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The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. 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Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png","alias":"graphics-design"},"575":{"id":575,"title":"Video Design","description":" A <span style=\"font-weight: bold;\">videoclip making</span> is one of the most effective means of advertising. Video production (the creation of such advertising messages) is a very complex creative process that requires the work of many specialists. Well-designed video advertising sets the company apart from the competition, emphasizes the advantages of a particular product and leads to successful business development.\r\nCreating videos is a wise and right decision to make yourself known and about your business. Today, technology is developing rapidly, therefore, to be always in demand, you need to keep up with innovations. Creating videos from videos requires certain skills and efforts.\r\nThere are several types of videos:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Presentation.</span></span> These are videos that talk about a product, service, company, etc. Their main goal is to demonstrate the main advantages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Image.</span></span> Such videos differ from presentation videos in that they do not sell or present anything, but only create the right image. Their main task is to evoke certain emotions associated with a product, person or company.\r\nEducational. The purpose of the video is to convey new information to the viewer or talk about certain rules. The peculiarity of training videos is that they should be as simple and clear as possible.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Viral.</span></span> Such unattractive title these videos received for the speed of distribution. By their content, viral videos attract attention and arouse the desire of viewers to distribute them further. However, the main purpose of such videos is to draw attention to information that is not directly related to the video itself and may be contained at the end of the video or in the description.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social.</span></span> Such videos are created in order to highlight a particular social phenomenon and draw the attention of a large number of people to it. Social videos are usually designed to evoke strong emotions, often negative ones.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Video Art.</span></span> This category of videos does not have a specific purpose. Video art is pure art, so there are no rules and restrictions.\r\nTypically, promotional videos last about 30 seconds. During this time, it is necessary to attract the attention of viewers, interest them and encourage them to make a purchase. Therefore, this type of product promotion should be:\r\n<ul><li>unusual and interesting;</li><li>bright and memorable;</li><li>efficient and selling.</li></ul>\r\n<span style=\"font-weight: bold;\">Steps for creating a video:</span>\r\n<span style=\"font-weight: bold;\">Pre-production</span> - determination of goals, audience, product features, campaign budget and task completion period. At this stage, important work such as:\r\n<ul><li>video concept development;</li><li>script creation;</li><li>storyboard story;</li><li>casting;</li><li>choice of location;</li><li>selection of costumes, props;</li><li>selection of equipment for shooting;</li><li>approval of the director and cameraman.</li></ul>\r\n<span style=\"font-weight: bold;\">Production</span> - direct shooting advertising.\r\n<span style=\"font-weight: bold;\">Post-production</span> - processing the footage (editing, dubbing, mixing audio from video, adding special effects, etc.).","materialsDescription":"<span style=\"font-weight: bold;\"> What are the commercials for ads?</span>\r\n<ul><li>Video screensaver - a short plot based on 2D and 3D graphics.</li><li>Advertising plot - serves to promptly inform the audience (for example, talks about the opening of a new cafe).</li><li>A simple video clip is created using computer graphics (both two-dimensional and three-dimensional).</li><li>Production video - advertising involving actors.</li><li>Cartoon video - equally well accepted by both children and adults.</li><li>Animation movie - can be made in the form of 3D or Flash-animation.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the benefits of commercials?</span>\r\n<ul><li>An advertising video has the main advantage - it is an appeal directly to the audience. Today, most people pay attention only to audiovisual information, so the creation of promotional videos makes you better in the eyes of the consumer against the background of competitors;</li><li>The second advantage is brevity. Media-dependent people perceive visual information so quickly that it’s impossible to interest them in a long video. Therefore, it is necessary to invest in five to ten minutes;</li><li>The third advantage is the availability of video and audio accompaniment. In today's world, regular text advertisements are ineffective;</li><li>Accessibility - everyone has access to the Internet today, so it will be easy to find your video clip;</li><li>Developing a video requires a special creative approach.</li></ul>\r\n<span style=\"font-weight: bold;\">What makes up the cost of the video?</span>\r\nDifferent videos vary significantly in price, however, the creation of any of them requires financial investments.\r\nYou can approximately calculate the cost of a video based on the following indicators:\r\n<ul><li>the depth of study of the target audience and competitors;</li><li>number of shooting days;</li><li>the location of the shooting and the complexity of the scenery;</li><li>the presence of graphics, animation and special effects;</li><li>fees of all persons involved in the development and shooting of the video.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Video_Design.png","alias":"video-design"},"577":{"id":577,"title":"Advertisement Design","description":" The term &quot;advertising design&quot; refers to the synthesis of marketing, psychology, creativity and design - integral parts in the development of visual advertising tools.\r\nIf just a design is the creation of a beautiful picture, then an advertising design is the creation of a beautiful picture that brings its owner money. For an advertisement to work, &quot;move the trade&quot; - it must be based on the Idea that would affect the customers of the Customer. Moreover, it would have worked as planned and planned.\r\nThe sphere of design-design is currently carried out within the framework of already established traditions, but innovations in this area are primarily related to the search for specific, interesting, original graphic ways of expressing advertising ideas that contribute to a more effective impact on the consumer, one of which is the use of metaphor in creating an advertising image. It is not by chance that design in the broad sense means “the original train of thought, a new layout idea, a beautiful design”. The realization of a creative goal as the development of an advertising concept for a product or service in our time is an indispensable condition for performing advertising functions.","materialsDescription":" Advertising design is a project activity aimed at developing visualization tools for an advertising image of a product as part of a creative strategy for an advertising campaign.\r\nThe visualization of the advertising image is achieved mostly with the help of design graphics.\r\nAdvertising image is a complex, multifaceted phenomenon, the study of which can be carried out from different positions: economics and marketing, psychotechnologies and perception problems, methods of its creation, etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Advertisement_Design.png","alias":"advertisement-design"},"581":{"id":581,"title":"3D model Design","description":" In 3D computer graphics, <span style=\"font-weight: bold; \">3D modeling</span> is the process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialized software. The product is called a <span style=\"font-weight: bold; \">3D model.</span> Someone who works with 3D models may be referred to as a <span style=\"font-weight: bold; \">3D artist.</span> It can be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. The model can also be physically created using 3D printing devices.\r\n3D modeling can be achieved manually with specialized 3D model design software, such as <span style=\"font-weight: bold; \">computer-aided design</span> (CAD) programs, that lets an artist create and deform polygonal surfaces or by scanning real-world objects into a set of data points that can be used to represent the object digitally.\r\nSoftware to create 3D models is a class of 3D computer graphics software used to produce 3D models. Individual programs of this class are called <span style=\"font-weight: bold; \">modeling applications</span> or <span style=\"font-weight: bold; \">modelers</span>.\r\nThree-dimensional (3D) models represent a physical body using a collection of points in 3D space, connected by various geometric entities such as triangles, lines, curved surfaces, etc. Being a collection of data (points and other information), 3D models can be created by hand, algorithmically (procedural modeling), or scanned. Their surfaces may be further defined with texture mapping.\r\nAlthough complex mathematical formulas are at the foundation of 3D drawing software, the programs automate computation for users and have tool-based user interfaces. 3D models are an output of 3D modeling and are based on a variety of digital representations. Boundary representation (B-rep) uses mathematically defined surfaces such as cones, spheres and NURBS (non-uniform rational basis spline) which are connected by topology to accurately represent objects as water-tight volumes. B-rep models are the preferred solution for engineering, and many 3D modeling applications for the design, simulation and manufacture of consumer and industrial products are B-rep based. \r\nVirtual 3D models can be turned into physical objects through 3D printing or traditional manufacturing processes. Models can also be converted into a static image through 3D rendering, commonly used to create photo-realistic representation for sales, marketing and eCommerce applications. 3D models can be created by the process of reverse engineering, in which 3D scanning technology is used to create digital replicas of real-world objects, including manufactured parts and assemblies, free-form models designed in clay and human anatomy. Modern 3d modeling and animation tools create and interact with a “digital twin”, which is used to develop, test, simulate and manufacture its real world counterpart as part of the product lifecycle.\r\n3D modeling is used in a wide range of fields, including engineering, architecture, entertainment, film, special effects, game development, and commercial advertising. It is an integral part of many creative careers. Engineers and architects use it to plan and design their work. Animators and game designers rely on 3D modeling tools to bring their ideas to life. And just about every Hollywood blockbuster uses 3D modeling for special effects, to cut costs, and to speed up production.\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Criteria to consider when choosing between 3D software programs</h1>\r\nThere is a wide range of 3D modeling and animation software addressing <span style=\"font-weight: bold; \">different fields of activity</span>. For instance, there is software dedicated to mechanical design, to engineering design, to civil engineering, to product design, to industrial design or to graphic design. The first thing to take into account is to select a design <span style=\"font-weight: bold; \">software targeted to your project</span>. Each field of activity has different needs. For example, a project about the creation of jewelry does not require the same 3D object software as a project of creation of aircraft models.\r\nAre you using a 3D drawing software for 3d printing, Laser Cutting or just for creating some digital art? Always take into account<span style=\"font-weight: bold; \"> the necessities of the technology</span> that you are designing for. Then, you can think: what is the <span style=\"font-weight: bold; \">budget</span> to select&nbsp; 3D modeling programs? If you afford to, you can pay for the required subscription. Alternatively, you can use the student license or the educational license that some design suites provide. Otherwise, there is various good quality 3D modeling app and software that is available for free and is equally good as professional options. In that case, you would like to get to know the software by downloading the limitied time and/or restricted functionality version that most vendors provide.\r\nChoose 3D design programs that are <span style=\"font-weight: bold; \">compatible with the Operating System</span> (OS) you are using, since not all the packages are meant to be used by all OS: Windows, Mac, Linux. Last but not least, choose a 3D modeling program according to your age and <span style=\"font-weight: bold; \">level of expertise.</span>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_3D_model_Design.png","alias":"3d-model-design"},"583":{"id":583,"title":"Vector Graphics Design","description":" Vector graphics are computer graphics images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill. Vector graphics are commonly found today in the SVG, EPS, PDF or AI graphic file formats and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, and MPEG4.\r\nOne of the first uses of vector graphic displays was the US SAGE air defense system. Vector graphics systems were retired from the U.S. en route air traffic control in 1999, and are likely still in use in military and specialized systems. Vector graphics were also used on the TX-2 at the MIT Lincoln Laboratory by computer graphics pioneer Ivan Sutherland to run his program Sketchpad in 1963.\r\nSubsequent vector graphics systems, most of which iterated through dynamically modifiable stored lists of drawing instructions, include the IBM 2250, Imlac PDS-1, and DEC GT40. There was a home gaming system that used vector graphics called Vectrex as well as various arcade games like Asteroids, Space Wars and many cinematronics titles such as Rip-Off, and Tail Gunner using vector monitors. Storage scope displays, such as the Tektronix 4014, could display vector images but not modify them without first erasing the display.\r\nModern vector graphics displays can sometimes be found at laser light shows, where two fast-moving X-Y mirrors position the beam to rapidly draw shapes and text as straight and curved strokes on a screen.\r\nVector graphics can be created in a form using a pen plotter, a special type of printer that uses a series of ballpoint and felt-tip pens on a servo-driven mount that moves horizontally across the paper, with the plotter moving the paper back and forth through its paper path for vertical movement. Although a typical plot might easily require a few thousand paper motions, back and forth, the paper doesn't slip. In a tiny roll-fed plotter made by Alps in Japan, teeth on thin sprockets indented the paper near its edges on the first pass and maintained registration on subsequent passes.\r\nSome Hewlett-Packard pen plotters had two-axis pen carriers and stationery paper (plot size was limited). However, the moving-paper H-P plotters had grit wheels (akin to machine-shop grinding wheels) which, on the first pass, indented the paper surface, and collectively maintained registration.\r\nPresent-day vector graphic files such as engineering drawings are typically printed as bitmaps, after vector-to-raster conversion.\r\nThe term &quot;vector graphics&quot; is mainly used today in the context of two-dimensional computer graphics. It is one of several modes an artist can use to create an image on a raster display. Vector graphics can be uploaded to online databases for other designers to download and manipulate, speeding up the creative process. Other modes include text, multimedia, and 3D rendering. Virtually all modern 3D rendering is done using extensions of 2D vector graphics techniques. Plotters used in technical drawing still draw vectors directly to paper.","materialsDescription":" <span style=\"font-weight: bold;\">What Are Bitmap Images?</span>\r\nBitmap images are images that are described by pixels - squares of color arranged in a grid.\r\nBitmap images are also known as raster images.\r\n<span style=\"font-weight: bold;\">What Are Vector Images?</span>\r\nVector images are images described by shapes such as circles and squares, as opposed to bitmap images which are described by pixels - squares of color arranged in a grid. The shapes are precise mathematical descriptions of the image and can be scaled without becoming blurry or &quot;pixelated&quot; (that blocky look that bitmap/raster images so often get when scaled up).\r\n<span style=\"font-weight: bold;\">Why Use Vector Images?</span>\r\nVector images are used in most aspects of graphic design and are the preferred format for printing, both on paper and on clothes. The reason for this is that while a bitmap image can look great on the screen, which usually has a resolution of about 72 pixels/dots per inch (DPI), it will normally have to be scaled by a factor of 8 or more when printed since modern printers routinely produce resolutions of 600 pixels/dots per inch. Vector images can handle this type of scaling without any problems while bitmap images struggle with it.\r\nMany forms of printing require vector input in order to work - flex printing and embroidery for example.\r\nVector images are also used on the web in for example flash animations.\r\n<span style=\"font-weight: bold;\">What Is Tracing? Vectorization?</span>\r\nTracing, also known as vectorization, is the process of converting a bitmap image to a vector image.\r\nIt can be done by hand (&quot;hand-tracing&quot;), or by a computer program (&quot;auto-tracing&quot;).","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vector_Graphics_Design.png","alias":"vector-graphics-design"},"585":{"id":585,"title":"Corporate Identity Design","description":" The Branding of a company is very important and it gives the first impression of your company to its customers. The design of the brand gives judgment about your business and thus it should be very memorable and attractive. A professional branding or logo leaves a good image of your concern and also results in a great impression about the business. With today’s modern trend, you can design various creative and elegant designs for your brand name which leaves the potential customer to identify your company immediately.\r\nThe Brand is much more than the name of the company or its logo. It is the combination of all the experiences and impressions of a concern which includes the public relations, vendors, employees, customers or the communities. There are efficient people who represent the image of a company behind every good brand. When the expectations of the customers are met by the company, the loyalty of the brand is automatically developed. Thus, it is very important to focus on the design of the Brand name which should be descriptive about its services or products, memorable, short and attractive.\r\nBefore designing the brand, decide if it is going to be used on business cards, website, CD’s, clothing’s or printing materials, stickers, pens, on the products sold, or on any social network. Thus, plan accordingly and choose the appropriate designs or colors for your brand. Create a powerful logo with graphic design for your brand name which should speak about your business. It should be bold and distinctive and should be able to advertise about your company. A Tag line is also important for a Brand which could express the benefits of your concern and could leave an impression in the minds of the customers.\r\nThe important elements in a Brand design are the logo, names, tag lines, trademarks and packaging. The brand of the company mostly attempts the customers to purchase the products or services. Therefore, the name of the brand also plays a major role in the success of a business. There should be a life in your Brand designing with a good combination of the color, visual appearance or style, name, topography, intensity and size. Appropriate usage of these elements will provide uniqueness to your brand. You can also use a hired professional to create your brand design to make it more memorable.","materialsDescription":" <span style=\"font-weight: bold;\">How to develop a strong brand identity?</span>\r\nKnow who you are!\r\nBefore you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.\r\nWho you are as a brand is made up of a few key elements:\r\n<ul><li>Your mission (what’s your “why?”)</li><li>Your values (what beliefs drive your company?)</li><li>Your brand personality (if your brand was a person, what kind of personality would they have?)</li><li>Your unique positioning (how do you differentiate yourself from the competition?)</li><li>Your brand voice (if your brand was a person, how would it communicate?)</li></ul>\r\nThese elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.\r\nIf you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.\r\nAsk yourself:\r\n<ul><li>Why did we start this business?</li><li>What are the beliefs and values that are important to us as a company?</li><li>What do we do better than anyone else?</li><li>What makes us special?</li><li>If we could describe our brand in three words, what would they be?</li><li>What are the three words we would want our customers to use to describe us?</li></ul>\r\nYou can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. While this workbook is geared towards personal branding, the strategies will work for any type of business model.\r\nOnce you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Corporate_Identity_Design.png","alias":"corporate-identity-design"},"589":{"id":589,"title":"Design Animation","description":" Visual marketing is firmly in the lead when it comes to promoting a business. And the most effective tool for him can surely be called an animated movie. It's no secret that the visualization of information facilitates its perception.\r\nAnimated video is one of the most original ways of presenting advertisements for your company. Animated advertising will attract the views of new customers and you will certainly want to buy products or services. Today, an animated video is a fairly well-known and sought-after form of advertising.\r\nAnimation video today is a must-have for any company that has a website. It is desirable that this video was creative, even if it tells about a large company or reveals serious questions. A distinctive feature of the drawn clips is the ability to present information from the face of any character, even the directly promoted product “animated” with the help of animation.\r\nBefore you order an animated video, it is important to decide which type of video is needed. A video can:\r\n<ul><li>Promote the brand. Such videos reveal the main characteristics of the product and tell about its strengths. In order for such a video to be effective, it is important to get an emotional response from the audience. To do this, you need to create a thoughtful character with an obvious pattern of behavior so that the viewer associates himself with him.</li><li>Talk about the company. The target audience of such clips is existing and potential employees and partners. Such videos are ordered to emphasize the positive features of the company. Due to this, there is a desire to cooperate with such an organization and/or work in it.</li><li>Be informative. These are intelligent videos that do not contain a call to action. The task of the informational video is to increase the involvement of the target audience and increase the level of brand loyalty. It is the most capacious and easy to hear important information.</li></ul>\r\nHaving made the decision to order an animation video, you need to understand what tasks it should perform. It is necessary to clarify the interests and preferences of the target audience and focus on them, choose an understandable and pleasant (if appropriate, with a humorous tint) style of narration and talk about the real merits of the product or service.","materialsDescription":" <span style=\"font-weight: bold;\">What is 2D animation?</span>\r\n2D animation - fully two-dimensional rollers. Characters, titles, buildings and any other objects in such videos are flat, as in the pictures. Today it is this kind of graphics that is most in demand. Often, these videos look simple and neat, but at the same time informative.\r\n2D animation can be executed in a classic drawing format or created using computer graphics, for example, Shape animation.\r\n<span style=\"font-weight: bold;\">What is 3D animation?</span>\r\n3D animation is its main difference from 2D in that the characters and any other objects in such a video are three-dimensional. Such videos allow you to fully demonstrate to customers a product from virtually all sides before it is created. It can be video smartphones, cars, houses. In the production of 3D animation is more complicated and more expensive than 2D, but at the same time much more spectacular, it means that it is better remembered.\r\n<span style=\"font-weight: bold;\">What is a cartoon video?</span>\r\nHand-drawn video is a modern marketing tool that will be useful for any kind of business. It is easier and clearer for a client to watch a short video than to wade through the wilds of numerous pages on the site.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design_Animation.png","alias":"design-animation"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://www.villagetalkies.ae/","countryCodes":["ARE","AUS","CAN","GBR","IND","SAU","SWE","SGP","USA","ZAF"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Village Talkies","keywords":"","description":"Village Talkies is a professional video production company and animation studio specializing in creating high-quality 2D and 3D animation videos, corporate films, explainer videos, and more. 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