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Software development is a process of writing and maintaining the source code, but in a broader sense, it includes all that is involved between the conception of the desired software through to the final manifestation of the software, sometimes in a planned and structured process. Therefore, software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.\r\nSoftware can be developed for a variety of purposes, the three most common being to meet specific needs of a specific client/business (the case with custom software), to meet a perceived need of some set of potential users (the case with commercial and open-source software), or for personal use (e.g. a scientist may write software to automate a mundane task). Embedded software development, that is, the development of embedded software, such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product. System software underlies applications and the programming process itself and is often developed separately.\r\nThe need for better quality control of the software development process has given rise to the discipline of software engineering, which aims to apply the systematic approach exemplified in the engineering paradigm to the process of software development.\r\nThere are many approaches to software project management, known as software development life cycle models, methodologies, processes, or models. The waterfall model is a traditional version, contrasted with the more recent innovation of agile software development.","materialsDescription":" <span style=\"font-weight: bold; \">What is software development?</span>\r\nSoftware itself is the set of instructions or programs that tell a computer what to do. It is independent of hardware and makes computers programmable. There are three basic types:\r\n<span style=\"font-weight: bold; \">System software</span> to provide core functions such as operating systems, disk management, utilities, hardware management, and other operational necessities.\r\n<span style=\"font-weight: bold; \">Programming software</span> to give programmers tools such as text editors, compilers, linkers, debuggers and other tools to create code.\r\n<span style=\"font-weight: bold; \">Application software</span> (applications or apps) to help users perform tasks. Office productivity suites, data management software, media players and security programs are examples. Applications also refer to web and mobile applications like those used to shop on Amazon.com, socialize with Facebook or post pictures to Instagram.\r\nA possible fourth type is <span style=\"font-weight: bold; \">embedded software.</span> Embedded systems software is used to control machines and devices not typically considered computers — telecommunications networks, cars, industrial robots and more. These devices, and their software, can be connected as part of the Internet of Things (IoT).\r\nSoftware development is primarily conducted by programmers, software engineers, and software developers. These roles interact and overlap, and the dynamics between them vary greatly across development departments and communities.\r\n<span style=\"font-weight: bold; \">Programmers, or coders,</span> write source code to program computers for specific tasks like merging databases, processing online orders, routing communications, conducting searches or displaying text and graphics. Programmers typically interpret instructions from software developers and engineers and use programming languages like C++ or Java to carry them out.\r\n<span style=\"font-weight: bold; \">Software engineers</span> apply engineering principles to build software and systems to solve problems. They use modeling language and other tools to devise solutions that can often be applied to problems in a general way, as opposed to merely solving for a specific instance or client. Software engineering solutions adhere to the scientific method and must work in the real world, as with bridges or elevators.\r\n<span style=\"font-weight: bold; \">Software developers</span> have a less formal role than engineers and can be closely involved with specific project areas — including writing code. At the same time, they drive the overall software development lifecycle — including working across functional teams to transform requirements into features, managing development teams and processes, and conducting software testing and maintenance.\r\nThe work of software development isn’t confined to coders or development teams. Professionals such as scientists, device fabricators, and hardware makers also create software code even though they are not primarily software developers. Nor is it confined to traditional information technology industries such as software or semiconductor businesses. In fact, according to the Brookings Institute, those businesses “account for less than half of the companies performing software development.”\r\nAn important distinction is custom software development as opposed to commercial software development. Custom software development is the process of designing, creating, deploying and maintaining software for a specific set of users, functions or organizations. In contrast, commercial off-the-shelf software (COTS) is designed for a broad set of requirements, allowing it to be packaged and commercially marketed and distributed.\r\n<span style=\"font-weight: bold;\">Steps in the software development process</span>\r\nDeveloping software typically involves the following steps:\r\n<ul><li><span style=\"font-weight: bold;\">Selecting a methodology</span> to establish a framework in which the steps of software development are applied. It describes an overall work process or roadmap for the project. Methodologies can include Agile development, DevOps, Rapid Application Development (RAD), Scaled Agile Framework (SAFe), Waterfall and others.</li><li><span style=\"font-weight: bold;\">Gathering requirements</span> to understand and document what is required by users and other stakeholders.</li><li><span style=\"font-weight: bold;\">Choosing or building architecture</span> as the underlying structure within which the software will operate.</li><li><span style=\"font-weight: bold;\">Developing a design</span> around solutions to the problems presented by requirements, often involving process models and storyboards.</li><li><span style=\"font-weight: bold;\">Constructing code</span> in the appropriate programming language. Involves peer and team review to eliminate problems early and produce quality software faster.</li><li><span style=\"font-weight: bold;\">Testing</span> with pre-planned scenarios as part of software design and coding — and conducting performance testing to simulate load testing on the application.</li><li><span style=\"font-weight: bold;\">Managing configuration and defects</span> to understand all the software artifacts (requirements, design, code, test) and build distinct versions of the software. Establish quality assurance priorities and release criteria to address and track defects.</li><li><span style=\"font-weight: bold;\">Deploying</span> the software for use and responding to and resolving user problems.</li><li><span style=\"font-weight: bold;\">Migrating data</span> to the new or updated software from existing applications or data sources if necessary.</li><li><span style=\"font-weight: bold;\">Managing and measuring the project</span> to maintain quality and delivery over the application lifecycle, and to evaluate the development process with models such as the Capability Maturity Model (CMM).</li></ul>\r\nThe steps of the software development process fit into application lifecycle management.\r\n<ul><li>Requirements analysis and specification</li><li>Design and development</li><li>Testing</li><li>Deployment</li><li>Maintenance and support</li></ul>\r\nSoftware development process steps can be grouped into the phases of the lifecycle, but the importance of the lifecycle is that it recycles to enable continuous improvement. For example, user issues that surface in the maintenance and support phase can become requirements at the beginning of the next cycle.\r\n<span style=\"font-weight: bold;\">Why is software development important?</span>\r\nSoftware development is important because it helps businesses differentiate themselves and be more competitive. It can improve customer experiences, bring more innovative, feature-rich products to market faster, and make operations more efficient, safe and productive.\r\nSoftware development is also important because it is pervasive.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software_Development.png","alias":"software-development"},"795":{"id":795,"title":"Marketing - software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png","alias":"marketing-software"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"","countryCodes":["CAN","ECU","IND","MYS","USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Prime MLM Software","keywords":"","description":"","og:title":"Prime MLM Software","og:description":"","og:image":""},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}