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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"},"711":{"id":711,"title":"Trainings","description":" Employee training is a necessity. You need to get new hires up to speed as quickly as possible so they can become productive members of your team. And you want to update the skills of existing employees so they'll be ready for you to implement new technology, develop new processes and acquire new markets.\r\nYou may be able to do much of the training yourself - at a significant cost in time, of course. Your more experienced employees are also good sources of training, either on the job or in more formal, off-site sessions held in lunchrooms or classrooms. You can save time - but not money--if you hire third-party trainers to conduct classroom sessions. Inexpensive, easily repeated training can be found in video-based courses, computer-assisted instruction, and Web-based training.\r\nTraining is essentially a process through which the skills of the employee are enhanced and an attitude is developed towards a particular direction. This is directed towards the achievement of a specific purpose. Training is generally of two categories. 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Under this training, the information about the machine, the process of production, methods to be used, the safety measures to be undertaken, etc. are explained. Through this training, the employee develops the confidence and the necessary skills, that enable him to perform his job effectively and efficiently.</li><li><span style=\"font-weight: bold;\">Safety Training:</span> The safety training is given to the employees so as to minimize the number of accidents caused due to the handling of machines or other equipment. Under this training, the employees are given the safety instructions on the usage of machinery and the other dangerous devices.</li><li><span style=\"font-weight: bold;\">Apprenticeship Training:</span> Under this training, the worker earns while learning. This training is generally given to the technical staff, craftsmen, plumber, etc. who are required to work under the superior for a relatively long period until he gains the expertise in that particular field.</li><li><span style=\"font-weight: bold;\">Internship Training:</span> Under this type, the educational or vocational institutes have an arrangement with the industrial institutes to provide practical knowledge to its students. Sometimes, the companies also offer the pre-placement offers to the trainees on the basis of their performance during their internship program.</li><li><span style=\"font-weight: bold;\">Refresher Training or Retraining:</span> As the name implies, the retraining or refresher training is given to the old employees with the purpose of improving their efficiencies. They are introduced to the new methods and technologies that would result in increased productivity and reduces the monotony in their daily work.</li><li><span style=\"font-weight: bold;\">Promotional Training:</span> This training is given to potential employees, who can be promoted to the senior position in the organization. The promotional training is given in advance so that employee gets accustomed to the new roles and responsibilities and do not get nervous at the time of promotion.</li><li><span style=\"font-weight: bold;\">Remedial Training:</span> This training is given in order to overcome the shortcomings in the behavior and performance of old employees. Due to the invention of technology, the employees may resist accepting the change and cause a disturbance in the organization. Therefore, such training is given to make them understand the importance of change and its necessity in the operations of a business. This training is generally given by the psychological expert.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Trainings.png","alias":"trainings"},"717":{"id":717,"title":"Consulting","description":" Even large international companies often face difficulties in their work. This may be due to both external factors and internal problems. Most often, problems arise because of price fluctuations in the market, the appearance or departure of a competitor, but firms also have difficulties with the relations themselves between employees within the enterprise. Because of this, there is no opportunity and strength within the company to fight for their survival, therefore an excellent solution, in this case, would be to use consulting services.\r\nConsulting is a type of service, which essentially means consulting. One company or person provides services in solving certain problems to another company.\r\nThe issues that can be solved with the help of consulting are very diverse. Sometimes it can be a whole complex of tasks, and sometimes it is provided only in a narrow area. For example, accounting consulting is the involvement of a specialized company or employee to solve accounting problems. That is why, when they talk about the concept of consulting, there is no clear definition.\r\nConsulting services are the solution of organizational or managerial tasks within a firm with the help of external specialists. Professional consultants in a particular area are invited to work at a company. Experts evaluate the condition, see the cause of the problems and create a system for solving these errors.\r\nThe company turns to consulting, not only in the case when experiencing difficulties in development. Often the manager decides on the expansion, so an urgent need to increase the number of specialists. But even if hiring them to work, then it will be necessary to spend more months on training, control over the execution of tasks, and only after that set challenging tasks for them. And in a developing company there is not so much time.<br />Consulting firms are specialized companies that provide consulting services. There can work a staff of staff who simultaneously collaborate with different organizations.","materialsDescription":" <span style=\"font-weight: bold;\">What are the types of consulting services?</span>\r\nThere are basic types of consulting services:\r\n<link https://roi4cio.com/en/categories/category/it-Consulting/ - external-link-new-window \"Opens internal link in current window\"><span style=\"font-weight: bold;\">IT consulting</span></link> is one of the newest and most sought-after types of consulting in Ukraine. This advice and assistance in the field of information technology. In fact, IT-consulting solves all the issues related to the Internet and information business processes.\r\n<span style=\"font-weight: bold;\">Marketing consulting.</span> Not all companies can afford to open a marketing department or hire a professional employee who will solve these issues. And today it is necessary to engage in advertising, because this is the only way to stay on the market and be a leader. In many cases, marketing consulting services are provided along with IT consulting.\r\n<span style=\"font-weight: bold;\">Legal consulting</span> is related to the solution of current tasks that are related to the state law. This will allow to properly evaluate the activities of the company and make the most profitable decisions. Legal advice is especially important during the expansion of the enterprise when it is necessary to open new branches or enter into agreements with intermediaries and suppliers.\r\n<span style=\"font-weight: bold;\">Financial consulting</span> - services that are associated with the effective management of funds, the distribution of the budget within the company, as well as proper external investments.\r\n<span style=\"font-weight: bold;\">Personnel consulting</span> assumes the establishment of internal relations between employees, the selection of new professionals who will meet the requirements of the company.\r\n<span style=\"font-weight: bold;\">Who is engaged in consulting services?</span>\r\nThe task of consultants consulting firms include:\r\n<ul><li>Search for problems within the company.</li><li>Analysis of the enterprise.</li><li>Development of strategies and programs to solve the problems found.</li><li>Advice on any issues: management, accounting, logistics, finance, etc.</li></ul>\r\nConsultants have all the necessary knowledge to help small, medium or large businesses solve problems and quickly adapt to a constantly changing market or regularly growing competition.\r\nIn particular, consultants of consulting companies have the following knowledge:\r\n<ul><li>computer science (computer skills and various software);</li><li>marketing and advertising;</li><li>finance and accounting;</li><li>sales and management;</li><li>logistics and investment.</li></ul>\r\nThey must also understand personnel issues, environmental issues, as well as computer technology, basic software and more.\r\n<span style=\"font-weight: bold;\">When it is advisable to resort to consulting services:</span>\r\n<ol><li>If there are disagreements between partners in the business regarding the further development of the company, production, marketing, investments, etc.</li><li>When a business is in a critical situation, for example, on the verge of bankruptcy or bankruptcy, and the manager or entrepreneur is not able to solve the problems and save the company.</li><li>With the expansion of the business and its scaling. When work is planned on other regions of the country or even entering the international market.</li><li>When you need to find fresh ideas for the rapid promotion of a new service, product or product.</li><li>When the need arises to conduct an audit of a business to understand how effective it is and what are the future prospects in the current state of affairs.</li><li>When you plan to sell a business and you need to check all the important points.</li><li>In the absence of new ideas for the promotion of business, products, services or goods. Or to develop a new product, instead of an outdated or lost consumer demand.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Consulting.png","alias":"consulting"}},"branches":"Media, marketing, advertising, BTL, PR, design, production","companySizes":"101 to 500 Employees","companyUrl":"https://netpeak.ua/","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Netpeak™","keywords":"promotion, services, contextual, website, consulting, usability, analytics, agency","description":"Netpeak ™ is one of the largest Internet marketing agencies in Eastern Europe. Directions of the agency's services: website promotion, contextual advertising, web analytics, usability and consulting. ","og:title":"Netpeak™","og:description":"Netpeak ™ is one of the largest Internet marketing agencies in Eastern Europe. Directions of the agency's services: website promotion, contextual advertising, web analytics, usability and consulting. ","og:image":"https://old.roi4cio.com/uploads/roi/company/netpeak_white_ru_01.png"},"eventUrl":"","vendorPartners":[{"vendor":"Google","partnershipLevel":"","countries":"","partnersType":""}],"supplierPartners":[],"vendoredProducts":[],"suppliedProducts":[{"id":6838,"logo":false,"scheme":false,"title":"Google Slides","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-slides","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<h3> Google Docs is a set of office and education applications, similar to the tools in Microsoft Office. Google Slides is the company's answer to Microsoft's presentation tool, PowerPoint. You can create dynamic presentations with images and audio. You can even add GIFs to put some fun into your presentation. One of the main advantages of using Google's tools is that they're free; all you need is a Google account and an internet connection.</h3>\r\nGoogle Slides—part of the Google Workspace family of apps—is a traditional presentation app designed around collaboration. It works much like PowerPoint and other presentation apps you've used in the past, only Google Slides runs in your browser, for free. Select a theme for the slideshow, then add standard slide layouts and insert text, graphics, and slide transitions from the menus.\r\nWithin its presenter view, Google Slides has a great Q&A tool to make your presentation more interactive. Turn it on, and it'll add a banner with a link to the top of your presentation. People can visit that link to ask questions in a separate window and upvote other people's questions. Hosts will see incoming questions through a separate tab within the presenter view.\r\nGoogle Slides really shines when it comes to collaboration. Share a link to your presentation, and anyone you want can add details to your slides, write presentation notes, and anything else you want in your presentation. Add comments, similar to Google Docs, to share feedback. You can track changes with Google Slides' detailed revision log, so you don't have to worry about a coworker messing with that chart you painstakingly created. It's one of the best ways to collaborate on a presentation.\r\nGoogle Slides integrates with Zapier, so you can do things like update charts based on form responses or new spreadsheet rows, or even customize a template when you win a new deal in your CMS.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Google Slides Basic Features</span></p>\r\n<ul><li><span style=\"font-weight: bold;\">Export PowerPoint Presentations to Google Slides.</span> To convert one of your PowerPoint presentations to Google Slides, upload it to Google Drive.</li><li><span style=\"font-weight: bold;\">Use Google Slides Offline. </span>Google Slides is cloud-based, but you can access and edit documents in Google Drive offline. Once you're connected to the internet again, all of your work syncs to the live version.</li><li><span style=\"font-weight: bold;\">Live Collaboration on Google Slides. </span>One of Google Slides' key advantages over Microsoft's PowerPoint is live-team collaboration, regardless of where your co-workers are located. You can share Google Slides from Google Drive and invite collaborators via their Google accounts. You control what level of access each person has, such as whether they can only view or edit the presentation. Live collaboration allows everyone on the team to work on, and view, the same presentation simultaneously from satellite offices. Everyone can see live edits as they're created.</li><li><span style=\"font-weight: bold;\">Google Slides Built-In Themes. </span>Just like PowerPoint, Google Slides offers pre-designed themes, backgrounds, colors, and fonts. It also provides some nice design features, including zooming in and out of your slides and the ability to apply masks to images to modify their shapes.</li></ul>\r\n<dl><dd></dd></dl>\r\n\r\n","shortDescription":"A traditional presentation app designed around collaboration. It works much like PowerPoint and other presentation apps you've used in the past, only Google Slides runs in your browser, for free.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Slides","keywords":"","description":"<h3> Google Docs is a set of office and education applications, similar to the tools in Microsoft Office. Google Slides is the company's answer to Microsoft's presentation tool, PowerPoint. You can create dynamic presentations with images and audio. You c","og:title":"Google Slides","og:description":"<h3> Google Docs is a set of office and education applications, similar to the tools in Microsoft Office. Google Slides is the company's answer to Microsoft's presentation tool, PowerPoint. You can create dynamic presentations with images and audio. You c"},"eventUrl":"","translationId":6838,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li> Text editor for inputting and formatting text</li><li> Facility for inserting graphics and other multimedia files</li><li> Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1552,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/google-cloud-storage.png","logo":true,"scheme":false,"title":"Google Cloud Storage","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-cloud-storage","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<p><span style=\"color: #747474; font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\">Geo-redundant storage with the highest level of availability and performance is ideal for low-latency, high QPS content serving to users distributed across geographic regions. Google Cloud Storage provides the availability and throughput needed to stream audio or video directly to apps or websites.</span> <span style=\"color: #747474; font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\">The highest level of availability and performance within a single region is ideal for compute, analytics, and ML workloads in a particular region. Cloud Storage is also strongly consistent, giving you confidence and accuracy in analytics workloads.</span> <span style=\"color: #747474; font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\">Cloud Storage provides fast, low-cost, and highly durable storage for data accessed less than once a month. Perfect for reducing the cost of backups and archives while still retaining immediate access. Backup data in Cloud Storage could be used for more than just recovery because all Cloud Storage classes have ms latency and are accessed through a single API.</span></p>","shortDescription":"Google Cloud Storage - is the cloud storage from Google providing the opportunity of unified storage of objects for developers and enterprises\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":16,"sellingCount":20,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Cloud Storage","keywords":"","description":"<p><span style=\"color: #747474; font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\">Geo-redundant storage with the highest level of availability and performance is ideal for low-latency, high QPS content serving to users distributed a","og:title":"Google Cloud Storage","og:description":"<p><span style=\"color: #747474; font-family: Roboto, sans-serif; font-size: 16px; background-color: #ffffff;\">Geo-redundant storage with the highest level of availability and performance is ideal for low-latency, high QPS content serving to users distributed a","og:image":"https://old.roi4cio.com/fileadmin/user_upload/google-cloud-storage.png"},"eventUrl":"","translationId":1553,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":24,"title":"IaaS - storage"}],"testingArea":"","categories":[{"id":789,"title":"IaaS - storage","alias":"iaas-storage","description":"IaaS is an abbreviation that stands for Infrastructure as a Service (“infrastructure as a service”). This model provides for a cloud provider to provide the client with the necessary amount of computing resources - virtual servers, remote workstations, data warehouses, with or without the provision of software - and software deployment within the infrastructure remains the client's prerogative. In essence, IaaS is an alternative to renting physical servers, racks in the data center, operating systems; instead, the necessary resources are purchased with the ability to quickly scale them if necessary. In many cases, this model may be more profitable than the traditional purchase and installation of equipment, here are just a few examples:\r\n<ul><li>if the need for computing resources is not constant and can vary greatly depending on the period, and there is no desire to overpay for unused capacity;</li><li>when a company is just starting its way on the market and does not have working capital in order to buy all the necessary infrastructure - a frequent option among startups;</li><li>there is a rapid growth in business, and the network infrastructure must keep pace with it;</li><li>if you need to reduce the cost of purchasing and maintaining equipment;</li><li>when a new direction is launched, and it is necessary to test it without investing significant funds in resources.</li></ul>\r\nIaaS can be organized on the basis of a public or private cloud, as well as by combining two approaches - the so-called. “Hybrid cloud”, created using the appropriate software.","materialsDescription":" IaaS or Infrastructure as a service translated into Russian as “Infrastructure as a service”.\r\n"Infrastructure" in the case of IaaS, it can be virtual servers and networks, data warehouses, operating systems.\r\n“As a service” means that the cloud infrastructure components listed above are provided to you as a connected service.\r\nIaaS is a cloud infrastructure utilization model in which the computing power is provided to the client for independent management.\r\n<span style=\"font-weight: bold;\">What is the difference from PaaS and SaaS?</span>\r\nFrequently asked questions, what distinguishes IaaS, PaaS, SaaS from each other? What is the difference? Answering all questions, you decide to leave in the area of responsibility of its IT specialists. It requires only time and financial costs for your business.\r\n<span style=\"font-weight: bold;\">Who is responsible for what?</span>\r\nIn the case of using IaaS models, a company can independently use resources: install and run software, exercise control over systems, applications, and virtual storage systems.\r\nFor example, networks, servers, servers and servers. The IaaS service provider manages its own software and operating system, middleware and applications, is responsible for the infrastructure during the purchase, installation and configuration.\r\n<span style=\"font-weight: bold;\">Why do companies choose IaaS?</span>\r\nScaling capabilities. All users have access to resources, and you must use all the resources you need.\r\nCost savings. As a rule, the use of cloud services costs the company less than buying its own infrastructure.\r\nMobility. Ability to work with conventional applications.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IaaS_storage.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":5955,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Chrome_Remote_Desktop.png","logo":true,"scheme":false,"title":"Chrome Remote Desktop","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"chrome-remote-desktop","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<p><span style=\"font-weight: bold;\">Chrome Remote Desktop</span> is a remote desktop software tool developed by Google that allows a user to remotely control another computer through a proprietary protocol developed by Google unofficially called \"Chromoting\". It transmits the keyboard and mouse events from one computer to another, relaying the graphical screen updates back in the other direction, over a network. This feature therefore consists of a server component, for the host computer, and a client component on the computer accessing the remote computer.</p>\r\n<p>The Chrome Remote Desktop client was originally a Chrome extension from the Chrome Web Store requiring Google Chrome; the extension is deprecated, and a web \"portal\" is available at remotedesktop.google.com. The browser must support WebRTC and other unspecified \"modern web platform features\". The client software is also available on Android and iOS.</p>\r\n<p>If the computer is to host remote access, such as for remote support, a server package is downloaded and Chrome must be used. This is available for Microsoft Windows, OS X, Linux and Chrome OS.</p>\r\n<p>The Chrome Remote Desktop remote assistance mode has a variation, allowing a permanent, pre-authorised connection to a remote computer, designed to allow a user to connect to another one of their own machines remotely. In contrast, Remote Assistance is designed for short-lived remote connections, and requires an operator on the remote computer to participate in authentication, as remote assistance login is via PIN passwords generated by the remote host human operator. This method of connection will also periodically block out the control from the connecting user, requiring the person on the host machine to click a button to \"Continue sharing\" with the connected client.</p>\r\n<p>The protocol uses VP8 video encoding to display the remote computer's desktop to the user with high performance over low bandwidth connections. Under Windows, it supports copy-paste and real-time audio feed as well, but lacks an option to disable sharing and transmission of the audio stream. The software is limited to 100 clients. Attempting to add further PCs after reaching 100 will result in a \"failed to register computer\" error.</p>","shortDescription":"Chrome Remote Desktop allows users to remotely access another computer through Chrome browser or a Chromebook.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":5,"sellingCount":19,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Chrome Remote Desktop","keywords":"","description":"<p><span style=\"font-weight: bold;\">Chrome Remote Desktop</span> is a remote desktop software tool developed by Google that allows a user to remotely control another computer through a proprietary protocol developed by Google unofficially called \"Chromoting\". ","og:title":"Chrome Remote Desktop","og:description":"<p><span style=\"font-weight: bold;\">Chrome Remote Desktop</span> is a remote desktop software tool developed by Google that allows a user to remotely control another computer through a proprietary protocol developed by Google unofficially called \"Chromoting\". ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Chrome_Remote_Desktop.png"},"eventUrl":"","translationId":5956,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":136,"title":"Remote Desktop Software"}],"testingArea":"","categories":[{"id":878,"title":"Remote Desktop Software","alias":"remote-desktop-software","description":"The term remote desktop refers to a software or operating system feature that allows a personal computer's desktop environment to be run remotely on one system (usually a PC, but the concept applies equally to a server), while being displayed on a separate client device. Remote desktop applications have varying features. Some allow attaching to an existing user's session (i.e., a running desktop) and "remote controlling", either displaying the remote control session or blanking the screen. Taking over a desktop remotely is a form of remote administration.\r\nRemote access can also be explained as remote control of a computer by using another device connected via the Internet or another network. This is widely used by many computer manufacturers and large businesses' help desks for technical troubleshooting of their customers' problems.\r\nRemote desktop software captures the mouse and keyboard inputs from the local computer (client) and sends them to the remote computer (server). The remote computer in turn sends the display commands to the local computer. When applications with many graphics including video or 3D models need to be controlled remotely, a remote workstation software that sends the pixels rather than the display commands must be used to provide a smooth, like-local experience. HP Remote Graphics Software is one such remote workstation solution.\r\nRemote desktop sharing is accomplished through a common client/server model. The client, or VNC viewer, is installed on a local computer and then connects via a network to a server component, which is installed on the remote computer. In a typical VNC session, all keystrokes and mouse clicks are registered as if the client were actually performing tasks on the end-user machine.\r\nThe target computer in a remote desktop scenario is still able to access all of its core functions. Many of these core functions, including the main clipboard, can be shared between the target computer and remote desktop client.\r\nA main use of remote desktop software is remote administration and remote implementation. This need arises when software buyers are far away from their software vendor. Most remote access software can be used for "headless computers": instead of each computer having its own monitor, keyboard and mouse or using a KVM switch, one computer can have a monitor, keyboard, mouse, and remote control software, and control many headless computers. The duplicate desktop mode is useful for user support and education. Remote control software combined with telephone communication can be nearly as helpful for novice computer-users as if the support staff were actually there.\r\nSince the advent of cloud computing, remote desktop software can be housed on USB hardware devices, allowing users to connect the device to any PC connected to their network or the Internet and recreate their desktop via a connection to the cloud. This model avoids one problem with remote desktop software, which requires the local computer to be switched on at the time when the user wishes to access it remotely. (It is possible with a router with C2S VPN support, and Wake on LAN equipment, to establish a virtual private network (VPN) connection with the router over the Internet, if not connected to the LAN, switch on a computer connected to the router, then connect to it.)\r\nRemote desktop products are available in three models: hosted service, software, and appliance.","materialsDescription":"<span style=\"font-weight: bold;\">What is Remote Desktop Software?</span>\r\nRemote Desktop Software is a tool that uses Virtual Network Computing (VNC) to allow one computer to remotely access and control another computer over an internet/network connection.\r\n<span style=\"font-weight: bold;\">How does Remote Desktop Software Work?</span>\r\nRemote Desktop Software uses a client-server model to connect to and control a computer remotely:\r\n<ul><li><span style=\"font-weight: bold;\">Server:</span> The server is a remote device that is being controlled.</li><li><span style=\"font-weight: bold;\">Client:</span> The client is the local device used to control the server.</li></ul>\r\nThe server's UI is displayed on the client monitor which enables the client to control the server via keyboard and mouse inputs. These inputs are executed in the server's environment, and the UI is updated in the client's display accordingly.\r\n<span style=\"font-weight: bold;\">Why is Remote Desktop Software used?</span>\r\nRemote desktop software is a tool that allows you to use the remote desktop feature seamlessly. It is used mainly for the following purposes:\r\n<ul><li><span style=\"font-weight: bold;\">Troubleshooting:</span> IT Admins are on call 24/7 and a remote access tool helps them save time and effort by allowing them to fix issues remotely within a few minutes.</li><li><span style=\"font-weight: bold;\">Help Desk:</span> Help Desk technicians' primary responsibility is to resolve any issues that customers might face while using their product, and this more often than not involves taking remote control of their customers' devices. Work from home: People that work from home often need to remotely connect to and use their corporate devices for various purposes.</li><li><span style=\"font-weight: bold;\">Personal use:</span> You can remotely access a computer at your home when you're on the move, to access files or personal documents you may require urgently.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/remote.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":3704,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Google-Drive-Logo.png","logo":true,"scheme":false,"title":"Google Drive","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-drive","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Google Drive is a file storage and synchronization service developed by Google. </span></p>\r\n<p>Google Drive allows users to store files on their servers, synchronize files across devices, and share files. In addition to a website, Google Drive offers apps with offline capabilities for Windows and macOS computers, and Android and iOS smartphones and tablets. Google Drive encompasses Google Docs, Google Sheets, and Google Slides, which are a part of an office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more. Files created and edited through the office suite are saved in Google Drive.</p>\r\n<p class=\"align-center\"><br /><span style=\"font-weight: bold;\">Store any file</span></p>\r\n<p class=\"align-left\">Keep photos, stories, designs, drawings, recordings, videos, and more. Your first 15 GB of storage are free with a Google Account.</p>\r\n<p class=\"align-center\"><br /><span style=\"font-weight: bold;\">See your stuff anywhere</span></p>\r\n<p class=\"align-left\">Your files in Drive can be reached from any smartphone, tablet, or computer. So wherever you go, your files follow.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Share files and folders</span></p>\r\n<p class=\"align-left\">You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment needed.</p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Drive Enterprise. The simplest way for teams to work together in the cloud.</span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Supercharge teamwork. </span>Move faster and get more done with Docs, Sheets, Slides, and Drive Enterprise's built-in collaboration features.<br /><span style=\"font-weight: bold;\">AI features.</span> Boost productivity with AI. Google AI connects users to the content they're looking for automatically and through powerful search.<br /><span style=\"font-weight: bold;\">Integrates with Microsoft Office and other tools.</span> Make adoption seamless with Drive Enterprise's third-party tool integration, including the ability to open and comment on Microsoft Office files.<br /><span style=\"font-weight: bold;\">Work better together. </span>Drive Enterprise helps teams move faster with collaboration tools like Docs, Sheets, and Slides — all on a secure, cloud-based platform that makes it easy for users to share, store, and access files.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Control and protect your data. </span>Drive Enterprise empowers organizations to create, store, share, and collaborate in the cloud — without any of the risk or disruption associated with implementing new tools or technologies.</p>\r\n<p class=\"align-left\"><br />Source: <a href=\"https://cloud.google.com\" target=\"_blank\" rel=\"noopener\">cloud.google.com</a></p>","shortDescription":"Store, share, and access your files from any device. Google Drive comes with Google Docs, Sheets, and Slides — and works seamlessly with Microsoft Office. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":8,"sellingCount":15,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Drive","keywords":"","description":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Google Drive is a file storage and synchronization service developed by Google. </span></p>\r\n<p>Google Drive allows users to store files on their servers, synchronize files across devices, and share file","og:title":"Google Drive","og:description":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Google Drive is a file storage and synchronization service developed by Google. </span></p>\r\n<p>Google Drive allows users to store files on their servers, synchronize files across devices, and share file","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Google-Drive-Logo.png"},"eventUrl":"","translationId":3705,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":126,"title":"EFSS"}],"testingArea":"","categories":[{"id":369,"title":"File Synchronization and Sharing Software","alias":"file-synchronization-and-sharing-software","description":" Enterprise file synchronization and sharing (also known as EFSS and enterprise file sync and share) refer to software services that enable organizations to securely synchronize and share documents, photos, videos and files from multiple devices with employees, and external customers and partners. Organizations often adopt these technologies to prevent employees from using consumer-based file sharing apps to store, access and manage corporate data that is outside of the IT department’s control and visibility.\r\nEFSS applications are often characterized by having most or all of the following features and capabilities:\r\n<ul><li>Sync files stored incorporate storage to user desktops and devices</li><li>Send links to large files with support for multiple file extensions and protocols</li><li>Integration to existing business applications via APIs, plugins and mobile apps</li><li>Built-in file creation, editing and previewing</li><li>User access permissions to files and folders</li><li>Protection of files stored and transferred by encryption, antivirus scanning, and DLP (data loss prevention)</li><li>Publish links to files with the ability to set a login requirement to access data</li><li>Authentication options for Active Directory, SAML, Azure Active Directory, etc.</li><li>Schedule and automate file transfers from automated systems and repositories</li><li>Audit and report file activities and system actions</li></ul>\r\nDepending on what an EFSS provider offers, services can be deployed using cloud computing, on-premises, or hybrid. According to Forrester Research, some EFSS providers can provide the ability to lock down data in certain geographies for companies that have requirements to store content/metadata in specific jurisdictions.","materialsDescription":" <span style=\"font-weight: bold;\">What is File Synchronization and Sharing Software?</span>\r\nFile synchronization and sharing software enable companies to securely synchronize and share photos, documents, videos, and files from multiple sources with their customers, partners, and employees.\r\n<span style=\"font-weight: bold;\">What are the benefits of File Synchronization and Sharing Software?</span>\r\n<ul><li><span style=\"font-weight: bold;\">Better Protection.</span> Cloud-based file-sharing services are limited in their ability to protect your sensitive business documents. As high profile service providers, they are under an increased threat of attack by hackers, as seen in recent headlines regarding security concerns and data breaches.</li><li><span style=\"font-weight: bold;\">Efficiency and Control.</span> Sending email attachments can be problematic due to file size restrictions or their vulnerability to interception during transmission.</li><li><span style=\"font-weight: bold;\">Convenience.</span> File Synchronization and Sharing Software eliminate the need for memory sticks to transport data and the risk associated with using them. Your files can be securely accessed anywhere, anytime with a secure Internet connection and browser.</li><li><span style=\"font-weight: bold;\">Easy Sharing.</span> Network drives can be found in nearly every office for sharing files within your department. However, it's not so convenient if you want to share files between remote office locations or when working offsite. EFSS enables you to connect and share simply and easily without boundaries.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_File_Synchronization_and_Sharing_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2009,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Google_Hangouts.png","logo":true,"scheme":false,"title":"Google Hangouts","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-hangouts","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<p>Google Hangouts is a communication platform developed by Google which includes messaging, video chat, SMS and VOIP features. It replaces three messaging products that Google had implemented concurrently within its services, including Google Talk, Google+ Messenger (formerly: Huddle), and Hangouts, a video chat system present within Google+. Google has also stated that Hangouts is designed to be \"the future\" of its telephony product, Google Voice, and has already integrated some of the capabilities of Google Voice into Hangouts. Users can be messaged by their Google+ accounts. Google has been planning to evolve Hangouts into 2 main parts that are the most important: Hangouts Chat and Hangouts Meet. This service is already available to G Suite customers and will be available to consumer uses. Google is not sure of when to allow normal consumers to use both new services. Google will attempt to allow every user of Classic Hangouts migrate to both new services. Hangouts allows conversations between two or more users. The service can be accessed online through the Gmail or Google+ websites, or through mobile apps available for Android and iOS (which were distributed as a successor to their existing Google Talk apps). However, because it uses a proprietary protocol[8] instead of the XMPP open standard protocol used by Google Talk, most third-party applications which had access to Google Talk do not have access to Google+ Hangouts. Chat histories are saved online, allowing them to be synced between devices. A \"watermark\" of a user's avatar is used as a marker to indicate how far they have read into the conversation. Photos can be shared during conversations, which are automatically uploaded into a private Google+ album. Users can also now use color emoji symbols in their messages. As with the previous Google+ Hangouts, users can also perform a group video chat with up to 10 users at a time. In 2016 Google upgraded Hangouts to 25 concurrent users in HD video for Work/Education. The new Google Hangouts app on iOS integrates a Google Voice number to some extent, but on Android the SMS support in Hangouts doesn't fully integrate with Google Voice for calls or texts. Integration was first expected by 2014, but was deprecated in January 2016. The reason for the delay appears tied to Google switching away from the XMPP protocol it used, as mentioned above. For Google Chrome, users do not need to install a plugin. However, for Internet Explorer 11, the user must install the \"Google Talk Plugin\" to be able to use the video features. In Android 4.4, Hangouts is integrated with text messages sending and receiving functions, which is the default SMS app on the Nexus 5. For other Android phones, users can choose to open the SMS function when they download the new version of Hangouts via Google Play. SMS conversations are shown in a drawer on the left side. The update also adds GIF support and a new location-sharing button, which allows the user to send their GPS location to their contacts. As of version 2.3 (September 12, 2014), Hangouts includes the ability to make free voice calls to other Hangouts users, and charges users (via pre-registered credit) to call landline and mobile phones internationally except for calls to the United States and Canada which are free of charge. Currently, Android users must have both the Google Hangouts and Hangouts Dialer apps installed if they wish to call landline or mobile telephone numbers via the public switched telephone network. On August 15, 2016, Google announced that Hangouts on Air will be discontinued on September 12. Users will have to utilize YouTube Live for live-streaming events. Google Hangouts includes several Easter eggs to surprise users.</p>","shortDescription":"Google Hangouts is a communication platform developed by Google which includes messaging, video chat, SMS and VOIP features.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":10,"sellingCount":6,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Hangouts","keywords":"","description":"<p>Google Hangouts is a communication platform developed by Google which includes messaging, video chat, SMS and VOIP features. It replaces three messaging products that Google had implemented concurrently within its services, including Google Talk, Google+ Me","og:title":"Google Hangouts","og:description":"<p>Google Hangouts is a communication platform developed by Google which includes messaging, video chat, SMS and VOIP features. It replaces three messaging products that Google had implemented concurrently within its services, including Google Talk, Google+ Me","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Google_Hangouts.png"},"eventUrl":"","translationId":2010,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":56,"title":"Web Conferencing Applications"}],"testingArea":"","categories":[{"id":367,"title":"Web Conferencing Applications","alias":"web-conferencing-applications","description":" Web conferencing is the common name for technology and tools for online meetings and real-time collaboration. Web conferencing allows you to conduct online presentations, collaborate on documents and applications, view websites, videos, images.\r\nWeb conferences, as a rule, are Internet services that require the installation of a client program on each participant’s computer. Some services also provide access to a web conference via a browser using flash, java or a special plug-in.\r\nServices for web conferencing can include features and tools such as screen sharing (screen sharing or individual applications), whiteboard (interactive whiteboard), the ability to show web presentations, co-browsing (the ability to synchronously browse web pages), tools for annotations, monitoring the presence of participants, text chat, integrated VoIP communication, video communication, the ability to change the leader, the ability to give control over the mouse and keyboard, meeting moderation tools, feedback collection tools (on example, polls), tools for scheduling and inviting participants, the ability to record the progress of a web conference.\r\nOften, web conferencing is used with Internet services for audio and video calls (for example, Skype) or they provide conference calling via a regular telephone.","materialsDescription":" What is the first thing that strikes you when we look at businessmen who are trying to establish communication with each other online? All of them require: “Give more opportunities for web conferencing!”. Therefore, it is not at all surprising that the WebRTC technology is gaining the favor of an increasing number of small and medium-sized businesses.\r\nA recent study conducted by Software Advice showed that more than half of employees in small businesses prefer web conferences, noting their efficiency and usability. The advantages are especially noticeable in comparison with communications via telephone or the use of special applications. However, the benefits of web conferencing do not end there - according to the study, they not only increase the speed and quality of online meetings, but also provide a lot of opportunities for collaboration. In addition, and this is obvious, they reduce travel costs.\r\n<span style=\"font-weight: bold;\">Speed and quality come first.</span>\r\nIt is worth noting that now small and medium businesses are almost gone from the use of communication hardware and use desktop computers and mobile devices. Despite the fact that audio and video conferences are still very popular (they are used by 45% and 50% of users, respectively), web conferences are actively replacing them. Judge for yourself - according to statistics, every third user selects them as a means of communication after the first experience of use.\r\nThe main reason for such a rapid growth in popularity is the speed and quality that web conferencing users provide. According to respondents, the main advantage of web conferences is the ability to organize a meeting much faster than before. Now there is no need to spend time on installing special applications like Skype or similar - any communication systems using any third-party programs are a thing of the past. Also worth noting is the ability to connect to the web conference literally in one click.\r\nMore than 40% of the people surveyed showed dissatisfaction with the tedious procedure of entering authorization data, noting the simplicity and convenience of connecting to the WebRTC web conference. All you need is access to the Internet!\r\n<span style=\"font-weight: bold;\">We work in a team</span>\r\nIt is no secret that the use of web conferencing significantly reduces the company's travel expenses. After all, booking tickets, searching for hotels and meeting places can result in a decent amount, which will seriously hurt the company's income. Using web conferences, you get the opportunity to arrange business meetings, even with overseas partners, without leaving your office. But that's not all! Web conferencing offers a range of tools to overcome language barriers. For example, in the field of healthcare, videoconferencing has been used to establish consultations between doctors and patients from completely different countries. With the help of online translators and other special features of web conferences, people can get the necessary help from qualified foreign specialists.\r\nDo not forget that web conferencing is not only a convenient way to hold a video call. You can arrange trainings for your team using file transfer and document display functions, as well as conduct job interviews without wasting time.\r\nIt is interesting to note that small and medium-sized businesses share their product samples with prospective clients using web conferences, turning them into a powerful marketing tool. This brings the business to a fundamentally new level, allowing the company to take a leading position in its industry!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Conferencing_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1535,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/google_compute_engine_U-K-376940-13.png","logo":true,"scheme":false,"title":"Google Compute Engine","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-compute-engine","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<p style=\"color: #333333; font-family: Roboto, Arial, sans-serif; font-size: 16px;\">Main features of Google Compute Engine:</p>\r\n<ul>\r\n<li style=\"padding-bottom: 5px;\">Computing environments. Available in a configuration of 1,2,4 or 8 cores on a Linux platform with 3.75 GB of RAM per core.</li>\r\n<li style=\"padding-bottom: 5px;\">Repositories. You can store virtual machine data as non-persistent (Ephemeral), as well as Persistent disks on the Google side or in the Google Cloud Storage service. For permanent disks, you can snapshot for backup purposes, and also provide access to one disk from multiple VMs. All disk data is encrypted.</li>\r\n<li style=\"padding-bottom: 5px;\">Networking. The ability to use high-performance network equipment Google Dataceters and independently configure the network screens, also use an external IP address. Plus, ready-made solutions from third-party vendors that are partners with Google.</li>\r\n<li style=\"padding-bottom: 5px;\">Control. Virtual machines can be managed through a web console or CLI, and there is also an API that provides many opportunities for developers and third-party manufacturers.</li>\r\n</ul>\r\n<p>Google Compute Engine will be integrated with partner solutions RightScale, Puppet Labs, OpsCode, Numerate, Cliqr, MapR and others.</p>","shortDescription":"Google Compute Engine is a service for renting computing environments in a public cloud (IaaS) on the basis of Linux OS, which provides services on the basis of fees for hourly consumption of resource","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":13,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Compute Engine","keywords":"","description":"<p style=\"color: #333333; font-family: Roboto, Arial, sans-serif; font-size: 16px;\">Main features of Google Compute Engine:</p>\r\n<ul>\r\n<li style=\"padding-bottom: 5px;\">Computing environments. Available in a configuration of 1,2,4 or 8 cores on a Linux platform","og:title":"Google Compute Engine","og:description":"<p style=\"color: #333333; font-family: Roboto, Arial, sans-serif; font-size: 16px;\">Main features of Google Compute Engine:</p>\r\n<ul>\r\n<li style=\"padding-bottom: 5px;\">Computing environments. Available in a configuration of 1,2,4 or 8 cores on a Linux platform","og:image":"https://old.roi4cio.com/fileadmin/user_upload/google_compute_engine_U-K-376940-13.png"},"eventUrl":"","translationId":1536,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":26,"title":"IaaS - computing"}],"testingArea":"","categories":[{"id":786,"title":"IaaS - computing","alias":"iaas-computing","description":"Cloud computing is the on demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers. If the connection to the user is relatively close, it may be designated an edge server.\r\nInfrastructure as a service (IaaS) are online services that provide high-level APIs used to dereference various low-level details of underlying network infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc. A hypervisor, such as Xen, Oracle VirtualBox, Oracle VM, KVM, VMware ESX/ESXi, or Hyper-V, LXD, runs the virtual machines as guests. Pools of hypervisors within the cloud operational system can support large numbers of virtual machines and the ability to scale services up and down according to customers' varying requirements.\r\nTypically IaaS involve the use of a cloud orchestration technology like Open Stack, Apache Cloudstack or Open Nebula. This manages the creation of a virtual machine and decides on which hypervisor (i.e. physical host) to start it, enables VM migration features between hosts, allocates storage volumes and attaches them to VMs, usage information for billing and lots more.\r\nAn alternative to hypervisors are Linux containers, which run in isolated partitions of a single Linux kernel running directly on the physical hardware. Linux cgroups and namespaces are the underlying Linux kernel technologies used to isolate, secure and manage the containers. Containerisation offers higher performance than virtualization, because there is no hypervisor overhead. Also, container capacity auto-scales dynamically with computing load, which eliminates the problem of over-provisioning and enables usage-based billing.\r\nIaaS clouds often offer additional resources such as a virtual-machine disk-image library, raw block storage, file or object storage, firewalls, load balancers, IP addresses, virtual local area networks (VLANs), and software bundles.\r\nThe NIST's definition of cloud computing defines Infrastructure as a Service as:\r\n<ul><li>The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications.</li><li>The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, and deployed applications; and possibly limited control of select networking components (e.g., host firewalls).</li></ul>\r\nAccording to the Internet Engineering Task Force (IETF), the most basic cloud-service model is that of providers offering IT infrastructure — virtual machines and other resources — as a service to subscribers.\r\nIaaS-cloud providers supply these resources on-demand from their large pools of equipment installed in data centers. For wide-area connectivity, customers can use either the Internet or carrier clouds (dedicated virtual private networks). To deploy their applications, cloud users install operating-system images and their application software on the cloud infrastructure. In this model, the cloud user patches and maintains the operating systems and the application software. Cloud providers typically bill IaaS services on a utility computing basis: cost reflects the amount of resources allocated and consumed.","materialsDescription":" <span style=\"font-weight: bold; \">Cloud Computing Basics</span>\r\nWhether you are running applications that share photos to millions of mobile users or you’re supporting the critical operations of your business, a cloud services platform provides rapid access to flexible and low cost IT resources. With cloud computing, you don’t need to make large upfront investments in hardware and spend a lot of time on the heavy lifting of managing that hardware. Instead, you can provision exactly the right type and size of computing resources you need to power your newest bright idea or operate your IT department. You can access as many resources as you need, almost instantly, and only pay for what you use.\r\n<span style=\"font-weight: bold; \">How Does Cloud Computing Work?</span>\r\nCloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. A Cloud services platform such as Amazon Web Services owns and maintains the network-connected hardware required for these application services, while you provision and use what you need via a web application.\r\n<span style=\"font-weight: bold; \">Six Advantages and Benefits of Cloud Computing</span>\r\n<span style=\"font-weight: bold; \">Trade capital expense for variable expense</span>\r\nInstead of having to invest heavily in data centers and servers before you know how you’re going to use them, you can only pay when you consume computing resources, and only pay for how much you consume.\r\n<span style=\"font-weight: bold; \">Benefit from massive economies of scale</span>\r\nBy using cloud computing, you can achieve a lower variable cost than you can get on your own. Because usage from hundreds of thousands of customers are aggregated in the cloud, providers can achieve higher economies of scale which translates into lower pay as you go prices.\r\n<span style=\"font-weight: bold; \">Stop guessing capacity</span>\r\nEliminate guessing on your infrastructure capacity needs. When you make a capacity decision prior to deploying an application, you often either end up sitting on expensive idle resources or dealing with limited capacity. With cloud computing, these problems go away. You can access as much or as little as you need, and scale up and down as required with only a few minutes notice.\r\n<span style=\"font-weight: bold; \">Increase speed and agility</span>\r\nIn a cloud computing environment, new IT resources are only ever a click away, which means you reduce the time it takes to make those resources available to your developers from weeks to just minutes. This results in a dramatic increase in agility for the organization, since the cost and time it takes to experiment and develop is significantly lower.\r\n<span style=\"font-weight: bold; \">Stop spending money on running and maintaining data centers</span>\r\nFocus on projects that differentiate your business, not the infrastructure. Cloud computing lets you focus on your own customers, rather than on the heavy lifting of racking, stacking and powering servers.\r\n<span style=\"font-weight: bold; \">Go global in minutes</span>\r\nEasily deploy your application in multiple regions around the world with just a few clicks. This means you can provide a lower latency and better experience for your customers simply and at minimal cost.\r\n<span style=\"font-weight: bold;\">Types of Cloud Computing</span>\r\nCloud computing has three main types that are commonly referred to as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Selecting the right type of cloud computing for your needs can help you strike the right balance of control and the avoidance of undifferentiated heavy lifting.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IaaS_computing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":62,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/google_workspace_logo.png","logo":true,"scheme":false,"title":"Google Workspace","vendorVerified":1,"rating":"3.00","implementationsCount":4,"suppliersCount":0,"supplierPartnersCount":5,"alias":"google-workspace","companyTitle":"Google","companyTypes":["vendor"],"companyId":179,"companyAlias":"google","description":"<h4>Google Workspace, formerly known as G Suite software, is a collection of office and productivity applications that connect for increased integration between work processes. </h4>\r\nIt originated in 2006 with Google Apps and was rebranded to G Suite in 2016. In October 2020, Google again rebranded to Google Workspace, adding new features to its collaborative software and attempting to make the suite even more accessible for business teams. Google Workspace includes many business applications that interoperate for increased collaboration and productivity in the workplace. This software also integrates with many other applications: for example, a business might sync their Google Sheets and Salesforce CRM for added insights. \r\n<h4 class=\"align-center\">Some of the Workspace applications are:</h4>\r\n<ul><li><span style=\"font-weight: bold;\">Mail:</span> Google introduced Gmail in 2004, and it is the cornerstone of Google’s connected suite of office applications. It’s one of the most popular email providers in the world, and it’s collaborative and easy to use.</li><li><span style=\"font-weight: bold;\">Docs:</span> Google Docs automatically saves created documents to Drive (cloud storage) and continues to update them in real time.</li><li><span style=\"font-weight: bold;\">Slides:</span> users make and edit presentations and incorporate data from other Google apps.</li><li><span style=\"font-weight: bold;\">Sheets:</span> Google offers accessible and detailed spreadsheets with customizable formulas. Users can link documents within spreadsheets and communicate with other users within the sheet.</li><li><span style=\"font-weight: bold;\">Calendar: </span>users can schedule meetings, invite others, select meeting locations, or add a video conferencing link to a meeting.</li><li><span style=\"font-weight: bold;\">Drive:</span> users have access to cloud storage within their Drive. They can create folders for organization.</li><li><span style=\"font-weight: bold;\">Forms:</span> users can create surveys and questionnaires to gain information and make data-driven decisions.</li><li><span style=\"font-weight: bold;\">Chat:</span> users can message within the other Google applications as well as having their own chat rooms.</li><li><span style=\"font-weight: bold;\">Meet:</span> this video conferencing feature integrates with other Google applications for easier communication.</li><li><span style=\"font-weight: bold;\">Sites: </span>users can create their own websites using Google’s platform.</li><li><span style=\"font-weight: bold;\">Apps Script:</span> this feature offers application design, which developers can add to some of the existing suite’s applications.</li><li><span style=\"font-weight: bold;\">Cloud Search:</span> users can search Google’s cloud storage for data.</li><li><span style=\"font-weight: bold;\">Keep:</span> users can create to-do lists, notes, and reminders to keep themselves and their teammates on track.</li><li><span style=\"font-weight: bold;\">Currents:</span> this communication platform helps teams to stay connected through posts, pictures, videos, and conversations.</li></ul>\r\nGoogle Workspace applications integrate with many other software: for example, a business might sync their Google Sheets and Salesforce to gain insights and eliminate silos in company data. Users can sync Google Docs with communication software Slack and send documents to other users with details and updates.","shortDescription":"How teams of all sizes connect, create, and collaborate. A flexible, innovative solution for people and organizations to achieve more. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":0,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Google Workspace","keywords":"Suite, data, services, settings, purposes, users, email, free","description":"<h4>Google Workspace, formerly known as G Suite software, is a collection of office and productivity applications that connect for increased integration between work processes. </h4>\r\nIt originated in 2006 with Google Apps and was rebranded to G Suite in 2016.","og:title":"Google Workspace","og:description":"<h4>Google Workspace, formerly known as G Suite software, is a collection of office and productivity applications that connect for increased integration between work processes. </h4>\r\nIt originated in 2006 with Google Apps and was rebranded to G Suite in 2016.","og:image":"https://old.roi4cio.com/fileadmin/user_upload/google_workspace_logo.png"},"eventUrl":"","translationId":728,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":124,"title":"Collaboration Applications"}],"testingArea":"","categories":[{"id":267,"title":"Collaborative Applications","alias":"collaborative-applications","description":" <span style=\"font-weight: bold; \">Collaborative applications, </span>collaborative software or groupware is application software designed to help people involved in a common task to achieve their goals. One of the earliest definitions of collaborative software is "intentional group processes plus software to support them".\r\nIn terms of the level of interaction it allows, collaborative software may be divided into: real-time collaborative editing (RTCE) platforms that allow multiple users to engage in live, simultaneous and reversible editing of a single file, like document collaboration app, and version control (also known as revision control and source control) platforms, which allow separate users to make parallel edits to a file, while preserving every saved edit by every user as multiple files (that are variants of the original file). The use of collaborative software in the work space creates a collaborative working environment (CWE). \r\n<span style=\"font-weight: bold; \">There are three main categories</span> of collaboration software based on their functional capabilities. Knowing how does collaboration software work can be gleaned from the tools employed.<br /><span style=\"font-weight: bold; \">Communication.</span> Helps in the exchange of communication between groups. The most common communication tools that are used are systems and applications for email hosting, file sharing, project management and a website or online collaboration applications platform that can be readily accessed. Research findings have shown that file sharing is the most common and needed feature in collaboration software. <span style=\"font-weight: bold; \">Example tools:</span> email, voicemail, instant messaging, VoIP or video calls.\r\n<span style=\"font-weight: bold; \">Conferencing.</span> Allows real-time collaboration among members. Groupware software tools make possible real-time discussions among project members through a virtual meeting room with a moderator who oversees the sharing of information. These web based collaboration applications meetings are helpful when there are important matters to be decided on by project members who are in various locations. <span style=\"font-weight: bold; \">Example tools:</span> video conferencing, IM conferencing, online forums, social media group chats, community boards, application sharing.\r\n<span style=\"font-weight: bold; \">Coordination.</span> Assists in group activities, schedule and deliverables. Coordination software solutions are used for complex interdependent tasks to realize a common goal. Typical business collaboration app suits for time management, project management and online proofing so that team members are aware of deadlines, are properly coordinated, and can monitor the status of projects. <span style=\"font-weight: bold; \">Example tools:</span> calendars, time trackers, spreadsheets, client portals, alerts and status updates<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\">What does collaboration software do?</h1>\r\n<ul><li><span style=\"font-weight: bold; \">Internal Communication System.</span> Teams need an efficient communication system to be able to stay on task and not miss crucial aspects of ongoing projects. With many tools built into web based collaboration apps that allow all forms of communication – email, IM, voice, video – as well as mechanisms to review and retrieve conversations and discussions, team members are assured of uninterrupted coordination and kept in sync.</li><li><span style=\"font-weight: bold; \">File Sharing.</span> Like communication, the ability to share files, documents, data and all other forms of media is one of the most important features of collaboration software. Many groupware now carry robust document management systems, providing you and your team members a convenient means to share, access, view and retrieve files</li><li><span style=\"font-weight: bold; \">Content Creation.</span> Several all-in-one collaboration platforms offer content creation functionality that allows producing and publishing content both for internal and external audiences. This is useful for inbound marketing activities like creating blogs and informative content to attract new audience and enhance your business’ online presence.</li><li><span style=\"font-weight: bold; \">Powerful Search.</span> Finding old files, previous conversation or past blog post are facilitated by the robust search feature of web based collaboration software. What was previously a time-consuming process, now you can use tags and search filters to find what you’re looking for in quickly and efficiently.</li><li><span style=\"font-weight: bold; \">Personal and Group Calendars.</span> Keeping track of numerous meetings, events and other important matters that need your attention is a sure headache-inducer. Personal as well as group calendars are integral features in most collaborative platforms and mobile collaboration apps to help you and your team members stay attuned, involved and present at all times, wherever they may be.</li></ul>\r\n<h1 class=\"align-center\">What are the benefits of collaboration software? </h1>\r\nThere are a number of benefits of collaboration software that can result in more efficient and effective completion of tasks and goals. Understanding what does a collaboration software do will help you justify its implementation in your organization and bolster its adoption with your employees. The successful execution of good collaboration software will afford you many advantages. Why use collaboration software? Here are four good reasons why.\r\n<ul><li><span style=\"font-weight: bold; \">Save time</span> – Time is gold, and in a business that is tantamount to money. The more you save time, the more you save on unwanted expenses, and the better it is for your organization. Collaboration among employees makes possible the quicker completion of end goals that wouldn’t otherwise be achievable in other ways. Embracing collaboration methods cuts disparate, uncoordinated work on a particular project from different contributing members and saves not only time but also resources and efforts. If you are looking to cut costs on projects, collaboration software can help in that respect.</li><li><span style=\"font-weight: bold; \">Enhance project management</span> – Keeping a handle on a project, a team and its members and their progress are never easy to work. Coordination and communication are of paramount importance if you want a project completed. Collaboration is one of the most optimal means to guarantee that you get the most out of your team. It opens lines of communication and makes sure everything is on track in order to avoid mistakes and confusion that can delay projects.</li><li><span style=\"font-weight: bold; \">Strengthen team relationships</span> – One sure-fire way to build effective working relationships among employees is to have them work together to complete tasks and projects. Collaboration programs are designed to do that, making it easy for teams to work almost like a concerted unit with a singular purpose. This makes teams comfortable and confident in working with one another when it comes to completing common objectives.</li><li><span style=\"font-weight: bold; \">Improve organization</span> – The process of keeping things and tasks in order has always been a problem for businesses. It is typical to lose track of what has been done and what needs to be done in project workflows simply because everything is a mess. Collaborative programs assist in maintaining order and managing the stages in workflows through open communication and coordination among concerned individuals and team.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Collaborative_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}