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Then we follow a 'keyword first' and 'content first' approach to come up with a strategy that sits at the intersection of your business goals, your customers needs and googles search results.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>Customer research</li><li>Industry research</li><li>Target audience profile</li><li>Competitor audit</li><li>Technology Stack plan</li><li>Keyword Research</li><li>Content Strategy</li></ul>\r\n<span style=\"font-weight: bold;\">Web Design &amp; Development</span>\r\nWe use our design and development capabilities to turn the strategy and vision from the planning phase into reality.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>User Experience Design (UX)</li><li>Visual Design (UI)</li><li>Prototyping</li><li>Information Architecture</li><li>Content Management Systems (CMS)</li><li>Responsive Web Sites</li><li>API integration</li></ul>\r\n<span style=\"font-weight: bold;\">SEO/PPC &amp; Digital Marketing</span>\r\nOur goal with digital marketing is to attract the right visitors, convince them to stick around on your site, and make them convert into a lead which can ultimately turn into a new customer.\r\n<span style=\"font-style: italic;\">Service Offering:</span>\r\n<ul><li>Keyword research</li><li>Backlink profile</li><li>On page SEO</li><li>Pay per click (PPC)</li><li>Web Analytics</li><li>Conversion rate optimization (CRO)</li><li>Content Marketing &amp; Promotion</li></ul>","shortDescription":"DesigningIT is an international digital agency that helps you win customers, both at home and abroad.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DesigningIT Software Development","keywords":"","description":"We help international companies grow, by finding new customers through strategy, design, tech and marketing.\r\n<span style=\"font-weight: bold;\">Business Goals &amp; Strategy</span>\r\nWe dig deep to understand your business, your customers and your industry. 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Then","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Designingit_logo.png"},"eventUrl":"","translationId":2424,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"},{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":810,"title":"Web analytics","alias":"web-analytics","description":" Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.\r\nWeb analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.\r\nWeb analytics is a powerful resource for any business with a website or online presence. By monitoring the way that potential customers interact with your website online, you can tailor their experiences to increase your sales, clicks, and conversions.\r\nWebsite analytics provides both quantitative and qualitative results after analyzing the KPIs of your website. It is critical for the website analytics service you pick to abide by the best practices of website analytics to provide you with the most accurate results.\r\n<span style=\"font-style: italic;\">Backing up reports and conclusions with enough data.</span> The website analytics service you choose should not only be able to tell you if you have met your website goals and sales target, but they should also be able to help you work on your KPIs. A website analytics team should be able to point out if your site has value-adding content that is not getting enough traffic, or how you can change the layout of the page to improve visibility and UX. It is necessary for the team to engage multiple tools like engagement analysis and user path analysis to find the correct answers to engagement or traffic flow problems your site might be facing.\r\n<span style=\"font-style: italic;\">There should be no superficial reports containing only data.</span> New website owners often make the mistake of believing that pageview, visits, and top source reports are enough. However, you need something more in-depth and specific to learn about the reasons for the decrease in organic traffic. A report with only numbers is definitely not what an enterprise needs to boost its organic traffic flow and conversion rates.\r\n<span style=\"font-style: italic;\">The data on every report should be coupled with insights.</span> Apart from providing you with the numbers on the traffic reports and top view reports, your website analytics team should provide you with relevant data that shows which parts of your website is highly successful, which areas are losing traffic and what points require immediate attention. Without the expert insights, data remains useless irrespective of its accuracy.\r\n<span style=\"font-style: italic;\">Use of individual tools for assessment of different KPIs.</span> Any website analytics service you pick should know the importance of pan-session KPIs for assessing the performance of a site. For example, comparing the user-lifetime value and new visitors acquired over the last couple of months can help you understand if your site performance has improved over a previous couple of months.\r\nWorking with a website analytics service can provide you with a simpler report that compiles the KPIs from your website. It is easier to understand a single report with reduced complexities as compared to perusing tens of different reports coming from individual website analytics tools you might be using on your own.","materialsDescription":"<span style=\"font-weight: bold; \">What is web analytics?</span>\r\nWeb analytics monitor the way that users interact with your website through their behaviors and activities. It is the entire process of collection, analysis, and reporting of data generated from the interaction of the users with your website.\r\nThe reports from the analytics tools allow webmasters and marketers to understand user interactions such as the length of time they were on the site, which pages they visited, and if they clicked on links or filled out forms.\r\nIn general, you’ll see these types of raw data in your web analytics reports –\r\n<ul><li><span style=\"font-weight: bold; \">Web Traffic:</span> The number of incoming and outgoing website visitors you receive within a given time-period</li><li><span style=\"font-weight: bold; \">Views:</span> The number of times a page has been viewed</li><li><span style=\"font-weight: bold; \">Clicks:</span> The number of times a link has been clicked</li><li><span style=\"font-weight: bold; \">Unique visitors:</span> First-time visitors to your website per day, per week or month</li><li><span style=\"font-weight: bold; \">Bounce rate:</span> Seen often in Google Analytics, the percentage of visitors that leave the site quickly without interacting contribute to the bounce rate</li><li><span style=\"font-weight: bold; \">Conversion rate:</span> The rate of visitors making purchases from your site, signing up for newsletters or subscribing to a service</li><li><span style=\"font-weight: bold; \">Organic traffic:</span> Visitors that arrive at your website directly from a search engine and not from social media or other blogs</li><li><span style=\"font-weight: bold; \">Direct traffic:</span> Visitors that come to your website by going to your address directly and not from a search engine</li></ul>\r\nWeb analytics allow webmasters or marketers to set key performance indicators (KPIs) or benchmarks to measure the level of success of the various elements of the website, including calls to action (CTA), subscription options or form sign-ups.\r\n<span style=\"font-weight: bold; \">How do I use website analytics tools?</span>\r\nA web analytics tool lets you see visualizations of user interactions with your website. At a base level, they report on simple website usages like visits and pages viewed. Beyond this, many of these services offer data analysis tools to better understand and interpret the information. You are able to use the tool as a data manager, where you can analyze numbers from different data sources and date ranges.\r\nYour website typically has goals, such as obtaining email addresses or converting a visitor to a purchaser. You can define key metrics (or key performance indicators) to track interactions that are important to your website. Funnels can also be used to watch a customer's path through a website and see where they may lose interest or stray from the intended course.\r\nFinally, behavior maps allow you to see a visual representation of where people view and click on individual pages. It can show you which links are successful and which areas are causing trouble or distractions for the user.\r\nOne website can have more than one KPI, and each KPI can demand a distinct tool for monitoring and reporting. Therefore, how you will use the tool will depend significantly on its purpose and suggested use. Moreover, the choice of web analytics tools might also rely on the bulk of your business data, and your market reach.\r\n<span style=\"font-weight: bold; \">What are web analytics services?</span>\r\nA web analytics service is an application or agency that performs data collection, then lets you view and analyze the information. Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time.\r\nA majority of website analytics tools focus on consumer insights and customer behavior. However, web analytics services can also monitor other aspects of your online presence like social media discussions and posts. They can help you distinguish the traffic coming from different social media channels and give you enough information to make the right decisions.\r\nSome web analytics services provide a custom analysis of your data to assist with pages that suffer from low conversion rates and create custom visitor profiles. You can get a detailed assessment of page quality directly. It can tell you how the data on individual pages are performing and whether potential consumers are traveling down the sales funnel from those particular pages.\r\nFinally, a web analytics service can help you monitor A/B testing that you implement to improve your site performance, ensuring the changes only become permanent if they work well. Website analytics gives you insight into the changes that will work best for enhancing the performance of your website.\r\n<span style=\"font-weight: bold;\">Do I need web analytics software for my website?</span>\r\nIf your website is for a business, it’s a good idea to use web analytics software. In fact, if you have a website that generates revenue for your business, you need website analytics.\r\nIt’s essential to understand who is visiting your website, how they use it, and what they are looking for. Analytics allows you to understand customers that you would typically not know existed. The visitors that come to your site don’t provide information and don’t interact often have an apparent reason they left your website empty-handed.\r\nJust like you would perform market research to understand why customers say no to your business in person or leave your retail store without making a purchase, you need to hear what your online customers have to say. Their feedbacks and actions can be more insightful than you can imagine. All the hints for website improvement and UX enhancement lie in their actions.\r\nWebsites that focus primarily on e-commerce or lead generation will see the most benefit from using web analytics software. Website analytics enables each website owner and webmaster to understand their consumers. It will allow them to monitor their customers, change the trouble spots on their website, and improve the conversion rate of new customers.\r\nHowever, even small business websites can benefit from seeing how their customers interact. A website is one of the initial investments of a small business. It only makes sense to want to know how your investment is performing after a couple of weeks or months after its launch. Website analytics can tell you precisely how every page, CTA, and element on your website is engaging the consumers, and which parts require immediate attention.\r\nAlso, if you do not have a form or cart on your website, you can still seek out traffic to learn about your business or act on contacting you. Actions like time spent on your site and bounce rates of organic traffic can be monitored, and their user experience can be improved using web analytics software.\r\nWebsite analytics is vital for every website, especially when Google is rolling out new updates, to ensure that you are keeping your eyes on the right metrics at the right time. Investing in website analytics can pinpoint at the factors responsible for reduced traffic and low sales. 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