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With the software, administrators can put document templates together in one location and update it from there.\r\nAny existing digital asset management software companies can be integrated seamlessly with Templafy, allowing any previously approved content and templates to appear in the Templafy task pane that will be present in their office applications. Global B2B brands like Maersk, SDC, and Capgemini use Templafy and find it convenient, especially because it adapts to the needs of businesses, whatever size it may be or whatever industry it is in.\r\nWhether it is the human resource department, IT department, legal department, sales and marketing department, or administration, Templafy makes sure documents are consistent with the latest company content. \r\nWith Templafy, marketing managers can instantly update brand assets and document templates, even without the assistance of the IT team. Employees can increase their productivity as Templafy takes best practices and uses it to streamline document creation workflows. Finally, IT teams can easily introduce a document template strategy that the whole company can adopt. This template will even be accessible across multiple operating systems, browsers, devices, and apps. <br /><br />","shortDescription":"Accelerate business performance with content enablement. Templafy is a cloud-based content management system suitable for all industries.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Templafy","keywords":"","description":"<h3>&nbsp;Templafy allows users to manage and update digital assets through a single interface and sends alerts when content is updated. </h3>\r\nUsers can upload digital assets to a cloud-based library for employee use. 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Cloud collaboration technologies allow users to upload, comment and collaborate on documents and even amend the document itself, evolving the document. Businesses in the last few years have increasingly been switching to the use of cloud collaboration.\r\nCloud computing is a marketing term for technologies that provide software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. A parallel to this concept can be drawn with the electricity grid, where end-users consume power without needing to understand the component devices or infrastructure required to utilize the technology.\r\nCollaboration refers to the ability of workers to work together simultaneously on a particular task. Document collaboration can be completed face to face. However, collaboration has become more complex, with the need to work with people all over the world in real-time on a variety of different types of documents, using different devices.\r\nEnterprise cloud content collaboration software works as dedicated cloud storage for documents, spreadsheets, images, videos, and other files created by a business.","materialsDescription":" <span style=\"font-weight: bold;\">What is Enterprise Cloud Content Collaboration?</span>\r\nCloud collaboration enables people to work simultaneously on documents that live ‘in the cloud’ – so you can access files from anywhere with an internet connection.\r\nThe start of a cloud collaboration process involves one user creating a file or document and giving access to other members of the team. Anyone who has access can make changes to the document at any time, including when other people are editing or viewing it. Any changes that you make save and sync – so every user sees the same version of the project whenever (and wherever) they view it.\r\nThis means that teams in different locations can collaborate on documents together. And there are other benefits too:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Say goodbye to email attachments</span></span>\r\nIt used to be the case that you’d have to email separate attachments to each person participating in a project if they were working remotely. This makes version control hard. People end up with several different versions of the same document which complicates things – parts of the project can get missed or people duplicate the same work.\r\nCloud collaboration tools simplify the process by keeping files in a central location. Employees can edit and review the same document without having to send an updated version to everyone in the team.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Equal Participation with other team members</span></span>\r\nSome remote employees can feel left out of the conversation. All too often they think they don’t have the same opportunities as others to share their input, which isn’t good for team morale.\r\nWith cloud collaboration tools, every employee has access to projects and can offer their viewpoint and creativity. They can also share ideas in informal online meetings.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Work as a team in real-time</span></span>\r\nWith the rise in flexible working, employees are no longer expected to stick to the traditional 9-5 Monday-Friday. Teams can work on projects at any time of the day and don’t even have to be in the same country. Edits and updates appear in real-time and everyone who has access to the document can read them.\r\nUsing the right collaboration platforms is also important. It’s particularly useful if your platforms integrate with the tools you already use. Existing cloud-based tools such as Jira and BlueJeans can be paired with platforms like Workplace, for example. This helps speed up collaboration among your teams and helps you get the very best out of the various tools your organization uses every day.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Brainstorm ideas better</span></span>\r\nWhen your teams are disparate and far-flung, it can be difficult to get everyone together to discuss ideas. The cloud can be a valuable brainstorming facility – enabling you to share thoughts and have productive interactions. The cloud is an ideal medium to develop innovative ideas and facilitate better communication between staff, project managers, and other contributors.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Access large files easily</span></span>\r\nSending and receiving large files can slow you down. Most email servers can’t handle documents bigger than a few megabytes. With a cloud-based collaboration platform, you can share audio, video and other large files with ease. Because you’re simply storing them in the cloud, there’s no need to ‘send’ them. People can go directly to the cloud storage service to find the file they need.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Enterprise_Cloud_Content_Collaboration.png"},{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"},{"id":818,"title":"Content Marketing","alias":"content-marketing","description":" Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:\r\n<ul><li>Attract attention and generate leads</li><li>Expand their customer base</li><li>Generate or increase online sales</li><li>Increase brand awareness or credibility</li><li>Engage an online community of users</li></ul>\r\nContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.\r\nUnlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, &quot;The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.&quot; Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.\r\nWhen businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.\r\nDigital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.","materialsDescription":" What Types of Businesses Can Content Marketing Help?\r\nSmall and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.\r\nBoth business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.\r\n<span style=\"font-weight: bold;\">How Can Content Marketing Benefit My Business?</span>\r\nThe beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.\r\nFirst, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.\r\n<span style=\"font-weight: bold;\">Can Content Marketing Generate Leads for My Business?</span>\r\nWith the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.\r\nOnce you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.\r\n<span style=\"font-weight: bold;\">What’s the Most Common Content Marketing Mistake?</span>\r\nFor most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.\r\nTo develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.\r\n<span style=\"font-weight: bold;\">What Type of Content Should My Business Create?</span>\r\nWhile the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.\r\n<span style=\"font-weight: bold;\">How Much Content Should My Business Produce?</span>\r\nJust as content type depends on your unique brand, so does content frequency. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.\r\nNo matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.\r\n<span style=\"font-weight: bold;\">Is Content Marketing the Same as Social Media Marketing?</span>\r\nThese two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.\r\nWhile content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. 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