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The initial investment is high - it's expensive to begin with, though the total cost of ownership (TCO) goes down with use over time - and it requires IT to perform additional tasks such as updating content, securing data, maintaining applications with updates and managing user authentication.\r\n<h1 class=\"align-center\">Important features</h1>\r\nIn general, a MEAP has two important features:\r\n<ul><li>A mobile application development environment and back-end web services to manage those mobile applications and link them to enterprise applications and databases.</li><li>A centralized management component that enables an administrator to control which users can access an application and what enterprise databases that application can pull data from.</li></ul>\r\nSometimes, organizations will use a mobile enterprise application platform in conjunction with enterprise mobility management (EMM) or mobile device management (MDM). 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