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Work can be further analyzed according to the project, team member, timeline, and other criteria.</p>\r\n<p><span style=\"font-weight: bold;\">Customizations, Ready Solutions, Apps, and Integrations.</span> Wrike includes custom workflows, custom fields, and custom project folder structures to provide teams with flexibility. Thus, they are able to create and fit work processes for today’s challenges, and also adjust for growth when the time comes. Solutions are available specific to marketing teams, creative teams, project management, product management, business operations, professional services, or any other type of team. For example, Wrike for PM teams is equipped with tools such as Gantt charts, features for resource and workload management, cross-team collaboration, custom status and workflows, real-time status updates, and visual dashboards and reporting. It also has apps and integrations to enhance and expand the platform for other business needs such as iOS and Android apps for mobile devices, Windows and Mac desktop apps, Salesforce and HubSpot for CRM, Box, Google Drive, OneDrive, and Dropbox for storage, and more.</p>\r\n<p><span style=\"font-weight: bold;\">Target Market</span></p>\r\n<p>Wrike project management software is for teams of all sizes. It is ideal for organizations with distributed, remote and virtual teams. Special solutions are available for marketing, creative, project management, product management, business operations, and professional services teams.</p>\r\n<p><span style=\"font-weight: bold;\">Why Wrike?</span></p>\r\n<p>Wrike is a project management platform with a new generation of tools that enable users to merge top-down and bottom-up approaches to take advantage of the best each has to offer. 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The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. 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