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All companies that use social media or search for digital advertising.\r\n<b>Benefits for Advertisers</b>\r\n<ul> <li>Reduce Bot fraud, reduce Geo Fraud, reduce publisher fraud. </li> <p>&nbsp;</p> <li>Increase transparency, see where ads are being displayed, by whom and on which source and device type. </li> <p>&nbsp;</p> <li>Optimize geo or device distribution, retarget locations, optimize time of day where ads get highest level of return. </li> <p>&nbsp;</p> <li>Target best publishers, networks, devices and geo location to maximize ROI, expand reach and save money. </li> <p>&nbsp;</p> <li>Create dedicated landing pages for each campaign to determine which campaign or social media platform provides highest ROI </li> <p>&nbsp;</p> <li>Optimize search keywords and search providers to see where conversions happen and target the best ones to get better returns and higher income. </li> <p>&nbsp;</p> </ul>\r\n<b>Benefits for Publishers and Website Operators</b>\r\n<ul> <li>Increase advertising rates by ensuring clients are only paying for views by humans in the proper geographical regions.</li> <p>&nbsp;</p> <li>Provide enhanced transparency and analytics to advertisers on website.</li> <p>&nbsp;</p> </ul>\r\n<b>Uses </b>\r\n<ul> <li>Homepage </li> <p>&nbsp;</p> <li>Custom landing page </li> <p>&nbsp;</p> <li>Video </li> <p>&nbsp;</p> <li>Pop ups, pop unders </li> <p>&nbsp;</p> </ul>\r\n<b>How to deploy </b>\r\nInclude our detection tag (JavaScript code) on the landing page(s), or homepage. ","shortDescription":"Stop Fraud. Stay Relevant. Protect Your Profits.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":17,"sellingCount":14,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Oxford Biochronometrics SecureAd for Clicks","keywords":"","description":"<b>What is it?</b>\r\nCustom code to deploy on websites, home page, custom dedicated landing pages, conversion pages or all pages of a website to detect fraud and provide higher level of analytics and transparency. This is particularly helpful with Search and So","og:title":"Oxford Biochronometrics SecureAd for Clicks","og:description":"<b>What is it?</b>\r\nCustom code to deploy on websites, home page, custom dedicated landing pages, conversion pages or all pages of a website to detect fraud and provide higher level of analytics and transparency. 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Rather, EDR is focused on providing the right endpoint visibility with the right insights to help security analysts discover, investigate and respond to very advanced threats and broader attack campaigns stretching across multiple endpoints. Many EDR tools, however, combine EDR and EPP.\r\nWhile small and mid-market organizations are increasingly turning to EDR technology for more advanced endpoint protection, many lack the resources to maximize the benefits of the technology. Utilizing advanced EDR features such as forensic analysis, behavioral monitoring and artificial intelligence (AI) is labor and resource intensive, requiring the attention of dedicated security professionals.\r\nA managed endpoint security service combines the latest technology, an around-the-clock team of certified CSOC experts and up-to-the-minute industry intelligence for a cost-effective monthly subscription. Managed services can help reduce the day-to-day burden of monitoring and responding to alerts, enhance security orchestration and automation (SOAR) and improve threat hunting and incident response.","materialsDescription":"<span style=\"font-weight: bold; \">What is Endpoint detection and response (EDR)?</span>\r\nEndpoint detection and response is an emerging technology that addresses the need for continuous monitoring and response to advanced threats. One could even make the argument that endpoint detection and response is a form of advanced threat protection.\r\n<span style=\"font-weight: bold;\">What are the Key Aspects of EDR Security?</span>\r\nAccording to Gartner, effective EDR must include the following capabilities:\r\n<ul><li>Incident data search and investigation</li><li>Alert triage or suspicious activity validation</li><li>Suspicious activity detection</li><li>Threat hunting or data exploration</li><li>Stopping malicious activity</li></ul>\r\n<span style=\"font-weight: bold;\">What to look for in an EDR Solution?</span>\r\nUnderstanding the key aspects of EDR and why they are important will help you better discern what to look for in a solution. It’s important to find EDR software that can provide the highest level of protection while requiring the least amount of effort and investment — adding value to your security team without draining resources. Here are the six key aspects of EDR you should look for:\r\n<span style=\"font-weight: bold;\">1. Visibility:</span> Real-time visibility across all your endpoints allows you to view adversary activities, even as they attempt to breach your environment and stop them immediately.\r\n<span style=\"font-weight: bold;\">2. Threat Database:</span> Effective EDR requires massive amounts of telemetry collected from endpoints and enriched with context so it can be mined for signs of attack with a variety of analytic techniques.\r\n<span style=\"font-weight: bold;\">3. Behavioral Protection:</span> Relying solely on signature-based methods or indicators of compromise (IOCs) lead to the “silent failure” that allows data breaches to occur. Effective endpoint detection and response requires behavioral approaches that search for indicators of attack (IOAs), so you are alerted of suspicious activities before a compromise can occur.\r\n<span style=\"font-weight: bold;\">4. Insight and Intelligence:</span> An endpoint detection and response solution that integrates threat intelligence can provide context, including details on the attributed adversary that is attacking you or other information about the attack.\r\n<span style=\"font-weight: bold;\">5. Fast Response:</span> EDR that enables a fast and accurate response to incidents can stop an attack before it becomes a breach and allow your organization to get back to business quickly.\r\n<span style=\"font-weight: bold;\">6. Cloud-based Solution:</span> Having a cloud-based endpoint detection and response solution is the only way to ensure zero impact on endpoints while making sure capabilities such as search, analysis and investigation can be done accurately and in real time.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/hgghghg.png"},{"id":457,"title":"DDoS Protection","alias":"ddos-protection","description":" A denial-of-service attack (DoS attack) is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host connected to the Internet. Denial of service is typically accomplished by flooding the targeted machine or resource with superfluous requests in an attempt to overload systems and prevent some or all legitimate requests from being fulfilled.\r\nIn a distributed denial-of-service attack (DDoS attack), the incoming traffic flooding the victim originates from many different sources. This effectively makes it impossible to stop the attack simply by blocking a single source.\r\nA DoS or DDoS attack is analogous to a group of people crowding the entry door of a shop, making it hard for legitimate customers to enter, disrupting trade.\r\nCriminal perpetrators of DoS attacks often target sites or services hosted on high-profile web servers such as banks or credit card payment gateways. Revenge, blackmail and activism can motivate these attacks. ","materialsDescription":" <span style=\"font-weight: bold;\">What are the Different Types of DDoS Attacks?</span>\r\nDistributed Denial of Service attacks vary significantly, and there are thousands of different ways an attack can be carried out (attack vectors), but an attack vector will generally fall into one of three broad categories:\r\n<span style=\"font-weight: bold;\">Volumetric Attacks:</span>\r\nVolumetric attacks attempt to consume the bandwidth either within the target network/service or between the target network/service and the rest of the Internet. These attacks are simply about causing congestion.\r\n<span style=\"font-weight: bold;\">TCP State-Exhaustion Attacks:</span>\r\nTCP State-Exhaustion attacks attempt to consume the connection state tables which are present in many infrastructure components such as load-balancers, firewalls and the application servers themselves. Even high capacity devices capable of maintaining state on millions of connections can be taken down by these attacks.\r\n<span style=\"font-weight: bold;\">Application Layer Attacks:</span>\r\nApplication Layer attacks target some aspect of an application or service at Layer-7. These are the deadliest kind of attacks as they can be very effective with as few as one attacking machine generating a low traffic rate (this makes these attacks very difficult to proactively detect and mitigate). Application layer attacks have come to prevalence over the past three or four years and simple application layer flood attacks (HTTP GET flood etc.) have been some of the most common denials of service attacks seen in the wild.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_DDoS_Protection.png"},{"id":204,"title":"Managed Detection and Response","alias":"managed-detection-and-response","description":" MDR, which stands for Managed Detection &amp; Response, is an all-encompassing threat detection system, which arose from the need for small/medium-sized organizations who lack resources to be able to monitor their network systems in-house. It provides a cost-effective alternative to SIEM (Security Information and Event Management).\r\nEveryday, the capabilities of attackers get more sophisticated and the volume of alerts becomes overwhelming and unmanageable. In-house teams might struggle to analyze and log data, which makes it harder than ever to determine if these threats are harmful. MDR can put a stop to attacks before they even happen. MDR technology monitors your systems and detects any unusual behavior, whilst our expert team responds to the threats detected within your business.\r\nMDR offers real-time threat intelligence, and is able to analyse behaviour which can be missed by traditional endpoint security technology. MDR also provides rapid identification of known threats, which in turn minimises overall attacks. Having remote incident investigation will minimise damage to your business, and will allow you to get back to work in no time. It’s important to note that using MDR services will allow third party access to your company's data. You need to consider working with a provider who understands and respects your data policy.","materialsDescription":" <span style=\"font-weight: bold;\">What is Managed Detection and Response?</span>\r\nManaged Detection and Response (MDR) is a managed cybersecurity service that provides intrusion detection of malware and malicious activity in your network, and assists in rapid incident response to eliminate those threats with succinct remediation actions. MDR typically combines a technology solution with outsourced security analysts that extend your technologies and team.\r\n<span style=\"font-weight: bold;\">Isn’t that What MSSPs or Managed SIEMs Do?</span>\r\nNo. Managed Security Service Providers (MSSPs) monitor network security controls and may send alerts when anomalies are identified. MSSPs typically do not investigate the anomalies to eliminate false positives, nor do they respond to real threats. This means that abnormalities in network usage are forwarded to your IT personnel who must then dig through the data to determine if there is a real threat and what to do about it.\r\n<span style=\"font-weight: bold;\">Doesn’t My Firewall Protect My Network?</span>\r\nFirewalls and other preventive forms of cybersecurity are very important and effective at preventing basic cyberattacks. However, over the past decade, it has become clear that preventive cybersecurity technologies are not enough to secure an organization’s network. Further, they are yet another source of alerts, log messages, and events that contribute to the “alert fatigue” being universally suffered today. Recent major hacks such as the Marriot Hack of 2018, the Anthem Hack of 2015, and the Target Hack of 2013 demonstrate how easily cybercriminals can breach networks at enterprise organizations to steal millions of credit card numbers, medical records, and other forms of PII/PHI.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Endpoint_Detection_and_Response.png"},{"id":750,"title":"Biometric Identification","alias":"biometric-identification","description":"<p itemprop=\"headline\">Biometric systems use people’s intrinsic physical characteristics to verify their identification. The characteristics that can be used by biometric systems include fingerprints, facial identification systems, voice recognition systems and in new developments – the analysis of DNA. Biometric security systems are applied wherever there is a need for personal identification where control of access to material objects or information is required.</p>\r\n<p itemprop=\"headline\" class=\"align-center\"><span style=\"font-weight: bold; \">Types of biometric identification</span></p>\r\n<ul><li><span style=\"font-weight: bold; \">DNA Matching.</span> The identification of an individual using the analysis of segments from DNA.</li><li><span style=\"font-weight: bold; \">Ear.</span> The identification of an individual using the shape of the ear.</li><li><span style=\"font-weight: bold; \">Eyes - Iris Recognition.</span> The use of the features found in the iris to identify an individual.</li><li><span style=\"font-weight: bold; \">Eyes - Retina Recognition.</span> The use of patterns of veins in the back of the eye to accomplish recognition.</li><li><span style=\"font-weight: bold; \">Face Recognition. </span>The analysis of facial features or patterns for the authentication or recognition of an individuals identity. Most face recognition systems either use eigenfaces or local feature analysis.</li><li><span style=\"font-weight: bold; \">Fingerprint Recognition.</span> The use of the ridges and valleys (minutiae) found on the surface tips of a human finger to identify an individual.</li><li><span style=\"font-weight: bold; \">Finger Geometry Recognition.</span> The use of 3D geometry of the finger to determine identity.</li><li><span style=\"font-weight: bold; \">Gait.</span> The use of an individuals walking style or gait to determine identity.</li><li><span style=\"font-weight: bold; \">Odour. </span>The use of an individuals odor to determine identity.</li><li><span style=\"font-weight: bold; \">Hand Geometry Recognition. </span>The use of the geometric features of the hand such as the lengths of fingers and the width of the hand to identify an individual.</li><li><span style=\"font-weight: bold; \">Typing Recognition. </span>The use of the unique characteristics of a persons typing for establishing identity.</li><li><span style=\"font-weight: bold; \">Hand Vein Recognition. </span>Vein recognition is a type of biometrics that can be used to identify individuals based on the vein patterns in the human finger or palm.</li><li><span style=\"font-weight: bold; \">Voice - Speaker Identification. </span>Identification is the task of determining an unknown speaker’s identity. Speaker identification is a 1:N (many) match where the voice is compared against N templates. Speaker identification systems can also be implemented covertly without the user’s knowledge to identify talkers in a discussion, alert automated systems of speaker changes, check if a user is already enrolled in a system, etc.</li><li><span style=\"color: rgb(97, 97, 97); \"><span style=\"font-weight: bold; \">Voice - Speaker Verification/Authentication.</span>The use of the voice as a method of determining the identity of a speaker for access control. If the speaker claims to be of a certain identity and the voice is used to verify this claim. Speaker verification is a 1:1 match where one speaker’s voice is matched to one template (also called a “voice print” or “voice model”). Speaker verification is usually employed as a “gatekeeper” in order to provide access to a secure system (e.g.: telephone banking). These systems operate with the user’s knowledge and typically require their cooperation.</span></li><li> <span style=\"font-weight: bold; \">Signature Recognition.</span> The authentication of an individual by the analysis of handwriting style, in particular the signature. There are two key types of digital handwritten signature authentication, Static and Dynamic. Static is most often a visual comparison between one scanned signature and another scanned signature, or a scanned signature against an ink signature. Technology is available to check two scanned signatures using advances algorithms. Dynamic is becoming more popular as ceremony data is captured along with the X,Y,T and P Coordinates of the signor from the signing device. This data can be utilised in a court of law using digital forensic examination tools, and to create a biometric template from which dynamic signatures can be authenticated either at time of signing or post signing, and as triggers in workflow processes.</li></ul>\r\n<br /><br />","materialsDescription":"<h1 class=\"align-center\"> Biometric Identification or Biometric Authentication?<span style=\"font-weight: bold; \"><br /></span></h1>\r\n<span style=\"font-weight: bold; \">Biometric identification</span> answers the question “who are you” and can be applied to both physical and digital scenarios. It is an established solution that is being used in many applications including law enforcement, defense, and border control.\r\nBiometric identification system usually applies to a situation where an organization needs to identify a person. The organization captures a biometric from that individual and then searches a biometric id system repository in an attempt to correctly identify the person. The biometric repository could be managed by a law enforcement agency, such as the Integrated Automated Fingerprint System (IAFIS) run by the FBI in the USA, or be part of a national identity system like India’s UIDAI system.\r\n<span style=\"font-weight: bold; \">Biometric authentication </span>asks the question “can you prove who you are” and is predominantly related to proof of identity in digital scenarios. A <span style=\"font-size:10pt; font-family:Arial; font-style:normal; \">biometric identity verification</span>system will challenge someone to prove their identity and the person has to respond in order to allow them access to a system or service.\r\nBiometric authentication involves use of a factor that is something a person is – a biometric identifier from a person can include a fingerprint, their voice, face, or even their behavior. This biometric is indexed against other identifiers, such as a user id or employee number, with the identifier being matched against a single stored biometric template – one-to-one match.\r\n<h1 class=\"align-center\">Where is biometric identification technology used?</h1>\r\nHistorically, applications using have been predominantly initiated by authorities for military access control, criminal or civil identification under a tightly regulated legal and technical framework. \r\nToday, sectors, including banking, retail, and mobile commerce, are demonstrating a real appetite for the benefits of biometric identity systems.<br />Most importantly, awareness and acceptance have been boosted in the past seven years, as millions of smartphone users are unlocking their phones with a fingerprint or a face. The most typical use cases of biometric technologies are:\r\n<ul><li>Law enforcement and public security (criminal/suspect identification)</li><li>Military (enemy/ally identification)</li><li>Border, travel, and migration control (traveler/migrant/passenger identification)</li><li>Civil identification (citizen/resident/voter identification)</li><li>Healthcare and subsidies (patient/beneficiary/healthcare professional identification)</li><li>Physical and logical access (owner/user/employee/contractor/partner identification)</li><li>Commercial applications (consumer/customer identification)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Biometric_Identification.png"},{"id":40,"title":"Endpoint security","alias":"endpoint-security","description":"In network security, endpoint security refers to a methodology of protecting the corporate network when accessed via remote devices such as laptops or other wireless and mobile devices. Each device with a remote connecting to the network creates a potential entry point for security threats. Endpoint security is designed to secure each endpoint on the network created by these devices.\r\nUsually, endpoint security is a security system that consists of security software, located on a centrally managed and accessible server or gateway within the network, in addition to client software being installed on each of the endpoints (or devices).&nbsp; The server authenticates logins from the endpoints and also updates the device software when needed. While endpoint security software differs by vendor, you can expect most software offerings to provide antivirus, antispyware, firewall and also a host intrusion prevention system (HIPS).\r\nEndpoint security is becoming a more common IT security function and concern as more employees bring consumer mobile devices to work and companies allow its mobile workforce to use these devices on the corporate network.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What are endpoint devices?</span>\r\nAny device that can connect to the central business network is considered an endpoint. Endpoint devices are potential entry points for cybersecurity threats and need strong protection because they are often the weakest link in network security.\r\n<span style=\"font-weight: bold;\">What is endpoint security management?</span>\r\nA set of rules defining the level of security that each device connected to the business network must comply with. These rules may include using an approved operating system (OS), installing a virtual private network (VPN), or running up-to-date antivirus software. If the device connecting to the network does not have the desired level of protection, it may have to connect via a guest network and have limited network access.\r\n<span style=\"font-weight: bold;\">What is endpoint security software?</span>\r\nPrograms that make sure your devices are protected. Endpoint protection software may be cloud-based and work as SaaS (Software as a Service). Endpoint security software can also be installed on each device separately as a standalone application.\r\n<span style=\"font-weight: bold;\">What is endpoint detection and response (EDR)?</span>\r\nEndpoint detection and response (EDR) solutions analyze files and programs, and report on any threats found. 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