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Recovery may be required due to physical damage to the storage devices or logical damage to the file system that prevents it from being mounted by the host operating system (OS).\r\nThe most common data recovery scenario involves an operating system failure, malfunction of a storage device, logical failure of storage devices, accidental damage or deletion, etc. (typically, on a single-drive, single-partition, single-OS system), in which case the ultimate goal is simply to copy all important files from the damaged media to another new drive. This can be easily accomplished using a Live CD or DVD by booting directly from a ROM instead of the corrupted drive in question. Many Live CDs or DVDs provide a means to mount the system drive and backup drives or removable media, and to move the files from the system drive to the backup media with a file manager or optical disc authoring software. Such cases can often be mitigated by disk partitioning and consistently storing valuable data files (or copies of them) on a different partition from the replaceable OS system files.\r\nAnother scenario involves a drive-level failure, such as a compromised file system or drive partition, or a hard disk drive failure. In any of these cases, the data is not easily read from the media devices. Depending on the situation, solutions involve repairing the logical file system, partition table or master boot record, or updating the firmware or drive recovery techniques ranging from software-based recovery of corrupted data, hardware- and software-based recovery of damaged service areas (also known as the hard disk drive's "firmware"), to hardware replacement on a physically damaged drive which allows for extraction of data to a new drive. 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The primary purpose is to recover data after its loss, be it by data deletion or corruption. Data loss can be a common experience of computer users; a 2008 survey found that 66% of respondents had lost files on their home PC. The secondary purpose of backups is to recover data from an earlier time, according to a user-defined data retention policy, typically configured within a backup application for how long copies of data are required. Though backups represent a simple form of disaster recovery and should be part of any disaster recovery plan, backups by themselves should not be considered a complete disaster recovery plan. 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Tier one players such as IBM, Hewlett Packard Enterprise, EMC Corporation, Symantec Corporation and Microsoft Corporation are also moving towards these technologies through partnerships and acquisitions.\r\nThe major factor driving data protection and recovery software market is the high adoption of cloud-based services and technologies. Many organizations are moving towards the cloud to reduce their operational expenses and to provide real-time access to their employees. 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The primary purpose is to recover data after its loss, be it by data deletion or corruption. Data loss can be a common experience of computer users; a 2008 survey found that 66% of respondents had lost files on their home PC. The secondary purpose of backups is to recover data from an earlier time, according to a user-defined data retention policy, typically configured within a backup application for how long copies of data are required. Though backups represent a simple form of disaster recovery and should be part of any disaster recovery plan, backups by themselves should not be considered a complete disaster recovery plan. 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