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Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 years. Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else. 3 stacked screenshots showing the domain overview results page for the domain SpyFu.com Increase your website traffic Our smart recommendations drive clicks to your SEO or Adwords campaigns. Track your keyword rankings Monitor your paid and SEO rankings on Google, Bing and Yahoo. Make Better Connections Reliable contact info helps you build partnerships or generate sales leads. PPC Competitor Research Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. Adwords Competitor Keyword Spy Tool Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword. Monitor PPC Competitors Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy. Find Competitors&rsquo; Keywords you Don&rsquo;t Already Buy Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they've been buying for years that you never thought of. Adwords Advisor - Our Best Adwords Keyword Research Enter YOUR website. We analyze all your competitors' AdWords bidding history and recommend the most profitable keywords you're not already buying. Adwords Keyword Grouping Tool Visualize your competitors' AdWords keyword groups. See which keyword groups are most effective for them and add them to your own campaign. Competitor Adwords Campaign and Ad Test History Browse your competitor's complete AdWords campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out. PPC Negative Match Recommendations Wasting money on AdWords? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed. PPC Ad Rank Tracker Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free. SEO Competitor Research Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you. Research Competitors SEO Keywords Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get. Spy on Your SEO Competition Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors. 3-way Competitor Keyword Research Tool Enter 3 competitors. See the core profitable keywords they all rank on and you don't. Find out why. Unlimited downloads. Keyword Group Analysis Tool Organizing your SEO keywords into groups sucks! It's tedious and takes forever. This tool does it for you automatically in seconds. Complete Keyword Ranking History Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall. Custom Branded SEO Client Reports Custom branded SEO reports designed to land and retain clients. Prove your value &gt; Highlight opportunities &gt; Show competitor action. Check Competitor Backlinks by Keyword Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword. Influencer Marketing - Social Outreach for Backlinks Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly. Track your SEO Keyword Rankings Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Keyword Research Tools Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. Google Keyword Tool Alternative Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1709,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/SpyFu.jpg","logo":true,"scheme":false,"title":"SpyFu","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"spyfu","companyTitle":"SpyFu","companyTypes":["supplier","vendor"],"companyId":4343,"companyAlias":"spyfu","description":"SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 12 years. Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else. 3 stacked screenshots showing the domain overview results page for the domain SpyFu.com Increase your website traffic Our smart recommendations drive clicks to your SEO or Adwords campaigns. Track your keyword rankings Monitor your paid and SEO rankings on Google, Bing and Yahoo. Make Better Connections Reliable contact info helps you build partnerships or generate sales leads. PPC Competitor Research Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. Adwords Competitor Keyword Spy Tool Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword. Monitor PPC Competitors Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy. Find Competitors&rsquo; Keywords you Don&rsquo;t Already Buy Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they've been buying for years that you never thought of. Adwords Advisor - Our Best Adwords Keyword Research Enter YOUR website. We analyze all your competitors' AdWords bidding history and recommend the most profitable keywords you're not already buying. Adwords Keyword Grouping Tool Visualize your competitors' AdWords keyword groups. See which keyword groups are most effective for them and add them to your own campaign. Competitor Adwords Campaign and Ad Test History Browse your competitor's complete AdWords campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out. PPC Negative Match Recommendations Wasting money on AdWords? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed. PPC Ad Rank Tracker Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free. SEO Competitor Research Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you. Research Competitors SEO Keywords Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get. Spy on Your SEO Competition Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors. 3-way Competitor Keyword Research Tool Enter 3 competitors. See the core profitable keywords they all rank on and you don't. Find out why. Unlimited downloads. Keyword Group Analysis Tool Organizing your SEO keywords into groups sucks! It's tedious and takes forever. This tool does it for you automatically in seconds. Complete Keyword Ranking History Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall. Custom Branded SEO Client Reports Custom branded SEO reports designed to land and retain clients. Prove your value &gt; Highlight opportunities &gt; Show competitor action. Check Competitor Backlinks by Keyword Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword. Influencer Marketing - Social Outreach for Backlinks Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly. 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Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. 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Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. 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