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any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. 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Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. 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Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png","alias":"graphics-design"},"569":{"id":569,"title":"Website Design","description":" Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a "WYSIWYG" editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a "Save for Web…" option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png","alias":"website-design"},"579":{"id":579,"title":"Website Mockup Design","description":" Mock-ups are the key aspects of web visual design. They are typically the mid-to-high fidelity representation of products’ visual appearance; mock-ups dictate the product’s typography, color schemes, iconography and also hint at the basics of product functionality. Mock-ups are usually confused with wireframes and prototypes. Wireframes are low-fidelity blueprints with placeholders & gray boxes for detailed content while prototypes demonstrate how the design works. The functioning of a prototype is more complex; they explore a combination of interactions and help refine usability.\r\nMock-ups are quite relevant in any web design since they give users a hint on how the final product will appear. They also help in the implementation of some interactive elements like icons & buttons and usually have an advantage over wireframes & prototypes; mock-ups offer a friendly user interface and you need not rely much on imagination. Generally, Mockups are more complex than wireframes but less functional than prototypes, they fit perfectly as a transitional step between the two.\r\nMockups play a vital role during the process of web designing for business. This is because it will allow website owners to preview the design of their website before it reaches the final stage. If you want to use mockups while designing your business website, hiring mockup design services is the best and the most affordable option.","materialsDescription":" <span style=\"font-weight: bold;\">What is a website mockup?</span>\r\nIn the world of web design, a website mockup is a high-fidelity simulation of how a website will look. Website mockups combine the structure and logic of a wireframe but with the images, graphics and UI elements that the final product will have.\r\nHowever, while website mockups don’t include the transitions and usable functions you’ll see in a prototype and in the final product, they generally include basic navigation and interactions. Simply put, mockups help us define:\r\n<ul><li>Information architecture: how you organize your website’s information logically and hierarchically</li><li>User flow: how the user will interact with your website and the navigation UX</li><li>Visual hierarchy and layout: how all the elements appear on your webpages, their size and position relative to one another and the spacing between</li><li>Color: nearly always contain the color scheme you’ll use in the final product</li><li>Typography: contain the exact fonts types, sizes and boldness that your final product will have</li><li>Images: Use SVGs and high-quality images that mirror exactly the ones you’ll include in your final product</li></ul>\r\nIn short, website mockups help you to define all the important factors of your product to ensure the best UX possible before expensive coding begins. Because at that stage, any changes you make will be paid for in arms and legs!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Mockup_Design.png","alias":"website-mockup-design"},"583":{"id":583,"title":"Vector Graphics Design","description":" Vector graphics are computer graphics images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill. Vector graphics are commonly found today in the SVG, EPS, PDF or AI graphic file formats and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, and MPEG4.\r\nOne of the first uses of vector graphic displays was the US SAGE air defense system. Vector graphics systems were retired from the U.S. en route air traffic control in 1999, and are likely still in use in military and specialized systems. Vector graphics were also used on the TX-2 at the MIT Lincoln Laboratory by computer graphics pioneer Ivan Sutherland to run his program Sketchpad in 1963.\r\nSubsequent vector graphics systems, most of which iterated through dynamically modifiable stored lists of drawing instructions, include the IBM 2250, Imlac PDS-1, and DEC GT40. There was a home gaming system that used vector graphics called Vectrex as well as various arcade games like Asteroids, Space Wars and many cinematronics titles such as Rip-Off, and Tail Gunner using vector monitors. Storage scope displays, such as the Tektronix 4014, could display vector images but not modify them without first erasing the display.\r\nModern vector graphics displays can sometimes be found at laser light shows, where two fast-moving X-Y mirrors position the beam to rapidly draw shapes and text as straight and curved strokes on a screen.\r\nVector graphics can be created in a form using a pen plotter, a special type of printer that uses a series of ballpoint and felt-tip pens on a servo-driven mount that moves horizontally across the paper, with the plotter moving the paper back and forth through its paper path for vertical movement. Although a typical plot might easily require a few thousand paper motions, back and forth, the paper doesn't slip. In a tiny roll-fed plotter made by Alps in Japan, teeth on thin sprockets indented the paper near its edges on the first pass and maintained registration on subsequent passes.\r\nSome Hewlett-Packard pen plotters had two-axis pen carriers and stationery paper (plot size was limited). However, the moving-paper H-P plotters had grit wheels (akin to machine-shop grinding wheels) which, on the first pass, indented the paper surface, and collectively maintained registration.\r\nPresent-day vector graphic files such as engineering drawings are typically printed as bitmaps, after vector-to-raster conversion.\r\nThe term "vector graphics" is mainly used today in the context of two-dimensional computer graphics. It is one of several modes an artist can use to create an image on a raster display. Vector graphics can be uploaded to online databases for other designers to download and manipulate, speeding up the creative process. Other modes include text, multimedia, and 3D rendering. Virtually all modern 3D rendering is done using extensions of 2D vector graphics techniques. Plotters used in technical drawing still draw vectors directly to paper.","materialsDescription":" <span style=\"font-weight: bold;\">What Are Bitmap Images?</span>\r\nBitmap images are images that are described by pixels - squares of color arranged in a grid.\r\nBitmap images are also known as raster images.\r\n<span style=\"font-weight: bold;\">What Are Vector Images?</span>\r\nVector images are images described by shapes such as circles and squares, as opposed to bitmap images which are described by pixels - squares of color arranged in a grid. The shapes are precise mathematical descriptions of the image and can be scaled without becoming blurry or "pixelated" (that blocky look that bitmap/raster images so often get when scaled up).\r\n<span style=\"font-weight: bold;\">Why Use Vector Images?</span>\r\nVector images are used in most aspects of graphic design and are the preferred format for printing, both on paper and on clothes. The reason for this is that while a bitmap image can look great on the screen, which usually has a resolution of about 72 pixels/dots per inch (DPI), it will normally have to be scaled by a factor of 8 or more when printed since modern printers routinely produce resolutions of 600 pixels/dots per inch. Vector images can handle this type of scaling without any problems while bitmap images struggle with it.\r\nMany forms of printing require vector input in order to work - flex printing and embroidery for example.\r\nVector images are also used on the web in for example flash animations.\r\n<span style=\"font-weight: bold;\">What Is Tracing? Vectorization?</span>\r\nTracing, also known as vectorization, is the process of converting a bitmap image to a vector image.\r\nIt can be done by hand ("hand-tracing"), or by a computer program ("auto-tracing").","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vector_Graphics_Design.png","alias":"vector-graphics-design"},"717":{"id":717,"title":"Consulting","description":" Even large international companies often face difficulties in their work. This may be due to both external factors and internal problems. Most often, problems arise because of price fluctuations in the market, the appearance or departure of a competitor, but firms also have difficulties with the relations themselves between employees within the enterprise. Because of this, there is no opportunity and strength within the company to fight for their survival, therefore an excellent solution, in this case, would be to use consulting services.\r\nConsulting is a type of service, which essentially means consulting. One company or person provides services in solving certain problems to another company.\r\nThe issues that can be solved with the help of consulting are very diverse. Sometimes it can be a whole complex of tasks, and sometimes it is provided only in a narrow area. For example, accounting consulting is the involvement of a specialized company or employee to solve accounting problems. That is why, when they talk about the concept of consulting, there is no clear definition.\r\nConsulting services are the solution of organizational or managerial tasks within a firm with the help of external specialists. Professional consultants in a particular area are invited to work at a company. Experts evaluate the condition, see the cause of the problems and create a system for solving these errors.\r\nThe company turns to consulting, not only in the case when experiencing difficulties in development. Often the manager decides on the expansion, so an urgent need to increase the number of specialists. But even if hiring them to work, then it will be necessary to spend more months on training, control over the execution of tasks, and only after that set challenging tasks for them. And in a developing company there is not so much time.<br />Consulting firms are specialized companies that provide consulting services. There can work a staff of staff who simultaneously collaborate with different organizations.","materialsDescription":" <span style=\"font-weight: bold;\">What are the types of consulting services?</span>\r\nThere are basic types of consulting services:\r\n<link https://roi4cio.com/en/categories/category/it-Consulting/ - external-link-new-window \"Opens internal link in current window\"><span style=\"font-weight: bold;\">IT consulting</span></link> is one of the newest and most sought-after types of consulting in Ukraine. This advice and assistance in the field of information technology. In fact, IT-consulting solves all the issues related to the Internet and information business processes.\r\n<span style=\"font-weight: bold;\">Marketing consulting.</span> Not all companies can afford to open a marketing department or hire a professional employee who will solve these issues. And today it is necessary to engage in advertising, because this is the only way to stay on the market and be a leader. In many cases, marketing consulting services are provided along with IT consulting.\r\n<span style=\"font-weight: bold;\">Legal consulting</span> is related to the solution of current tasks that are related to the state law. This will allow to properly evaluate the activities of the company and make the most profitable decisions. Legal advice is especially important during the expansion of the enterprise when it is necessary to open new branches or enter into agreements with intermediaries and suppliers.\r\n<span style=\"font-weight: bold;\">Financial consulting</span> - services that are associated with the effective management of funds, the distribution of the budget within the company, as well as proper external investments.\r\n<span style=\"font-weight: bold;\">Personnel consulting</span> assumes the establishment of internal relations between employees, the selection of new professionals who will meet the requirements of the company.\r\n<span style=\"font-weight: bold;\">Who is engaged in consulting services?</span>\r\nThe task of consultants consulting firms include:\r\n<ul><li>Search for problems within the company.</li><li>Analysis of the enterprise.</li><li>Development of strategies and programs to solve the problems found.</li><li>Advice on any issues: management, accounting, logistics, finance, etc.</li></ul>\r\nConsultants have all the necessary knowledge to help small, medium or large businesses solve problems and quickly adapt to a constantly changing market or regularly growing competition.\r\nIn particular, consultants of consulting companies have the following knowledge:\r\n<ul><li>computer science (computer skills and various software);</li><li>marketing and advertising;</li><li>finance and accounting;</li><li>sales and management;</li><li>logistics and investment.</li></ul>\r\nThey must also understand personnel issues, environmental issues, as well as computer technology, basic software and more.\r\n<span style=\"font-weight: bold;\">When it is advisable to resort to consulting services:</span>\r\n<ol><li>If there are disagreements between partners in the business regarding the further development of the company, production, marketing, investments, etc.</li><li>When a business is in a critical situation, for example, on the verge of bankruptcy or bankruptcy, and the manager or entrepreneur is not able to solve the problems and save the company.</li><li>With the expansion of the business and its scaling. When work is planned on other regions of the country or even entering the international market.</li><li>When you need to find fresh ideas for the rapid promotion of a new service, product or product.</li><li>When the need arises to conduct an audit of a business to understand how effective it is and what are the future prospects in the current state of affairs.</li><li>When you plan to sell a business and you need to check all the important points.</li><li>In the absence of new ideas for the promotion of business, products, services or goods. Or to develop a new product, instead of an outdated or lost consumer demand.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Consulting.png","alias":"consulting"}},"branches":"Other Service Activities","companyUrl":"https://acepublishingservices.com/","countryCodes":["PAK"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Ace Publishing Services","keywords":"","description":"Ace Publishing Services is a leading agency specializing in ghostwriting, editing, and publishing, dedicated to helping authors bring their stories to life.","og:title":"Ace Publishing Services","og:description":"Ace Publishing Services is a leading agency specializing in ghostwriting, editing, and publishing, dedicated to helping authors bring their stories to life.","og:image":""},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":6931,"logoURL":"https://old.roi4cio.com/fileadmin/content/logo__4_.png","logo":true,"scheme":false,"title":"Ace Publishing Services","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"ace-publishing-services","companyTitle":"Ace Publishing Services","companyTypes":["vendor"],"companyId":10731,"companyAlias":"ace-publishing-services","description":"<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">At <strong>Ace Publishing Services</strong>, we are dedicated to helping authors and businesses turn their ideas into professionally published works. With years of experience in the publishing industry, we provide a comprehensive suite of services that cater to every stage of the publishing journey. Whether you're an aspiring author looking to bring your manuscript to life or a business needing expertly crafted content, we offer personalized and top-notch solutions to meet your specific needs.</span></p>\r\n<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">We understand that every book is a unique story, which is why our team of skilled professionals—writers, editors, designers, and marketers—work collaboratively with you to ensure your vision is realized with precision and creativity. From the first draft to the final product, our goal is to make the publishing process smooth and efficient, delivering high-quality results that exceed your expectations.</span></p>\r\n<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"><strong><span style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Our Core Services:</span></strong></p>\r\n<p class=\"MsoListParagraphCxSpFirst\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">eBook writing</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Editing</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Formatting</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Design</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Printing</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Marketing</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Audiobook creation</span></p>\r\n<p class=\"MsoListParagraphCxSpLast\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">·<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">Media</span></p>","shortDescription":"Ace Publishing Services combines creativity with precision. Whether you're an author in need of editing, design, or marketing.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Ace Publishing Services","keywords":"","description":"<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">At <strong>Ace Publishing Services</stro","og:title":"Ace Publishing Services","og:description":"<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"><span style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman';\">At <strong>Ace Publishing Services</stro","og:image":"https://old.roi4cio.com/fileadmin/content/logo__4_.png"},"eventUrl":"","translationId":6931,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":567,"title":"Graphics Design","alias":"graphics-design","description":" Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png"},{"id":569,"title":"Website Design","alias":"website-design","description":" Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a "WYSIWYG" editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a "Save for Web…" option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png"},{"id":579,"title":"Website Mockup Design","alias":"website-mockup-design","description":" Mock-ups are the key aspects of web visual design. They are typically the mid-to-high fidelity representation of products’ visual appearance; mock-ups dictate the product’s typography, color schemes, iconography and also hint at the basics of product functionality. Mock-ups are usually confused with wireframes and prototypes. Wireframes are low-fidelity blueprints with placeholders & gray boxes for detailed content while prototypes demonstrate how the design works. The functioning of a prototype is more complex; they explore a combination of interactions and help refine usability.\r\nMock-ups are quite relevant in any web design since they give users a hint on how the final product will appear. They also help in the implementation of some interactive elements like icons & buttons and usually have an advantage over wireframes & prototypes; mock-ups offer a friendly user interface and you need not rely much on imagination. Generally, Mockups are more complex than wireframes but less functional than prototypes, they fit perfectly as a transitional step between the two.\r\nMockups play a vital role during the process of web designing for business. This is because it will allow website owners to preview the design of their website before it reaches the final stage. If you want to use mockups while designing your business website, hiring mockup design services is the best and the most affordable option.","materialsDescription":" <span style=\"font-weight: bold;\">What is a website mockup?</span>\r\nIn the world of web design, a website mockup is a high-fidelity simulation of how a website will look. Website mockups combine the structure and logic of a wireframe but with the images, graphics and UI elements that the final product will have.\r\nHowever, while website mockups don’t include the transitions and usable functions you’ll see in a prototype and in the final product, they generally include basic navigation and interactions. Simply put, mockups help us define:\r\n<ul><li>Information architecture: how you organize your website’s information logically and hierarchically</li><li>User flow: how the user will interact with your website and the navigation UX</li><li>Visual hierarchy and layout: how all the elements appear on your webpages, their size and position relative to one another and the spacing between</li><li>Color: nearly always contain the color scheme you’ll use in the final product</li><li>Typography: contain the exact fonts types, sizes and boldness that your final product will have</li><li>Images: Use SVGs and high-quality images that mirror exactly the ones you’ll include in your final product</li></ul>\r\nIn short, website mockups help you to define all the important factors of your product to ensure the best UX possible before expensive coding begins. Because at that stage, any changes you make will be paid for in arms and legs!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Mockup_Design.png"},{"id":583,"title":"Vector Graphics Design","alias":"vector-graphics-design","description":" Vector graphics are computer graphics images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill. Vector graphics are commonly found today in the SVG, EPS, PDF or AI graphic file formats and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, and MPEG4.\r\nOne of the first uses of vector graphic displays was the US SAGE air defense system. Vector graphics systems were retired from the U.S. en route air traffic control in 1999, and are likely still in use in military and specialized systems. Vector graphics were also used on the TX-2 at the MIT Lincoln Laboratory by computer graphics pioneer Ivan Sutherland to run his program Sketchpad in 1963.\r\nSubsequent vector graphics systems, most of which iterated through dynamically modifiable stored lists of drawing instructions, include the IBM 2250, Imlac PDS-1, and DEC GT40. There was a home gaming system that used vector graphics called Vectrex as well as various arcade games like Asteroids, Space Wars and many cinematronics titles such as Rip-Off, and Tail Gunner using vector monitors. Storage scope displays, such as the Tektronix 4014, could display vector images but not modify them without first erasing the display.\r\nModern vector graphics displays can sometimes be found at laser light shows, where two fast-moving X-Y mirrors position the beam to rapidly draw shapes and text as straight and curved strokes on a screen.\r\nVector graphics can be created in a form using a pen plotter, a special type of printer that uses a series of ballpoint and felt-tip pens on a servo-driven mount that moves horizontally across the paper, with the plotter moving the paper back and forth through its paper path for vertical movement. Although a typical plot might easily require a few thousand paper motions, back and forth, the paper doesn't slip. In a tiny roll-fed plotter made by Alps in Japan, teeth on thin sprockets indented the paper near its edges on the first pass and maintained registration on subsequent passes.\r\nSome Hewlett-Packard pen plotters had two-axis pen carriers and stationery paper (plot size was limited). However, the moving-paper H-P plotters had grit wheels (akin to machine-shop grinding wheels) which, on the first pass, indented the paper surface, and collectively maintained registration.\r\nPresent-day vector graphic files such as engineering drawings are typically printed as bitmaps, after vector-to-raster conversion.\r\nThe term "vector graphics" is mainly used today in the context of two-dimensional computer graphics. It is one of several modes an artist can use to create an image on a raster display. Vector graphics can be uploaded to online databases for other designers to download and manipulate, speeding up the creative process. Other modes include text, multimedia, and 3D rendering. Virtually all modern 3D rendering is done using extensions of 2D vector graphics techniques. Plotters used in technical drawing still draw vectors directly to paper.","materialsDescription":" <span style=\"font-weight: bold;\">What Are Bitmap Images?</span>\r\nBitmap images are images that are described by pixels - squares of color arranged in a grid.\r\nBitmap images are also known as raster images.\r\n<span style=\"font-weight: bold;\">What Are Vector Images?</span>\r\nVector images are images described by shapes such as circles and squares, as opposed to bitmap images which are described by pixels - squares of color arranged in a grid. The shapes are precise mathematical descriptions of the image and can be scaled without becoming blurry or "pixelated" (that blocky look that bitmap/raster images so often get when scaled up).\r\n<span style=\"font-weight: bold;\">Why Use Vector Images?</span>\r\nVector images are used in most aspects of graphic design and are the preferred format for printing, both on paper and on clothes. The reason for this is that while a bitmap image can look great on the screen, which usually has a resolution of about 72 pixels/dots per inch (DPI), it will normally have to be scaled by a factor of 8 or more when printed since modern printers routinely produce resolutions of 600 pixels/dots per inch. Vector images can handle this type of scaling without any problems while bitmap images struggle with it.\r\nMany forms of printing require vector input in order to work - flex printing and embroidery for example.\r\nVector images are also used on the web in for example flash animations.\r\n<span style=\"font-weight: bold;\">What Is Tracing? Vectorization?</span>\r\nTracing, also known as vectorization, is the process of converting a bitmap image to a vector image.\r\nIt can be done by hand ("hand-tracing"), or by a computer program ("auto-tracing").","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vector_Graphics_Design.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}