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That way, you can access the full universe of possible options available to you to find your match.</p>\r\n<p><span style=\"font-weight: bold;\">The right thing, not the easy thing</span></p>\r\n<p>In 2008, we became the first business software site to offer user reviews.</p>\r\n<p>Truth be told, we agonized over the decision. We received pushback from some business software vendors&mdash;our customers&mdash;who feared the prospect of exposing negative reviews about their products.</p>\r\n<p>At the risk of losing business (and at a time we were still hand to mouth), we went with our gut. We believe in doing right by our users, which means providing the most helpful information possible&mdash;the good, the bad, and anything else you need to know to make the most-informed decision for your business.</p>\r\n<p>With more than 500K verified reviews published to the site, and thousands more added each month, Capterra now offers the most robust, user-driven perspective on software in the world.</p>\r\n<p><span style=\"font-weight: bold;\">Always evolving as part of the Gartner family</span></p>\r\n<p>In 2015, we were acquired by Gartner, joining the Digital Markets family of brands.</p>\r\n<p>This division, made up of Capterra, Software Advice, and GetApp, shares our values and passion for helping all businesses grow&mdash;today, and always.</p>\r\n<p><span style=\"font-weight: bold;\">Wait, why is Capterra free?</span></p>\r\n<p>Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors&mdash;not just those that pay us&mdash;so that you can make the best-informed purchase decision possible.</p>","shortDescription":"Capterra is a free service to help businesses find the right software. We offer the most comprehensive list of business software solutions on the web so that you're guaranteed to find your best match.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Capterra Review platform","keywords":"","description":"<p>Capterra is the leading online resource for business software buyers.</p>\r\n<p>At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself. 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Консультанты предоставляют бесплатные персональные рекомендации по программному обеспечению, помогая компаниям любого размера находить продукты, отвечающие их бизнес-потребностям. В Software Advice также представлены объективные исследования экспертов отрасли и отзывы проверенных пользователей, что экономит время и ресурсы покупателей. Software Advice является компанией Gartner.</p>\r\n<p><span style=\"font-weight: bold;\">Возможности покупателей программного обеспечения:</span></p>\r\n<ul>\r\n<li>Поиск подходящего программного обеспечения для ваших нужд</li>\r\n<li>Бесплатная консультация для выбора лучших систем</li>\r\n<li>Устранение недели исследований</li>\r\n<li>Избегание дорогостоящих ошибок программного обеспечения</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Возможности поставщиков программного обеспечения:</span></p>\r\n<ul>\r\n<li>Доступ к качественным лидам</li>\r\n<li>Все покупатели проверяются по телефону</li>\r\n<li>Общайтесь с покупателями на нишевых рынках</li>\r\n<li>Формирование спроса с оплатой за переход</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Владельцам сайтов:</span></p>\r\n<p>Заинтересованы в размещении наших отзывов и руководств для покупателей на вашем сайте? Монетизируйте свой трафик, став нашим партнером.</p>\r\n<p><span style=\"font-weight: bold;\">FrontRunners</span></p>\r\n<p>Квадрант FrontRunners предоставляет управляемую данными оценку продуктов в определенной категории программного обеспечения, чтобы определить, какие из них предлагают наилучшие возможности и ценность для малых предприятий.</p>\r\n<p><span style=\"font-weight: bold;\">Программные ресурсы</span></p>\r\n<p>Получите бесплатный доступ к оригинальным исследованиям и анализу тенденций в области программного обеспечения и технологий, сравнений продуктов, мнений экспертов и многого другого, что поможет вам научиться использовать программное обеспечение для улучшения и развития вашей организации.</p>\r\n<p><span style=\"font-weight: bold;\">Новости и пресса</span></p>\r\n<p>Ознакомьтесь с последними объявлениями в нашей пресс-комнате и узнайте, что говорят СМИ.</p>","shortDescription":"Software Advice - ведущий онлайн-сервис для предприятий, которые ориентируются в процессе выбора программного обеспечения.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":5,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Software Advice Обзорная платформа","keywords":"","description":"<p>Software Advice является ведущим онлайн-сервисом для компаний, которые ориентируются в процессе выбора программного обеспечения. 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Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. 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Advisors provide free, personalized software recommendations, helping companies of all sizes find products that meet their business needs. Software Advice also features objective research by industry experts and reviews from validated users, saving buyers time and resources. Software Advice is a Gartner company.</p>\r\n<p><span style=\"font-weight: bold;\">Software Buyers:</span></p>\r\n<ul>\r\n<li>Find the right software for your needs</li>\r\n<li>Free consultation to shortlist top systems</li>\r\n<li>Eliminate weeks of research</li>\r\n<li>Avoid costly software mistakes</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Software Vendors:</span></p>\r\n<ul>\r\n<li>Access to high-quality leads</li>\r\n<li>All buyers are verified by phone</li>\r\n<li>Connect with buyers in niche markets</li>\r\n<li>Pay-per-lead demand generation</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Website Publishers:</span></p>\r\n<p>Interested in hosting our reviews and buyer&rsquo;s guides on your website? Monetize your traffic by becoming an affiliate partner.</p>\r\n<p><span style=\"font-weight: bold;\">FrontRunners</span></p>\r\n<p>The FrontRunners quadrant provides a data-driven assessment of products in a particular software category to determine which ones offer the best capability and value for small businesses.</p>\r\n<p><span style=\"font-weight: bold;\">Software Resources</span></p>\r\n<p>Get free access to original research and analysis on software and technology trends, product comparisons, expert opinions and more to help you learn how to use software to improve and grow your organization.</p>\r\n<p><span style=\"font-weight: bold;\">News &amp; Press</span></p>\r\n<p>Check out the latest announcements from our press room and see what the media has to say.</p>","shortDescription":"Software Advice is the leading online service for businesses navigating the software selection process.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":11,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Software Advice Review platform","keywords":"","description":"<p>Software Advice is the leading online service for businesses navigating the software selection process. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of &quot;IT Yelp&quot;, which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}