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It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a &quot;WYSIWYG&quot; editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a &quot;Save for Web…&quot; option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png","alias":"website-design"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"},"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"},"822":{"id":822,"title":"PR & Outreach","description":" Outreach - is building relationships with the audience outside the formal channels of communication. Contact can be both online and offline. That is, if usually, a person deals with a company at an official level - on a website, in a representative office, etc., then in outreach information is conveyed through external sources.\r\nThe main goal of the outreach project is to create valuable backlinks from sites to the client’s website. These links improve organic ranking and attract new audiences. Outreach often has secondary goals of enhancing brand awareness and building trust.\r\nClassic PR forms an idea of ​​the object. Outreach is needed at the next stage when people have gaps in information or there are difficulties in communicating with representatives of the brand.\r\nOutreach can be targeted at various target groups or their segments. For example, for fans of some brand, users of a particular service. In the broad sense of the word, outreach is propaganda, expanding the reach of a loyal audience. This term also means work with opinion leaders, educational and missionary activities.","materialsDescription":" <span style=\"font-weight: bold;\">What is outreach?</span>\r\nOutreach is one of the directions in crowd marketing, which implies an agreement personally with the owner of the site, a blogger, in order to place banner ads on their resource, mentioning the promotion of a company or brand.\r\n<span style=\"font-weight: bold;\">What are the main tasks of outreach?</span>\r\n<ul><li>Backlinks are still the strongest ranking indicator in the Google search sequence.</li><li>As the Google algorithm has improved its ability to detect, ignore, and punish unethical methods of link building, companies must earn links by creating and advertising high-quality content that requires complex communications and processes.</li><li>The specialist competently approaches the project, finds trust sites, forums, blogs for advertising, agrees with the owner of the donor site - this is the key to the quality of building the link mass.</li><li>The result of effective outreach work: product visibility in search engines and high site traffic.</li></ul>\r\n<span style=\"font-weight: bold;\">Who needs outreach?</span>\r\nOutreach is a new direction in link building, but he has already managed to make himself known on the Internet. Who needs this promotion method:\r\n<ul><li>SEO specialists;</li><li>Web studios;</li><li>PR managers;</li><li>Marketers;</li><li>Online stores;</li><li>Media.</li></ul>\r\n<span style=\"font-weight: bold;\">What is the outreach algorithm?</span>\r\nWork in the framework of the direction takes place in several stages:\r\n<ol><li>Search for sites that are popular and relevant to your audience.</li><li>Definition of opinion leaders on a selected topic.</li><li>Search for contacts of resource representatives.</li><li>Choosing a format: press release, interview, article, mention with a link.</li><li>Preparation of a press release with details and terms of cooperation.</li><li>Writing a welcome letter.</li><li>Communication with representatives and negotiations.</li><li>Content preparation.</li><li>Publication and control.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-pr-outreach.png","alias":"pr-outreach"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://www.i-com.net/","countryCodes":["GBR"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"I-COM","keywords":"","description":" I-COM is a company that has been going since 2004. 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And we give our clients the booming voice, the gripping plot, the captivating script, the movie-star charisma (not that you need it, of course) and the loyal fanbase to make your business ambitions a reality.\r\nSome of the services we can provide include:\r\n<ul><li>Press release writing and distribution</li><li>Targeted media list production and maintenance</li><li>Case study writing and distribution</li><li>Feature pitches</li><li>Product placements</li><li>Media request monitoring</li><li>Topical commentary writing and distribution</li><li>Surveys</li><li>Press office function &amp; press/media kits</li><li>Blogger outreach and influencer programs</li><li>Awards calendars and entries</li><li>Award entries</li><li>Events</li><li>Media support at conferences and exhibitions</li><li>Corporate PR</li><li>Thought leadership programs</li><li>Link building</li><li>Reputation management</li></ul>","shortDescription":"At I-COM, we consider PR and outreach to be essential ingredients in the pursuit of online business growth.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":10,"sellingCount":16,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"I-COM PR & Oureach","keywords":"","description":"PR and outreach are all about getting your brand out there in front of potential customers, via the web and the press, so that you can consistently top up your sales pipeline. 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This term also means work with opinion leaders, educational and missionary activities.","materialsDescription":" <span style=\"font-weight: bold;\">What is outreach?</span>\r\nOutreach is one of the directions in crowd marketing, which implies an agreement personally with the owner of the site, a blogger, in order to place banner ads on their resource, mentioning the promotion of a company or brand.\r\n<span style=\"font-weight: bold;\">What are the main tasks of outreach?</span>\r\n<ul><li>Backlinks are still the strongest ranking indicator in the Google search sequence.</li><li>As the Google algorithm has improved its ability to detect, ignore, and punish unethical methods of link building, companies must earn links by creating and advertising high-quality content that requires complex communications and processes.</li><li>The specialist competently approaches the project, finds trust sites, forums, blogs for advertising, agrees with the owner of the donor site - this is the key to the quality of building the link mass.</li><li>The result of effective outreach work: product visibility in search engines and high site traffic.</li></ul>\r\n<span style=\"font-weight: bold;\">Who needs outreach?</span>\r\nOutreach is a new direction in link building, but he has already managed to make himself known on the Internet. 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And we give our clients the booming voice, the gripping plot, the captivating script, the movie-star charisma (not that you need it, of course) and the loyal fanbase to make your business ambitions a reality.\r\nSome of the services we can provide include:\r\n<ul><li>Press release writing and distribution</li><li>Targeted media list production and maintenance</li><li>Case study writing and distribution</li><li>Feature pitches</li><li>Product placements</li><li>Media request monitoring</li><li>Topical commentary writing and distribution</li><li>Surveys</li><li>Press office function &amp; press/media kits</li><li>Blogger outreach and influencer programs</li><li>Awards calendars and entries</li><li>Award entries</li><li>Events</li><li>Media support at conferences and exhibitions</li><li>Corporate PR</li><li>Thought leadership programs</li><li>Link building</li><li>Reputation management</li></ul>","shortDescription":"At I-COM, we consider PR and outreach to be essential ingredients in the pursuit of online business growth.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":10,"sellingCount":16,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"I-COM PR & Oureach","keywords":"","description":"PR and outreach are all about getting your brand out there in front of potential customers, via the web and the press, so that you can consistently top up your sales pipeline. 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