{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"en":"Vendor","ru":"Производитель","_type":"localeString"},"role-supplier":{"_type":"localeString","en":"Supplier","ru":"Поставщик"},"products-popover":{"ru":"Продукты","_type":"localeString","en":"Products","de":"die produkte"},"introduction-popover":{"en":"introduction","ru":"внедрения","_type":"localeString"},"partners-popover":{"_type":"localeString","en":"partners","ru":"партнеры"},"update-profile-button":{"en":"Update profile","ru":"Обновить профиль","_type":"localeString"},"read-more-button":{"_type":"localeString","en":"Show more","ru":"Показать ещё"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"en":"Description","ru":"Описание","_type":"localeString"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"en":"Partnership with vendors","ru":"Партнерство с производителями","_type":"localeString"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"en":"Bonus 4 reference","ru":"Бонус за референс","_type":"localeString"},"partner-status":{"en":"Partner status","ru":"Статус партнёра","_type":"localeString"},"country":{"_type":"localeString","en":"Country","ru":"Страна"},"partner-types":{"_type":"localeString","en":"Partner types","ru":"Типы партнеров"},"branch-popover":{"ru":"область деятельности","_type":"localeString","en":"branch"},"employees-popover":{"en":"number of employees","ru":"количество сотрудников","_type":"localeString"},"partnership-programme":{"_type":"localeString","en":"Partnership program","ru":"Партнерская программа"},"partner-discounts":{"_type":"localeString","en":"Partner discounts","ru":"Партнерские скидки"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"ru":"Дополнительные преимущества","_type":"localeString","en":"Additional Benefits"},"additional-requirements":{"en":"Partner level requirements","ru":"Требования к уровню партнера","_type":"localeString"},"certifications":{"ru":"Сертификация технических специалистов","_type":"localeString","en":"Certification of technical specialists"},"sales-plan":{"_type":"localeString","en":"Annual Sales Plan","ru":"Годовой план продаж"},"partners-vendors":{"_type":"localeString","en":"Partners-vendors","ru":"Партнеры-производители"},"partners-suppliers":{"_type":"localeString","en":"Partners-suppliers","ru":"Партнеры-поставщики"},"all-countries":{"en":"All countries","ru":"Все страны","_type":"localeString"},"supplied-products":{"_type":"localeString","en":"Supplied products","ru":"Поставляемые продукты"},"vendored-products":{"ru":"Производимые продукты","_type":"localeString","en":"Produced products"},"vendor-implementations":{"_type":"localeString","en":"Produced deployments","ru":"Производимые внедрения"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"en":"Show all","ru":"Показать все","_type":"localeString"},"not-yet-converted":{"_type":"localeString","en":"Data is moderated and will be published soon. Please, try again later.","ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время."},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"register":{"en":"Register","ru":"Регистрация ","_type":"localeString"},"login":{"_type":"localeString","en":"Login","ru":"Вход"},"auth-message":{"en":"To view company events please log in or register on the sit.","ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт.","_type":"localeString"},"company-presentation":{"en":"Company presentation","ru":"Презентация компании","_type":"localeString"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"_type":"localeString","en":"How does it works","de":"Wie funktioniert es","ru":"Как это работает"},"login":{"_type":"localeString","en":"Log in","de":"Einloggen","ru":"Вход"},"logout":{"ru":"Выйти","_type":"localeString","en":"Sign out"},"faq":{"_type":"localeString","en":"FAQ","de":"FAQ","ru":"FAQ"},"references":{"_type":"localeString","en":"Requests","de":"References","ru":"Мои запросы"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find-it-product":{"en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта","_type":"localeString"},"autoconfigurator":{"ru":"Калькулятор цены","_type":"localeString","en":" Price calculator"},"comparison-matrix":{"_type":"localeString","en":"Comparison Matrix","ru":"Матрица сравнения"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"catalogs":{"ru":"Каталоги","_type":"localeString","en":"Catalogs"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"companies":{"_type":"localeString","en":"Companies","ru":"Компании"},"categories":{"ru":"Категории","_type":"localeString","en":"Categories"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"en":"Deals","ru":"Сделки","_type":"localeString"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"ru":"Зарегистрироваться","_type":"localeString","en":"Register"},"comparison-deletion":{"ru":"Удаление","_type":"localeString","en":"Deletion"},"comparison-confirm":{"_type":"localeString","en":"Are you sure you want to delete","ru":"Подтвердите удаление"},"search-placeholder":{"ru":"Введите поисковый запрос","_type":"localeString","en":"Enter your search term"},"my-profile":{"en":"My profile","ru":"Мои данные","_type":"localeString"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"en":"Find IT product","_type":"localeString"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"en":"Make online presentations","_type":"localeString"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"en":"Our IT Catalogs","_type":"localeString"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"de":"Alle rechte vorbehalten","ru":"Все права защищены","_type":"localeString","en":"All rights reserved"},"company":{"_type":"localeString","en":"My Company","de":"Über die Firma","ru":"О компании"},"about":{"de":"Über uns","ru":"О нас","_type":"localeString","en":"About us"},"infocenter":{"en":"Infocenter","de":"Infocenter","ru":"Инфоцентр","_type":"localeString"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString","en":"Contact us"},"marketplace":{"de":"Marketplace","ru":"Marketplace","_type":"localeString","en":"Marketplace"},"products":{"en":"Products","de":"Produkte","ru":"Продукты","_type":"localeString"},"compare":{"de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString","en":"Pick and compare"},"calculate":{"ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen"},"get_bonus":{"en":"Bonus for reference","de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString"},"salestools":{"en":"Salestools","de":"Salestools","ru":"Salestools","_type":"localeString"},"automatization":{"en":"Settlement Automation","de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов","_type":"localeString"},"roi_calcs":{"en":"ROI calculators","de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString"},"matrix":{"_type":"localeString","en":"Comparison matrix","de":"Vergleichsmatrix","ru":"Матрица сравнения"},"b4r":{"ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference","de":"Rebate 4 Reference"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter"},"subscribe_info":{"en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString"},"policy":{"en":"Privacy Policy","ru":"Политика конфиденциальности","_type":"localeString"},"user_agreement":{"_type":"localeString","en":"Agreement","ru":"Пользовательское соглашение "},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"_type":"localeString","en":"blog","ru":"блог"},"pay4content":{"en":"we pay for content","ru":"платим за контент","_type":"localeString"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!"},"subscribe__email-label":{"en":"Email","ru":"Email","_type":"localeString"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"_type":"localeString","en":"This field is required","ru":"Это поле обязательное"},"subscribe__notify-label":{"ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString","en":"Yes, please, notify me about news, events and propositions"},"subscribe__agree-label":{"ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString","en":"Please, enter the valid email"},"subscribe__email-placeholder":{"ru":"username@gmail.com","_type":"localeString","en":"username@gmail.com"},"subscribe__name-placeholder":{"_type":"localeString","en":"Last, first name","ru":"Имя Фамилия"},"subscribe__success":{"en":"You are successfully subscribed! Check you mailbox.","ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString"},"subscribe__error":{"en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString"},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"_type":"localeString","en":"Home","ru":"Главная"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"registration":{"en":"Registration","ru":"Регистрация","_type":"localeString"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"ru":"Оставить комментарий","_type":"localeString","en":"Leave comment"},"firstname":{"ru":"Имя","_type":"localeString","en":"First name"},"lastname":{"en":"Last name","ru":"Фамилия","_type":"localeString"},"company":{"en":"Company name","ru":"Компания","_type":"localeString"},"position":{"_type":"localeString","en":"Position","ru":"Должность"},"actual-cost":{"ru":"Фактическая стоимость","_type":"localeString","en":"Actual cost"},"received-roi":{"en":"Received ROI","ru":"Полученный ROI","_type":"localeString"},"saving-type":{"ru":"Тип экономии","_type":"localeString","en":"Saving type"},"comment":{"_type":"localeString","en":"Comment","ru":"Комментарий"},"your-rate":{"_type":"localeString","en":"Your rate","ru":"Ваша оценка"},"i-agree":{"en":"I agree","ru":"Я согласен","_type":"localeString"},"terms-of-use":{"ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString","en":"With user agreement and privacy policy"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"ru":"На сайте проводятся технические работы","_type":"localeString","en":"Site under maintenance"},"message":{"ru":"Спасибо за ваше понимание","_type":"localeString","en":"Thank you for your understanding"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"title","translations":{"en":"Company","ru":"Компания","_type":"localeString"}},{"name":"description","translations":{"en":"Company description","ru":"Описание компании","_type":"localeString"}},{"translations":{"_type":"localeString","en":"Company keywords","ru":"Ключевые слова для компании"},"name":"keywords"}],"title":{"_type":"localeString","en":"ROI4CIO: Company","ru":"ROI4CIO: Компания"}}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"it-central-station":{"id":4579,"title":"IT Central Station","logoURL":"https://old.roi4cio.com/uploads/roi/company/IT_Central_Station__logo_.png","alias":"it-central-station","address":"","roles":[{"id":2,"type":"supplier"}],"description":" IT Central Station is a compny that helps enterprise tech professionals by providing a comprehensive list of all enterprise level PaaS solutions, several real user reviews from enterprise tech professionals and vendor information, specific information to help enterprise tech professionals select the product that is right for their specific needs.\r\nSource: http://cdn.ttgtmedia.com/downloads/PaaS+Report+from+IT+Central+Station+24.pdf","companyTypes":["supplier"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":1,"categories":{"828":{"id":828,"title":"Review Platform","description":"Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of &quot;IT Yelp&quot;, which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png","alias":"review-platform"}},"branches":"Information Technology","companySizes":"101 to 500 Employees","companyUrl":"https://www.itcentralstation.com/","countryCodes":["USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":false,"presenterCodeLng":"","seo":{"title":"IT Central Station","keywords":"","description":" IT Central Station is a compny that helps enterprise tech professionals by providing a comprehensive list of all enterprise level PaaS solutions, several real user reviews from enterprise tech professionals and vendor information, specific information to help","og:title":"IT Central Station","og:description":" IT Central Station is a compny that helps enterprise tech professionals by providing a comprehensive list of all enterprise level PaaS solutions, several real user reviews from enterprise tech professionals and vendor information, specific information to help","og:image":"https://old.roi4cio.com/uploads/roi/company/IT_Central_Station__logo_.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[],"suppliedProducts":[{"id":2218,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/IT_Central_Station__logo_.png","logo":true,"scheme":false,"title":"IT Central Station Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"it-central-station-review-platform","companyTitle":"IT Central Station","companyTypes":["supplier"],"companyId":4579,"companyAlias":"it-central-station","description":"<p>IT Central Station is a crowdsourced platform created to connect enterprise professionals with peers for researching and reviewing technology solutions.</p>\r\n<p>IT Central Station is the leading product review site for enterprise technology. We have been called the \"Yelp of Enterprise Tech\"​ by the Wall Street Journal and an \"innovative social buying platform\"​ by IDC.</p>\r\n<p>Russell Rothstein and Naftali Marcus teamed up to build a crowdsourced knowledge platform that helps technology decision makers around the world to better connect with peers and other independent experts who provide advice without vendor bias.</p>\r\n<p>With their diverse experience working in enterprise IT as well as in startups, the founders designed an online site that now operates like a Yelp or TripAdvisor for enterprise technology. They built their first prototype on Wix within days and hit the road to do some deep market research. They spoke with senior technology decision makers, vendors, and corporate thought leaders. Technology professionals said they had challenges to discover, evaluate, and select the solutions that best met their needs. They found that most information online and in their inbox had a vendor bias, and it was highly difficult to find online information they could trust. Many end users of technology spoke of their desire to share their experiences with peers but lacked a trusted site in which to share their knowledge and expertise with other professionals.</p>\r\n<p>Russell Rothstein, IT Central Station&rsquo;s Station Master and CEO, and co-founder Naftali Marcus, designed a dynamic community site with reviews, recommendations, and other expert advice for technology buyers. What began with a few diagrams and Powerpoint slides is now the fastest growing online platform designed for enterprise technology buyers. IT Central Station has grown into a dynamic, real-time platform that offers user information that is current, objective, and relevant. It protects privacy in that users can either post anonymously to freely express their views or use their real names to promote their expertise. It enables knowledgeable experts, including real users and independent consultants, to share their expertise in a high quality community of decision makers.</p>\r\n<p>As a result, the community thrives as a valuable resource, ensuring that technology professionals get access to the right information and connect to the right people&mdash;for any topic, at any time.</p>","shortDescription":"IT Central Station is a crowdsourced platform created to connect enterprise professionals with peers for researching and reviewing technology solutions.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":1,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"IT Central Station Review platform","keywords":"","description":"<p>IT Central Station is a crowdsourced platform created to connect enterprise professionals with peers for researching and reviewing technology solutions.</p>\r\n<p>IT Central Station is the leading product review site for enterprise technology. We have been ca","og:title":"IT Central Station Review platform","og:description":"<p>IT Central Station is a crowdsourced platform created to connect enterprise professionals with peers for researching and reviewing technology solutions.</p>\r\n<p>IT Central Station is the leading product review site for enterprise technology. We have been ca","og:image":"https://old.roi4cio.com/fileadmin/user_upload/IT_Central_Station__logo_.png"},"eventUrl":"","translationId":2219,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":75,"title":"Review Platform"}],"testingArea":"","categories":[{"id":828,"title":"Review Platform","alias":"review-platform","description":"Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of &quot;IT Yelp&quot;, which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}