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Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media. Computer hardware and software require each other and neither can be realistically used on its own.\r\nAt the lowest programming level, executable code consists of machine language instructions supported by an individual processor — typically a central processing unit (CPU) or a graphics processing unit (GPU). A machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes that should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed to "jump" to a different instruction, or is interrupted by the operating system. As of 2015, most personal computers, smartphone devices, and servers have processors with multiple execution units or multiple processors performing computation together, and computing has become a much more concurrent activity than in the past.\r\nThe majority of software is written in high-level programming languages. They are easier and more efficient for programmers because they are closer to natural languages than machine languages. High-level languages are translated into machine language using a compiler or an interpreter or a combination of the two. Software may also be written in a low-level assembly language, which has strong correspondence to the computer's machine language instructions and is translated into machine language using an assembler.","materialsDescription":" <span style=\"font-weight: bold; \">What is software?</span>\r\nSometimes abbreviated as SW and S/W, software is a collection of instructions that enable the user to interact with a computer, its hardware, or perform tasks. Without software, most computers would be useless. For example, without your Internet browser software, you could not surf the Internet or read this page. Without an operating system, the browser could not run on your computer. The picture shows a Microsoft Excel box, an example of a spreadsheet software program.\r\n<span style=\"font-weight: bold; \">How do you get software?</span>\r\nSoftware can be purchased at a retail computer store or online and come in a box containing all the disks (floppy diskette, CD, DVD, or Blu-ray), manuals, warranty, and other documentation.\r\nSoftware can also be downloaded to a computer over the Internet. Once downloaded, setup files are run to start the installation process on your computer.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Free software</span></span>\r\nThere are also a lot of free software programs available that are separated into different categories.\r\n<ul><li>Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. After the trial time expires, you'll be asked to enter a code or register the product before you can continue to use it.</li><li>Freeware is completely free software that never requires payment, as long as it is not modified.</li><li>Open-source software is similar to freeware. Not only is the program given away free, but the source code used to make the program is also, allowing anyone to modify the program or view how it was created.</li></ul>\r\n<span style=\"font-weight: bold; \">How do you use computer software?</span>\r\nOnce the software is installed on the computer hard drive, the program can be used anytime by finding the program on the computer. On a Windows computer, a program icon is added to the Start menu or Start screen, depending on your version of Windows.\r\n<span style=\"font-weight: bold;\">How to maintain software?</span>\r\nAfter the software is installed on your computer, it may need to be updated to fix any found errors. Updating a program can be done using software patches. Once updates are installed, any problems that may have been experienced in the program will no longer occur.\r\n<span style=\"font-weight: bold;\">How is software created and how does it work?</span>\r\nA computer programmer (or several computer programmers) writes the instructions using a programming language, defining how the software should operate on structured data. The program may then be interpreted or compiled into machine code.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"amazon-listing-optimization":{"id":4793,"logoURL":"https://old.roi4cio.com/fileadmin/content/Amazon_PPC_Campaign.PNG","logo":true,"scheme":false,"title":"Amazon Listing Optimization","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"amazon-listing-optimization","companyTitle":"AMZ One Step Ltd.","companyTypes":["supplier"],"companyId":7215,"companyAlias":"amz-one-step-ltd","description":"<p><span style=\"font-family: Raleway; font-size: 20px; text-align: justify;\">It’s no mystery that having a powerful listing in Amazon is imperative. Listing Optimization is the foundation of Amazon selling as most of the things related to ranking, clicks, and conversions are directly linked to it. To do it the right way, you need someone well-versed with copywriting and the Amazon Ranking Algorithm. Luckily, we have both of these talents here at AMZ One Step</span></p>","shortDescription":"It’s no mystery that having a powerful listing in Amazon is imperative.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":11,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Amazon Listing Optimization","keywords":"","description":"<p><span style=\"font-family: Raleway; font-size: 20px; text-align: justify;\">It’s no mystery that having a powerful listing in Amazon is imperative. Listing Optimization is the foundation of Amazon selling as most of the things related to ranking, clicks","og:title":"Amazon Listing Optimization","og:description":"<p><span style=\"font-family: Raleway; font-size: 20px; text-align: justify;\">It’s no mystery that having a powerful listing in Amazon is imperative. Listing Optimization is the foundation of Amazon selling as most of the things related to ranking, clicks","og:image":"https://old.roi4cio.com/fileadmin/content/Amazon_PPC_Campaign.PNG"},"eventUrl":"","translationId":4793,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":532,"title":"Software","alias":"software","description":" Computer software, or simply software, is a collection of data or computer instructions that tell the computer how to work. This is in contrast to physical hardware, from which the system is built and actually performs the work. In computer science and software engineering, computer software is all information processed by computer systems, programs, and data. Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media. Computer hardware and software require each other and neither can be realistically used on its own.\r\nAt the lowest programming level, executable code consists of machine language instructions supported by an individual processor — typically a central processing unit (CPU) or a graphics processing unit (GPU). A machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes that should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed to "jump" to a different instruction, or is interrupted by the operating system. As of 2015, most personal computers, smartphone devices, and servers have processors with multiple execution units or multiple processors performing computation together, and computing has become a much more concurrent activity than in the past.\r\nThe majority of software is written in high-level programming languages. They are easier and more efficient for programmers because they are closer to natural languages than machine languages. High-level languages are translated into machine language using a compiler or an interpreter or a combination of the two. Software may also be written in a low-level assembly language, which has strong correspondence to the computer's machine language instructions and is translated into machine language using an assembler.","materialsDescription":" <span style=\"font-weight: bold; \">What is software?</span>\r\nSometimes abbreviated as SW and S/W, software is a collection of instructions that enable the user to interact with a computer, its hardware, or perform tasks. Without software, most computers would be useless. For example, without your Internet browser software, you could not surf the Internet or read this page. Without an operating system, the browser could not run on your computer. The picture shows a Microsoft Excel box, an example of a spreadsheet software program.\r\n<span style=\"font-weight: bold; \">How do you get software?</span>\r\nSoftware can be purchased at a retail computer store or online and come in a box containing all the disks (floppy diskette, CD, DVD, or Blu-ray), manuals, warranty, and other documentation.\r\nSoftware can also be downloaded to a computer over the Internet. Once downloaded, setup files are run to start the installation process on your computer.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Free software</span></span>\r\nThere are also a lot of free software programs available that are separated into different categories.\r\n<ul><li>Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. After the trial time expires, you'll be asked to enter a code or register the product before you can continue to use it.</li><li>Freeware is completely free software that never requires payment, as long as it is not modified.</li><li>Open-source software is similar to freeware. Not only is the program given away free, but the source code used to make the program is also, allowing anyone to modify the program or view how it was created.</li></ul>\r\n<span style=\"font-weight: bold; \">How do you use computer software?</span>\r\nOnce the software is installed on the computer hard drive, the program can be used anytime by finding the program on the computer. On a Windows computer, a program icon is added to the Start menu or Start screen, depending on your version of Windows.\r\n<span style=\"font-weight: bold;\">How to maintain software?</span>\r\nAfter the software is installed on your computer, it may need to be updated to fix any found errors. Updating a program can be done using software patches. Once updates are installed, any problems that may have been experienced in the program will no longer occur.\r\n<span style=\"font-weight: bold;\">How is software created and how does it work?</span>\r\nA computer programmer (or several computer programmers) writes the instructions using a programming language, defining how the software should operate on structured data. The program may then be interpreted or compiled into machine code.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"amazon-ppc-campaign":{"id":4794,"logoURL":"https://old.roi4cio.com/fileadmin/content/Amazon_PPC_Image.png","logo":true,"scheme":false,"title":"Amazon PPC Campaign","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"amazon-ppc-campaign","companyTitle":"AMZ One Step Ltd.","companyTypes":["supplier"],"companyId":7215,"companyAlias":"amz-one-step-ltd","description":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Raleway; font-size: 20px; text-align: justify;\">The average seller spends approximately $1200 per month on PPC, but can considerably reduce costs through effective management. While PPC campaigns are easy to setup, optimization may prove to be tricky.</p>\r\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Raleway; font-size: 20px; text-align: justify;\">Our Amazon PPC Experts work intensively to help you manage pay per click advertising campaigns and lower your costs. A customized dashboard is created using an established tracking mechanism that provides feedback on key metrics such as ACOS and CTR.</p>","shortDescription":"Did you know that most Amazon sellers run out of their daily budget on PPC campaigns with little to no sales?","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":5,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Amazon PPC Campaign","keywords":"","description":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Raleway; font-size: 20px; text-align: justify;\">The average seller spends approximately $1200 per month on PPC, but can considerably reduce costs through effective management.","og:title":"Amazon PPC Campaign","og:description":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; font-family: Raleway; font-size: 20px; text-align: justify;\">The average seller spends approximately $1200 per month on PPC, but can considerably reduce costs through effective management.","og:image":"https://old.roi4cio.com/fileadmin/content/Amazon_PPC_Image.png"},"eventUrl":"","translationId":4794,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":532,"title":"Software","alias":"software","description":" Computer software, or simply software, is a collection of data or computer instructions that tell the computer how to work. This is in contrast to physical hardware, from which the system is built and actually performs the work. In computer science and software engineering, computer software is all information processed by computer systems, programs, and data. Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media. Computer hardware and software require each other and neither can be realistically used on its own.\r\nAt the lowest programming level, executable code consists of machine language instructions supported by an individual processor — typically a central processing unit (CPU) or a graphics processing unit (GPU). A machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes that should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed to "jump" to a different instruction, or is interrupted by the operating system. As of 2015, most personal computers, smartphone devices, and servers have processors with multiple execution units or multiple processors performing computation together, and computing has become a much more concurrent activity than in the past.\r\nThe majority of software is written in high-level programming languages. They are easier and more efficient for programmers because they are closer to natural languages than machine languages. High-level languages are translated into machine language using a compiler or an interpreter or a combination of the two. Software may also be written in a low-level assembly language, which has strong correspondence to the computer's machine language instructions and is translated into machine language using an assembler.","materialsDescription":" <span style=\"font-weight: bold; \">What is software?</span>\r\nSometimes abbreviated as SW and S/W, software is a collection of instructions that enable the user to interact with a computer, its hardware, or perform tasks. Without software, most computers would be useless. For example, without your Internet browser software, you could not surf the Internet or read this page. Without an operating system, the browser could not run on your computer. The picture shows a Microsoft Excel box, an example of a spreadsheet software program.\r\n<span style=\"font-weight: bold; \">How do you get software?</span>\r\nSoftware can be purchased at a retail computer store or online and come in a box containing all the disks (floppy diskette, CD, DVD, or Blu-ray), manuals, warranty, and other documentation.\r\nSoftware can also be downloaded to a computer over the Internet. Once downloaded, setup files are run to start the installation process on your computer.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Free software</span></span>\r\nThere are also a lot of free software programs available that are separated into different categories.\r\n<ul><li>Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. After the trial time expires, you'll be asked to enter a code or register the product before you can continue to use it.</li><li>Freeware is completely free software that never requires payment, as long as it is not modified.</li><li>Open-source software is similar to freeware. Not only is the program given away free, but the source code used to make the program is also, allowing anyone to modify the program or view how it was created.</li></ul>\r\n<span style=\"font-weight: bold; \">How do you use computer software?</span>\r\nOnce the software is installed on the computer hard drive, the program can be used anytime by finding the program on the computer. On a Windows computer, a program icon is added to the Start menu or Start screen, depending on your version of Windows.\r\n<span style=\"font-weight: bold;\">How to maintain software?</span>\r\nAfter the software is installed on your computer, it may need to be updated to fix any found errors. Updating a program can be done using software patches. Once updates are installed, any problems that may have been experienced in the program will no longer occur.\r\n<span style=\"font-weight: bold;\">How is software created and how does it work?</span>\r\nA computer programmer (or several computer programmers) writes the instructions using a programming language, defining how the software should operate on structured data. The program may then be interpreted or compiled into machine code.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"amazon-product-photography-services":{"id":4792,"logoURL":"https://old.roi4cio.com/fileadmin/content/product_photography.png","logo":true,"scheme":false,"title":"Amazon Product Photography Services","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"amazon-product-photography-services","companyTitle":"AMZ One Step Ltd.","companyTypes":["supplier"],"companyId":7215,"companyAlias":"amz-one-step-ltd","description":"<p style=\"box-sizing: border-box; margin: 0px 0px 1rem; padding: 0px; font-family: Raleway; font-size: 20px; text-align: justify;\">Product Photography can also help increase the Search Engine Optimisation (SEO) Value of your product. 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Computer hardware and software require each other and neither can be realistically used on its own.\r\nAt the lowest programming level, executable code consists of machine language instructions supported by an individual processor — typically a central processing unit (CPU) or a graphics processing unit (GPU). A machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes that should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed to "jump" to a different instruction, or is interrupted by the operating system. As of 2015, most personal computers, smartphone devices, and servers have processors with multiple execution units or multiple processors performing computation together, and computing has become a much more concurrent activity than in the past.\r\nThe majority of software is written in high-level programming languages. They are easier and more efficient for programmers because they are closer to natural languages than machine languages. High-level languages are translated into machine language using a compiler or an interpreter or a combination of the two. Software may also be written in a low-level assembly language, which has strong correspondence to the computer's machine language instructions and is translated into machine language using an assembler.","materialsDescription":" <span style=\"font-weight: bold; \">What is software?</span>\r\nSometimes abbreviated as SW and S/W, software is a collection of instructions that enable the user to interact with a computer, its hardware, or perform tasks. Without software, most computers would be useless. For example, without your Internet browser software, you could not surf the Internet or read this page. Without an operating system, the browser could not run on your computer. The picture shows a Microsoft Excel box, an example of a spreadsheet software program.\r\n<span style=\"font-weight: bold; \">How do you get software?</span>\r\nSoftware can be purchased at a retail computer store or online and come in a box containing all the disks (floppy diskette, CD, DVD, or Blu-ray), manuals, warranty, and other documentation.\r\nSoftware can also be downloaded to a computer over the Internet. Once downloaded, setup files are run to start the installation process on your computer.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Free software</span></span>\r\nThere are also a lot of free software programs available that are separated into different categories.\r\n<ul><li>Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. After the trial time expires, you'll be asked to enter a code or register the product before you can continue to use it.</li><li>Freeware is completely free software that never requires payment, as long as it is not modified.</li><li>Open-source software is similar to freeware. Not only is the program given away free, but the source code used to make the program is also, allowing anyone to modify the program or view how it was created.</li></ul>\r\n<span style=\"font-weight: bold; \">How do you use computer software?</span>\r\nOnce the software is installed on the computer hard drive, the program can be used anytime by finding the program on the computer. On a Windows computer, a program icon is added to the Start menu or Start screen, depending on your version of Windows.\r\n<span style=\"font-weight: bold;\">How to maintain software?</span>\r\nAfter the software is installed on your computer, it may need to be updated to fix any found errors. Updating a program can be done using software patches. Once updates are installed, any problems that may have been experienced in the program will no longer occur.\r\n<span style=\"font-weight: bold;\">How is software created and how does it work?</span>\r\nA computer programmer (or several computer programmers) writes the instructions using a programming language, defining how the software should operate on structured data. The program may then be interpreted or compiled into machine code.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}},"aliases":{"1":["amazon-enhanced-brand-content","amazon-listing-optimization","amazon-ppc-campaign","amazon-product-photography-services"]},"links":{"first":"http://b4r_be/api/products?page=1","last":"http://b4r_be/api/products?page=1","prev":null,"next":null},"meta":{"current_page":1,"from":1,"last_page":1,"path":"http://b4r_be/api/products","per_page":20,"to":4,"total":4},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}