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In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. <br />Anyone can build a brand protection plan, but only <span style=\"font-weight: bold;\">MarkMonitor</span>’s solutions save brand owners time and money by focusing on the places that matter most.<br />Source: https://www.linkedin.com/company/markmonitor/about/","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"52":{"id":52,"title":"SaaS - software as a service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png","alias":"saas-software-as-a-service"},"335":{"id":335,"title":"Secure Content and Threat Management","description":" Secure content management is the set of processes and technologies that supports the collection, managing, and publishing of information. It involves processes for protecting the company from viruses, spam and undesirable web pages to not only provide enhanced security but also address productivity and potential human resources issues. Even after controlling the number of avenues through which information can enter, after the implementation of perimeter security, the cyber attackers still find ways to piggyback across valid communication channels.\r\nSecure Content Management technologies have evolved rapidly over the last few years due to the complexity of threats associated with email and web gateways. Businesses are increasingly focusing on eliminating this threat by adopting the 2 gateways, rather than the purely productive driven anti-spam and web-filtering techniques.\r\nSecure Content Management solutions are gaining traction due to the increased need for handling voluminous content that is getting generated in organizations on a daily basis. The rising adoption of digitalization, Bring Your Own Device (BYOD), growth of e-commerce, and social media has increased the amount of content generated in inter-organizations and intra-organizations.\r\nSCM solutions offer clients with the benefit of paper-free workflow, accurate searching of the required information, and better information sharing, and also addresses required industry standards and regulations. SCM solutions enable clients with handling essential enterprise information and save time and cost associated with searching for the required business data for making key business decisions.\r\nThe solutions offered for Secure Content Management includes:\r\n<span style=\"font-style: italic;\">Anti-Spam:</span> Spam Filters are introduced for spam e-mail which not only consumes time and money but also network and mail server resources.\r\n<span style=\"font-style: italic;\">Web Surfing:</span> Limiting the websites that end-users are allowed to access will increase work productivity, ensure maximum bandwidth availability and lower the liability issues.\r\n<span style=\"font-style: italic;\">Instant Messaging:</span> Convenient and growing, but difficult to handle, this technology serves as a back door for viruses and worms to enter your network. It also provides a way for sensitive information to be shared over the network.<br /><br /><br />","materialsDescription":" <span style=\"font-weight: bold;\">What are the reasons for adopting secure content management?</span>\r\nFollowing are the reasons for creating the need for secure content management:\r\n<ul><li>Lost productivity</li><li>Introduction of malicious code</li><li>Potential liability</li><li>Wasted network resources</li><li>Control over intellectual property</li><li>Regulatory Compliance</li></ul>\r\nBecause of these reasons, there is rising concern over the security of the organization and creating the need for the adoption of Secure content Management from the clients.\r\n<span style=\"font-weight: bold;\">Strategy Adopted for implementing Secure Content Management</span>\r\nThe strategy applied for Secure Content Management includes the 4 step process including\r\n<span style=\"font-weight: bold;\">Discover</span> involves Identifying and Defining the process of Data Management and collecting the data created.\r\n<span style=\"font-weight: bold;\">Classify</span> is the process of identifying critical data and segregating between secure information and unstructured information.\r\n<span style=\"font-weight: bold;\">Control</span> involves the process of data cleansing, Encrypting the digital content and Securing critical information.\r\n<span style=\"font-weight: bold;\">Govern</span> is the process of creating Service Level Agreements for usage rules, retention rules.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Secure_Content_and_Threat_Management.png","alias":"secure-content-and-threat-management"},"838":{"id":838,"title":"Endpoint Detection and Response","description":"Endpoint Detection and Response (EDR) is a cybersecurity technology that addresses the need for continuous monitoring and response to advanced threats. It is a subset of endpoint security technology and a critical piece of an optimal security posture. EDR differs from other endpoint protection platforms (EPP) such as antivirus (AV) and anti-malware in that its primary focus isn't to automatically stop threats in the pre-execution phase on an endpoint. Rather, EDR is focused on providing the right endpoint visibility with the right insights to help security analysts discover, investigate and respond to very advanced threats and broader attack campaigns stretching across multiple endpoints. Many EDR tools, however, combine EDR and EPP.\r\nWhile small and mid-market organizations are increasingly turning to EDR technology for more advanced endpoint protection, many lack the resources to maximize the benefits of the technology. Utilizing advanced EDR features such as forensic analysis, behavioral monitoring and artificial intelligence (AI) is labor and resource intensive, requiring the attention of dedicated security professionals.\r\nA managed endpoint security service combines the latest technology, an around-the-clock team of certified CSOC experts and up-to-the-minute industry intelligence for a cost-effective monthly subscription. Managed services can help reduce the day-to-day burden of monitoring and responding to alerts, enhance security orchestration and automation (SOAR) and improve threat hunting and incident response.","materialsDescription":"<span style=\"font-weight: bold; \">What is Endpoint detection and response (EDR)?</span>\r\nEndpoint detection and response is an emerging technology that addresses the need for continuous monitoring and response to advanced threats. One could even make the argument that endpoint detection and response is a form of advanced threat protection.\r\n<span style=\"font-weight: bold;\">What are the Key Aspects of EDR Security?</span>\r\nAccording to Gartner, effective EDR must include the following capabilities:\r\n<ul><li>Incident data search and investigation</li><li>Alert triage or suspicious activity validation</li><li>Suspicious activity detection</li><li>Threat hunting or data exploration</li><li>Stopping malicious activity</li></ul>\r\n<span style=\"font-weight: bold;\">What to look for in an EDR Solution?</span>\r\nUnderstanding the key aspects of EDR and why they are important will help you better discern what to look for in a solution. It’s important to find EDR software that can provide the highest level of protection while requiring the least amount of effort and investment — adding value to your security team without draining resources. Here are the six key aspects of EDR you should look for:\r\n<span style=\"font-weight: bold;\">1. Visibility:</span> Real-time visibility across all your endpoints allows you to view adversary activities, even as they attempt to breach your environment and stop them immediately.\r\n<span style=\"font-weight: bold;\">2. Threat Database:</span> Effective EDR requires massive amounts of telemetry collected from endpoints and enriched with context so it can be mined for signs of attack with a variety of analytic techniques.\r\n<span style=\"font-weight: bold;\">3. Behavioral Protection:</span> Relying solely on signature-based methods or indicators of compromise (IOCs) lead to the “silent failure” that allows data breaches to occur. Effective endpoint detection and response requires behavioral approaches that search for indicators of attack (IOAs), so you are alerted of suspicious activities before a compromise can occur.\r\n<span style=\"font-weight: bold;\">4. Insight and Intelligence:</span> An endpoint detection and response solution that integrates threat intelligence can provide context, including details on the attributed adversary that is attacking you or other information about the attack.\r\n<span style=\"font-weight: bold;\">5. Fast Response:</span> EDR that enables a fast and accurate response to incidents can stop an attack before it becomes a breach and allow your organization to get back to business quickly.\r\n<span style=\"font-weight: bold;\">6. Cloud-based Solution:</span> Having a cloud-based endpoint detection and response solution is the only way to ensure zero impact on endpoints while making sure capabilities such as search, analysis and investigation can be done accurately and in real time.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/hgghghg.png","alias":"endpoint-detection-and-response"}},"branches":"Information Technology","companySizes":"501 to 1000 Employees","companyUrl":"https://www.markmonitor.com","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"MarkMonitor","keywords":"","description":" <span style=\"font-weight: bold;\">MarkMonitor</span>, the leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands","og:title":"MarkMonitor","og:description":" <span style=\"font-weight: bold;\">MarkMonitor</span>, the leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands","og:image":"https://old.roi4cio.com/uploads/roi/company/MarkMonitor.jpg"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":5467,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/MarkMonitor.jpg","logo":true,"scheme":false,"title":"MarkMonitor Domain Security","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"markmonitor-domain-security","companyTitle":"MarkMonitor","companyTypes":["supplier","vendor"],"companyId":5739,"companyAlias":"markmonitor","description":"With more than half of the world’s population online, registered domain names totaling 330+ million and 23+ million new gTLDs registered, security threats against domain name assets can have more ramifications on your business than ever. 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