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But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. 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Deep website audit What makes SE Ranking one of the best SEO software solutions is the powerful module designed to push your website ranking into the top 10 search results by finding and eliminating on-page vulnerabilities. <span style=\"font-weight: bold;\">Find more tools for SEO Ranking control</span>\r\n<ul>\r\n<li>PAGE CHANGES MONITORING.&nbsp;Get alerts about any modifications on your / your competitor`s site</li>\r\n<li>ON-PAGE SEO AUDIT.&nbsp;How optimised your page is for particular keywords</li>\r\n<li>WHITE LABEL.&nbsp;Your own professional SEO service based on SE Ranking platform</li>\r\n<li>KEYWORD SUGGESTION TOOL.&nbsp;3+bln keywords + Keyword research by Google autocomplete</li>\r\n<li>MARKETING PLAN.&nbsp;SEO checklist, website analysis, custom goals</li>\r\n<li>SOCIAL MEDIA AUTO-POSTING.&nbsp;Our SEO ranking software allows both analytics and auto-posting</li>\r\n<li>KEYWORD GROUPER</li>\r\n<li>SEO REPORTING TOOL</li>\r\n<li>API ACCESS</li>\r\n<li>SEO POTENTIAL</li>\r\n<li>TRAFFIC ANALYSIS</li>\r\n<li>SNIPPETS CRAWLER</li>\r\n<li>MOBILE APPLICATION</li>\r\n<li>SEARCH VOLUME CHECKER</li>\r\n<li>SEARCH INDEX STATUS&nbsp;</li>\r\n<li>MOZ DA CHECKER</li>\r\n</ul>\r\n","shortDescription":"SE Ranking is All-Inclusive cloud-based SEO software","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":4,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SE Ranking","keywords":"","description":"SEO analysis and promotion tools you need on-board 100% accurate keyword position tracking Real-time positions of your website&rsquo;s keywords in major search engines. 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