{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"products":{"reference-bonus":{"_type":"localeString","en":"Offer a reference bonus","ru":"Предложить бонус за референс"},"configurator":{"ru":"Конфигуратор","_type":"localeString","en":"Configurator"},"i-sell-it":{"en":"I sell it","ru":"I sell it","_type":"localeString"},"i-use-it":{"en":"I use it","ru":"I use it","_type":"localeString"},"roi-calculator":{"en":"ROI-calculator","ru":"ROI-калькулятор","_type":"localeString"},"selling":{"_type":"localeString","en":"Selling","ru":"Продают"},"using":{"ru":"Используют","_type":"localeString","en":"Using"},"sort-title-asc":{"ru":"От А до Я","_type":"localeString","en":"From A to Z"},"supplier-popover":{"ru":"поставщик","_type":"localeString","en":"supplier"},"implementation-popover":{"_type":"localeString","en":"deployment","ru":"внедрение"},"vendor-popover":{"en":"vendor","ru":"производитель","_type":"localeString"},"sort-title-desc":{"ru":"от Я до А","_type":"localeString","en":"From Z to A"},"sort-rating-asc":{"ru":"По возрастанию рейтинга","_type":"localeString","en":"Rating ascending"},"sort-rating-desc":{"_type":"localeString","en":"Rating descending","ru":"По убыванию рейтинга"},"sort-discount-asc":{"ru":"По возрастанию скидки","_type":"localeString","en":"Rebate ascending"},"sort-discount-desc":{"_type":"localeString","en":"Rebate descending","ru":"По убыванию скидки"},"i-use-it-popover":{"ru":"Внесите свое внедрение и получите бонус от ROI4CIO или поставщика.","_type":"localeString","en":"Make your introduction and get a bonus from ROI4CIO or the supplier."},"details":{"en":"Details","ru":"Детальнее","_type":"localeString"},"rebate-for-poc":{"ru":"Бонус 4 POC","_type":"localeString","en":"Bonus 4 POC"},"rebate":{"ru":"Бонус","_type":"localeString","en":"Bonus"},"vendor-verified":{"ru":"Поставщик потверждён","_type":"localeString","en":"Vendor verified"},"program-sends-data":{"_type":"localeString","en":"Program sends data"},"learn-more-btn":{"ru":"Узнать больше","_type":"localeString","en":"Learn more"},"categories-popover":{"ru":"категории","_type":"localeString","en":"categories"},"sort-popular-asc":{"_type":"localeString","en":"Popular ascending","ru":"По возростанию популярности"},"sort-popular-desc":{"ru":"По убыванию популярности","_type":"localeString","en":"Popular descending"},"no-results":{"en":"No results found. We didn't find any results with the filter you selected.","ru":"По вашему запросу ничего не найдено, попробуйте изменить запрос.","_type":"localeString"},"login":{"_type":"localeString","en":"Login","de":"Einloggen","ru":"Войти"},"register":{"_type":"localeString","en":"Register","de":"Registrieren","ru":"Зарегистрироваться"},"auth-message":{"en":"You need to register or login.","de":"Sie müssen sich registrieren oder anmelden","ru":"Вам нужно зарегистрироваться или войти.","_type":"localeString"},"add-to-comparison":{"ru":"Добавить в сравнение","_type":"localeString","en":"Add to comparison"},"added-to-comparison":{"ru":"Добавлено в сравнения","_type":"localeString","en":"Added to comparison"},"items-found":{"ru":"Продуктов найдено","_type":"localeString","en":"Products found"},"sort-sales-desc":{"en":"By sale","ru":"По продаже","_type":"localeString"},"sort-purchases-desc":{"_type":"localeString","en":"By purchase","ru":"По покупке"},"product-supplier":{"ru":"Поставщик продукта","_type":"localeString","en":"Product supplier"},"product-vendor":{"ru":"Производитель продукта","_type":"localeString","en":"Product producer"},"products-fetching-error":{"ru":"Произошла ошибка. Перезагрузите пожалуйста страницу.","_type":"localeString","en":"An error has occurred. Please reload the page."}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"de":"Wie funktioniert es","ru":"Как это работает","_type":"localeString","en":"How does it works"},"login":{"en":"Log in","de":"Einloggen","ru":"Вход","_type":"localeString"},"logout":{"en":"Sign out","ru":"Выйти","_type":"localeString"},"faq":{"de":"FAQ","ru":"FAQ","_type":"localeString","en":"FAQ"},"references":{"de":"References","ru":"Мои запросы","_type":"localeString","en":"Requests"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find-it-product":{"en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта","_type":"localeString"},"autoconfigurator":{"_type":"localeString","en":" Price calculator","ru":"Калькулятор цены"},"comparison-matrix":{"_type":"localeString","en":"Comparison Matrix","ru":"Матрица сравнения"},"roi-calculators":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"catalogs":{"en":"Catalogs","ru":"Каталоги","_type":"localeString"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"categories":{"en":"Categories","ru":"Категории","_type":"localeString"},"for-suppliers":{"_type":"localeString","en":"For suppliers","ru":"Поставщикам"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"en":"Deals","ru":"Сделки","_type":"localeString"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"en":"Register","ru":"Зарегистрироваться","_type":"localeString"},"comparison-deletion":{"en":"Deletion","ru":"Удаление","_type":"localeString"},"comparison-confirm":{"ru":"Подтвердите удаление","_type":"localeString","en":"Are you sure you want to delete"},"search-placeholder":{"ru":"Введите поисковый запрос","_type":"localeString","en":"Enter your search term"},"my-profile":{"ru":"Мои данные","_type":"localeString","en":"My profile"},"about":{"en":"About Us","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"en":"Pitch Avatar","_type":"localeString"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"en":"Create an avatar for the event","_type":"localeString"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"en":"Find vendor and company-supplier","_type":"localeString"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"de":"Alle rechte vorbehalten","ru":"Все права защищены","_type":"localeString","en":"All rights reserved"},"company":{"ru":"О компании","_type":"localeString","en":"My Company","de":"Über die Firma"},"about":{"de":"Über uns","ru":"О нас","_type":"localeString","en":"About us"},"infocenter":{"ru":"Инфоцентр","_type":"localeString","en":"Infocenter","de":"Infocenter"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"en":"Contact us","de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString"},"marketplace":{"de":"Marketplace","ru":"Marketplace","_type":"localeString","en":"Marketplace"},"products":{"de":"Produkte","ru":"Продукты","_type":"localeString","en":"Products"},"compare":{"_type":"localeString","en":"Pick and compare","de":"Wähle und vergleiche","ru":"Подобрать и сравнить"},"calculate":{"ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen"},"get_bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference","de":"Holen Sie sich einen Rabatt"},"salestools":{"ru":"Salestools","_type":"localeString","en":"Salestools","de":"Salestools"},"automatization":{"de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation"},"roi_calcs":{"de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"matrix":{"en":"Comparison matrix","de":"Vergleichsmatrix","ru":"Матрица сравнения","_type":"localeString"},"b4r":{"en":"Rebate 4 Reference","de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"en":"Subscribe to newsletter","de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString"},"subscribe_info":{"en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString"},"policy":{"_type":"localeString","en":"Privacy Policy","ru":"Политика конфиденциальности"},"user_agreement":{"en":"Agreement","ru":"Пользовательское соглашение ","_type":"localeString"},"solutions":{"_type":"localeString","en":"Solutions","ru":"Возможности"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"en":"Price calculator","ru":"Калькулятор цены","_type":"localeString"},"boosting":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"_type":"localeString","en":"blog","ru":"блог"},"pay4content":{"en":"we pay for content","ru":"платим за контент","_type":"localeString"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"en":"Name","ru":"Имя","_type":"localeString"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"_type":"localeString","en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях"},"subscribe__agree-label":{"_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data","ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*"},"subscribe__submit-label":{"_type":"localeString","en":"Subscribe","ru":"Подписаться"},"subscribe__email-message":{"_type":"localeString","en":"Please, enter the valid email","ru":"Пожалуйста, введите корректный адрес электронной почты"},"subscribe__email-placeholder":{"_type":"localeString","en":"username@gmail.com","ru":"username@gmail.com"},"subscribe__name-placeholder":{"_type":"localeString","en":"Last, first name","ru":"Имя Фамилия"},"subscribe__success":{"en":"You are successfully subscribed! Check you mailbox.","ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString"},"subscribe__error":{"ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString","en":"Subscription is unsuccessful. Please, try again later."},"roi4presenter":{"en":"Roi4Presenter","de":"roi4presenter","ru":"roi4presenter","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"ru":"Главная","_type":"localeString","en":"Home"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"login":{"_type":"localeString","en":"Login","ru":"Вход"},"registration":{"ru":"Регистрация","_type":"localeString","en":"Registration"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"ru":"Оставить комментарий","_type":"localeString","en":"Leave comment"},"firstname":{"en":"First name","ru":"Имя","_type":"localeString"},"lastname":{"ru":"Фамилия","_type":"localeString","en":"Last name"},"company":{"en":"Company name","ru":"Компания","_type":"localeString"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"ru":"Фактическая стоимость","_type":"localeString","en":"Actual cost"},"received-roi":{"_type":"localeString","en":"Received ROI","ru":"Полученный ROI"},"saving-type":{"_type":"localeString","en":"Saving type","ru":"Тип экономии"},"comment":{"en":"Comment","ru":"Комментарий","_type":"localeString"},"your-rate":{"en":"Your rate","ru":"Ваша оценка","_type":"localeString"},"i-agree":{"ru":"Я согласен","_type":"localeString","en":"I agree"},"terms-of-use":{"ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString","en":"With user agreement and privacy policy"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"en":"{NAME} is required filed","ru":"{NAME} - это обязательное поле","_type":"localeString"}},"maintenance":{"title":{"ru":"На сайте проводятся технические работы","_type":"localeString","en":"Site under maintenance"},"message":{"en":"Thank you for your understanding","ru":"Спасибо за ваше понимание","_type":"localeString"}},"filters":{"from":{"_type":"localeString","en":"from","ru":"от"},"to":{"en":"to","ru":"до","_type":"localeString"},"filter-price-title":{"ru":"Фильтр по цене","_type":"localeString","en":"Filter by price"},"view-type-label":{"_type":"localeString","en":"View","ru":"Вид"},"sort-type-label":{"ru":"Сортировка","_type":"localeString","en":"Sorting"},"category":{"ru":"Категория","_type":"localeString","en":"Category"},"follow":{"_type":"localeString","en":"Follow","ru":"Следить"},"add-product":{"_type":"localeString","en":"Add Product","ru":"Добавить продукт"},"show-all":{"ru":"Показать все","_type":"localeString","en":"Show all"},"filter-toggle":{"ru":"Фильтр","_type":"localeString","en":"Filter"},"clear-button":{"ru":"Очистить","_type":"localeString","en":"Сlear"},"delivery-type-field":{"ru":"Тип поставки","_type":"localeString","en":"Delivery type"},"product-categories-field":{"ru":"категориz продуктаhjle","_type":"localeString","en":"product categories"},"providers-field":{"en":"Providers","ru":"Поставщик, производитель","_type":"localeString"},"business-tasks-field":{"ru":"Бизнес задачи","_type":"localeString","en":"Business tasks"},"problems-field":{"ru":"Проблемы","_type":"localeString","en":"Problems"},"with-discounts-checkbox":{"ru":"Со скидками","_type":"localeString","en":"With discounts"},"expert-price-checkbox":{"ru":"Конфигуратор","_type":"localeString","en":"Configurator"},"roi-calculator-checkbox":{"en":"ROI-calculator","ru":"ROI-калькулятор","_type":"localeString"},"apply-filter-button":{"ru":"Применить фильтр","_type":"localeString","en":"Apply filter"},"sorting-toggle":{"en":"Sorting","ru":"Сортировка","_type":"localeString"},"show-all-button":{"en":"Show all","ru":"Показать все","_type":"localeString"},"suggest-product-button":{"ru":"Предложить продукт","_type":"localeString","en":"Suggest product"},"with-projects-label":{"_type":"localeString","en":"With deployments","ru":"С внедрениями"},"bonus-4-reference":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus 4 Reference"},"product-categories":{"ru":"Категории продуктов","_type":"localeString","en":"Product Categories"},"countries":{"ru":"Страны","_type":"localeString","en":"Countries"},"seller":{"en":"Seller","ru":"Продавец","_type":"localeString"},"vendors":{"ru":"Производители продуктов пользователя","_type":"localeString","en":"User products vendors"},"suppliers":{"ru":"Поставщики пользователя","_type":"localeString","en":"User suppliers"},"business-process":{"_type":"localeString","en":"Problems","ru":"Проблемы"},"business-objectives":{"ru":"Бизнес задачи","_type":"localeString","en":"Business tasks"},"branch":{"ru":"Отрасль","_type":"localeString","en":" Branch"},"users":{"en":"Users","ru":"Пользователи","_type":"localeString"},"status":{"ru":"Статус","_type":"localeString","en":"Status"},"info-source":{"en":"Info source","ru":"Информационный ресурс","_type":"localeString"},"with-reference-checkbox":{"ru":"С референсами","_type":"localeString","en":"With reference"},"show-deal-checkbox":{"ru":"Показывать сделки с noname","_type":"localeString","en":"Show deal with noname"},"roi-checkbox":{"ru":"ROI","_type":"localeString","en":"ROI"},"problems":{"en":"Problems","ru":"Проблемы","_type":"localeString"},"find":{"ru":"Выполнить поиск","_type":"localeString","en":"Find"},"deal-date":{"ru":"Дата","_type":"localeString","en":"Date"},"try-button":{"_type":"localeString","en":"Try AI (Beta)","ru":"Попробовать AI (Beta)"},"hide":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"company-size":{"ru":"Размер компании","_type":"localeString","en":"Company size"},"add-company":{"_type":"localeString","en":"Add company","ru":"Добавить компанию"},"add-implementation":{"en":"Add deployment","ru":"Добавить внедрение","_type":"localeString"},"sort-title-asc":{"en":"From A to Z","ru":"От А до Я","_type":"localeString"},"sort-title-desc":{"ru":"От Я до А","_type":"localeString","en":"From Z to A"},"sellers-field":{"ru":"Поставщики, Производители","_type":"localeString","en":"Sellers"},"supply-types":{"en":"Supply type","ru":"Тип поставки","_type":"localeString"},"with-comments-checkbox":{"_type":"localeString","en":"With comments","ru":"С комментариями"},"supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"vendor":{"en":"Vendor","ru":"Производитель","_type":"localeString"},"user":{"_type":"localeString","en":"User","ru":"Пользователь"},"company-type":{"_type":"localeString","en":"Company type","ru":"Тип компании"},"partners-field":{"en":"Partners","ru":" Партнеры","_type":"localeString"},"customers":{"ru":"Покупатели","_type":"localeString","en":"Customers"},"product-supplier":{"_type":"localeString","en":"Product supplier","ru":"Поставщик продукта"},"product-vendor":{"ru":"Производитель продукта","_type":"localeString","en":"Product vendor"},"implementation-date":{"en":"Deployment date","ru":"Дата внедрения","_type":"localeString"},"canceled":{"_type":"localeString","en":"Canceled","ru":"Отменено"},"deal-canceled":{"_type":"localeString","en":"Deal canceled","ru":"Сделка отменена"},"deal-closed":{"ru":"Сделка закрыта","_type":"localeString","en":"Deal closed"},"deal-in-progress":{"ru":"Сделка в процессе","_type":"localeString","en":"Deal in progress"},"deal-is-planned":{"ru":"Сделка планируется","_type":"localeString","en":"Deal is planned"},"finished":{"ru":"Завершено","_type":"localeString","en":"Finished"},"in-process":{"en":"In Process","ru":"Ведется","_type":"localeString"},"planned":{"_type":"localeString","en":"Planned","ru":"Планируется"},"proof-of-concept":{"ru":"Пилотный проект","_type":"localeString","en":"Proof of concept"},"stopped":{"ru":"Остановлено","_type":"localeString","en":"Stopped"},"competencies":{"ru":"Компетенции","_type":"localeString","en":"Competencies"}}},"translationsStatus":{"products":"success","filters":"success"},"sections":{"products-text-block":{"body":{"en":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The ROI4CIO Product Catalog is a database of business software, hardware, and IT services. Using filters, select IT products by category, supplier or vendor, business tasks and problems. Find the right business solutions by using a neural network search based on the results of deployment products in other companies.","_key":"8bebcfb349550"}],"_type":"block","style":"normal","_key":"8bebcfb34955"}],"ru":[{"style":"normal","_key":"28241882db7a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Каталог продуктов ROI4CIO - это база данных программного обеспечения, оборудования и ИТ-услуг для бизнеса. С помощью фильтров, подбирайте ИТ-продукты по категории, поставщику или производителю, бизнес-задачам, проблемам, наличию ROI калькулятора или калькулятора цены. Находите подходящие решения для бизнеса, воспользовавшись нейросетевым поиском, основанным на результатах внедрения софта в других компаниях.","_key":"28241882db7a0"}],"_type":"block"}],"_type":"localeBlock"},"label":"catalog-products-text-block"}},"sectionsStatus":{"products-text-block":"success"},"pageMetaData":{"products":{"title":{"ru":"ROI4CIO: Продукты","_type":"localeString","en":"ROI4CIO: Products"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"og:title","translations":{"_type":"localeString","en":"Products","ru":"Продукты"}},{"name":"description","translations":{"ru":"Лучшие приложения и it услуги для бизнеса. Выбор по видам программного обеспечения, бизнес-задачам и проблемам. Расчет стоимости лицензионного ПО, ROI","_type":"localeString","en":"Description"}},{"name":"og:description","translations":{"en":"The best applications and it services for business. Choice by type of software, business tasks and problems. Calculation of the cost of licensed software, ROI","ru":"Лучшие приложения и it услуги для бизнеса. Выбор по видам программного обеспечения, бизнес-задачам и проблемам. Расчет стоимости лицензионного ПО, ROI","_type":"localeString"}},{"name":"keywords","translations":{"ru":"каталог, программное обеспечение, софт, ит услуги","_type":"localeString","en":"keyword"}},{"translations":{"en":"Products","ru":"Продукты","_type":"localeString"},"name":"title"}]}},"pageMetaDataStatus":{"products":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{"the-sprout-platform":{"id":5368,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Sprout_Social_Logo.jpg","logo":true,"scheme":false,"title":"The Sprout Platform","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"the-sprout-platform","companyTitle":"Sprout Social","companyTypes":["supplier","vendor"],"companyId":8429,"companyAlias":"sprout-social","description":"<span style=\"font-weight: bold;\">Analytics</span>\r\nDrive strategic decision making across the business with access to rich social data and analytics.\r\n<span style=\"font-weight: bold;\">Engagement</span>\r\nStreamline and effectively scale monitoring and engagement efforts with a unified inbox.\r\n<span style=\"font-weight: bold;\">Publishing</span>\r\nEffortlessly plan, create, manage and deliver content and campaigns as a team.\r\n<span style=\"font-weight: bold;\">Listening</span>\r\nUncover trends and actionable insights from social data to inform marketing strategy.","shortDescription":"Built to help today’s smartest social businesses put their consumers at the center of their strategic approach.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":17,"sellingCount":5,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"The Sprout Platform","keywords":"","description":"<span style=\"font-weight: bold;\">Analytics</span>\r\nDrive strategic decision making across the business with access to rich social data and analytics.\r\n<span style=\"font-weight: bold;\">Engagement</span>\r\nStreamline and effectively scale monitoring and engagemen","og:title":"The Sprout Platform","og:description":"<span style=\"font-weight: bold;\">Analytics</span>\r\nDrive strategic decision making across the business with access to rich social data and analytics.\r\n<span style=\"font-weight: bold;\">Engagement</span>\r\nStreamline and effectively scale monitoring and engagemen","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Sprout_Social_Logo.jpg"},"eventUrl":"","translationId":5369,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":812,"title":"SMM","alias":"smm","description":" Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media &quot;culture&quot; and &quot;tone.&quot;\r\nWhen using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as &quot;earned media,&quot; rather than use marketer-prepared advertising copy.\r\nSocial media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM) to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a &quot;target audience&quot;. With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your &quot;new Converse sneakers to Facebook&quot; is an example of a COBRA. Electronic recommendations and appraisals are a convenient manner to have a product promoted via &quot;consumer-to-consumer interactions. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.\r\nSocial networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, &quot;the world's most effective, yet least understood marketing strategy&quot; (Trusov, Bucklin, &amp; Pauwels, 2009, p. 3). Through the influence of opinion leaders, the increased online &quot;buzz&quot; of &quot;word-of-mouth&quot; marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, &quot;a persons behaviour is influenced by many small groups&quot; (Kotler, Burton, Deans, Brown, &amp; Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or &quot;thought leaders&quot;) who have followers of groups. The types of groups (followers) are called: reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).","materialsDescription":" <span style=\"font-weight: bold; \">What is social media marketing?</span>\r\nSocial media marketing is the new trend for online businesses and a new angle on the role of word-of-mouth marketing. By harnessing the growing popularity and usage of social networking sites, such as Facebook and Twitter, social media marketing can be used to develop networks and business leads through the sharing of information and contacts. However, it’s also a difficult medium to make work effectively, since social media sites are used differently to other types of website – such as search engines or online shopping sites – so that companies need to commit time and have a clearly planned strategy in place for using these tools.\r\n<span style=\"font-weight: bold; \">Which are the most popular social media sites?</span>\r\nSocial media websites are usually defined by their ability for interaction, so that users can add comments and reviews, or interact in the form of an online community. The original social media sites were discussion forums and community sites, and these were then followed by blogs for online content publication and discussion. Social bookmarking sites (such as Delicious) and news publication sites (such as Digg) have enjoyed periods of popularity, but the enormous growth in the use of social networking sites in the last few years has been focused around Facebook, Twitter and, for the business community, LinkedIn.\r\n<span style=\"font-weight: bold; \">What are the advantages of social media for businesses?</span>\r\nThe best strategy for social media is to build an audience of people that are receptive to purchasing your products and services – locally and globally – in a quick and highly effective way. By communicating with this audience it can ensure that your business remains ‘front of mind’ and creates a channel for new business leads. Social media also facilitates rapid feedback for businesses to improve their products and services and some companies are using this as listening platforms to monitor the conversations about their brands. They realise that a personal touch brings benefits, so that customer service and interaction with businesses is becoming social.\r\n<span style=\"font-weight: bold;\">What are the disadvantages of social media for businesses?</span>\r\nSocial media marketing can be time-consuming and it can sometimes be hard to evaluate the cost-effectiveness of the effort that needs to be put into it. Any social media marketing campaign requires a clear strategy from the outset, an allocated resource to manage it, and a policy for every eventuality. There are numerous stories of large companies that have mishandled the social media platform and created a PR disaster, but there are also many companies that are now using this medium extremely effectively as a communication and marketing channel. Whatever approach your business takes, social media can’t be ignored and the importance of monitoring and managing your online reputation is now an essential element of an overall marketing approach.\r\n<span style=\"font-weight: bold;\">What are the core elements of a social media marketing strategy?</span>\r\nAs noted above, the importance of having a clear strategy from the outset can’t be over-emphasised – who is your target market, what do you want to achieve, and how are you going to do it. Building a network is the first stage, and a relevant community is more important than a high number of followers for the sake of it. You need to develop an integrated marketing approach to attract followers and to sustain these with relevant content – such as news, advice, product updates or offers. Participating in social media is also a two-way conversation and so you need to monitor comments and discussions and to respond appropriately. It’s also important to know the different tools available, how people use them, and what are the various options available to get the most from your marketing efforts.\r\n<span style=\"font-weight: bold;\">How can Facebook be used effectively?</span>\r\nFacebook helps businesses to develop relationships with their customers and raise the visibility of their company by helping it to connect and grow. It’s more effective for building quality relationships with potential customers rather than generating immediate sales and this can be done by setting up a business page and/or by creating groups. Good, or interesting, news travels fast, so it can be an extremely effective medium for spreading the word and improving the ‘buzz’ about a business if you can get the “word-of-mouth” process to work. Facebook advertising is also available which can be used to target users by location and interests, and is charged on a Cost-Per-Click or Cost-Per-Thousand basis.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-SMM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}},"aliases":{"1":["the-sprout-platform"]},"links":{"first":"http://apis.roi4cio.com/api/products?page=1","last":"http://apis.roi4cio.com/api/products?page=1","prev":null,"next":null},"meta":{"current_page":1,"from":1,"last_page":1,"path":"http://apis.roi4cio.com/api/products","per_page":20,"to":1,"total":1},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[8429],"values":{"8429":{"id":8429,"title":"Sprout Social"}}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}