style=\"font-weight: bold; font-style: italic; \">Texts, voice and video generation.</span> Slide text and scripts, voice over and avatar video generation for slides.</li><li><span style=\"font-weight: bold; font-style: italic; \">Translation.</span> Presentation texts and voice translation​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Personalization​.</span> Personalization of the appeal in texts and sound​​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Customized Presentation View.</span> Customization options where the presenter asks what to show​.</li><li><span style=\"font-weight: bold; font-style: italic; \">Detailed analytics.</span> Detailed report on each session.</li></ul>\r\n&nbsp;<span style=\"font-weight: bold; \">Integrations</span>\r\n&nbsp;The key integrations are already in box:\r\n<ul><li>Direct integration with <span style=\"font-weight: bold;\">HubSpot</span> and <span style=\"font-weight: bold;\">Salesforce</span></li><li>Customer <span style=\"font-weight: bold;\">Catcher chrome extension</span> for sending your slides directly in&nbsp; Gmail, Outlook and Linkedin</li><li>Variety of integrations supported through <span style=\"font-weight: bold;\">Zapier</span> ( with email services, CRMs, chats and other tools)</li><li>Supported formats for uploading content to Pitch Avatar: <span style=\"font-weight: bold;\">PPTX, PDF, MP4</span> and <span style=\"font-weight: bold;\">YouTube Videos</span>.</li></ul>","shortDescription":"Pitch Avatar unleashes the power of personalized content and simplifies your presentation delivery","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Pitch Avatar","keywords":"","description":"<p class=\"align-left\"><span style=\"font-weight: bold; \">Pitch Avatar </span>is an AI-powered tool designed to assist with presentations by generating scripts, voice-overs, and avatar presenters. It makes it easier to deliver presentations by offering features ","og:title":"Pitch Avatar","og:description":"<p class=\"align-left\"><span style=\"font-weight: bold; \">Pitch Avatar </span>is an AI-powered tool designed to assist with presentations by generating scripts, voice-overs, and avatar presenters. It makes it easier to deliver presentations by offering features ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Pitch_Avatar_logo.png"},"eventUrl":"","translationId":6897,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"},{"id":795,"title":"Marketing - software","alias":"marketing-software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png"},{"id":279,"title":"Content Applications","alias":"content-applications","description":" With the explosion of digital technology, your company must manage and share content across a growing number of online channels. Meanwhile, your teams demand easy and secure access to their organization’s valuable digital assets―from any place, at any time.\r\nContent management systems provide the tools needed to access, manage, retrieve, distribute and publish digital content. Digital content encompasses digital files including images, photos, presentations, documents, videos, multimedia and any other content.\r\nContent management tools in the Cloud provide efficient content life cycle management. The majority of companies require some form of online content management in order to create and share their content.\r\nThe process of content management begins with production. Enterprise content has many touch points for editing cycles, review stages, and the eventual publication, with each step crucial in producing high-quality content. Large organizations typically have a content manager that oversees this process and are successful by utilizing the best content management system.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of content management software?</span>\r\nChange is constant. Content management platforms contain everything you need to work in entirely new and better ways. Enterprise teams can boost productivity with easy-to-deploy cloud content management. Businesses can collaborate on digital files, share content between teams, preserve important digital assets, monitor content growth and access, connect teams with specific files, distribute digital assets across marketing channels like social media, ensure users and channels are always using latest versions, control rights management, and make sure decisions and work gets done fast.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Applications.png"},{"id":884,"title":"AI Sales Assistant Software","alias":"ai-sales-assistant-software","description":" There’s little doubt that artificial intelligence (AI) is revolutionizing our digital experiences. Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. As a result, your team will access a complete customer profile to quickly reach out with a solution or an offer.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduce costs</span></span>\r\nNeedless to say, while a trained bot takes care of answering automatically, a big 24/7 human support team becomes obsolete. It’s simple math: the smarter your solution, the lower your costs.\r\nAccording to our data, companies that adopt the solution will get to offer 24/7 service, with an expected reduction in human services of around 70%.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Boost Sales</span></span>\r\nAlso, your virtual assistant will be able to detect sales or carry out real-time up-selling actions. When it detects a potential sale, it asks the customer to fill in a short form and sends the details to the Sales team. You will basically have an automatic lead generator that connects seamlessly to your CRM workflow.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Offer unlimited support</span></span>\r\nFinally, your customers will forget about waiting. You can rely on a chatbot to resolve their demands immediately, 24/7 and in all your channels.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/robot.png"},{"id":880,"title":"B2B Sales Intelligence & Lead Generation Solutions","alias":"b2b-sales-intelligence-lead-generation-solutions","description":" Generating sales is crucial for business. Sales intelligence tools are the wave of the future in lead generation.\r\nThe global market of sales intelligent tools is worth between $100 and $150 million. Sales intelligence tools offer several advantages to businesses, and their demand is on the increase. They help take away much of the hard work in driving sales by making marketing efforts more efficient.\r\nAttracting new customers to your business is one thing, but closing a sale is something entirely different. One reason is that you may be talking to the wrong clients all along. An important factor in selling a product or service is to identify the right customers.\r\nIt’s easy to think that you’ve identified the personas, but without data and analytics, it’s difficult to tell. One way to know if you’re on track is to use sales intelligence software.\r\nSales intelligence refers to an assortment of practices, technologies, practices, and applications. They make it easy for you to collect, integrate, present, evaluate and analyze customer data.&nbsp; It’s the avenue through which you get pertinent information regarding the impact of your marketing campaigns.\r\nThe tools also help you see the prospects you’re selling to, where they’re from, and create case-specific solutions. The primary challenge with sales intelligence is the type of content from sales organizations. The data is only useful if it’ll help in actual selling.\r\nFor example, if the only data you get is a name and email address, you may be unable to do much with it. Sales intelligence is only useful if it delivers as much information as possible. The more you know about your prospect, the easier it’ll be to sell to them.\r\nThe information your SI tools gather should empower your sales reps to make more conversions. They also should be able to deepen existing relationships through cross-selling and up-selling.\r\nSales intelligence is a concept that businesses should embrace to keep them ahead of the competition. By identifying your prospective leads, you’ll narrow down on the information that can help convert into sales. Using SI the correct way will see your business enjoy the benefits of increased productivity and better lead conversions.\r\nWhen choosing a sales intelligence solution, ensure it’s compatible with your CRM. It also shouldn’t duplicate existing data and will keep information updated. For you to win against your competitors, you must get real-time data from the industry as trends change.","materialsDescription":" <span style=\"font-weight: bold; \">What are the factors to consider when choosing a Sales Intelligence solution?</span>\r\nThe process of acquiring a sales intelligent package is an investment you should approach with caution. Your choice should help you generate more and better leads as well as convert potential clients into long-term ones.\r\nSales intelligence technology develops your sales in a relevant and targeted way. They keep you alert on what is happening in your industry. As such, you can take the suitable actions at the right time.\r\nNot all solutions are the same, and you need to be specific in what you’re looking for. Here are specific considerations for your sales intelligence solution.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. How Often Will You Update Your Data?</span></span>\r\nA good portion of data present in a company is obsolete within one year. This is a good reason to ensure the technology you adopt has a regular updating system. You should aim at keeping information up-to-date to remain relevant to sales canvassing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. How Will You Avoid Data Duplication?</span></span>\r\nIf in your database you already have some suggested leads, you don’t want a solution that’ll duplicate the same information. Ask the vendor whether his tool can filter your database to avoid doubling-up. This should well be established before the installation of the software.\r\nYou shouldn’t have to sort data manually afterward.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Is the Solution Compatible With Your CRM?</span></span>\r\nMost businesses have a CRM system they use to canvass for business.&nbsp; The sales intelligence solution you choose should be compatible with your CRM. One way to install the solution is as a stand-alone interface not connected to CRM.\r\nThe other most commonly used way of installing the solution is encapsulating it in your CRM system. This integration benefits you directly from the CRM functions through a shared interface. The approach is more practical as it integrates the data needed by the sales team.\r\nThe team doesn’t have to keep moving from one interface to another in search of the data they need. This eliminates the risk of data loss and time wastage. Having a system that provides information in real time is best in increasing efficiency.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">4. How Does it Collect Data and Information?</span></span>\r\nHow your sales intelligence tool collects information can help your sales team or pollute it with inappropriate information. Ideally, the software should gather information from various sources like social networks, crowdsourcing, and trawling the web. However, too much information can be challenging to sort and use appropriately.\r\nVaried information enriches your company by letting you know what’s happening around you. Afterward, you can evaluate the potential of the information by their context. Eventually, you can determine the list of hot leads ready to be contacted.\r\nNot all solutions you come across have this advanced technology at their disposal. Most of them use basic algorithms that search based on keywords. This leaves you with the task of sorting out the information to pick what’s relevant.\r\nRemember to check the scope of sources your software uses, and the technology it employs in data collection.\r\n<span style=\"font-weight: bold; \">What are the benefits of Sales Intelligence solutions?</span>\r\nSales intelligence solutions are designed to help the sales team perform their job better. The positive impacts of Sales intelligence are felt through:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">1. Higher Productivity</span></span>\r\nThe intelligence tools can automatically prioritize follow-ups. They can also categorize leads to qualification-based and value-based groups. This helps to lessen the amount of time they spend in manual parsing that sometimes leads to unqualified leads.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">2. Rewarding Conversations</span></span>\r\nAs a retail trader, intelligence tools help you understand your prospects better. From the perspective of a customer, it’s annoying when a salesperson doesn’t understand your needs. The conversation will revolve around the product, instead of the buyer’s preferences and goals.\r\nSales intelligence shows sales reps the areas where most customers will be most responsive. Conversations should be steered towards those areas, mining for value around those points.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">3. Smarter Sales Strategies</span></span>\r\nSales intelligence is vital to decision-makers. It distills detailed insights from databases that characterize their department. From these insights, the sales manager will be in a better position to engage prospects.\r\nThey can come up with strategies to improve lead conversion ratios and consequently increase sales.\r\n<span style=\"font-weight: bold; \">What is Lead Generation?</span>\r\nLead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.\r\n<span style=\"font-weight: bold; \">Who are the leads?</span>\r\nA lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.\r\nSales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.\r\nMarketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.\r\nAn investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/B2B.png"},{"id":822,"title":"PR & Outreach","alias":"pr-outreach","description":" Outreach - is building relationships with the audience outside the formal channels of communication. Contact can be both online and offline. That is, if usually, a person deals with a company at an official level - on a website, in a representative office, etc., then in outreach information is conveyed through external sources.\r\nThe main goal of the outreach project is to create valuable backlinks from sites to the client’s website. These links improve organic ranking and attract new audiences. Outreach often has secondary goals of enhancing brand awareness and building trust.\r\nClassic PR forms an idea of ​​the object. Outreach is needed at the next stage when people have gaps in information or there are difficulties in communicating with representatives of the brand.\r\nOutreach can be targeted at various target groups or their segments. For example, for fans of some brand, users of a particular service. In the broad sense of the word, outreach is propaganda, expanding the reach of a loyal audience. This term also means work with opinion leaders, educational and missionary activities.","materialsDescription":" <span style=\"font-weight: bold;\">What is outreach?</span>\r\nOutreach is one of the directions in crowd marketing, which implies an agreement personally with the owner of the site, a blogger, in order to place banner ads on their resource, mentioning the promotion of a company or brand.\r\n<span style=\"font-weight: bold;\">What are the main tasks of outreach?</span>\r\n<ul><li>Backlinks are still the strongest ranking indicator in the Google search sequence.</li><li>As the Google algorithm has improved its ability to detect, ignore, and punish unethical methods of link building, companies must earn links by creating and advertising high-quality content that requires complex communications and processes.</li><li>The specialist competently approaches the project, finds trust sites, forums, blogs for advertising, agrees with the owner of the donor site - this is the key to the quality of building the link mass.</li><li>The result of effective outreach work: product visibility in search engines and high site traffic.</li></ul>\r\n<span style=\"font-weight: bold;\">Who needs outreach?</span>\r\nOutreach is a new direction in link building, but he has already managed to make himself known on the Internet. Who needs this promotion method:\r\n<ul><li>SEO specialists;</li><li>Web studios;</li><li>PR managers;</li><li>Marketers;</li><li>Online stores;</li><li>Media.</li></ul>\r\n<span style=\"font-weight: bold;\">What is the outreach algorithm?</span>\r\nWork in the framework of the direction takes place in several stages:\r\n<ol><li>Search for sites that are popular and relevant to your audience.</li><li>Definition of opinion leaders on a selected topic.</li><li>Search for contacts of resource representatives.</li><li>Choosing a format: press release, interview, article, mention with a link.</li><li>Preparation of a press release with details and terms of cooperation.</li><li>Writing a welcome letter.</li><li>Communication with representatives and negotiations.</li><li>Content preparation.</li><li>Publication and control.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-pr-outreach.png"},{"id":818,"title":"Content Marketing","alias":"content-marketing","description":" Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:\r\n<ul><li>Attract attention and generate leads</li><li>Expand their customer base</li><li>Generate or increase online sales</li><li>Increase brand awareness or credibility</li><li>Engage an online community of users</li></ul>\r\nContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.\r\nUnlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, &quot;The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.&quot; Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.\r\nWhen businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.\r\nDigital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.","materialsDescription":" What Types of Businesses Can Content Marketing Help?\r\nSmall and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.\r\nBoth business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.\r\n<span style=\"font-weight: bold;\">How Can Content Marketing Benefit My Business?</span>\r\nThe beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.\r\nFirst, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.\r\n<span style=\"font-weight: bold;\">Can Content Marketing Generate Leads for My Business?</span>\r\nWith the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.\r\nOnce you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.\r\n<span style=\"font-weight: bold;\">What’s the Most Common Content Marketing Mistake?</span>\r\nFor most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.\r\nTo develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.\r\n<span style=\"font-weight: bold;\">What Type of Content Should My Business Create?</span>\r\nWhile the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.\r\n<span style=\"font-weight: bold;\">How Much Content Should My Business Produce?</span>\r\nJust as content type depends on your unique brand, so does content frequency. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.\r\nNo matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.\r\n<span style=\"font-weight: bold;\">Is Content Marketing the Same as Social Media Marketing?</span>\r\nThese two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.\r\nWhile content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.\r\n<span style=\"font-weight: bold;\">How Can You Measure the Results of Content Marketing?</span>\r\nWhen you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.\r\nFor example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and an average time to close.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-content-marketing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"roi4cio-gdprwizzard":{"id":3313,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg","logo":true,"scheme":false,"title":"ROI4CIO GDPR Wizzard (En)","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"roi4cio-gdprwizzard","companyTitle":"ROI4CIO","companyTypes":["supplier","vendor"],"companyId":4231,"companyAlias":"roi4cio","description":null,"shortDescription":null,"type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":10,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ROI4CIO GDPR Wizzard (En)","keywords":"","description":"","og:title":"ROI4CIO GDPR Wizzard (En)","og:description":"","og:image":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg"},"eventUrl":"","translationId":3506,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":828,"title":"Review Platform","alias":"review-platform","description":"Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of &quot;IT Yelp&quot;, which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"roi4cio-review-platform":{"id":2222,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg","logo":true,"scheme":false,"title":"ROI4CIO Review platform","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"roi4cio-review-platform","companyTitle":"ROI4CIO","companyTypes":["supplier","vendor"],"companyId":4231,"companyAlias":"roi4cio","description":"<p>ROI4CIO is a unique cooperation platform for IT-vendors, suppliers, distributors, resellers, users.</p>\r\n<p>ROI4CIO is a salestools for Vendors and marketplace for Users. ROI4CIO is a platform designed to support interaction among IT market players and sourcing of IT products, partners, contractors and customers. ROI4CIO customizes IT products for clients based on neural network, automatically calculates pricing and configuration, projects ROI, and supports sending requests to all suppliers of a solution. IT vendors (distributors, resellers, developers) get new clients, close deals faster, cut costs and expand partnerships.</p>\r\n<p>The main idea of ROI4CIO is to reduce costs of IT-market participants for searching partners and to create all the necessary interaction tools in the sales chain.</p>\r\n<p><span style=\"font-weight: bold;\">VALUE PROPOSITION FOR IT BUYERS</span></p>\r\n<ul>\r\n<li>Foster competitiveness and security</li>\r\n<li>Find the effective IT product based on individual business objectives and pain points</li>\r\n<li>Compare IT-products by characteristics</li>\r\n<li>Estimate IT products cost</li>\r\n<li>Calculate ROI, NPV, IRR, PP</li>\r\n<li>Request proposals on IT products</li>\r\n<li>Get Rebate for Reference</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">VALUE PROPOSITION FOR VENDOR &amp; SUPPLIER</span></p>\r\n<ul>\r\n<li>Lead Generation</li>\r\n<li>Close Deals Down Quicker</li>\r\n<li>Fosters competitiveness</li>\r\n<li>Reduces HQ workload</li>\r\n<li>Optimization for Sales managers</li>\r\n<li>Streamlined Sales and reduce costs</li>\r\n<li>Expand partnerships and foot print</li>\r\n<li>Receive more references</li>\r\n</ul>\r\n<p>ROI4CIO has been started with the founder Paul Zhdanovych question: \"What are the benefits of IT technologies? How to see the benefits of information technologies before an deployment?\". Starting with the catalog of IT-products, deployments, suppliers and vendors, ROI4CIO has become a B2B IT-sales automator. ROI4CIO has automated the price and quoting calculation, requests for proposals or consultations. Later, it became possible to attach an individual price specifications to the proposal request. The ROI calculator has been improved. For the initially central function of the project - a selection of solutions - a neural network algorithm has been developed.</p>\r\n<p>ROI4CIO is a unique online channel for partner sales for vendors, distributors, and suppliers. It is the only resource on the IT market that collects information about all IT market from the market experts. Technical support and consultations of the users are carried out online.</p>\r\n<p>ROI4CIO team is 16 people: project managers, programmers, testers, designers, science math analyst. Experience of team members in IT projects from 5 to 25 years.</p>","shortDescription":"ROI4CIO is a collaboration platform that allows IT managers to pick up the most suitable IT solution, to calculate the budget for its deployment and the return on investment from the given IT solution","type":null,"isRoiCalculatorAvaliable":true,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":15,"sellingCount":20,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ROI4CIO Review platform","keywords":"","description":"<p>ROI4CIO is a unique cooperation platform for IT-vendors, suppliers, distributors, resellers, users.</p>\r\n<p>ROI4CIO is a salestools for Vendors and marketplace for Users. ROI4CIO is a platform designed to support interaction among IT market players and sour","og:title":"ROI4CIO Review platform","og:description":"<p>ROI4CIO is a unique cooperation platform for IT-vendors, suppliers, distributors, resellers, users.</p>\r\n<p>ROI4CIO is a salestools for Vendors and marketplace for Users. ROI4CIO is a platform designed to support interaction among IT market players and sour","og:image":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg"},"eventUrl":"","translationId":2223,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":75,"title":"Review Platform"}],"testingArea":"30 days free testing of full functionality.","categories":[{"id":828,"title":"Review Platform","alias":"review-platform","description":"Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of &quot;IT Yelp&quot;, which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"roi-for-presenter":{"id":6778,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter_logo.png","logo":true,"scheme":false,"title":"ROI4Presenter","vendorVerified":1,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"roi-for-presenter","companyTitle":"ROI4CIO","companyTypes":["supplier","vendor"],"companyId":4231,"companyAlias":"roi4cio","description":"Roi4Presenter is an application for interactive online presentations with which you can make multiple presentations at the same time without personal presence. The presenter just needs to send the listener a link by which the presentation will be available in the recording at any time. The presenter will receive a notification when the listener starts watching, he can connect, continue to control the presentation and start a live conversation.<br /><br />You can highlight only the most important thing in the presentation, and show the main content in 2-3 minutes in a special 'pitch' mode.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Engage your audience, improve your presentations and save time!</span></p>\r\n<nav>\r\n<ul> <li>When the listener follows the link and listens to the recorded presentation, the presenter receives a notification and can join and continue it live.</li> <li>The presenter does not waste time on routine re-presentation of the material, but provides a link to voiced presentations</li> <li>The presenter can make many presentations at once and give prepared notes, including a slideshow of answers to standard questions.</li> </ul>\r\n<hr />\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Main functions:</span></p>\r\n<p class=\"align-left\">Control of the presentation from a smartphone<br />Access to the presentation via a web link<br />Convert video to slides<br />Selection of mode&nbsp; presentation duration<br />Reactions to slides<br />Chat with a listener<br />Audio and video streaming<br />Built-in reports<br />Command access<br /><br /><br /><br /></p></nav>","shortDescription":"Create interactive online presentations, train sales, and close deals from a single dashboard.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ROI4Presenter","keywords":"","description":"Roi4Presenter is an application for interactive online presentations with which you can make multiple presentations at the same time without personal presence. The presenter just needs to send the listener a link by which the presentation will be available in ","og:title":"ROI4Presenter","og:description":"Roi4Presenter is an application for interactive online presentations with which you can make multiple presentations at the same time without personal presence. The presenter just needs to send the listener a link by which the presentation will be available in ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/presenter_logo.png"},"eventUrl":"","translationId":6778,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"trapx-deceptiongrid-platform":{"id":1724,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/TrapX_DeceptionGrid_platform.png","logo":true,"scheme":false,"title":"TrapX DeceptionGrid platform","vendorVerified":0,"rating":"3.30","implementationsCount":5,"suppliersCount":0,"supplierPartnersCount":2,"alias":"trapx-deceptiongrid-platform","companyTitle":"TrapX","companyTypes":["supplier","vendor"],"companyId":3890,"companyAlias":"trapx","description":"<div style=\"text-align: center;\"><b>DeceptionGrid</b>\r\n<div style=\"text-align: center;\">TrapX DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.\r\n<b>Deceive, Detect and Defeat Advanced Cyber Attackers. </b>\r\nDeceptionGrid, named the Best Deception Technology of 2018, deploys a shifting minefield of Traps (decoys) and Deception Tokens (lures) that appear identical to your real IT &amp; IoT assets that no attacker can avoid.\r\n<b>Actionable Intelligence </b>\r\nJust one touch of a Trap by an attacker sets off a high-confidence alert. DeceptionGrid integrates with key elements of the network and security ecosystem to contain attacks and enable a return to normal operations.\r\n<b>The Deception Product of Choice </b>\r\nDeceptionGrid analyzes your network and automatically provisions hundreds-to-thousands of Traps and Lures. Each Trap is tailor-made to be identical to your native environment. Attackers can never tell what’s real and what’s fake because each Trap is designed to look and behave exactly like your real assets. In addition, Traps can also be camouflaged as any specialized IoT and OT devices.\r\n<b>Gain Access to a Powerful Community </b>\r\nFor the first time, defenders can collaborate and share deceptive counter-measures with each other. The DeceptionNet Community enables cyber-security teams to deceive cyber attackers by sharing deception strategies, new types of Traps, third-party connectors, best practices and more.\r\n<b>Deception Tokens </b>\r\nDeception Tokens (lures) appear as ordinary files, scripts and configurations, are embedded within real IT assets to bait and divert attackers away from real high value assets and into the traps.\r\n<b>Active Traps </b>\r\nActive Traps create a stream of false network traffic between deployed Traps to confuse and divert attackers that monitor the network traffic.\r\n<b><ins>Emulated Traps </ins></b>\r\n<b>Medium Interaction Emulated Traps </b>\r\nOur patented emulated traps can be deployed at the largest enterprise scale through automation. You can select from a wide variety of servers, databases, workstations, switches, routers and Traps tailor-made to your organization’s native environment. After a Trap is interacted with and the cyber-attack is thwarted, the Trap will change its shape and location, so the attacker will never learn if something is a Trap or a real asset.\r\n<b>Hundreds of New Industry Templates </b>\r\nThe DeceptionNet Community now offers hundreds of new industry templates (updated regularly) that are available for your use. In addition, our patented medium interaction traps also include expanded templates for specialized devices based on specific industries. These templates include, ATM and SWIFT assets for financial services, Point of Sale (PoS) devices for retail, as well as devices for medical, manufacturing and many more. This allows you to determine if attackers are targeting your specialized devices that are often vulnerable to attack.\r\n<b><ins>FullOS Traps </ins></b>\r\n<b>High Interaction (Full Operating System) Traps </b>\r\nDeceptionGrid enables the provision of full operating system (FullOS) Traps. Our medium interaction Traps automatically extend engaged attackers through our smart deception to our FullOS Traps for the deepest attacker diversion and engagement. FullOS Traps also enable you to clone existing assets – you can completely replicate actual production servers to further deceive attackers.","shortDescription":"The TrapX DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement, Advanced Persistent Threats (APTs) and sophisticated cybercriminals","type":null,"isRoiCalculatorAvaliable":true,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":10,"sellingCount":18,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement","keywords":"from, TrapX, DeceptionGrid, breach, attack, platform, intelligence, remediation, protects, assets, malicious insiders, lateral-movement, Advanced Persistent Threats (APTs), sophisticated cybercriminals, Console, Attack Visualization, security operations team, intrusion, Attacker ID, attack identification, human attacker, automated attack tools, security teams, Automated Provisioning, Deception Tokens, Active Traps, Emulated Traps, Medium Interaction Emulated Traps, FullOS Traps, High Interaction (Full Operating System) Traps","description":"<div style=\"text-align: center;\"><b>DeceptionGrid</b>\r\n<div style=\"text-align: center;\">TrapX DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.\r\n<b>Deceive, Detect and Defe","og:title":"DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement","og:description":"<div style=\"text-align: center;\"><b>DeceptionGrid</b>\r\n<div style=\"text-align: center;\">TrapX DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.\r\n<b>Deceive, Detect and Defe","og:image":"https://old.roi4cio.com/fileadmin/user_upload/TrapX_DeceptionGrid_platform.png"},"eventUrl":"","translationId":1723,"dealDetails":{"avgPartnerDiscount":30,"dealProtection":1,"avgDealSize":30000,"dealSizeCurrency":"","avgDealClosing":3},"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":28,"title":"Deception Techniques and Honeypots"}],"testingArea":"It is required to transfer the customer data to the vendor in order to receive a testing version for 30 days","categories":[{"id":199,"title":"Deception Techniques and Honeypots","alias":"deception-techniques-and-honeypots","description":"Deception technology is an emerging category of cyber security defense. Deception technology products can detect, analyze and defend against zero-day and advanced attacks, often in real time. They are automated, accurate and provide insight into malicious activity within internal networks, which may be unseen by other types of cyber defense. Deception technology enables a more proactive security posture by seeking to deceive the attackers, detect them and then defeat them, allowing the enterprise to return to normal operations.\r\nDeception technology automates the creation of traps (decoys) and/or lures, which are mixed among and within existing IT resources to provide a layer of protection to stop attackers that have penetrated the network. Traps (decoys) are IT assets that either use real licensed operating system software, or are emulations of these devices.\r\nTraps (decoys) which use emulations can also imitate medical devices, automated teller machines (ATMs), retail point of sale systems, switches, routers and much more. Lures are generally real information technology resources (files of varying kinds) which are placed on actual IT assets.\r\nUpon penetrating the network, attackers seek to establish a backdoor and then use this to identify and exfiltrate data and intellectual property. They begin moving laterally through the internal VLANs and almost immediately will &quot;look at&quot; one of the traps (decoys). Interacting with one of these &quot;decoys&quot; will trigger an alert. These alerts are very high probability and almost always coincide to an ongoing attack. The deception is designed to lure the attacker in – the attacker may consider this a worthy asset and continue by injecting malware. Deception technology generally allows for automated static and dynamic analysis of this injected malware and provides these reports through automation to the security operations personnel. Deception technology may also identify, through indicators of compromise (IOC), suspect end-points that are part of the compromise cycle. Automation also allows for an automated memory analysis of the suspect end-point, and then automatically isolates the suspect end-point. Many partner integrations allow for a variety of implementation paths for existing enterprise and government customers.\r\nInternet of things (IoT) devices are not usually scanned by legacy defense in depth cyber defense and remain prime targets for attackers within the network. Deception technology can identify attackers moving laterally into the network from within these devices.\r\nIntegrated turnkey devices that utilize embedded operating systems, but do not allow these operating systems to be scanned or closely protected by embedded end-point or intrusion detection software are also well protected by a deception technology deployment in the same network. Examples include process control systems (SCADA) used in many manufacturing applications on a global basis. Deception technology has been associated with the discovery of Zombie Zero, an attack vector wherein deception technology identified an attacker utilizing malware embedded in barcode readers which were manufactured overseas.\r\nMedical devices are particular vulnerable to cyber attacks within the healthcare networks. As FDA-certified devices they are closed systems and not accessible to standard cyber defense software. Deception technology can surround and protect these devices and identify attackers using these for backdoor placement and data exfiltration. Recently documented cyber attacks on medical devices include x-ray machines, CT scanners, MRI scanners, blood gas analyzers, PACS systems and many more. Networks utilizing these devices can be protected by deception technology. This attack vector, called medical device hijack or medjack, is estimated to have penetrated many hospitals worldwide.\r\nSpecialized deception technology products are now capable of addressing the rise in ransomware. Select products can deceive ransomware into engaging in an attack on a decoy resource, while isolating the infection points and alerting the cyber defense software team.","materialsDescription":"<span style=\"font-weight: bold;\">Why Use Deception Technology?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Early Post-Breach Detection</span></span>\r\nNo security solution can stop all attacks from occurring on a network, but deception technology helps to give attackers a false sense of security by making them believe they have gained a foothold in your network. From here you can monitor and record their behavior, secure in the knowledge that they can do no damage to your decoy systems. The information you record about attacker behavior and techniques can be used to further secure your network from attack.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduced False Positives and Risk</span></span>\r\nDead ends, false positives and alert fatigue can all hamper security efforts and put a drain on resources, if they are even analyzed at all. Too much noise can result in IT teams becoming complacent and ignoring what could potentially be a legitimate threat. Deception technology reduces the noise with fewer false positives and high fidelity alerts packed full of useful data.\r\nDeception technology is also a low risk as it has no risk to data or impact on resources or operations. When a hacker accesses or attempts to use part of the deception layer, a real and accurate alert is generated that tells admins they need to take action.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Scale and Automate at Will</span></span>\r\nWhile the threat to corporate networks and data is a daily growing concern, security teams rarely get an increase in their budget to handle the deluge of new threats. For this reason, deception technology can be a very welcome solution. Automated alerts eliminate the need for manual effort and intervention while the design of the technology allows it to be scaled easily as the organization and threat level grows.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">From Legacy to IoT</span></span>\r\nDeception technology can be used to provide breadcrumbs for a vast range of different devices, including legacy environments, industry-specific environments and even IoT devices.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Deception_Techniques_and_Honeypots.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"trapx-deceptiongrid-platform-from-softprom":{"id":319,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/TrapX_DeceptionGrid_platform.png","logo":true,"scheme":false,"title":"TrapX DeceptionGrid platform from SOFTPROM","vendorVerified":0,"rating":"2.40","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":2,"alias":"trapx-deceptiongrid-platform-from-softprom","companyTitle":"TrapX","companyTypes":["supplier","vendor"],"companyId":3890,"companyAlias":"trapx","description":"<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">The TrapX DeceptionGrid platform protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">The Deception Product of Choice</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">DeceptionGrid’s depth and breadth of deception capability is unmatched. Our powerful architecture presents the deception attack surfaces that best match attacker activity. Learn more below.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Console with Attack Visualization</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">New expanded visualization enables the security operations team to rapidly understand the activities of the attacker over time, from the originating intrusion to the assets they are engaging with, to the final containment.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Attacker ID</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">New attack identification automatically determines if an attack is being conducted by a human attacker, or automated attack tools, giving security teams a better understanding of the attack and subsequent containment methods.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Automated Provisioning</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">&nbsp;Automated Provision of Deception Components. DeceptionGrid scans your existing network and provisions hundreds-to-thousands of deception components including Tokens (lures) and Traps (decoys).</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Deception Tokens</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">Deception Tokens (lures) appear as ordinary files, scripts and databases, are embedded within real IT assets to bait and divert attackers.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Active Traps</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">New active traps functionality creates a stream of false network traffic between deployed traps to confuse and divert attackers that monitor the network traffic.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Emulated Traps</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Medium Interaction Emulated Traps</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">Our patented emulated traps can be deployed at the largest enterprise scale through automation. You can select from a wide variety of servers, databases, workstations, switches, routers and more.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Industry Templates</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">The patented medium interaction traps now include expanded templates for specialized devices based on industries. These templates include, ATM’s and SWIFT assets for financial services, or Point of Sale (PoS) devices for retail, as well as devices for medical, manufacturing and many more, allowing customers to determine if attackers are targeting specialized devices that are often vulnerable to attack.</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">FullOS Traps</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">High Interaction (Full Operating System) Traps</span>\r\n<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">DeceptionGrid enables the provision of full operating system (fullOS) traps. Our medium interaction traps automatically extend engaged attackers through our smart deception to our fullOS decoys for the deepest attacker diversion and engagement. FullOS traps also enable customers to clone existing assets – you can completely replicate actual production servers to further deceive attackers.</span>\r\n","shortDescription":"The TrapX DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement, Advanced Persistent Threats (APTs) and sophisticated cybercriminals","type":null,"isRoiCalculatorAvaliable":true,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":10,"sellingCount":14,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement","keywords":"from, TrapX, DeceptionGrid, breach, attack, platform, intelligence, remediation, protects, assets, malicious insiders, lateral-movement, Advanced Persistent Threats (APTs), sophisticated cybercriminals, Console, Attack Visualization, security operations team, intrusion, Attacker ID, attack identification, human attacker, automated attack tools, security teams, Automated Provisioning, Deception Tokens, Active Traps, Emulated Traps, Medium Interaction Emulated Traps, FullOS Traps, High Interaction (Full Operating System) Traps","description":"<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">The TrapX DeceptionGrid platform protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.</span>\r\n<span style=\"c","og:title":"DeceptionGrid protects your valuable assets against a multitude of attacks including malicious insiders, lateral-movement","og:description":"<span style=\"color: #000000; font-family: Verdana, sans-serif; font-size: 12px;\">The TrapX DeceptionGrid platform protects your valuable assets against a multitude of attacks including malicious insiders and sophisticated cybercriminals.</span>\r\n<span style=\"c","og:image":"https://old.roi4cio.com/fileadmin/user_upload/TrapX_DeceptionGrid_platform.png"},"eventUrl":"","translationId":320,"dealDetails":{"avgPartnerDiscount":30,"dealProtection":1,"avgDealSize":30000,"dealSizeCurrency":"","avgDealClosing":3},"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"It is required to transfer the customer data to the vendor in order to receive a testing version for 30 days","categories":[{"id":199,"title":"Deception Techniques and Honeypots","alias":"deception-techniques-and-honeypots","description":"Deception technology is an emerging category of cyber security defense. Deception technology products can detect, analyze and defend against zero-day and advanced attacks, often in real time. They are automated, accurate and provide insight into malicious activity within internal networks, which may be unseen by other types of cyber defense. Deception technology enables a more proactive security posture by seeking to deceive the attackers, detect them and then defeat them, allowing the enterprise to return to normal operations.\r\nDeception technology automates the creation of traps (decoys) and/or lures, which are mixed among and within existing IT resources to provide a layer of protection to stop attackers that have penetrated the network. Traps (decoys) are IT assets that either use real licensed operating system software, or are emulations of these devices.\r\nTraps (decoys) which use emulations can also imitate medical devices, automated teller machines (ATMs), retail point of sale systems, switches, routers and much more. Lures are generally real information technology resources (files of varying kinds) which are placed on actual IT assets.\r\nUpon penetrating the network, attackers seek to establish a backdoor and then use this to identify and exfiltrate data and intellectual property. They begin moving laterally through the internal VLANs and almost immediately will &quot;look at&quot; one of the traps (decoys). Interacting with one of these &quot;decoys&quot; will trigger an alert. These alerts are very high probability and almost always coincide to an ongoing attack. The deception is designed to lure the attacker in – the attacker may consider this a worthy asset and continue by injecting malware. Deception technology generally allows for automated static and dynamic analysis of this injected malware and provides these reports through automation to the security operations personnel. Deception technology may also identify, through indicators of compromise (IOC), suspect end-points that are part of the compromise cycle. Automation also allows for an automated memory analysis of the suspect end-point, and then automatically isolates the suspect end-point. Many partner integrations allow for a variety of implementation paths for existing enterprise and government customers.\r\nInternet of things (IoT) devices are not usually scanned by legacy defense in depth cyber defense and remain prime targets for attackers within the network. Deception technology can identify attackers moving laterally into the network from within these devices.\r\nIntegrated turnkey devices that utilize embedded operating systems, but do not allow these operating systems to be scanned or closely protected by embedded end-point or intrusion detection software are also well protected by a deception technology deployment in the same network. Examples include process control systems (SCADA) used in many manufacturing applications on a global basis. Deception technology has been associated with the discovery of Zombie Zero, an attack vector wherein deception technology identified an attacker utilizing malware embedded in barcode readers which were manufactured overseas.\r\nMedical devices are particular vulnerable to cyber attacks within the healthcare networks. As FDA-certified devices they are closed systems and not accessible to standard cyber defense software. Deception technology can surround and protect these devices and identify attackers using these for backdoor placement and data exfiltration. Recently documented cyber attacks on medical devices include x-ray machines, CT scanners, MRI scanners, blood gas analyzers, PACS systems and many more. Networks utilizing these devices can be protected by deception technology. This attack vector, called medical device hijack or medjack, is estimated to have penetrated many hospitals worldwide.\r\nSpecialized deception technology products are now capable of addressing the rise in ransomware. Select products can deceive ransomware into engaging in an attack on a decoy resource, while isolating the infection points and alerting the cyber defense software team.","materialsDescription":"<span style=\"font-weight: bold;\">Why Use Deception Technology?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Early Post-Breach Detection</span></span>\r\nNo security solution can stop all attacks from occurring on a network, but deception technology helps to give attackers a false sense of security by making them believe they have gained a foothold in your network. From here you can monitor and record their behavior, secure in the knowledge that they can do no damage to your decoy systems. The information you record about attacker behavior and techniques can be used to further secure your network from attack.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Reduced False Positives and Risk</span></span>\r\nDead ends, false positives and alert fatigue can all hamper security efforts and put a drain on resources, if they are even analyzed at all. Too much noise can result in IT teams becoming complacent and ignoring what could potentially be a legitimate threat. Deception technology reduces the noise with fewer false positives and high fidelity alerts packed full of useful data.\r\nDeception technology is also a low risk as it has no risk to data or impact on resources or operations. 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