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By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. 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Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png","alias":"landing-pages"},"848":{"id":848,"title":"Multi-factor authentication","description":" Multi-factor authentication (MFA) is an authentication method in which a computer user is granted access only after successfully presenting two or more pieces of evidence (or factors) to an authentication mechanism: knowledge (something the user and only the user knows), possession (something the user and only the user has), and inherence (something the user and only the user is).\r\nTwo-factor authentication (also known as 2FA) is a type, or subset, of multi-factor authentication. It is a method of confirming users' claimed identities by using a combination of two different factors: 1) something they know, 2) something they have, or 3) something they are.\r\nA good example of two-factor authentication is the withdrawing of money from an ATM; only the correct combination of a bank card (something the user possesses) and a PIN (something the user knows) allows the transaction to be carried out.\r\nTwo other examples are to supplement a user-controlled password with a one-time password (OTP) or code generated or received by an authenticator (e.g. a security token or smartphone) that only the user possesses.\r\nTwo-step verification or two-step authentication is a method of confirming a user's claimed identity by utilizing something they know (password) and a second factor other than something they have or something they are. An example of a second step is the user repeating back something that was sent to them through an out-of-band mechanism. Or, the second step might be a six digit number generated by an app that is common to the user and the authentication system.","materialsDescription":" <span style=\"font-weight: bold;\">What is MFA?</span>\r\nMulti-factor authentication (MFA) combines two or more independent authentication factors. For example, suppose your website required your clients to enter something only they would know upon login (password), something they have (like a one-time smartphone authentication token provided by special software), and a biometric identifier (like a thumbprint). It is pretty hard for a mortgage cyber-attacker to have all three of those items, especially the biometric identifier.\r\n<span style=\"font-weight: bold;\">Why do I need MFA? What are the benefits?</span>\r\nPasswords are becoming increasingly easy to compromise. They can be stolen, “phished”, guessed, and hacked. New technology and hacking techniques combined with the limited pool of passwords most people use for multiple accounts increases vulnerability.\r\n<span style=\"font-weight: bold;\">How does MFA work?</span>\r\nMulti-factor authentication throws a few roadblocks in the hacker's pathway. Location factors are one way for a security system to identify a person's identity. For example, work schedules and location can determine whether a user is who he says he is. Time is another example of a security layer. If a person uses his phone at a job in the US, it is physically impossible for him to use it again from Europe 15 minutes later. These are especially helpful in online bank fraud and, by extension, mortgage company fraud.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Multi-factor_authentication.png","alias":"multi-factor-authentication"}},"branches":"Information Technology","companySizes":"101 to 500 Employees","companyUrl":"https://unbounce.com/","countryCodes":["AUS","CAN","DEU","GBR","USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Unbounce","keywords":"","description":" Unbounce started in 2009 when “landing pages” were little more than a buzzword. Today we’re the world’s leading landing page platform with a workplace of over 175 people and 8 very good office dogs. As one of Canada’s fastest-growing tech companies with offic","og:title":"Unbounce","og:description":" Unbounce started in 2009 when “landing pages” were little more than a buzzword. Today we’re the world’s leading landing page platform with a workplace of over 175 people and 8 very good office dogs. As one of Canada’s fastest-growing tech companies with offic","og:image":"https://old.roi4cio.com/uploads/roi/company/Unbounce_Logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":5111,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Unbounce_Logo.png","logo":true,"scheme":false,"title":"Unbounce Landing Pages","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"unbounce-landing-pages","companyTitle":"Unbounce","companyTypes":["supplier","vendor"],"companyId":7913,"companyAlias":"unbounce","description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn&rsquo;t always have front-end dev resources to spare. With Unbounce, you can build landing pages yourself in just an afternoon.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Everyone can drag and drop</span></span></p>\r\n<p>Now you can create stunning landing pages for desktop and mobile, without needing to code. Forget that extra degree in web design &mdash; we&rsquo;ve got you.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">100+ quick-to-use templates</span></span></p>\r\n<p>Get started on any campaign today by choosing one of our high-converting templates matching your conversion goal.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Publish fast, to your own domain</span></span></p>\r\n<p>Once you&rsquo;re happy with your layout, you can publish straight to your WordPress site, or to your business&rsquo;s custom domain.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Create Pages Exactly the Way You Want Them</span></span></p>\r\n<p>We&rsquo;re the most customizable builder out there. Need to move that logo six pixels to the right? You got it. How about a show-stopping image? We&rsquo;ve got those for you too.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Get the look you need</span></span></p>\r\n<p>Unlike other builders with snap-together grids and blocks, we don&rsquo;t set boundaries. You can match your brand right down to your signature typeface, and build anything you need with pixel-perfect precision.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Add custom functionality</span></span></p>\r\n<p>Need your form to work a certain way? Want to add a tracking pixel? You can supercharge any page with all the custom HTML, JavaScript, and CSS you like.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Pass leads into 1000+ marketing tools</span></span></p>\r\n<p>You can send your Unbounce leads to almost any marketing automation or CRM tool out there. You can even use Zapier right from inside the builder to connect to over 1000+ other tools.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Use free hi-res images from Unsplash</span></span></p>\r\n<p>Search the Unsplash gallery from right inside the Unbounce builder and choose from over 850,000 professional, copyright-free images to add to your page.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Optimize for the Best Results Every Time</span></span></p>\r\n<p>Once you&rsquo;ve made your first landing page, the heavy lifting&rsquo;s done. You can clone that masterpiece and repeat your key learnings for each new campaign. You&rsquo;ll boost conversion rates, lower cost-per-acquisition, and&mdash;dare we say it&mdash;snag that promotion.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Magically match visitors&rsquo; search intent</span></span></p>\r\n<p>With Dynamic Text Replacement (DTR), you can swap out pieces of text to match the search terms a visitor used to get to your page. This improves relevance and the chance you&rsquo;ll convert.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">A/B Test to see what works</span></span></p>\r\n<p>Curious if a different headline might perform better? You can make a copy of your page, tweak it, and split traffic across your two variants to find the highest-converting champion.</p>","shortDescription":"With Unbounce pages, you’ll get better results without increasing your spend or headcount.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Unbounce Landing Pages","keywords":"","description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn","og:title":"Unbounce Landing Pages","og:description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Unbounce_Logo.png"},"eventUrl":"","translationId":5112,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":5111,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Unbounce_Logo.png","logo":true,"scheme":false,"title":"Unbounce Landing Pages","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"unbounce-landing-pages","companyTitle":"Unbounce","companyTypes":["supplier","vendor"],"companyId":7913,"companyAlias":"unbounce","description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn&rsquo;t always have front-end dev resources to spare. With Unbounce, you can build landing pages yourself in just an afternoon.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Everyone can drag and drop</span></span></p>\r\n<p>Now you can create stunning landing pages for desktop and mobile, without needing to code. Forget that extra degree in web design &mdash; we&rsquo;ve got you.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">100+ quick-to-use templates</span></span></p>\r\n<p>Get started on any campaign today by choosing one of our high-converting templates matching your conversion goal.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Publish fast, to your own domain</span></span></p>\r\n<p>Once you&rsquo;re happy with your layout, you can publish straight to your WordPress site, or to your business&rsquo;s custom domain.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Create Pages Exactly the Way You Want Them</span></span></p>\r\n<p>We&rsquo;re the most customizable builder out there. Need to move that logo six pixels to the right? You got it. How about a show-stopping image? We&rsquo;ve got those for you too.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Get the look you need</span></span></p>\r\n<p>Unlike other builders with snap-together grids and blocks, we don&rsquo;t set boundaries. You can match your brand right down to your signature typeface, and build anything you need with pixel-perfect precision.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Add custom functionality</span></span></p>\r\n<p>Need your form to work a certain way? Want to add a tracking pixel? You can supercharge any page with all the custom HTML, JavaScript, and CSS you like.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Pass leads into 1000+ marketing tools</span></span></p>\r\n<p>You can send your Unbounce leads to almost any marketing automation or CRM tool out there. You can even use Zapier right from inside the builder to connect to over 1000+ other tools.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Use free hi-res images from Unsplash</span></span></p>\r\n<p>Search the Unsplash gallery from right inside the Unbounce builder and choose from over 850,000 professional, copyright-free images to add to your page.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Optimize for the Best Results Every Time</span></span></p>\r\n<p>Once you&rsquo;ve made your first landing page, the heavy lifting&rsquo;s done. You can clone that masterpiece and repeat your key learnings for each new campaign. You&rsquo;ll boost conversion rates, lower cost-per-acquisition, and&mdash;dare we say it&mdash;snag that promotion.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Magically match visitors&rsquo; search intent</span></span></p>\r\n<p>With Dynamic Text Replacement (DTR), you can swap out pieces of text to match the search terms a visitor used to get to your page. This improves relevance and the chance you&rsquo;ll convert.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">A/B Test to see what works</span></span></p>\r\n<p>Curious if a different headline might perform better? You can make a copy of your page, tweak it, and split traffic across your two variants to find the highest-converting champion.</p>","shortDescription":"With Unbounce pages, you’ll get better results without increasing your spend or headcount.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Unbounce Landing Pages","keywords":"","description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn","og:title":"Unbounce Landing Pages","og:description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? 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The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}