{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"ru":"Производитель","_type":"localeString","en":"Vendor"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"ru":"Продукты","_type":"localeString","en":"Products","de":"die produkte"},"introduction-popover":{"ru":"внедрения","_type":"localeString","en":"introduction"},"partners-popover":{"_type":"localeString","en":"partners","ru":"партнеры"},"update-profile-button":{"ru":"Обновить профиль","_type":"localeString","en":"Update profile"},"read-more-button":{"_type":"localeString","en":"Show more","ru":"Показать ещё"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"en":"Description","ru":"Описание","_type":"localeString"},"role-user":{"en":"User","ru":"Пользователь","_type":"localeString"},"partnership-vendors":{"_type":"localeString","en":"Partnership with vendors","ru":"Партнерство с производителями"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"_type":"localeString","en":"Bonus 4 reference","ru":"Бонус за референс"},"partner-status":{"ru":"Статус партнёра","_type":"localeString","en":"Partner status"},"country":{"_type":"localeString","en":"Country","ru":"Страна"},"partner-types":{"ru":"Типы партнеров","_type":"localeString","en":"Partner types"},"branch-popover":{"en":"branch","ru":"область деятельности","_type":"localeString"},"employees-popover":{"_type":"localeString","en":"number of employees","ru":"количество сотрудников"},"partnership-programme":{"_type":"localeString","en":"Partnership program","ru":"Партнерская программа"},"partner-discounts":{"ru":"Партнерские скидки","_type":"localeString","en":"Partner discounts"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"ru":"Дополнительные преимущества","_type":"localeString","en":"Additional Benefits"},"additional-requirements":{"ru":"Требования к уровню партнера","_type":"localeString","en":"Partner level requirements"},"certifications":{"ru":"Сертификация технических специалистов","_type":"localeString","en":"Certification of technical specialists"},"sales-plan":{"ru":"Годовой план продаж","_type":"localeString","en":"Annual Sales Plan"},"partners-vendors":{"ru":"Партнеры-производители","_type":"localeString","en":"Partners-vendors"},"partners-suppliers":{"ru":"Партнеры-поставщики","_type":"localeString","en":"Partners-suppliers"},"all-countries":{"_type":"localeString","en":"All countries","ru":"Все страны"},"supplied-products":{"_type":"localeString","en":"Supplied products","ru":"Поставляемые продукты"},"vendored-products":{"ru":"Производимые продукты","_type":"localeString","en":"Produced products"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"en":"Supplied deployments","ru":"Поставляемые внедрения","_type":"localeString"},"show-all":{"ru":"Показать все","_type":"localeString","en":"Show all"},"not-yet-converted":{"en":"Data is moderated and will be published soon. Please, try again later.","ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString"},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"register":{"_type":"localeString","en":"Register","ru":"Регистрация "},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"auth-message":{"_type":"localeString","en":"To view company events please log in or register on the sit.","ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт."},"company-presentation":{"ru":"Презентация компании","_type":"localeString","en":"Company presentation"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"ru":"Как это работает","_type":"localeString","en":"How does it works","de":"Wie funktioniert es"},"login":{"_type":"localeString","en":"Log in","de":"Einloggen","ru":"Вход"},"logout":{"ru":"Выйти","_type":"localeString","en":"Sign out"},"faq":{"en":"FAQ","de":"FAQ","ru":"FAQ","_type":"localeString"},"references":{"de":"References","ru":"Мои запросы","_type":"localeString","en":"Requests"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find-it-product":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"autoconfigurator":{"_type":"localeString","en":" Price calculator","ru":"Калькулятор цены"},"comparison-matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison Matrix"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"catalogs":{"ru":"Каталоги","_type":"localeString","en":"Catalogs"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"categories":{"en":"Categories","ru":"Категории","_type":"localeString"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"ru":"Сделки","_type":"localeString","en":"Deals"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"ru":"Зарегистрироваться","_type":"localeString","en":"Register"},"comparison-deletion":{"_type":"localeString","en":"Deletion","ru":"Удаление"},"comparison-confirm":{"ru":"Подтвердите удаление","_type":"localeString","en":"Are you sure you want to delete"},"search-placeholder":{"ru":"Введите поисковый запрос","_type":"localeString","en":"Enter your search term"},"my-profile":{"_type":"localeString","en":"My profile","ru":"Мои данные"},"about":{"en":"About Us","_type":"localeString"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"en":"Create an avatar for the event","_type":"localeString"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"en":"Explore IT products by category","_type":"localeString"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"en":"IT catalogs","_type":"localeString"}},"footer":{"copyright":{"_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten","ru":"Все права защищены"},"company":{"de":"Über die Firma","ru":"О компании","_type":"localeString","en":"My Company"},"about":{"de":"Über uns","ru":"О нас","_type":"localeString","en":"About us"},"infocenter":{"en":"Infocenter","de":"Infocenter","ru":"Инфоцентр","_type":"localeString"},"tariffs":{"_type":"localeString","en":"Subscriptions","de":"Tarife","ru":"Тарифы"},"contact":{"_type":"localeString","en":"Contact us","de":"Kontaktiere uns","ru":"Связаться с нами"},"marketplace":{"de":"Marketplace","ru":"Marketplace","_type":"localeString","en":"Marketplace"},"products":{"_type":"localeString","en":"Products","de":"Produkte","ru":"Продукты"},"compare":{"en":"Pick and compare","de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString"},"calculate":{"ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen"},"get_bonus":{"en":"Bonus for reference","de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString"},"salestools":{"ru":"Salestools","_type":"localeString","en":"Salestools","de":"Salestools"},"automatization":{"ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation","de":"Abwicklungsautomatisierung"},"roi_calcs":{"en":"ROI calculators","de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString"},"matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix","de":"Vergleichsmatrix"},"b4r":{"de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference"},"our_social":{"ru":"Наши социальные сети","_type":"localeString","en":"Our social networks","de":"Unsere sozialen Netzwerke"},"subscribe":{"ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter","de":"Melden Sie sich für den Newsletter an"},"subscribe_info":{"ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString","en":"and be the first to know about promotions, new features and recent software reviews"},"policy":{"ru":"Политика конфиденциальности","_type":"localeString","en":"Privacy Policy"},"user_agreement":{"en":"Agreement","ru":"Пользовательское соглашение ","_type":"localeString"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"_type":"localeString","en":"blog","ru":"блог"},"pay4content":{"en":"we pay for content","ru":"платим за контент","_type":"localeString"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"_type":"localeString","en":"Show form","ru":"Показать форму"},"subscribe__title":{"_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!"},"subscribe__email-label":{"en":"Email","ru":"Email","_type":"localeString"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"_type":"localeString","en":"This field is required","ru":"Это поле обязательное"},"subscribe__notify-label":{"_type":"localeString","en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях"},"subscribe__agree-label":{"_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data","ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString","en":"Please, enter the valid email"},"subscribe__email-placeholder":{"en":"username@gmail.com","ru":"username@gmail.com","_type":"localeString"},"subscribe__name-placeholder":{"en":"Last, first name","ru":"Имя Фамилия","_type":"localeString"},"subscribe__success":{"ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString","en":"You are successfully subscribed! Check you mailbox."},"subscribe__error":{"ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString","en":"Subscription is unsuccessful. Please, try again later."},"roi4presenter":{"en":"Roi4Presenter","de":"roi4presenter","ru":"roi4presenter","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"en":"Bonus4Reference","_type":"localeString"}},"breadcrumbs":{"home":{"ru":"Главная","_type":"localeString","en":"Home"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"registration":{"ru":"Регистрация","_type":"localeString","en":"Registration"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"en":"Leave comment","ru":"Оставить комментарий","_type":"localeString"},"firstname":{"ru":"Имя","_type":"localeString","en":"First name"},"lastname":{"ru":"Фамилия","_type":"localeString","en":"Last name"},"company":{"_type":"localeString","en":"Company name","ru":"Компания"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"ru":"Фактическая стоимость","_type":"localeString","en":"Actual cost"},"received-roi":{"_type":"localeString","en":"Received ROI","ru":"Полученный ROI"},"saving-type":{"ru":"Тип экономии","_type":"localeString","en":"Saving type"},"comment":{"ru":"Комментарий","_type":"localeString","en":"Comment"},"your-rate":{"_type":"localeString","en":"Your rate","ru":"Ваша оценка"},"i-agree":{"en":"I agree","ru":"Я согласен","_type":"localeString"},"terms-of-use":{"ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString","en":"With user agreement and privacy policy"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"en":"{NAME} is required filed","ru":"{NAME} - это обязательное поле","_type":"localeString"}},"maintenance":{"title":{"ru":"На сайте проводятся технические работы","_type":"localeString","en":"Site under maintenance"},"message":{"en":"Thank you for your understanding","ru":"Спасибо за ваше понимание","_type":"localeString"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"title":{"_type":"localeString","en":"ROI4CIO: Company","ru":"ROI4CIO: Компания"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"content":"website","name":"og:type"}],"translatable_meta":[{"translations":{"en":"Company","ru":"Компания","_type":"localeString"},"name":"title"},{"name":"description","translations":{"ru":"Описание компании","_type":"localeString","en":"Company description"}},{"translations":{"ru":"Ключевые слова для компании","_type":"localeString","en":"Company keywords"},"name":"keywords"}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"semrush":{"id":4336,"title":"SEMrush","logoURL":"https://old.roi4cio.com/uploads/roi/company/SEMrush.jpg","alias":"semrush","address":"","roles":[{"id":2,"type":"supplier"},{"id":3,"type":"vendor"}],"description":"<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.</span>\r\n\r\nSource: https://www.semrush.com/company/","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":1,"categories":{"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"}},"branches":"Information Technology","companyUrl":"https://semrush.com/","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"SEMrush","keywords":"SEMrush, small, over, online, company, that, values, fundamental","description":"<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span></div>\r\n<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">SEMrush started out in 2008 as a small group of SEO and","og:title":"SEMrush","og:description":"<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span></div>\r\n<div><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">SEMrush started out in 2008 as a small group of SEO and","og:image":"https://old.roi4cio.com/uploads/roi/company/SEMrush.jpg"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":1694,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/SEMrush.jpg","logo":true,"scheme":false,"title":"SEMrush SEO","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"semrush-seo","companyTitle":"SEMrush","companyTypes":["supplier","vendor"],"companyId":4336,"companyAlias":"semrush","description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking factors</li>\r\n<li>Competitive intelligence</li>\r\n<li>Uncover the “Not provided” keywords</li>\r\n</ul>\r\n","shortDescription":"SEMrush originated as an in-house toolkit that we used for our own marketing efforts.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":19,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SEMrush SEO","keywords":"","description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking facto","og:title":"SEMrush SEO","og:description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking facto","og:image":"https://old.roi4cio.com/fileadmin/user_upload/SEMrush.jpg"},"eventUrl":"","translationId":1695,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1694,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/SEMrush.jpg","logo":true,"scheme":false,"title":"SEMrush SEO","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"semrush-seo","companyTitle":"SEMrush","companyTypes":["supplier","vendor"],"companyId":4336,"companyAlias":"semrush","description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking factors</li>\r\n<li>Competitive intelligence</li>\r\n<li>Uncover the “Not provided” keywords</li>\r\n</ul>\r\n","shortDescription":"SEMrush originated as an in-house toolkit that we used for our own marketing efforts.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":19,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SEMrush SEO","keywords":"","description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking facto","og:title":"SEMrush SEO","og:description":"SEO\r\n<ul>\r\n<li>Complete workflow for any SEO professional:</li>\r\n<li>Technical SEO audit</li>\r\n<li>Semantic core collection</li>\r\n<li>Position tracking</li>\r\n<li>Actionable data on how to improve rankings for target keywords based on more thаn 20 ranking facto","og:image":"https://old.roi4cio.com/fileadmin/user_upload/SEMrush.jpg"},"eventUrl":"","translationId":1695,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}