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Keywords Explorer will also show you annual search volume trends and give you some great insights on searchers&rsquo; behaviour and SERP ranking history. <span style=\"font-weight: bold;\">Backlink data</span> The best backlink checker tool in the industry Ahrefs is proud to run the World&rsquo;s largest index of live backlinks. Every 24 hours our robots crawl ~4 Billion web pages and every 15 minutes they update our index with fresh data. Put any website or URL into Site Explorer tool and you&rsquo;ll see all its backlinks along with some useful SEO metrics. Advanced reports and handy filters will let you dig real deep into the data that we have for you. <span style=\"font-weight: bold;\">Content Explorer</span> Research what content works well in your niche Put any keyword into this tool and it will show you which content has performed best in terms of social buzz, amount of backlinks and organic search traffic. Find all articles that mentioned your target keyword and use \"Highlight unlinked domains\" feature to see which of these websites have never linked to you. <span style=\"font-weight: bold;\">Rank Tracker</span> Get accurate location-specific ranking reports We will track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph. You can setup automated daily/weekly/monthly ranking reports to be sent to your email address, so you&rsquo;ll never forget to check your ranking progress. <span style=\"font-weight: bold;\">Alerts</span> Monitor your niche for opportunities Get an email notification whenever you or your competitors get a new backlink or lose one. This is a great way to track their PR and linkbuilding activities almost in real time. Setup alerts for any keywords related to your brand, business, product or service. Whenever someone mentions one of these keywords on their website - you will get an email notification with a link to that page. This way you might also want to track who is talking about your competitors online, so that you could jump into relevant conversation and exploit these opportunities immediately. <span style=\"font-weight: bold;\">More Ahrefs perks</span>\r\n<ul>\r\n<li>24/5 customer support. Have a question, concern or feedback for us? Our support team is always a quick chat or email away &mdash; 24 hours a day, from Mon to Fri.</li>\r\n<li>Private Facebook community. Take full advantage of insights from the highly accomplished SEOs and digital marketers in our customers-only community.</li>\r\n<li>Tailored learning materials. Ever noticed that the marketing tutorials on our blog, YouTube channel, and Ahrefs Academy often feature our tools? Unlock their potential with full access.</li>\r\n<li>New features released regularly. Our development cycle is fast. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1704,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Ahrefs.jpg","logo":true,"scheme":false,"title":"Ahrefs","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"ahrefs","companyTitle":"Ahrefs","companyTypes":["supplier","vendor"],"companyId":4340,"companyAlias":"ahrefs","description":"Tools to grow your search traffic, research your competitors and monitor your niche <span style=\"font-weight: bold;\">The tools you get with Ahrefs</span>\r\n<ul>\r\n<li>Competitive Analysis</li>\r\n<li>Keyword Research</li>\r\n<li>Backlink Research</li>\r\n<li>Content Research</li>\r\n<li>Rank Tracking</li>\r\n<li>Web Monitoring</li>\r\n</ul>\r\n<span style=\"font-weight: bold;\">Organic Search Report</span> Analyze search traffic of your competitors See the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them. Research their organic traffic by looking at \"Top Pages\" that drive visits to their website and uncover the keywords they rank for but you don&rsquo;t using our &ldquo;Content Gap&rdquo; feature. We have data for ~240 Million keywords in the United States alone (+ over 100 more countries), so you can be sure you&rsquo;re getting the best possible coverage with Ahrefs <span style=\"font-weight: bold;\">Keywords Explorer</span> Thousands of keyword ideas, keyword difficulty &amp; advanced metrics Get thousands of relevant keyword suggestions from our mammoth database of over 3 Billion keywords. Use Keyword difficulty score and our advanced keyword metrics to make educated decisions about which keywords to target. 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Find all articles that mentioned your target keyword and use \"Highlight unlinked domains\" feature to see which of these websites have never linked to you. <span style=\"font-weight: bold;\">Rank Tracker</span> Get accurate location-specific ranking reports We will track your desktop and mobile keyword rankings from any location and plot your full ranking history on a handy graph. You can setup automated daily/weekly/monthly ranking reports to be sent to your email address, so you&rsquo;ll never forget to check your ranking progress. <span style=\"font-weight: bold;\">Alerts</span> Monitor your niche for opportunities Get an email notification whenever you or your competitors get a new backlink or lose one. This is a great way to track their PR and linkbuilding activities almost in real time. Setup alerts for any keywords related to your brand, business, product or service. 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