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Forget that extra degree in web design — we’ve got you.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">100+ quick-to-use templates</span></span></p>\r\n<p>Get started on any campaign today by choosing one of our high-converting templates matching your conversion goal.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Publish fast, to your own domain</span></span></p>\r\n<p>Once you’re happy with your layout, you can publish straight to your WordPress site, or to your business’s custom domain.</p>\r\n<p> </p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Create Pages Exactly the Way You Want Them</span></span></p>\r\n<p>We’re the most customizable builder out there. Need to move that logo six pixels to the right? You got it. How about a show-stopping image? We’ve got those for you too.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Get the look you need</span></span></p>\r\n<p>Unlike other builders with snap-together grids and blocks, we don’t set boundaries. You can match your brand right down to your signature typeface, and build anything you need with pixel-perfect precision.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Add custom functionality</span></span></p>\r\n<p>Need your form to work a certain way? Want to add a tracking pixel? You can supercharge any page with all the custom HTML, JavaScript, and CSS you like.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Pass leads into 1000+ marketing tools</span></span></p>\r\n<p>You can send your Unbounce leads to almost any marketing automation or CRM tool out there. 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A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. 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But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The "purity" of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and "passing" elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. 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