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And we&rsquo;re still leading the way.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Built-in conversion guidance</span></span></p>\r\n<p>Our exclusive technology predicts your page&rsquo;s performance before you publish it and tells you what to tweak&rsquo;so you can guess less and grow more.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unlimited lead collection &amp; traffic</span></span></p>\r\n<p>Unlike the other guys, we&rsquo;ll never charge you more for your success &mdash; that means no limits on web visitors or lead collection.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unlimited page publishing</span></span></p>\r\n<p>Create dedicated landing pages for each and every traffic source or campaign without fear of dreaded publishing limits or &ldquo;bandwidth exceeded&rdquo; error messages.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unparalleled page load speed</span></span></p>\r\n<p>Our pages load 2.4 seconds faster and have a performance score of 30% higher than other leading page builders, which helps you win more conversions, customers, sales, and a higher PPC ad quality score.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Take control of your marketing with drag-and-drop landing pages you can easily DIY</span></p>\r\n<p>Forget the time and expense of hiring a web designer &mdash; our landing page creator is the only partner you need.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Code-free drag-and-drop customizations</span></span></p>\r\n<p>Quickly and easily craft professional-looking landing pages without the need to hire outside help.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Mobile-responsive, high-converting templates</span></span></p>\r\n<p>Get a head-start with a gallery of more than 200 professionally designed templates that take the guesswork out of the creative process.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Features &amp; functionality to fit any need</span></span></p>\r\n<p>Add a countdown timer, video player, Calendly schedule, OpenTable reservation widget, and more within the Drag &amp; Drop Builder.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Still sending traffic to your home page and hoping for the best?</span></p>\r\n<p>Stop it. Right now.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make the most of your advertising budget</span></span></p>\r\n<p>Match any ad and every campaign to a relevant landing page that is uniquely designed for a specific target audience. Forget &lsquo;one-size-fits all&rsquo; and customize your content for each audience for maximum persuasive impact.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Grow your email list 2x faster</span></span></p>\r\n<p>Why use a landing page builder? Small businesses that publish at least 10 landing pages are able to grow their email subscriber leads twice as fast. Quickly customize and publish high-converting pages and give your audience an abundance of opt-in opportunities.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Easily test your pages to find out what works best for your audience (and do more of it!)</span></p>\r\n<p>Optimize your pages for conversions by running A/B split tests on any landing page.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Save time with Leadpages integrations</span></p>\r\n<p>Become a true marketing pro when you use our seamless integrations that connect your lead generation tools and marketing automation platforms. 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The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. 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