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Advanced AI technologies like deep learning - where machines are trained to deliver personalized customer service based on user behavior - are promising highly engaging consumer experiences; while ‘conversational commerce’ is fast catching up, with a marked increase in the use of natural language processing (NLP) and adoption of messaging platforms among growing number of consumers, especially millennials.\r\nEngaged customers produce a 23% premium in wallet share, profitability, revenue, and relationship growth compared to only 13% for disengaged customers.\r\nOne of the variants of conversational commerce, is ‘Interactive Commerce’, wherein a conversational AI driven bot helps a user in making a purchase without or with limited human assistance. Interactive ecommerce enables retailers to define parameters like ‘what can be customized’ and ‘what are the options customers have’. In such a scenario, customer experience gets a new meaning, where customers can select the options that they desire, and get the products that truly meet their needs and expectations.\r\nThe essence of customer engagement is personalization - humanized interactions that make customers feel like they’re doing business with a real person instead of a company.\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\nTo be categorized as an AI Sales Assistant, an AI-product must qualify leads or automate/facilitate internal sales processes.","materialsDescription":"<span style=\"font-weight: bold; \">What is an AI sales assistant?</span>\r\nAI sales assistants are tools that help sales representatives in their tasks and processes automation by embedded artificial intelligence. AI sales assistants are advanced computer programs that can understand, process, learn from, and respond to voice or text inputs in natural ways. It can enable conversational interfaces with or without buttons or menus, and can understand and respond to complex user utterances. It typically combines advanced natural language processing (NLP), natural language understanding (NLU), and dialog management techniques to achieve a high degree of automation without sacrificing accuracy.\r\n<span style=\"font-weight: bold; \">What types do AI sales assistants consist of?</span>\r\nGenerally, there are 2 types of AI sales assistants:\r\n<ul><li>Assistants focused on internal sales related processes: For example, most sales assistants feature a conversational interface that allows sales reps to ask questions in natural language about leads and sales analytics.</li><li>Salesbots: Sales focused chatbots that automate customer outreach and qualify leads.</li></ul>\r\n<span style=\"font-weight: bold; \">What are the benefits?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Automate support and optimize human resources</span></span>\r\nFirst of all, a virtual assistant understands natural language and identifies the customer’s need. It does the heavy-lifting by automatically resolving routine issues or collecting information. It's simple, really: all the frequently asked questions that you have in your knowledge base are solved by the chatbot.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make customers happy with immediate answers</span></span>\r\nAs the bot takes care of frequent requests, customers get instant replies and agents gain time. This way, they can focus on customizing the answers, working on strategy and closing sales. If the request can’t be answered automatically, the AI solution sends the information to your CRM, creates a case and assigns it to the right department. 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