{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"products":{"reference-bonus":{"_type":"localeString","en":"Offer a reference bonus","ru":"Предложить бонус за референс"},"configurator":{"en":"Configurator","ru":"Конфигуратор","_type":"localeString"},"i-sell-it":{"ru":"I sell it","_type":"localeString","en":"I sell it"},"i-use-it":{"_type":"localeString","en":"I use it","ru":"I use it"},"roi-calculator":{"en":"ROI-calculator","ru":"ROI-калькулятор","_type":"localeString"},"selling":{"ru":"Продают","_type":"localeString","en":"Selling"},"using":{"_type":"localeString","en":"Using","ru":"Используют"},"sort-title-asc":{"_type":"localeString","en":"From A to Z","ru":"От А до Я"},"supplier-popover":{"ru":"поставщик","_type":"localeString","en":"supplier"},"implementation-popover":{"en":"deployment","ru":"внедрение","_type":"localeString"},"vendor-popover":{"ru":"производитель","_type":"localeString","en":"vendor"},"sort-title-desc":{"ru":"от Я до А","_type":"localeString","en":"From Z to A"},"sort-rating-asc":{"en":"Rating ascending","ru":"По возрастанию рейтинга","_type":"localeString"},"sort-rating-desc":{"_type":"localeString","en":"Rating descending","ru":"По убыванию рейтинга"},"sort-discount-asc":{"en":"Rebate ascending","ru":"По возрастанию скидки","_type":"localeString"},"sort-discount-desc":{"_type":"localeString","en":"Rebate descending","ru":"По убыванию скидки"},"i-use-it-popover":{"en":"Make your introduction and get a bonus from ROI4CIO or the supplier.","ru":"Внесите свое внедрение и получите бонус от ROI4CIO или поставщика.","_type":"localeString"},"details":{"ru":"Детальнее","_type":"localeString","en":"Details"},"rebate-for-poc":{"ru":"Бонус 4 POC","_type":"localeString","en":"Bonus 4 POC"},"rebate":{"ru":"Бонус","_type":"localeString","en":"Bonus"},"vendor-verified":{"_type":"localeString","en":"Vendor verified","ru":"Поставщик потверждён"},"program-sends-data":{"_type":"localeString","en":"Program sends data"},"learn-more-btn":{"ru":"Узнать больше","_type":"localeString","en":"Learn more"},"categories-popover":{"en":"categories","ru":"категории","_type":"localeString"},"sort-popular-asc":{"ru":"По возростанию популярности","_type":"localeString","en":"Popular ascending"},"sort-popular-desc":{"_type":"localeString","en":"Popular descending","ru":"По убыванию популярности"},"no-results":{"en":"No results found. We didn't find any results with the filter you selected.","ru":"По вашему запросу ничего не найдено, попробуйте изменить запрос.","_type":"localeString"},"login":{"de":"Einloggen","ru":"Войти","_type":"localeString","en":"Login"},"register":{"de":"Registrieren","ru":"Зарегистрироваться","_type":"localeString","en":"Register"},"auth-message":{"ru":"Вам нужно зарегистрироваться или войти.","_type":"localeString","en":"You need to register or login.","de":"Sie müssen sich registrieren oder anmelden"},"add-to-comparison":{"en":"Add to comparison","ru":"Добавить в сравнение","_type":"localeString"},"added-to-comparison":{"en":"Added to comparison","ru":"Добавлено в сравнения","_type":"localeString"},"items-found":{"en":"Products found","ru":"Продуктов найдено","_type":"localeString"},"sort-sales-desc":{"ru":"По продаже","_type":"localeString","en":"By sale"},"sort-purchases-desc":{"ru":"По покупке","_type":"localeString","en":"By purchase"},"product-supplier":{"_type":"localeString","en":"Product supplier","ru":"Поставщик продукта"},"product-vendor":{"ru":"Производитель продукта","_type":"localeString","en":"Product producer"},"products-fetching-error":{"ru":"Произошла ошибка. Перезагрузите пожалуйста страницу.","_type":"localeString","en":"An error has occurred. Please reload the page."}},"header":{"help":{"ru":"Помощь","_type":"localeString","en":"Help","de":"Hilfe"},"how":{"_type":"localeString","en":"How does it works","de":"Wie funktioniert es","ru":"Как это работает"},"login":{"ru":"Вход","_type":"localeString","en":"Log in","de":"Einloggen"},"logout":{"ru":"Выйти","_type":"localeString","en":"Sign out"},"faq":{"de":"FAQ","ru":"FAQ","_type":"localeString","en":"FAQ"},"references":{"de":"References","ru":"Мои запросы","_type":"localeString","en":"Requests"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find-it-product":{"_type":"localeString","en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта"},"autoconfigurator":{"en":" Price calculator","ru":"Калькулятор цены","_type":"localeString"},"comparison-matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison Matrix"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"catalogs":{"ru":"Каталоги","_type":"localeString","en":"Catalogs"},"products":{"_type":"localeString","en":"Products","ru":"Продукты"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"en":"Companies","ru":"Компании","_type":"localeString"},"categories":{"ru":"Категории","_type":"localeString","en":"Categories"},"for-suppliers":{"en":"For suppliers","ru":"Поставщикам","_type":"localeString"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"_type":"localeString","en":"Deals","ru":"Сделки"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"_type":"localeString","en":"Register","ru":"Зарегистрироваться"},"comparison-deletion":{"en":"Deletion","ru":"Удаление","_type":"localeString"},"comparison-confirm":{"ru":"Подтвердите удаление","_type":"localeString","en":"Are you sure you want to delete"},"search-placeholder":{"_type":"localeString","en":"Enter your search term","ru":"Введите поисковый запрос"},"my-profile":{"en":"My profile","ru":"Мои данные","_type":"localeString"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"en":"Find IT product","_type":"localeString"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"en":"Learn implementation reviews","_type":"localeString"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"ru":"Все права защищены","_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten"},"company":{"ru":"О компании","_type":"localeString","en":"My Company","de":"Über die Firma"},"about":{"en":"About us","de":"Über uns","ru":"О нас","_type":"localeString"},"infocenter":{"ru":"Инфоцентр","_type":"localeString","en":"Infocenter","de":"Infocenter"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"_type":"localeString","en":"Contact us","de":"Kontaktiere uns","ru":"Связаться с нами"},"marketplace":{"en":"Marketplace","de":"Marketplace","ru":"Marketplace","_type":"localeString"},"products":{"de":"Produkte","ru":"Продукты","_type":"localeString","en":"Products"},"compare":{"ru":"Подобрать и сравнить","_type":"localeString","en":"Pick and compare","de":"Wähle und vergleiche"},"calculate":{"_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen","ru":"Расчитать стоимость"},"get_bonus":{"de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"salestools":{"de":"Salestools","ru":"Salestools","_type":"localeString","en":"Salestools"},"automatization":{"de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation"},"roi_calcs":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators","de":"ROI-Rechner"},"matrix":{"_type":"localeString","en":"Comparison matrix","de":"Vergleichsmatrix","ru":"Матрица сравнения"},"b4r":{"de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference"},"our_social":{"ru":"Наши социальные сети","_type":"localeString","en":"Our social networks","de":"Unsere sozialen Netzwerke"},"subscribe":{"en":"Subscribe to newsletter","de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString"},"subscribe_info":{"_type":"localeString","en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта"},"policy":{"_type":"localeString","en":"Privacy Policy","ru":"Политика конфиденциальности"},"user_agreement":{"en":"Agreement","ru":"Пользовательское соглашение ","_type":"localeString"},"solutions":{"_type":"localeString","en":"Solutions","ru":"Возможности"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"en":"Price calculator","ru":"Калькулятор цены","_type":"localeString"},"boosting":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"ru":"блог","_type":"localeString","en":"blog"},"pay4content":{"ru":"платим за контент","_type":"localeString","en":"we pay for content"},"categories":{"_type":"localeString","en":"categories","ru":"категории"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!"},"subscribe__email-label":{"_type":"localeString","en":"Email","ru":"Email"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"en":"This field is required","ru":"Это поле обязательное","_type":"localeString"},"subscribe__notify-label":{"_type":"localeString","en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях"},"subscribe__agree-label":{"_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data","ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*"},"subscribe__submit-label":{"_type":"localeString","en":"Subscribe","ru":"Подписаться"},"subscribe__email-message":{"_type":"localeString","en":"Please, enter the valid email","ru":"Пожалуйста, введите корректный адрес электронной почты"},"subscribe__email-placeholder":{"_type":"localeString","en":"username@gmail.com","ru":"username@gmail.com"},"subscribe__name-placeholder":{"ru":"Имя Фамилия","_type":"localeString","en":"Last, first name"},"subscribe__success":{"ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString","en":"You are successfully subscribed! Check you mailbox."},"subscribe__error":{"ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString","en":"Subscription is unsuccessful. Please, try again later."},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"en":"Home","ru":"Главная","_type":"localeString"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"registration":{"ru":"Регистрация","_type":"localeString","en":"Registration"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"_type":"localeString","en":"Leave comment","ru":"Оставить комментарий"},"firstname":{"ru":"Имя","_type":"localeString","en":"First name"},"lastname":{"en":"Last name","ru":"Фамилия","_type":"localeString"},"company":{"ru":"Компания","_type":"localeString","en":"Company name"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"_type":"localeString","en":"Actual cost","ru":"Фактическая стоимость"},"received-roi":{"_type":"localeString","en":"Received ROI","ru":"Полученный ROI"},"saving-type":{"en":"Saving type","ru":"Тип экономии","_type":"localeString"},"comment":{"ru":"Комментарий","_type":"localeString","en":"Comment"},"your-rate":{"ru":"Ваша оценка","_type":"localeString","en":"Your rate"},"i-agree":{"_type":"localeString","en":"I agree","ru":"Я согласен"},"terms-of-use":{"en":"With user agreement and privacy policy","ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"_type":"localeString","en":"Site under maintenance","ru":"На сайте проводятся технические работы"},"message":{"_type":"localeString","en":"Thank you for your understanding","ru":"Спасибо за ваше понимание"}},"filters":{"from":{"_type":"localeString","en":"from","ru":"от"},"to":{"ru":"до","_type":"localeString","en":"to"},"filter-price-title":{"en":"Filter by price","ru":"Фильтр по цене","_type":"localeString"},"view-type-label":{"en":"View","ru":"Вид","_type":"localeString"},"sort-type-label":{"en":"Sorting","ru":"Сортировка","_type":"localeString"},"category":{"ru":"Категория","_type":"localeString","en":"Category"},"follow":{"ru":"Следить","_type":"localeString","en":"Follow"},"add-product":{"ru":"Добавить продукт","_type":"localeString","en":"Add Product"},"show-all":{"en":"Show all","ru":"Показать все","_type":"localeString"},"filter-toggle":{"en":"Filter","ru":"Фильтр","_type":"localeString"},"clear-button":{"en":"Сlear","ru":"Очистить","_type":"localeString"},"delivery-type-field":{"_type":"localeString","en":"Delivery type","ru":"Тип поставки"},"product-categories-field":{"ru":"категориz продуктаhjle","_type":"localeString","en":"product categories"},"providers-field":{"ru":"Поставщик, производитель","_type":"localeString","en":"Providers"},"business-tasks-field":{"ru":"Бизнес задачи","_type":"localeString","en":"Business tasks"},"problems-field":{"ru":"Проблемы","_type":"localeString","en":"Problems"},"with-discounts-checkbox":{"ru":"Со скидками","_type":"localeString","en":"With discounts"},"expert-price-checkbox":{"en":"Configurator","ru":"Конфигуратор","_type":"localeString"},"roi-calculator-checkbox":{"ru":"ROI-калькулятор","_type":"localeString","en":"ROI-calculator"},"apply-filter-button":{"ru":"Применить фильтр","_type":"localeString","en":"Apply filter"},"sorting-toggle":{"en":"Sorting","ru":"Сортировка","_type":"localeString"},"show-all-button":{"ru":"Показать все","_type":"localeString","en":"Show all"},"suggest-product-button":{"en":"Suggest product","ru":"Предложить продукт","_type":"localeString"},"with-projects-label":{"_type":"localeString","en":"With deployments","ru":"С внедрениями"},"bonus-4-reference":{"en":"Bonus 4 Reference","ru":"Бонус за референс","_type":"localeString"},"product-categories":{"en":"Product Categories","ru":"Категории продуктов","_type":"localeString"},"countries":{"en":"Countries","ru":"Страны","_type":"localeString"},"seller":{"_type":"localeString","en":"Seller","ru":"Продавец"},"vendors":{"en":"User products vendors","ru":"Производители продуктов пользователя","_type":"localeString"},"suppliers":{"ru":"Поставщики пользователя","_type":"localeString","en":"User suppliers"},"business-process":{"_type":"localeString","en":"Problems","ru":"Проблемы"},"business-objectives":{"en":"Business tasks","ru":"Бизнес задачи","_type":"localeString"},"branch":{"ru":"Отрасль","_type":"localeString","en":" Branch"},"users":{"ru":"Пользователи","_type":"localeString","en":"Users"},"status":{"ru":"Статус","_type":"localeString","en":"Status"},"info-source":{"ru":"Информационный ресурс","_type":"localeString","en":"Info source"},"with-reference-checkbox":{"ru":"С референсами","_type":"localeString","en":"With reference"},"show-deal-checkbox":{"ru":"Показывать сделки с noname","_type":"localeString","en":"Show deal with noname"},"roi-checkbox":{"ru":"ROI","_type":"localeString","en":"ROI"},"problems":{"ru":"Проблемы","_type":"localeString","en":"Problems"},"find":{"en":"Find","ru":"Выполнить поиск","_type":"localeString"},"deal-date":{"en":"Date","ru":"Дата","_type":"localeString"},"try-button":{"ru":"Попробовать AI (Beta)","_type":"localeString","en":"Try AI (Beta)"},"hide":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"company-size":{"_type":"localeString","en":"Company size","ru":"Размер компании"},"add-company":{"_type":"localeString","en":"Add company","ru":"Добавить компанию"},"add-implementation":{"ru":"Добавить внедрение","_type":"localeString","en":"Add deployment"},"sort-title-asc":{"ru":"От А до Я","_type":"localeString","en":"From A to Z"},"sort-title-desc":{"en":"From Z to A","ru":"От Я до А","_type":"localeString"},"sellers-field":{"_type":"localeString","en":"Sellers","ru":"Поставщики, Производители"},"supply-types":{"ru":"Тип поставки","_type":"localeString","en":"Supply type"},"with-comments-checkbox":{"ru":"С комментариями","_type":"localeString","en":"With comments"},"supplier":{"en":"Supplier","ru":"Поставщик","_type":"localeString"},"vendor":{"ru":"Производитель","_type":"localeString","en":"Vendor"},"user":{"ru":"Пользователь","_type":"localeString","en":"User"},"company-type":{"_type":"localeString","en":"Company type","ru":"Тип компании"},"partners-field":{"ru":" Партнеры","_type":"localeString","en":"Partners"},"customers":{"en":"Customers","ru":"Покупатели","_type":"localeString"},"product-supplier":{"ru":"Поставщик продукта","_type":"localeString","en":"Product supplier"},"product-vendor":{"ru":"Производитель продукта","_type":"localeString","en":"Product vendor"},"implementation-date":{"en":"Deployment date","ru":"Дата внедрения","_type":"localeString"},"canceled":{"ru":"Отменено","_type":"localeString","en":"Canceled"},"deal-canceled":{"en":"Deal canceled","ru":"Сделка отменена","_type":"localeString"},"deal-closed":{"en":"Deal closed","ru":"Сделка закрыта","_type":"localeString"},"deal-in-progress":{"en":"Deal in progress","ru":"Сделка в процессе","_type":"localeString"},"deal-is-planned":{"ru":"Сделка планируется","_type":"localeString","en":"Deal is planned"},"finished":{"en":"Finished","ru":"Завершено","_type":"localeString"},"in-process":{"en":"In Process","ru":"Ведется","_type":"localeString"},"planned":{"en":"Planned","ru":"Планируется","_type":"localeString"},"proof-of-concept":{"ru":"Пилотный проект","_type":"localeString","en":"Proof of concept"},"stopped":{"en":"Stopped","ru":"Остановлено","_type":"localeString"},"competencies":{"en":"Competencies","ru":"Компетенции","_type":"localeString"}}},"translationsStatus":{"products":"success","filters":"success"},"sections":{"products-text-block":{"label":"catalog-products-text-block","body":{"ru":[{"style":"normal","_key":"28241882db7a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Каталог продуктов ROI4CIO - это база данных программного обеспечения, оборудования и ИТ-услуг для бизнеса. С помощью фильтров, подбирайте ИТ-продукты по категории, поставщику или производителю, бизнес-задачам, проблемам, наличию ROI калькулятора или калькулятора цены. Находите подходящие решения для бизнеса, воспользовавшись нейросетевым поиском, основанным на результатах внедрения софта в других компаниях.","_key":"28241882db7a0"}],"_type":"block"}],"_type":"localeBlock","en":[{"_key":"8bebcfb34955","markDefs":[],"children":[{"marks":[],"text":"The ROI4CIO Product Catalog is a database of business software, hardware, and IT services. Using filters, select IT products by category, supplier or vendor, business tasks and problems. Find the right business solutions by using a neural network search based on the results of deployment products in other companies.","_key":"8bebcfb349550","_type":"span"}],"_type":"block","style":"normal"}]}}},"sectionsStatus":{"products-text-block":"success"},"pageMetaData":{"products":{"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"og:title","translations":{"ru":"Продукты","_type":"localeString","en":"Products"}},{"translations":{"ru":"Лучшие приложения и it услуги для бизнеса. Выбор по видам программного обеспечения, бизнес-задачам и проблемам. Расчет стоимости лицензионного ПО, ROI","_type":"localeString","en":"Description"},"name":"description"},{"translations":{"ru":"Лучшие приложения и it услуги для бизнеса. Выбор по видам программного обеспечения, бизнес-задачам и проблемам. Расчет стоимости лицензионного ПО, ROI","_type":"localeString","en":"The best applications and it services for business. Choice by type of software, business tasks and problems. Calculation of the cost of licensed software, ROI"},"name":"og:description"},{"name":"keywords","translations":{"en":"keyword","ru":"каталог, программное обеспечение, софт, ит услуги","_type":"localeString"}},{"name":"title","translations":{"_type":"localeString","en":"Products","ru":"Продукты"}}],"title":{"ru":"ROI4CIO: Продукты","_type":"localeString","en":"ROI4CIO: Products"}}},"pageMetaDataStatus":{"products":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{"madwire-marketing-360":{"id":1917,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/marketing-360-logo-1.png","logo":true,"scheme":false,"title":"Madwire Marketing 360","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"madwire-marketing-360","companyTitle":"Madwire","companyTypes":["supplier","vendor"],"companyId":4444,"companyAlias":"madwire","description":"<p>Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze digital marketing performance.</p>\r\n<p>Marketing 360's UXi websites feature helps users create web pages branded web pages that include call-to-action buttons. In addition, the system provides website templates that can be customized and edited with the help of drag-and-drop functionality.</p>\r\n<p>Marketing 360's Natural Listing Ads feature helps users manage organic search results by tracking keyword volume and ranking. In addition, it analyzes competitors' SEO performance with the same keywords and shares real-time reports providing organic conversion rates. The Social Targeting Ads let organizations to segment and target clients on the basis of social details such as age, gender, location and interests.</p>","shortDescription":"Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Madwire Marketing 360","keywords":"","description":"<p>Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze d","og:title":"Madwire Marketing 360","og:description":"<p>Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze d","og:image":"https://old.roi4cio.com/fileadmin/user_upload/marketing-360-logo-1.png"},"eventUrl":"","translationId":1918,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting & analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}},"aliases":{"1":["madwire-marketing-360"]},"links":{"first":"http://apis.roi4cio.com/api/products?page=1","last":"http://apis.roi4cio.com/api/products?page=1","prev":null,"next":null},"meta":{"current_page":1,"from":1,"last_page":1,"path":"http://apis.roi4cio.com/api/products","per_page":20,"to":1,"total":1},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{"65":{"id":65,"title":"Marketing Automation"}},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}