1. Understand your audience. Find sites that your audience visits using our  2. Uncover the keywords your audience loves. Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix. 3. Find untapped opportunities you are missing. Find gaps where your audience has an interest, but you don’t have content. 4. Prioritize the best opportunities. Target easy-to-rank keywords first using our Keyword Difficulty Tool. 5. Promote your content on popular sites. Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker. 6. Overtake your competitors. Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.