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IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png","alias":"it-outsourcing"},"421":{"id":421,"title":"Digital Commerce Applications","description":"E-commerce is the activity of buying or selling products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.\r\nModern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.\r\nE-commerce businesses may also employ some or all of the followings:\r\n<ul><li>Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants;</li><li>Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales;</li><li>Business-to-business buying and selling;</li><li>Gathering and using demographic data through web contacts and social media;</li><li>Business-to-business (B2B) electronic data interchange;</li><li>Marketing to prospective and established customers by e-mail or fax (for example, with newsletters);</li><li>Engaging in pre-retail for launching new products and services;</li><li>Online financial exchanges for currency exchanges or trading purposes.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">5 Reasons Why E-commerce Is So Important For Your Business</span>\r\nFrom startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own e-commerce website, where they can sell their own products or services. In today's competitive and convenience-focused society, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes, making e-commerce a flexible solution for both businesses and buyers.\r\nIf you’re still on the fence about launching an e-commerce store then look no further, here are the top 5 reasons e-commerce is so important for your business and just how you can benefit from moving online this year!\r\n<span style=\"font-weight: bold; \">Can Broaden Your Brand</span>\r\nE-commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.\r\n<span style=\"font-weight: bold; \">It’s More Convenient</span>\r\nAn online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there’s no you shouldn't appeal to a wider range of customers all looking for a convenient and flexible experience.\r\n<span style=\"font-weight: bold; \">Increase Your Reach</span>\r\nDue to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the number of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.\r\n<span style=\"font-weight: bold; \">Gives You Marketing Opportunities</span>\r\nYour website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing, and your email marketing, all of which can include links back to your website.\r\n<span style=\"font-weight: bold; \">Scalable</span>\r\nAs your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An e-commerce site lets you scale your business accordingly, allowing you to add more lines, add more payment options and even grow when you choose to ship to, without having to worry about changing your location or moving to larger premises as you might with a brick and mortar store.\r\nE-commerce offers the business a whole range of opportunities, from marketing opportunities to increase your products ranges to generating more sales and with an optimized and well-developed website, you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Digital_Commerce_Applications.png","alias":"digital-commerce-applications"},"593":{"id":593,"title":"Mobile Software Development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an &quot;application-like&quot; experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png","alias":"mobile-software-development"},"595":{"id":595,"title":"iOS Software Development","description":"iOS is Apple’s mobile OS that runs on an iPhone, iPad, iPod Touch hardware. Apple provides tools and resources for creating iOS apps and accessories for these devices. As an iOS developer, you can program in native languages such as Swift or Objective-C or build cross-platform native applications using React Native (JavaScript) or Xamarin (C# &amp; F#).<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Developer Requirements.</span> To develop iOS apps, you need a Mac computer running the latest version of Xcode. Xcode is Apple’s IDE (Integrated Development Environment) for both Mac and iOS apps. Xcode is the graphical interface you'll use to write iOS apps. Xcode includes the iOS SDK, tools, compilers, and frameworks you need specifically to design, develop, write code, and debug an app for iOS. For native mobile app development on iOS, Apple suggests using the modern Swift programming language. It is important to note that Xcode only runs on Mac OS X and the only supported way to develop iOS apps. Like desktop software, iOS development software are designed using a range of programming languages and frameworks.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">iOS software development kit. </span>Mobile iOS app creation software requires access to software development kits (SDKs) that provide an environment through which programmers can design and test code in a simulated mobile environment. Some iOS SDK essentials are the Cocoa Touch frameworks that include the UIKit, GameKit, PushKit, Foundation Kit, and MapKit. These frameworks and others allow you manipulate the iPhone or iPad camera, add voice interaction using SiriKit, explore music with MusicKit, expand viewing and listening via AirPlay 2, and even add iMessage Business Chat to your application. iOS 11 added the power of machine learning with Core ML and augmented reality (AR) experiences with ARKit.\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Beta Testing.</span> <span style=\"font-weight: normal; \">Once you have built and tested (using XCTest framework or iOS Unit test) your app, you can invite users to your apps and collect feedback using TestFlight prior to deploying to the App Store. This is a good time for testing Push Notifications, data storage using Core Data, and making network calls to 3rd party APIs. To get going, you simply upload a beta build of your app, and use iTunes Connect to add the name and email of testers. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Cloud Testing.</span><span style=\"font-weight: normal; \">Testing your iOS app on real devices is critically important since the performance of the real device, different operating system versions, modifications made by manufacturer and carriers firmware may lead to unexpected issues with your app. Testing on real device gives you a more accurate understanding of how your users interact with your app. On the other hand, obtaining physical devices for testing is a logistical challenge. This is where cloud testing comes into play. With cloud testing, you can test your application on real devices that are accessible on the cloud. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Deployment.</span> <span style=\"font-weight: normal; \">Once you have built, tested, and beta tested your iOS app, you can deploy to the App Store. At this point, you must join the Apple Developer Program. As a member, you’ll get access to beta iOS app development software, advanced app capabilities, extensive beta testing tools, and app analytics.</span></p>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages of iOS App Development?</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">iOS is easy to use interface.</span> Apple’s iPhone becomes the dream of many smartphone users, providing high customer service and become a market leader for offering unmatched devices. You can attract your Apple users easily if an application will be created on a synchronized environment Apple’s platform. These special flexible User Interface of the features of the iOS app can make your business application more desirable and boost up their sales and earn maximum benefits.</li><li><span style=\"font-weight: bold;\">iOS has more security.</span> iOS platform offers its users stay safe from external threats which is the best part and advantage of this platform. While developing an app for the business, providing a powerful shield against malware, virus and other internet threats for app development of a business. iOS applications are secured applications, allows effortless transaction facilities app without spending more time on testing different devices.</li><li>For <span style=\"font-weight: bold;\">business</span>, there are multiple options available in the highly popular iOS app making software market, this is because important to attract new customers to increase sales and chance to empower your business in the global market. The web is not a safe place for so thanks to a well-developed iPhone app Development Company can increase their availability and protect your customer’s information. With an iOS mobile app, always been an attractive device to the public with constant acknowledgment from App Store and business can flourish on a regular basis.</li><li>iOS users are usually <span style=\"font-weight: bold;\">happy users,</span> an efficiently developed iOS app helps to promote your brand or your organization to enhance productivity with profitability services to reach your targeted audience. iOS application builds a strong relationship with customers and clients, and the great audience to deliver your product and solutions to achieve their goals. Better the application is, strong would be the relationship with the superior brand in consumer electronics.</li><li>iOS applications are <span style=\"font-weight: bold;\">innovation </span>and the latest technology used globally and this can help your business to expand the most secure way. With best iOS app development software is accepted globally, you may transforming traditional business processes in a modern way and find customers from every part of the world.</li></ul>\r\n<h1 class=\"align-center\">What is IDE?</h1>\r\nIDE is the acronym for Integrated Development Environment. This contains a set of tools, resources and programming essentials within itself. It helps software/web/ mobile app developers to create new programs. This is a comprehensive solution for creating software or mobile app independently. These resources make development, deployment and debugging processes very simple. Choosing an IDE for iPhone app development is dependent on the budget, kind of programming language you prefer, etc. There are so many functionalities in an IDE that gives you a lot of benefits for app development.\r\nThe IDE makes strategies and streamlines the development phase for your entire team. It has many tools for automation, programming, debugging, compiling and for interpretation. There are three general types of IDE available. They are cloud-based, software as a service (SaaS) type and installing on the server type. IDE for iOS application development software is preferred bycompanies to reduce development time and costs. It helps in accurate testing and easy coding. Integration is also possible with these IDEs. It is as simple as a word processing program used by developers to create robust mobile applications.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_iOS_Software_Development.png","alias":"ios-software-development"},"597":{"id":597,"title":"Android Software Application","description":" Android software development is the process by which new applications are created for devices running the Android operating system. Google states that &quot;Android apps can be written using Kotlin, Java, and C++ languages&quot; using the Android software development kit (SDK), while using other languages is also possible. All non-JVM languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some languages/programming tools allow cross-platform app support, i.e. for both Android and iOS. Third party tools, development environments and language support have also continued to evolve and expand since the initial SDK was released in 2008. In addition, with major business entities like Walmart, Amazon, Bank of America etc. eyeing to engage and sell through mobiles, mobile application development is witnessing a transformation.\r\nAndroid was created by the Open Handset Alliance, which is led by Google. The early feedback on developing applications for the Android platform was mixed. Issues cited include bugs, lack of documentation, inadequate QA infrastructure, and no public issue-tracking system. In December 2007, MergeLab mobile startup founder Adam MacBeth stated, &quot;Functionality is not there, is poorly documented or just doesn't work... It's clearly not ready for prime time.&quot; Despite this, Android-targeted applications began to appear the week after the platform was announced. The first publicly available application was the Snake game.\r\nA preview release of the Android SDK was released on November 12, 2007. On July 15, 2008, the Android Developer Challenge Team accidentally sent an email to all entrants in the Android Developer Challenge announcing that a new release of the SDK was available in a &quot;private&quot; download area. The email was intended for winners of the first round of the Android Developer Challenge. The revelation that Google was supplying new SDK releases to some developers and not others (and keeping this arrangement private) led to widely reported frustration within the Android developer community at the time.\r\nOn August 18, 2008, the Android 0.9 SDK beta was released. This release provided an updated and extended API, improved development tools and an updated design for the home screen. Detailed instructions for upgrading are available to those already working with an earlier release. On September 23, 2008, the Android 1.0 SDK (Release 1) was released. According to the release notes, it included &quot;mainly bug fixes, although some smaller features were added.&quot; It also included several API changes from the 0.9 version. Multiple versions have been released since it was developed.\r\nOn December 5, 2008, Google announced the first Android Dev Phone, a SIM-unlocked and hardware-unlocked device that is designed for advanced developers. It was a modified version of HTC's Dream phone. While developers can use regular consumer devices to test and use their applications, some developers may choose a dedicated unlocked or no-contract device.\r\nAs of July 2013, more than one million applications have been developed for Android, with over 25 billion downloads. A June 2011 research indicated that over 67% of mobile developers used the platform, at the time of publication. Android smartphone shipments are forecast to exceed 1.2 billion units in 2018 with an 85% market share.","materialsDescription":" <span style=\"font-weight: bold;\">Where does Android come from?</span>\r\nIt comes from Google, who actually acquired Android in 2005 (no, Google didn't invent it). The search giant performs regular updates along with an annual major update.\r\nThe operating system is based on the Linux kernel – if you have friends who work in IT, you may have heard of it. This is the GNU / Linux operating system based structure, which is a unix type system (portable operating system, multitasking and multi-user). The Linux kernel is one of the most prominent examples of free software.\r\n<span style=\"font-weight: bold;\">Why does Android look different on each phone?</span>\r\nAndroid doesn't look different on every device, but it does have a number of different versions. Android is open-source, which means that manufacturers are free to customize the software and make it their own.\r\nThe 'purest' version of Android is often referred to as 'stock Android' and it's often preferred by the Android community: it's the original software as Google intended.\r\nOther user interfaces (UI) include Samsung's TouchWiz, Sony's Xperia, and Huawei's Emotion. See what they all look like in our Android UI comparison.\r\n<span style=\"font-weight: bold;\">What are the advantages of Android?</span>\r\nChoice. For example, if you want iOS, you have a choice of iPhone, iPhone or iPhone. If you go for Android there are stacks of great devices to choose from, from cheap and cheerful handsets to really impressive flagships. Those flagships are often cheaper than the equivalent Apple devices, too.\r\nAndroid’s choice isn’t just about hardware. It’s about everything else too. Android is incredibly easy to customize, both in terms of how it looks and how it works, and the various app stores aren’t as tightly controlled as its rivals’ stores, like Apple.\r\n<span style=\"font-weight: bold;\">What’s with the candy names?</span>\r\nEach new version of Android gets a code name based on consecutive letters of the alphabet. The most recent version is known as Marshmallow because it is the Android M release. Previous versions have included Lollipop, KitKat, Jelly Bean and Gingerbread.\r\n<span style=\"font-weight: bold;\">What’s the best thing about Android?</span>\r\nOptions, many options. With Android, you have hundreds of gadgets at your disposal, the cheapest, the most expensive and innovative market. Android is also incredibly customizable, both in their roles, as in his appearance. You can really make a unique mobile experience for yourself with this OS.\r\n<span style=\"font-weight: bold;\">What’s the worst thing about Android?</span>\r\nGetting updates. In many cases, manufacturers don’t seem to care about providing software updates for devices they’ve already sold you. Even when they do provide updates they take their sweet time about it. That’s why some consider rooting: you can download the updates yourself and apply them instead of waiting for the manufacturer to get around to it.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Android_Software_Application.png","alias":"android-software-application"},"601":{"id":601,"title":"Custom Software Development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png","alias":"custom-software-development"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example &lt;table&gt;, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: &quot;To view a page, you need to use browser XXX.&quot;\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"635":{"id":635,"title":"Python Development","description":" Python is an interpreted, high-level, general-purpose programming language. Created by Guido van Rossum and first released in 1991, Python's design philosophy emphasizes code readability with its notable use of significant whitespace. Its language constructs and object-oriented approach aim to help programmers write clear, logical code for small and large-scale projects.\r\nPython is dynamically typed and garbage-collected. It supports multiple programming paradigms, including procedural, object-oriented, and functional programming. Python is often described as a &quot;batteries included&quot; language due to its comprehensive standard library.\r\nPython was conceived in the late 1980s as a successor to the ABC language. Python 2.0, released in 2000, introduced features like list comprehensions and a garbage collection system capable of collecting reference cycles. Python 3.0, released in 2008, was a major revision of the language that is not completely backward-compatible, and much Python 2 code does not run unmodified on Python 3.\r\nThe Python 2 language, i.e. Python 2.7.x, was officially discontinued on 1 January 2020 (first planned for 2015) after which security patches and other improvements will not be released for it. With Python 2's end-of-life, only Python 3.5.x and later are supported.\r\nPython interpreters are available for many operating systems. A global community of programmers develops and maintains CPython, an open source reference implementation. A non-profit organization, the Python Software Foundation, manages and directs resources for Python and CPython development.\r\nPython is a multi-paradigm programming language. Object-oriented programming and structured programming are fully supported, and many of its features support functional programming and aspect-oriented programming (including by metaprogramming and metaobjects (magic methods)). Many other paradigms are supported via extensions, including design by contract and logic programming.\r\nPython uses dynamic typing and a combination of reference counting and a cycle-detecting garbage collector for memory management. It also features dynamic name resolution (late binding), which binds method and variable names during program execution.\r\nPython's design offers some support for functional programming in the Lisp tradition. It has filter, map, and reduce functions; list comprehensions, dictionaries, sets, and generator expressions. The standard library has two modules (itertools and functools) that implement functional tools borrowed from Haskell and Standard ML.","materialsDescription":" <span style=\"font-weight: bold;\">What is Python?</span>\r\nPython is an interpreted, interactive, object-oriented programming language. It incorporates modules, exceptions, dynamic typing, very high level dynamic data types, and classes. Python combines remarkable power with very clear syntax. It has interfaces to many system calls and libraries, as well as to various window systems, and is extensible in C or C++. It is also usable as an extension language for applications that need a programmable interface. Finally, Python is portable: it runs on many Unix variants, on the Mac, and on Windows 2000 and later.\r\n<span style=\"font-weight: bold;\">What is the Python Software Foundation?</span>\r\nThe Python Software Foundation is an independent non-profit organization that holds the copyright on Python versions 2.1 and newer. The PSF’s mission is to advance open source technology related to the Python programming language and to publicize the use of Python. The PSF’s home page is at <link https://www.python.org/psf/.>https://www.python.org/psf/.</link>\r\n<span style=\"font-weight: bold;\">Are there copyright restrictions on the use of Python?</span>\r\nYou can do anything you want with the source, as long as you leave the copyrights in and display those copyrights in any documentation about Python that you produce. If you honor the copyright rules, it’s OK to use Python for commercial use, to sell copies of Python in source or binary form (modified or unmodified), or to sell products that incorporate Python in some form. We would still like to know about all commercial use of Python, of course.\r\n<span style=\"font-weight: bold;\">What is Python good for?</span>\r\nPython is a high-level general-purpose programming language that can be applied to many different classes of problems.\r\nThe language comes with a large standard library that covers areas such as string processing (regular expressions, Unicode, calculating differences between files), Internet protocols (HTTP, FTP, SMTP, XML-RPC, POP, IMAP, CGI programming), software engineering (unit testing, logging, profiling, parsing Python code), and operating system interfaces (system calls, filesystems, TCP/IP sockets). Look at the table of contents for The Python Standard Library to get an idea of what’s available. A wide variety of third-party extensions are also available. Consult the Python Package Index to find packages of interest to you.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Python_Development.png","alias":"python-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as &lt;img /&gt; and &lt;input /&gt; directly introduce content into the page. Other tags such as &lt;p&gt; surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as &lt;video&gt; or &lt;input&gt;. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n&quot;JavaScript&quot; is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"},"665":{"id":665,"title":"User Interface Development","description":" User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).\r\nGood user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design and typography are utilized to support its usability, influencing how the user performs certain interactions and improving the aesthetic appeal of the design; design aesthetics may enhance or detract from the ability of users to use the functions of the interface. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.\r\nInterface design is involved in a wide range of projects from computer systems, to cars, to commercial planes; all of these projects involve much of the same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered on their expertise, whether it is a software design, user research, web design, or industrial design.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Graphical User Interface?</span>\r\nThe graphical user interface, developed in the late 1970s by the Xerox Palo Alto research laboratory and deployed commercially in Apple’s Macintosh and Microsoft’s Windows operating systems, was designed as a response to the problem of inefficient usability in early, text-based command-line interfaces for the average user.\r\nGraphical user interfaces would become the standard of user-centered design in software application programming, providing users the capability to intuitively operate computers and other electronic devices through the direct manipulation of graphical icons such as buttons, scroll bars, windows, tabs, menus, cursors, and the mouse pointing device. Many modern graphical user interfaces feature touchscreen and voice-command interaction capabilities.\r\n<span style=\"font-weight: bold;\">How Does a Graphical User Interface Work?</span>\r\nGraphical user interface design principles conform to the model–view–controller software pattern, which separates internal representations of information from the manner in which information is presented to the user, resulting in a platform where users are shown which functions are possible rather than requiring the input of command codes. Users interact with information by manipulating visual widgets, which are designed to respond in accordance with the type of data they hold and support the actions necessary to complete the user’s task.\r\nThe appearance, or “skin,” of an operating system or application software may be redesigned at will due to the nature of graphical user interfaces being independent from application functions. Applications typically implement their own unique graphical user interface display elements in addition to graphical user interface elements already present on the existing operating system. A typical graphical user interface also includes standard formats for representing graphics and text, making it possible to share data between applications running under common graphical user interface design software.\r\nGraphical user interface testing refers to the systematic process of generating test cases in order to evaluate the functionality of the system and its design elements. Graphical user interface testing tools, which are either manual or automated and typically implemented by third-party operators, are available under a variety of licenses and are supported by a variety of platforms. Popular examples include: Tricentis Tosca, Squish GUI Tester, Unified Functional Testing (UFT), Maveryx, Appium, and eggPlant Functional.\r\n<span style=\"font-weight: bold;\">Graphical User Interface Examples</span>\r\nSketchpad, believed to be the first graphical computer-aided design program, was developed in 1962 by Ivan Sutherland while he was at MIT, and consisted of a light pen that enabled users to create and manipulate objects in engineering drawings in real-time with coordinated graphics.\r\nModern operating systems and graphical user interfaces are incorporated into nearly every interactive application, such as ATMs, self-service checkouts, airline self-ticketing and check-in, video games, smartphones, and desktops. Some popular, modern graphical user interface examples include Microsoft Windows, macOS, Ubuntu Unity, and GNOME Shell for desktop environments, and Android, Apple's iOS, BlackBerry OS, Windows 10 Mobile, Palm OS-WebOS, and Firefox OS for smartphones.\r\n<span style=\"font-weight: bold;\">Advantages of Graphical User Interfaces</span>\r\nThe advantage of a graphical user interface is a stark improvement in useability for the average person. The features of a graphical user interface leverage familiar metaphors, such as drag-and-drop for transferring files, and use familiar icons, such as a trash bin for deleted files, creating an environment in which computer operations are intuitive and easily mastered without any prior practice or knowledge of computing machinery or languages. Graphical user interface applications are self descriptive, feedback is typically immediate, and visual cues encourage and steer discoverability.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_User_Interface_Development.png","alias":"user-interface-development"},"718":{"id":718,"title":"IT Consulting","description":" In management, information technology consulting (also called IT consulting, computer consultancy, business and technology services, computing consultancy, technology consulting, and IT advisory) as a field of activity focuses on advising organizations on how best to use information technology (IT) in achieving their business objectives.\r\nThe IT consulting industry can be viewed as a Four-tier system:\r\n<ul><li>Professional services firms which maintain large professional workforces and command high bill rates.</li><li>Staffing firms, which place technologists with businesses on a temporary basis, typically in response to employee absences, temporary skill shortages and technical projects.</li><li>Independent consultants, who are self-employed or who function as employees of staffing firms (for US tax purposes, employed on Form W-2), or as independent contractors in their own right (for US tax purposes, on &quot;1099&quot;).</li><li>Information Technology security consultants</li></ul>\r\nThere are different reasons why consultants are called in:\r\n<ul><li>To gain external, objective advice and recommendations</li><li>To gain access to the consultants' specialized expertise</li><li>Temporary help during a one-time project where the hiring of a permanent employee(s) is not required or necessary</li><li>To outsource all or part of the IT services from a specific company.</li></ul>\r\nThere is a relatively unclear line between management consulting and IT consulting. There are sometimes overlaps between the two fields, but IT consultants often have degrees in computer science, electronics, technology, or management information systems while management consultants often have degrees in accounting, economics, Industrial Engineering, finance, or a generalized MBA (Masters in Business Administration).\r\nAccording to the Institute for Partner Education &amp; Development, IT consultants' revenues come predominantly from design and planning based consulting with a mixture of IT and business consulting. This is different from a systems integrator in that you do not normally take title to product. Their value comes from their ability to integrate and support technologies as well as determining product and brands. ","materialsDescription":"<span style=\"font-weight: bold; \">Who is an information technology (IT) consultant?</span>\r\nAn information technology consultant is a third-party service provider who is qualified to advise clients on the best use of IT to meet specific business requirements. IT consultants may work with a professional IT consultancy firm or as independent contractors. They may conduct a business needs assessment and develop an information systems solution that meets the organization's objectives.\r\nSome information technology consultants emphasize technical issues while others help organizations use IT to manage business processes. Still others specialize in a specific IT area such as information security.\r\nIT consultants need a deep knowledge of both business and information technology. A bachelor's degree in management information systems, computer science, or information science is the typical path into a technical consultancy career. IT certifications supplement this foundation with specialized technical training. Information technology degree and certification programs are available online to accommodate working IT professionals.\r\n<span style=\"font-weight: bold; \">What are the prerequisites and major obstacles?</span>\r\nOnce a business owner defined the needs to take a business to the next level, a decision maker will define a scope, cost and a time-frame of the project. The role of the IT consultancy company is to support and nurture the company from the very beginning of the project until the end, and deliver the project not only in the scope, time and cost but also with complete customer satisfaction.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Project scoping and planning</span></span>\r\nThe usual problem is that a business owner doesn't know the detail of what the project is going to deliver until it starts the process. In many cases, the incremental effort in some projects can lead to significant financial loss.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Business process and system design</span></span>\r\nThe scope of a project is linked intimately to the proposed business processes and systems that the project is going to deliver. Regardless of whether the project is to launch a new product range or discontinue unprofitable parts of the business, the change will have some impact on business processes and systems. The documentation of your business processes and system requirements are as fundamental to project scoping as an architects plans would be to the costing and scoping of the construction of a building.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Project management support</span></span>\r\nThe most successful business projects are always those that are driven by an employee who has the authority, vision and influence to drive the required changes in a business. It is highly unlikely that a business owner (decision maker or similar) will realize the changes unless one has one of these people in the employment. However, the project leadership role typically requires significant experience and skills which are not usually found within a company focused on day-to-day operations. Due to this requirement within more significant business change projects/programs, outside expertise is often sought from firms which can bring this specific skill set to the company.\r\n<span style=\"font-weight: bold;\">What are the skills of IT-consulting?</span>\r\nAn IT consultant needs to possess the following skills:\r\n<ul><li>Advisory skills</li><li>Technical skills</li><li>Business skills</li><li>Communication skills</li><li>Management skills</li><li>Advisory language skills</li><li>Business and management language skills</li><li>Technical language skills</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Consulting.png","alias":"it-consulting"},"729":{"id":729,"title":"IT Project Deployment Services","description":" Companies invest in projects for the implementation of IT systems that are consistent with the organization's values, with the goal of realizing a business vision, stable support for operational activities, and gaining competitive advantages. In this regard, technological projects are becoming increasingly large-scale, affecting more departments of the organization, and pose a risk to the company if the operation of information systems is disrupted.\r\nThe introduction of new IT requires the project team to carry out at least two principal stages:\r\n<ul><li>pre-project analysis of the enterprise, when, with the help of specialists in the proposed IP and specialists of the enterprise, compliance and discrepancies between the system and its future use is revealed. As a result of the survey, ways to eliminate inconsistencies are determined based on the initial assessment of the required resources and time. The survey is conducted using questions and answers, to some extent formalized, and special software tools that allow you to describe the processes of the system and the enterprise and compare them visually. No changes take place at the enterprise unless individual employees are distracted from their direct duties, which is both a virtue and a disadvantage of this approach;</li><li>trial implementation carried out on the most characteristic site of work. Based on this test work, a general assessment of future implementation is determined and a fundamental decision is made on the use of IP.</li></ul>\r\nThere is a lot of confusion and substitution of the concept of “project team” with the idea of ​​it as a “group”, “pack”, “family”, etc. There are several understandings that there is a modern “project team/group” and “integrated project team”, however, the fundamental characteristic of the team is that it does not exist outside the project. A team with all its human strengths and weaknesses is a necessary and inseparable element of any project. It is a developing element of the technology of the project and affects the project itself.\r\nThe project itself is not “done” - it is made by people, and where people are affected by the influence of biology, instincts, gender parameters, “conscious” and “unconscious”, etc. If people are in the organizational “system” (family, flock, group, team, etc.), systemic effects arise that should be foreseen in the formation of a set of people due to the competent selection, placement and development of the team in the right direction. This is not just an ordinary organizational question, but a question of the depth of understanding of the essence of the project, its management and the skill of the leader.","materialsDescription":" <span style=\"font-weight: bold;\">What is an IT project?</span>\r\nAn IT project is a project that includes work related to information technology.\r\n<span style=\"font-weight: bold;\">What is information technology?</span>\r\nInformation technology is a technology aimed at the creation, development and support of information systems.\r\n<span style=\"font-weight: bold;\">What are the main ideas underlying the project team model of an IT project?</span>\r\n<ul><li>interdependent and interrelated roles in a small group;</li><li>determination of the role, special mission and area of ​​responsibility for each member of the project team;</li><li>distributed project management and responsibility;</li><li>each is focused on the success of the project and is set to work throughout the project cycle;</li><li>communication between project team members is a key success factor;</li><li>users and training staff are included in the project team;</li><li>parallel engineering - parallel work of all team members on a project.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Project_Deployment_Services.png","alias":"it-project-deployment-services"},"735":{"id":735,"title":"Installation and configuration","description":" Installation or setup is the act of making the system or program ready for execution. Because the process varies for each program and each computer, programs (including operating systems) often come with an installer, a specialized program responsible for doing whatever is needed for their installation. The configuration is an arrangement of functional units according to their nature, number, and chief characteristics. Often, configuration pertains to the choice of hardware, software, firmware, settings, and documentation. The configuration affects system function and performance.\r\nSome computer programs can be executed by simply copying them into a folder stored on a computer and executing them. Other programs are supplied in a form unsuitable for immediate execution and therefore need an installation procedure. Once installed, the program can be executed again and again, without the need to reinstall before each execution.\r\nCommon operations performed during software installations include:\r\n<ul><li>Making sure that necessary system requirements are met</li><li>Checking for existing versions of the software</li><li>Creating or updating program files and folders</li><li>Adding configuration data such as configuration files, Windows registry entries or environment variables</li><li>Making the software accessible to the user, for instance by creating links, shortcuts or bookmarks</li><li>Configuring components that run automatically, such as daemons or Windows services</li><li>Performing product activation</li><li>Updating the software versions</li></ul>\r\nThese operations may require some charges or be free of charge. In case of payment, installation costs means the costs connected and relevant to or incurred as a result of installing the drivers or the equipment in the customers' premises. ","materialsDescription":"<span style=\"font-weight: bold;\">What does &quot;Installation&quot; mean?</span>\r\nInstallation is the process of making hardware and/or software ready for use. Obviously, different systems require different types of installations. While certain installations are simple and straightforward and can be performed by non-professionals, others are more complex and time-consuming and may require the involvement of specialists.\r\n<span style=\"font-weight: bold; \">What does the &quot;Configuration&quot; mean?</span>\r\nThe way a system is set up, or the assortment of components that make up the system. Configuration can refer to either hardware or software, or the combination of both. For instance, a typical configuration for a PC consists of 32MB (megabytes) main memory, a floppy drive, a hard disk, a modem, a CD-ROM drive, a VGA monitor, and the Windows operating system.\r\nMany software products require that the computer have a certain minimum configuration. For example, the software might require a graphics display monitor and a video adapter, a particular microprocessor, and a minimum amount of main memory.\r\nWhen you install a new device or program, you sometimes need to configure it, which means to set various switches and jumpers (for hardware) and to define values of parameters (for software). For example, the device or program may need to know what type of video adapter you have and what type of printer is connected to the computer. Thanks to new technologies, such as plug-and-play, much of this configuration is performed automatically.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Installation_and_configuration.png","alias":"installation-and-configuration"},"739":{"id":739,"title":"Deployment and Integration Services","description":" The number of various solutions implemented by customers today is quite large. Often, the subsystems of the seemingly unified IT landscape are either weakly connected with each other, or the interaction between them is established in the mode of transferring files and data by mail or “from hand to hand”.\r\nWestern IT vendors, following a certain trend, offer the customer complete and unified solutions. Such blocks of subsystems solve a specific task and form separate IT centers, which also require the mutual integration of infrastructures. This, oddly enough, is even more difficult, as a complete solution does not allow to penetrate deeply and get access to the required information or control subsystems.\r\nNevertheless, the integration and interconnection of information flows can significantly simplify business processes and lead to an increase in the efficiency of interaction both inside and outside the company (with customers and partners).\r\nThe integration task itself is important for business, as it provides a qualitatively new level of services. This is especially important for companies where IT is the immediate tool for achieving business goals. But it is equally important to make integration optimal in the light of minimizing not only the cost of purchasing equipment and software but also preserving previous IT investments.","materialsDescription":" <span style=\"font-weight: bold; \">The main types of implementation and integration services offered by companies:</span>\r\n<ul><li>Designing IT architecture for integration solutions in the field of analytics, automation and monitoring of business processes;</li><li>Development and integration of network infrastructure subsystems, including scalable telecommunications equipment, server equipment and workstations;</li><li>Defining a single platform and developing a solution for integrating enterprise applications, data and business processes;</li><li>Implementation and maintenance of integrated integration solutions in the field of enterprise management (ERP-systems);</li><li>Implementation and maintenance of integration solutions in the field of accounting and analysis of sales and customer relations (CRM-system);</li><li>Implementation and maintenance of integration solutions in the field of accounting and financial analysis;</li><li>Impairment, testing and development of solutions for ensuring information security of a business.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Deployment_and_Integration_Services.png","alias":"deployment-and-integration-services"},"814":{"id":814,"title":"Landing pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). 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