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Our company holds key global certifications including ISO 27001:2013 for Data Security, ISO 9001:2015 for Data Quality, HIPAA compliance, CMMI level 3, Amazon Service Provider Network Partner status, nopCommerce Gold Partner and Shopify Solutions Partner status.&nbsp;</span></p>\r\n<p><span></span></p>","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":1,"categories":{"339":{"id":339,"title":"Marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. 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From a sales process engineering perspective, marketing is &quot;a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction&quot;.\r\nPhilip Kotler defined marketing as &quot;Satisfying needs and wants through an exchange process&quot;, and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as &quot;the management process responsible for identifying, anticipating and satisfying customer requirements profitably&quot;. A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as &quot;the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage&quot;.\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a &quot;philosophy of business management.&quot; or &quot;a corporate state of mind&quot; or as an &quot;organization[al] culture&quot;. Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation &quot;is typically practiced with unsought goods.&quot; One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is &quot;one of the oldest philosophies that guides sellers... [and] is still useful in some situations.&quot;\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&amp;D (Research &amp; Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&amp;D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png","alias":"marketing"},"569":{"id":569,"title":"Website Design","description":" Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a &quot;WYSIWYG&quot; editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a &quot;Save for Web…&quot; option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png","alias":"website-design"},"617":{"id":617,"title":"Joomla Development","description":"Joomla is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.\r\nJoomla is written in PHP, uses object-oriented programming techniques (since version 1.5) and software design patterns, stores data in a MySQL, MS SQL (since version 2.5), or PostgreSQL (since version 3.0) database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, search, and support for language internationalization.\r\nOver 8,000 free and commercial extensions are available from the official Joomla Extensions Directory, and more are available from other sources. As of 2019, it was estimated to be the fourth most used content management system on the Internet, after WordPress and Drupal.\r\nJoomla has thousands of verified third party extensions which can be found on the Joomla Extensions Directory - extensions.joomla.org. There are also thousands of high end templates available, many of which are free. Paid templates are also available and come with support. Many templates provide a graphical user interface which allow you to change colors, fonts, layouts and features. Joomla has SEO tools built in. Includes Metadata and Keywords, Mod_rewrite support for SEF URLs and Menu creation for clear and consistent sitemaps.\r\n<ul><li>Multilingual: Offering over 75 languages.</li><li>Search Engine Optimization: Out of the box SEO &amp; SEF.</li><li>Flexible: Make a blog, business website, intranet, community website… From the simplest to the most complex website.</li><li>Free: Joomla is free to use under GPL.</li><li>Extendable: Extensions are available to extend website functionality.</li><li>User Management: Access Control Lists allow management of the users of a website, and different groups.</li><li>Menu management: Create as many menus and menu items as you need.</li><li>Cache management: Caching for performance.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">What is Joomla?</span>\r\nJoomla has been on the web since 2005 and has gained a massive number of users; over 50 million downloads according to www.joomla.org. It makes this CMS (content management system) the second most popular after WordPress.\r\n<span style=\"font-weight: bold; \">What are the key features of Joomla?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Responsive.</span></span> Responsiveness is a “must have” for any up-to-date website. You, as well as almost every other Internet user today, expect the website to scale gracefully to any screen resolution and that is what Joomla is totally capable of doing.\r\nMobile devices, desktops, tablets - your website is not going to look “broken” on any of them.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Multilingual.</span></span> Do you operate in a non-English market? No problemo. Localizing the Joomla engine to your language is easier than it is with most of its competitors in the CMS world.\r\nThere are almost 70 language packs in Joomla which are just several clicks away from being installed and used.\r\nEven if a theme you use has some words that aren’t translatable with the language pack, you can translate the rest of them in a language override tool. This is great because in some other popular CMSs you’d need to go to your server and operate in the theme’s files directly.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Easy to update.</span></span> Joomla is one of the most frequently updated engines and that’s a good thing because the Joomla developer’s team brings us new features and new useful functions each time.\r\nWhat is even better, you can apply the update in two-three clicks from your admin panel. I can’t stress this point enough!\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Well Supported.</span></span> Joomla is an open-source platform, which enables anyone to contribute on a volunteer basis.\r\nThe downside to it is the fact that you can’t get on live chat or call someone from Joomla to get a free consultation for your site.\r\nLuckily, the Joomla team developed very detailed Joomla Documentation. If you’re more of a social type, you’ll enjoy Joomla User Forum.\r\n<span style=\"font-weight: bold; \">What makes Joomla stand out?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Media Manager</span></span>\r\nJoomla Media Manager is a tool that allows you to operate your media files in your Joomla admin panel. Media Manager in Joomla is one of the most intuitive and easy to use among similar tools.\r\nUnlike other CMS systems, you can easily create new folders on your server and upload files there. It would require going to FTP or Cpanel in most other CMSs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Contact Manager</span></span>\r\nJoomla is well prepared for being a corporate site that has numerous users with different roles and capabilities. Joomla contact manager enables you to create users in different departments and categories.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Content Management</span></span>\r\nEven though I’ve heard customers saying Joomla has a longer learning curve, compared to WordPress, it’s so worth it, because with Joomla comes greater flexibility and content combining possibilities.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Extensions (8000+)</span></span>\r\nJoomla has one of the most powerful extension databases among both CMS and eCommerce platforms.<br />You can find a plugin or module to do almost anything. What is remarkable regarding Joomla extensions - a lot of great plugins and modules are free, while most paid ones come with a free lite version and there is the possibility to upgrade to a premium version whenever you decide to do so.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Front-end Editing</span></span>\r\nI left it till the very end of the guide as it’s my favorite one. That’s what bugs me about WordPress and what cheers me up when working with Joomla - there is no need to go to the admin panel to edit some piece of content.\r\nIf you enabled front-end editing of your site, there will be a gear wheel next to any module and by clicking on it you’ll be able to make changes on the go. It’s a thrill in this bustling world in which we live.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Joomla_Development.png","alias":"joomla-development"},"619":{"id":619,"title":"Drupal Development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure &amp; built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png","alias":"drupal-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"623":{"id":623,"title":"Magento Development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS &amp; CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png","alias":"magento-development"},"625":{"id":625,"title":"Typo3 Development","description":" TYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\nTYPO3 is, along with Drupal, Joomla! and WordPress, among the most popular content management systems worldwide, however it is more widespread in Europe than in other regions. The biggest market share can be found in German-speaking countries.\r\nTYPO3 is credited to be highly flexible, as code and content are operated separately. It can be extended by new functions without writing any program code. Also, the software is available in more than 50 languages and has a built-in localization system, therefore supports publishing content in multiple languages. Due to its features like editorial workplace and workflow, advanced frontend editing, scalability and maturity, TYPO3 is used to build and manage websites of different types and size ranges, from small sites for individuals or nonprofit organizations to multilingual enterprise solutions for large corporations. According to the ability to support a corporate environment, it classifies itself as an enterprise level content management system.\r\nTYPO3 was initially authored by the Dane Kasper Skårhøj in 1997. It is now developed by over 300 contributors under the lead of Benjamin Mack (Core team leader) and Mathias Schreiber (Product Owner).\r\nCalculations from the TYPO3 Association show that it is currently used in more than 500,000 installations. The number of installations detected by the public website &quot;CMS Crawler&quot; was around 384,000 by February 2017.","materialsDescription":" <span style=\"font-weight: bold; \">What is the official site of TYPO3?</span>\r\nhttps://typo3.org/ :: TYPO3 — the Professional, Flexible Content Management System. TYPO3 CMS is an Open Source Enterprise Content Management System with a large global community, backed by the approximately 900 members of the TYPO3 Association.\r\n<span style=\"font-weight: bold; \">Where did the name TYPO3 come from?</span>\r\nTYPO3 creator Kasper Skårhøj remembers it something like this:\r\nBack in the late 1990s, while still working on the initial version of his new CMS, he was looking for a name for the new software. At the time, the name “freestyle” appealed to him, but it posed some problems through its over-association with certain activities, products and trademarks. So the issue of naming stayed on the back burner for want of a better idea.\r\nThen, one Friday evening while he was alone in the office after hours coding, Kasper inadvertently typed an error into the command line of his Linux server and accidentally deleted a whole week work. He recalls that feeling you get of a cold rush through the body, when you realize something dreadful has happened. Slowly he got up, walked to the other end of the room and sat down in the couch looking back across the office at the laptop on his desk.\r\nHe stayed like this for a while, just staring out into the room. Then, after the initial shock had subsided, he walked back, sat down, and began to recreate the lost code. This went surprisingly quickly; as such things do when you have them fully worked out in your head. And it was during this new rush of adrenaline and the satisfaction that all was not actually lost, that he began to put the incident into perspective. The recreated programming was going smoothly and cleanly, which made him wonder how ironic it would be if a typo ended up actually improving the product! It was this thought that first brought up the expression “typo” as a possible name. It seemed to fit especially well because\r\n<ul><li>“typo”, as in typography, had something to do with layout and content and</li><li>“typo”, as in a typing mistake, now had a quirky share in the product’s history.</li></ul>\r\nThe newborn child now had a name.\r\nOriginally there were Typo versions 1, 2 and 2.5. But with the success of version 3, which had branded itself more or less by default, a “3” was eventually appended to the product title itself. Since the launch of “TYPO3 version 4”, TYPO3 has remained as the product name for all future versions. So, TYPO3 it is called … and TYPO3 it will continue to be.\r\n<span style=\"font-weight: bold; \">What is TYPO3?</span>\r\nTYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\n<span style=\"font-weight: bold; \">Why use TYPO3?</span>\r\nBecause TYPO3 is the CMS for you! TYPO3 is an Enterprise Content Management System. If you need to create, manage and output any kind of digital content, TYPO3 is the right tool for you. You can start small and grow fast, but while your business case might change - you'll never need to change the Content Management System since TYPO3 adapts to your needs.\r\n<span style=\"font-weight: bold;\">What are the system requirements?</span>\r\n<ul><li>Operating System: Linux, Windows or Mac, or common cloud infrastructure setups</li><li>Webserver: Apache httpd, Nginx, Microsoft IIS, Caddy Server</li><li>PHP: PHP &gt;= 7.2</li><li>Database: PostgreSQL //Microsoft SQL Server //MariaDB(&gt;= 10.2) //MySQL(&gt;= 5) //SQLite</li><li>Hardware: RAM &gt;= 256 MB</li><li>Supported Browsers: Chrome (latest) //Firefox (latest) //Safari (latest) //Edge (latest) //Internet Explorer (&gt;= 11)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Typo3_Development.png","alias":"typo3-development"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example &lt;table&gt;, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: &quot;To view a page, you need to use browser XXX.&quot;\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"631":{"id":631,"title":"CakePHP Development","description":" CakePHP is an open-source web framework. It follows the model–view–controller (MVC) approach and is written in PHP, modeled after the concepts of Ruby on Rails, and distributed under the MIT License.\r\nCakePHP uses well-known software engineering concepts and software design patterns, such as convention over configuration, model–view–controller, active record, association data mapping, and front controller.\r\nCakePHP started in April 2005, when a Polish programmer Michal Tatarynowicz wrote a minimal version of a rapid application development in PHP, dubbing it Cake. He published the framework under the MIT license, and opened it up to the online community of developers. In December 2005, L. Masters and G. J. Woodworth founded the Cake Software Foundation to promote development related to CakePHP. Version 1.0 was released on May 2006.\r\nOne of the project's inspirations was Ruby on Rails, using many of its concepts. The community has since grown and spawned several sub-projects.\r\nIn October 2009, project manager Woodworth and developer N. Abele resigned from the project to focus on their own projects, including the Lithium web framework (previously part of the CakePHP project). The remaining development team continued to focus on the original roadmap that was previously defined.","materialsDescription":" <span style=\"font-weight: bold;\">What is CakePHP? Why it’s Useful?</span>\r\nCakePHP is a free, open-source, rapid development framework for PHP. It’s a fundamental framework for developers to produce web applications.\r\nCakePHP has an active developer team and also the community, bringing terrific worth to the job. Along with maintaining you from wheel-reinventing, utilizing CakePHP suggests your application’s core is well examined as well as is being continuously boosted.\r\nBelow’s a quick listing of functions you’ll delight in when using CakePHP:\r\n<ul><li>Active, friendly community</li><li>Flexible licensing</li><li>Suitable with variations 4 and also 5 of PHP</li><li>Integrated CRUD for database Interaction</li><li>Application scaffolding</li><li>Code generation</li><li>MVC architecture</li><li>Request dispatcher with clean, customized URLs as well as routes</li><li>Integrated validation</li><li>Fast and also adaptable template (PHP phrase framework, with helpers)</li><li>Look for Helpers for AJAX, JavaScript, HTML Forms as well as a lot more</li><li>Email, Cookie, Security, Session, and also Request Handling Components</li><li>Flexible ACL</li><li>Data Sanitization</li><li>Flexible Caching</li><li>Localization</li><li>Works from any kind of web site directory site, with little to no Apache setup involved</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CakePHP_Development.png","alias":"cakephp-development"},"633":{"id":633,"title":"Ruby on Rails Development","description":" Ruby on Rails, or Rails, is a server-side web application framework written in Ruby under the MIT License. Rails is a model–view–controller (MVC) framework, providing default structures for a database, a web service, and web pages. It encourages and facilitates the use of web standards such as JSON or XML for data transfer, HTML, CSS and JavaScript for user interfacing. In addition to MVC, Rails emphasizes the use of other well-known software engineering patterns and paradigms, including convention over configuration (CoC), don't repeat yourself (DRY), and the active record pattern.\r\nRuby on Rails' emergence in the 2000s greatly influenced web app development, through innovative features such as seamless database table creations, migrations, and scaffolding of views to enable rapid application development. Ruby on Rails' influence on other web frameworks remains apparent today, with many frameworks in other languages borrowing its ideas, including Django in Python, Catalyst in Perl, Laravel and CakePHP in PHP, Phoenix in Elixir, Play in Scala, and Sails.js in Node.js.\r\nRuby on Rails is intended to emphasize Convention over Configuration (CoC), and the Don't Repeat Yourself (DRY) principle.\r\n&quot;Convention over Configuration&quot; means a developer only needs to specify unconventional aspects of the application. For example, if there is a class Sale in the model, the corresponding table in the database is called sales by default. It is only if one deviates from this convention, such as calling the table &quot;products sold&quot;, that the developer needs to write code regarding these names. Generally, Ruby on Rails conventions lead to less code and less repetition.\r\n&quot;Don't repeat yourself&quot; means that information is located in a single, unambiguous place. For example, using the ActiveRecord module of Rails, the developer does not need to specify database column names in class definitions. Instead, Ruby on Rails can retrieve this information from the database based on the class name.\r\n&quot;Fat models, skinny controllers&quot; means that most of the application logic should be placed within the model while leaving the controller as light as possible.","materialsDescription":" <span style=\"font-weight: bold;\">What is Ruby on Rails?</span>\r\nRails is a development tool that gives web developers a framework, providing structure for all the code they write. The Rails framework helps developers to build websites and applications because it abstracts and simplifies common repetitive tasks.\r\nRails are written in Ruby, the programming language which is also used alongside Rails. Ruby is to Rails as PHP is to Symfony and Zend, or as Python is to Django. The appeal of Ruby to developers lies in the elegance and terseness of the language.\r\nOne of the key principles of Ruby on Rails development (henceforth ‘Rails’) is convention over configuration. This means that the programmer does not have to spend a lot of time configuring files in order to get set up, Rails comes with a set of conventions which help speed up development.\r\nAnother characteristic of Rails is the emphasis on RESTful application design. REST (Representational State Transfer) is a style of software architecture based around the client-server relationship. It encourages a logical structure within applications, which means they can easily be exposed as an API (Application Programming Interface).\r\nFrom a project management point of view, the Ruby on Rails community advocate Agile web development – an iterative development method, that encourages collaborative and flexible approach, which is particularly well-suited for web application development with fast-changing requirements.\r\nOver the last few years Ruby on Rails has gained a large and enthusiastic following, but let’s consider the main arguments for and against Rails.\r\n<span style=\"font-weight: bold;\">Why is it necessary to use Ruby on Rails?</span>\r\n<ul><li>The process of programming is much faster than with other frameworks and languages, partly because of the object-oriented nature of Ruby and the vast collection of open source code available within the Rails community.</li><li>The Rails conventions also make it easy for developers to move between different Rails projects, as each project will tend to follow the same structure and coding practices.</li><li>Rails are good for rapid application development (RAD), as the framework makes it easy to accommodate changes.</li><li>Ruby code is very readable and mostly self-documenting. This increases productivity, as there is less need to write out separate documentation, making it easier for other developers to pick up existing projects.</li><li>Rails have developed a strong focus on testing and have good testing frameworks.</li><li>Rails and most of its libraries are open sources, so unlike other commercial development frameworks, there are no licensing costs involved.</li></ul>\r\n<span style=\"font-weight: bold;\">Potential Rails problems and limitations and how to overcome them:</span>\r\n<ul><li>Not all website hosts can support Rails</li><li>Java and PHP are more widely used, and there are more developers in these languages</li><li>Performance and Scalability</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Ruby_on_Rails_Development.png","alias":"ruby-on-rails-development"},"635":{"id":635,"title":"Python Development","description":" Python is an interpreted, high-level, general-purpose programming language. Created by Guido van Rossum and first released in 1991, Python's design philosophy emphasizes code readability with its notable use of significant whitespace. Its language constructs and object-oriented approach aim to help programmers write clear, logical code for small and large-scale projects.\r\nPython is dynamically typed and garbage-collected. It supports multiple programming paradigms, including procedural, object-oriented, and functional programming. Python is often described as a &quot;batteries included&quot; language due to its comprehensive standard library.\r\nPython was conceived in the late 1980s as a successor to the ABC language. Python 2.0, released in 2000, introduced features like list comprehensions and a garbage collection system capable of collecting reference cycles. Python 3.0, released in 2008, was a major revision of the language that is not completely backward-compatible, and much Python 2 code does not run unmodified on Python 3.\r\nThe Python 2 language, i.e. Python 2.7.x, was officially discontinued on 1 January 2020 (first planned for 2015) after which security patches and other improvements will not be released for it. With Python 2's end-of-life, only Python 3.5.x and later are supported.\r\nPython interpreters are available for many operating systems. A global community of programmers develops and maintains CPython, an open source reference implementation. A non-profit organization, the Python Software Foundation, manages and directs resources for Python and CPython development.\r\nPython is a multi-paradigm programming language. Object-oriented programming and structured programming are fully supported, and many of its features support functional programming and aspect-oriented programming (including by metaprogramming and metaobjects (magic methods)). Many other paradigms are supported via extensions, including design by contract and logic programming.\r\nPython uses dynamic typing and a combination of reference counting and a cycle-detecting garbage collector for memory management. It also features dynamic name resolution (late binding), which binds method and variable names during program execution.\r\nPython's design offers some support for functional programming in the Lisp tradition. It has filter, map, and reduce functions; list comprehensions, dictionaries, sets, and generator expressions. The standard library has two modules (itertools and functools) that implement functional tools borrowed from Haskell and Standard ML.","materialsDescription":" <span style=\"font-weight: bold;\">What is Python?</span>\r\nPython is an interpreted, interactive, object-oriented programming language. It incorporates modules, exceptions, dynamic typing, very high level dynamic data types, and classes. Python combines remarkable power with very clear syntax. It has interfaces to many system calls and libraries, as well as to various window systems, and is extensible in C or C++. It is also usable as an extension language for applications that need a programmable interface. Finally, Python is portable: it runs on many Unix variants, on the Mac, and on Windows 2000 and later.\r\n<span style=\"font-weight: bold;\">What is the Python Software Foundation?</span>\r\nThe Python Software Foundation is an independent non-profit organization that holds the copyright on Python versions 2.1 and newer. The PSF’s mission is to advance open source technology related to the Python programming language and to publicize the use of Python. The PSF’s home page is at <link https://www.python.org/psf/.>https://www.python.org/psf/.</link>\r\n<span style=\"font-weight: bold;\">Are there copyright restrictions on the use of Python?</span>\r\nYou can do anything you want with the source, as long as you leave the copyrights in and display those copyrights in any documentation about Python that you produce. If you honor the copyright rules, it’s OK to use Python for commercial use, to sell copies of Python in source or binary form (modified or unmodified), or to sell products that incorporate Python in some form. We would still like to know about all commercial use of Python, of course.\r\n<span style=\"font-weight: bold;\">What is Python good for?</span>\r\nPython is a high-level general-purpose programming language that can be applied to many different classes of problems.\r\nThe language comes with a large standard library that covers areas such as string processing (regular expressions, Unicode, calculating differences between files), Internet protocols (HTTP, FTP, SMTP, XML-RPC, POP, IMAP, CGI programming), software engineering (unit testing, logging, profiling, parsing Python code), and operating system interfaces (system calls, filesystems, TCP/IP sockets). Look at the table of contents for The Python Standard Library to get an idea of what’s available. A wide variety of third-party extensions are also available. Consult the Python Package Index to find packages of interest to you.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Python_Development.png","alias":"python-development"},"637":{"id":637,"title":"eCommerce development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is.&nbsp; Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png","alias":"ecommerce-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as &lt;img /&gt; and &lt;input /&gt; directly introduce content into the page. Other tags such as &lt;p&gt; surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as &lt;video&gt; or &lt;input&gt;. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"641":{"id":641,"title":"XML Development","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_XML_Development.png","alias":"xml-development"},"643":{"id":643,"title":"AJAX Development","description":" Ajax (also AJAX; short for asynchronous JavaScript and XML) is a set of web development techniques using many web technologies on the client side to create asynchronous web applications. With Ajax, web applications can send and retrieve data from a server asynchronously (in the background) without interfering with the display and behavior of the existing page. By decoupling the data interchange layer from the presentation layer, Ajax allows web pages and, by extension, web applications, to change content dynamically without the need to reload the entire page. In practice, modern implementations commonly utilize JSON instead of XML.\r\nAjax is not a single technology, but rather a group of technologies. HTML and CSS can be used in combination to mark up and style information. The webpage can then be modified by JavaScript to dynamically display—and allow the user to interact with—the new information. The built-in XMLHttpRequest object within JavaScript is commonly used to execute Ajax on webpages allowing websites to load content onto the screen without refreshing the page. Ajax is not a new technology, or different language, just existing technologies used in new ways.\r\nThe term Ajax has come to represent a broad group of Web technologies that can be used to implement a Web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that the following technologies are incorporated:\r\n<ul><li>HTML (or XHTML) and CSS for presentation</li><li>The Document Object Model (DOM) for dynamic display of and interaction with data</li><li>JSON or XML for the interchange of data, and XSLT for its manipulation</li><li>The XMLHttpRequest object for asynchronous communication</li><li>JavaScript to bring these technologies together</li></ul>\r\nSince then, however, there have been a number of developments in the technologies used in an Ajax application, and in the definition of the term Ajax itself. XML is no longer required for data interchange and, therefore, XSLT is no longer required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used. A variety of popular JavaScript libraries, including JQuery, include abstractions to assist in executing Ajax requests.\r\nAsynchronous HTML and HTTP (AHAH) involves using XMLHTTPRequest to retrieve (X)HTML fragments, which are then inserted directly into the Web page.","materialsDescription":" <span style=\"font-weight: bold;\">What Is AJAX?</span>\r\nAJAX is an acronym that stands for Asynchronous JavaScript and XML, and it describes a set of development techniques used for building websites and web applications. According to web developer and Skillcrush WordPress instructor Ann Cascarano, the best way to understand AJAX is to start with identifying its specific purpose in the web development process. AJAX’s core function is to update web content asynchronously (the “A” of AJAX), meaning a user’s web browser doesn’t need to reload an entire web page when only a small portion of content on the page needs to change.\r\nOne of the most ubiquitous examples of asynchronous updating is Google’s “Google Suggest” feature. When you enter a search query into Google’s search bar and the Google website automatically begins offering auto-complete options while you type, that’s AJAX in action. The content on the page changes (in this case, the auto-complete options in the search bar) without having to manually refresh the page (something that would make Google Suggest impractical to use). Features like Google Suggest are a fundamental part of contemporary web browsing, which points to how essential AJAX is in web development. In addition to Google Suggest, Cascarano says that AJAX is commonly used to update features like status and notification bars, online forms, comments sections, and surveys and polls. But what exactly are the “J” and “X” of AJAX and how do they make asynchronous updating possible?\r\n<span style=\"font-weight: bold;\">JavaScript and XML</span>\r\nAs mentioned above, the “J” in AJAX stands for JavaScript. JavaScript is a type of scripting language—coding languages used to automate website processes so web developers don’t have to individually program each instance of the process that appears on a page. In JavaScript’s case, it’s used specifically to create, add, and manage dynamic website content. In other words, after markup languages like HTML and CSS are used to build and display static web features (headers, fonts, paragraphs, etc.), JavaScript is then used to control features that require real time updates while a visitor is viewing a page (think interactive maps, animated graphics, scrolling video, jukeboxes, etc). Since JavaScript is in the business of updating page content without requiring viewers to manually reload entire pages, it’s a critical component for AJAX’s asynchronous updating.\r\nThe “X” in AJAX is XML (Extensible Markup Language). As its name suggests, XML is a markup language, which means it’s in the same family as languages like HTML and CSS. Markup languages are coding languages used to annotate parts of a web document that are intended to give web browsers instructions about how to understand, process, and display a web page, versus the actual text intended to be displayed on the page. While HTML and CSS focus on instructing how page content is displayed (paragraphs, headers, fonts, colors, etc.), XML is used to transfer data stored on the page to the browsers that view it. Individual computer systems are often incompatible with one another and can’t understand or interact with data formatted by a different system. XML allows developers to bypass this obstacle by storing data in plain text format between XML tags. By doing this, XML offers a way of storing, moving, and sharing data that isn’t dependent on a particular software or hardware system (something that’s crucial for the internet, where data needs to be available and understandable across all software and hardware platforms). RSS feeds—subscription web feeds that allow users to access content from blogs and news sources as they are updated in real time—are built with XML and are an example of the language’s practical data-sharing capabilities. But how does XML combine with JavaScript to form AJAX?\r\n<span style=\"font-weight: bold;\">How Does AJAX Work?</span>\r\nAccording to Cascarano, JavaScript and XML combine to make asynchronous updating happen through the use of something called an XMLHttpRequest object. When a user visits a web page designed to make use of AJAX and a prescribed event occurs (the user loads the page, clicks a button, fills out a form, etc.) JavaScript creates an XMLHttpRequest object, which then transfers data in an XML format between a web browser (the program being used to view the website) and a web server (the software or hardware where a website’s data is stored). The XMLHttpRequest object sends a request for updated page data to the web server, the server process the request, a response is created server-side and sent back to the browser, which then uses JavaScript to process the response and display it on the screen as updated content.\r\nTo recap: JavaScript automates the updating process, the request for updated content is formatted in XML to make it universally understandable, and JavaScript again kicks in to refresh the relevant content for the user viewing the page. Cascarano notes that the AJAX technique ignores extraneous page data and only handles requests for updated information and the updated information itself. This is really the heart of AJAX’s effectiveness, making websites and applications that use AJAX faster and more responsive for users.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_AJAX_Development.png","alias":"ajax-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n&quot;JavaScript&quot; is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"},"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"},"709":{"id":709,"title":"Data Entry","description":" Data entry, a person-based process, is &quot;one of the important basic&quot; tasks needed when no machine-readable version of the information for planned computer-based analysis or processing is readily available.\r\nSometimes what is needed is &quot;information about information (that) can be greater than the value of the information itself.&quot; It can also involve filling in required information which is then &quot;data-entered&quot; from what was written on the research document, such as the growth in available items in a category. This is a higher level of abstraction than Metadata, &quot;information about data.&quot;\r\nData entry is often done with a keyboard and at times also using a mouse, although a manually-fed scanner may be involved.\r\nHistorically, devices lacking any pre-processing capabilities were used.\r\nKeypunching. Data entry using keypunches was related to the concept of Batch processing - there was no immediate feedback.\r\nComputer keyboards. Computer keyboards and online data-entry provide the ability to give feedback to the data entry clerk doing the work.\r\nNumeric keypads. The addition of numeric keypads to computer keyboards introduced quicker and often also the less error-prone entry of numeric data.\r\nComputer mouse. The use of a computer mouse, typically on a personal computer, opened up another option for doing data entry.\r\nTouch screens. Touch screens introduced even more options, including the ability to stand and do data entry, especially given &quot;a proper height of work surface when performing data entry.&quot;","materialsDescription":" <span style=\"font-weight: bold;\">What does Data Entry mean?</span>\r\nData entry is the process of transcribing information into an electronic medium such as a computer or other electronic device. It can either be performed manually or automatically by using a machine or computer. Most data entry tasks are time consuming in nature, however data entry is considered a basic, necessary task for most organizations.\r\nData entry is considered a non–core process for most organizations and is usually performed on data forms such as spreadsheets, handwritten or scanned documents, audio or video. Addition, modification and deletion are the three modes of operation in data entry.\r\nData entry jobs do not require any special qualifications, knowledge or talent, and only require accuracy and fast turnaround. As such, data entry jobs are frequently outsourced in order to lower costs. Computers are also used in automated data entry, as they are highly accurate and can be programmed to fetch and transcribe data into the required medium.\r\nAccurately keyed data is the base upon which the organization can perform analyses and make plans.\r\nManual data entry often requires good concentration and focus over a long duration of time, and this can prove physically and mentally challenging for data entry workers.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Data_Entry.png","alias":"data-entry"},"818":{"id":818,"title":"Content Marketing","description":" Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:\r\n<ul><li>Attract attention and generate leads</li><li>Expand their customer base</li><li>Generate or increase online sales</li><li>Increase brand awareness or credibility</li><li>Engage an online community of users</li></ul>\r\nContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.\r\nUnlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, &quot;The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.&quot; Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.\r\nWhen businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.\r\nDigital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.","materialsDescription":" What Types of Businesses Can Content Marketing Help?\r\nSmall and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.\r\nBoth business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.\r\n<span style=\"font-weight: bold;\">How Can Content Marketing Benefit My Business?</span>\r\nThe beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.\r\nFirst, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.\r\n<span style=\"font-weight: bold;\">Can Content Marketing Generate Leads for My Business?</span>\r\nWith the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.\r\nOnce you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.\r\n<span style=\"font-weight: bold;\">What’s the Most Common Content Marketing Mistake?</span>\r\nFor most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.\r\nTo develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.\r\n<span style=\"font-weight: bold;\">What Type of Content Should My Business Create?</span>\r\nWhile the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.\r\n<span style=\"font-weight: bold;\">How Much Content Should My Business Produce?</span>\r\nJust as content type depends on your unique brand, so does content frequency. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.\r\nNo matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.\r\n<span style=\"font-weight: bold;\">Is Content Marketing the Same as Social Media Marketing?</span>\r\nThese two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.\r\nWhile content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.\r\n<span style=\"font-weight: bold;\">How Can You Measure the Results of Content Marketing?</span>\r\nWhen you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.\r\nFor example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and an average time to close.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-content-marketing.png","alias":"content-marketing"},"903":{"id":903,"title":"Staff Augmentation","description":"Staff augmentation is a strategy used by businesses to increase their workforce temporarily by hiring external professionals or contractors. This approach allows companies to quickly and efficiently fill gaps in their teams, scale up for a specific project or peak season, or access specialized skills and expertise that may not be available in-house.\r\nStaff augmentation can be used in various industries and departments, including IT, software development, customer service, marketing, finance, and more. It provides flexibility and cost-effectiveness compared to traditional hiring methods, as businesses can avoid the lengthy recruitment process and associated expenses such as benefits, training, and onboarding.\r\nWhen implementing staff augmentation, businesses typically partner with staffing agencies or consulting firms that have a pool of pre-screened professionals with the desired skills and experience. These agencies handle the recruitment, selection, and placement of the external staff, while the client company retains control over the project management and overall direction.\r\nThe duration of staff augmentation can vary based on the needs of the business, ranging from a few weeks to several months or even longer-term contracts. It offers companies the ability to quickly adapt to changing market conditions, scale their operations, and access specialized talent without the long-term commitments of traditional hiring.\r\nOverall, staff augmentation is a flexible and efficient solution for businesses seeking to expand their workforce temporarily, enhance their capabilities, and achieve specific objectives.","materialsDescription":"<span style=\"font-weight: bold;\">What is staff augmentation?</span>\r\nStaff augmentation is a business strategy where organizations hire external talent to supplement their existing workforce for a specific project or period of time. These external resources, also known as augmented staff, work alongside the internal team to provide additional expertise and manpower.\r\n<span style=\"font-weight: bold;\">How does staff augmentation work?</span>\r\nStaff augmentation involves partnering with a staffing agency or outsourcing company to source qualified professionals who possess the skills and experience needed for a particular project. These professionals are then integrated into the client's team, working under their direction and guidance.\r\n<span style=\"font-weight: bold;\">What are the benefits of staff augmentation?</span>\r\nStaff augmentation offers several benefits, including access to specialized skills, flexibility in scaling the workforce, cost-effectiveness compared to hiring permanent employees, reduced recruitment and onboarding time, and the ability to quickly respond to changing project requirements.\r\n<span style=\"font-weight: bold;\">When is staff augmentation suitable?</span>\r\nStaff augmentation is suitable in various scenarios, such as when organizations need to fill temporary skill gaps, handle short-term projects, meet tight deadlines, access specialized expertise for specific tasks, or avoid long-term commitments associated with permanent hires.\r\n<span style=\"font-weight: bold;\">What are the potential challenges of staff augmentation?</span>\r\nWhile staff augmentation has its advantages, there are also challenges to consider. These may include potential differences in company culture, integration difficulties between augmented staff and existing team members, communication and coordination issues, and the need for effective management and oversight to ensure successful collaboration.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Staff-Augmentation-1.png","alias":"staff-augmentation"}},"companyUrl":"https://www.suntecindia.com/","countryCodes":["IND","USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"SunTec India","keywords":"","description":"<p><span>SunTec India is a leading global IT and business process outsourcing solutions provider with over 25 years of industry experience. 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