Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's data and shows you who is best suited to make the crucial introductions you need to close your next big deal. Using AI and natural language processing, Affinity helps your team curate and grow its network by unlocking introductions to decision-makers and auto-populating your pipeline to increase deal flow. Spend time on new deals, not data entry Affinity automatically creates contacts from your inbox. Close deals faster Get warm introductions from those with close relationships. Smarter meetings Always know who has talked to whom. Stay informed with up-to-date info before your next meeting. Automatically and retroactively surface every interaction your team has had and retained valuable data even if there’s a departure:

• Unearth institutional knowledge
• Remove communication silos
• Schedule smart triggers and reminders

Never send a cold email again:

• Source better warm introductions and referrals
• Fully leverage your team’s collective network
• Always know the real relationship strength

Smart Sheets uncover limitless flexibility:

• Customize over 1,000 points of data to surface potential deals faster
• Manage your deal flow efficiently
• Save for quick access and create reminder triggers