{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"ru":"Производитель","_type":"localeString","en":"Vendor"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"ru":"Продукты","_type":"localeString","en":"Products","de":"die produkte"},"introduction-popover":{"ru":"внедрения","_type":"localeString","en":"introduction"},"partners-popover":{"ru":"партнеры","_type":"localeString","en":"partners"},"update-profile-button":{"ru":"Обновить профиль","_type":"localeString","en":"Update profile"},"read-more-button":{"en":"Show more","ru":"Показать ещё","_type":"localeString"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"ru":"Описание","_type":"localeString","en":"Description"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"ru":"Партнерство с производителями","_type":"localeString","en":"Partnership with vendors"},"partnership-suppliers":{"_type":"localeString","en":"Partnership with suppliers","ru":"Партнерство с поставщиками"},"reference-bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus 4 reference"},"partner-status":{"en":"Partner status","ru":"Статус партнёра","_type":"localeString"},"country":{"ru":"Страна","_type":"localeString","en":"Country"},"partner-types":{"ru":"Типы партнеров","_type":"localeString","en":"Partner types"},"branch-popover":{"ru":"область деятельности","_type":"localeString","en":"branch"},"employees-popover":{"ru":"количество сотрудников","_type":"localeString","en":"number of employees"},"partnership-programme":{"ru":"Партнерская программа","_type":"localeString","en":"Partnership program"},"partner-discounts":{"_type":"localeString","en":"Partner discounts","ru":"Партнерские скидки"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"en":"Additional Benefits","ru":"Дополнительные преимущества","_type":"localeString"},"additional-requirements":{"ru":"Требования к уровню партнера","_type":"localeString","en":"Partner level requirements"},"certifications":{"ru":"Сертификация технических специалистов","_type":"localeString","en":"Certification of technical specialists"},"sales-plan":{"_type":"localeString","en":"Annual Sales Plan","ru":"Годовой план продаж"},"partners-vendors":{"ru":"Партнеры-производители","_type":"localeString","en":"Partners-vendors"},"partners-suppliers":{"ru":"Партнеры-поставщики","_type":"localeString","en":"Partners-suppliers"},"all-countries":{"en":"All countries","ru":"Все страны","_type":"localeString"},"supplied-products":{"_type":"localeString","en":"Supplied products","ru":"Поставляемые продукты"},"vendored-products":{"_type":"localeString","en":"Produced products","ru":"Производимые продукты"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"_type":"localeString","en":"Show all","ru":"Показать все"},"not-yet-converted":{"ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString","en":"Data is moderated and will be published soon. Please, try again later."},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"register":{"ru":"Регистрация ","_type":"localeString","en":"Register"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"auth-message":{"ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт.","_type":"localeString","en":"To view company events please log in or register on the sit."},"company-presentation":{"ru":"Презентация компании","_type":"localeString","en":"Company presentation"}},"header":{"help":{"_type":"localeString","en":"Help","de":"Hilfe","ru":"Помощь"},"how":{"de":"Wie funktioniert es","ru":"Как это работает","_type":"localeString","en":"How does it works"},"login":{"ru":"Вход","_type":"localeString","en":"Log in","de":"Einloggen"},"logout":{"en":"Sign out","ru":"Выйти","_type":"localeString"},"faq":{"de":"FAQ","ru":"FAQ","_type":"localeString","en":"FAQ"},"references":{"de":"References","ru":"Мои запросы","_type":"localeString","en":"Requests"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find-it-product":{"_type":"localeString","en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта"},"autoconfigurator":{"en":" Price calculator","ru":"Калькулятор цены","_type":"localeString"},"comparison-matrix":{"_type":"localeString","en":"Comparison Matrix","ru":"Матрица сравнения"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"_type":"localeString","en":"Bonus for reference","ru":"Бонус за референс"},"business-booster":{"en":"Business boosting","ru":"Развитие бизнеса","_type":"localeString"},"catalogs":{"_type":"localeString","en":"Catalogs","ru":"Каталоги"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"categories":{"_type":"localeString","en":"Categories","ru":"Категории"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"_type":"localeString","en":"Deals","ru":"Сделки"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"_type":"localeString","en":"Register","ru":"Зарегистрироваться"},"comparison-deletion":{"en":"Deletion","ru":"Удаление","_type":"localeString"},"comparison-confirm":{"ru":"Подтвердите удаление","_type":"localeString","en":"Are you sure you want to delete"},"search-placeholder":{"en":"Enter your search term","ru":"Введите поисковый запрос","_type":"localeString"},"my-profile":{"en":"My profile","ru":"Мои данные","_type":"localeString"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"en":"Find vendor and company-supplier","_type":"localeString"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"de":"Alle rechte vorbehalten","ru":"Все права защищены","_type":"localeString","en":"All rights reserved"},"company":{"de":"Über die Firma","ru":"О компании","_type":"localeString","en":"My Company"},"about":{"ru":"О нас","_type":"localeString","en":"About us","de":"Über uns"},"infocenter":{"_type":"localeString","en":"Infocenter","de":"Infocenter","ru":"Инфоцентр"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"ru":"Связаться с нами","_type":"localeString","en":"Contact us","de":"Kontaktiere uns"},"marketplace":{"de":"Marketplace","ru":"Marketplace","_type":"localeString","en":"Marketplace"},"products":{"_type":"localeString","en":"Products","de":"Produkte","ru":"Продукты"},"compare":{"en":"Pick and compare","de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString"},"calculate":{"ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen"},"get_bonus":{"de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"salestools":{"ru":"Salestools","_type":"localeString","en":"Salestools","de":"Salestools"},"automatization":{"ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation","de":"Abwicklungsautomatisierung"},"roi_calcs":{"de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"matrix":{"de":"Vergleichsmatrix","ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix"},"b4r":{"de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference"},"our_social":{"ru":"Наши социальные сети","_type":"localeString","en":"Our social networks","de":"Unsere sozialen Netzwerke"},"subscribe":{"de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter"},"subscribe_info":{"en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString"},"policy":{"ru":"Политика конфиденциальности","_type":"localeString","en":"Privacy Policy"},"user_agreement":{"en":"Agreement","ru":"Пользовательское соглашение ","_type":"localeString"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find":{"en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта","_type":"localeString"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"ru":"блог","_type":"localeString","en":"blog"},"pay4content":{"ru":"платим за контент","_type":"localeString","en":"we pay for content"},"categories":{"ru":"категории","_type":"localeString","en":"categories"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"_type":"localeString","en":"Name","ru":"Имя"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString"},"subscribe__agree-label":{"en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data","ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"_type":"localeString","en":"Please, enter the valid email","ru":"Пожалуйста, введите корректный адрес электронной почты"},"subscribe__email-placeholder":{"_type":"localeString","en":"username@gmail.com","ru":"username@gmail.com"},"subscribe__name-placeholder":{"ru":"Имя Фамилия","_type":"localeString","en":"Last, first name"},"subscribe__success":{"_type":"localeString","en":"You are successfully subscribed! Check you mailbox.","ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик."},"subscribe__error":{"en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString"},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"en":"Bonus4Reference","_type":"localeString"}},"breadcrumbs":{"home":{"en":"Home","ru":"Главная","_type":"localeString"},"companies":{"en":"Companies","ru":"Компании","_type":"localeString"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"registration":{"_type":"localeString","en":"Registration","ru":"Регистрация"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"_type":"localeString","en":"Leave comment","ru":"Оставить комментарий"},"firstname":{"_type":"localeString","en":"First name","ru":"Имя"},"lastname":{"ru":"Фамилия","_type":"localeString","en":"Last name"},"company":{"_type":"localeString","en":"Company name","ru":"Компания"},"position":{"_type":"localeString","en":"Position","ru":"Должность"},"actual-cost":{"_type":"localeString","en":"Actual cost","ru":"Фактическая стоимость"},"received-roi":{"_type":"localeString","en":"Received ROI","ru":"Полученный ROI"},"saving-type":{"_type":"localeString","en":"Saving type","ru":"Тип экономии"},"comment":{"ru":"Комментарий","_type":"localeString","en":"Comment"},"your-rate":{"ru":"Ваша оценка","_type":"localeString","en":"Your rate"},"i-agree":{"ru":"Я согласен","_type":"localeString","en":"I agree"},"terms-of-use":{"en":"With user agreement and privacy policy","ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"_type":"localeString","en":"Site under maintenance","ru":"На сайте проводятся технические работы"},"message":{"en":"Thank you for your understanding","ru":"Спасибо за ваше понимание","_type":"localeString"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"title":{"ru":"ROI4CIO: Компания","_type":"localeString","en":"ROI4CIO: Company"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"title","translations":{"ru":"Компания","_type":"localeString","en":"Company"}},{"name":"description","translations":{"en":"Company description","ru":"Описание компании","_type":"localeString"}},{"name":"keywords","translations":{"en":"Company keywords","ru":"Ключевые слова для компании","_type":"localeString"}}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"codastar":{"id":7687,"title":"Codastar","logoURL":"https://old.roi4cio.com/uploads/roi/company/Codastar_Logo.png","alias":"codastar","address":"","roles":[{"id":3,"type":"vendor"}],"description":" Codastar is a company that specializes in creating powerful online marketing strategies for companies that need to make their exceptional services stand out from the crowd.\r\nCodastar started in 2001 as a web design agency.","companyTypes":["vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"565":{"id":565,"title":"Design","description":" Design is the activity of designing the aesthetic properties of industrial products (“artistic design”), as well as the result of this activity (for example, in such phrases as “car design”).\r\nIt is believed that in a broader sense, the design is not only intended for artistic design, but should also be involved in solving broader social and technical problems of the functioning of production, consumption, and the existence of people in the objective environment, by rational construction of its visual and functional properties.\r\nThe theoretical basis of design is technical aesthetics.\r\nThe term “industrial design” was approved by the decision of the first General Assembly of the ICSID (International Council of Societies of Industrial Design, International Council of Industrial Design Organizations) in 1959; The term “design” is a professional abbreviation of the term “industrial design”.\r\nDesigner - artist-designer, a person engaged in artistic and technical activities in various industries (including an architect, designer, illustrator, poster and other advertising graphics designer, web designer).\r\nThe word &quot;design&quot; English-language literature of the beginning of the XXI century, and understands the style, and the project, and design, and actually &quot;design&quot; - a professional activity, along with architecture or engineering design.","materialsDescription":" <span style=\"font-weight: bold;\">Design object</span>\r\nThe object of design can be almost any new technical industrial product (set, ensemble, complex, system) in any sphere of life activity of people, where human communication is socially and culturally conditioned.\r\n<span style=\"font-weight: bold;\">The main categories of the design object are:</span>\r\nThe image is an ideal representation of the object, an artistic-figurative model created by the designer’s imagination.\r\n<ul><li> Function - the work that the product must perform, as well as the semantic, sign and value role of the thing.</li><li>Morphology - the structure, the structure of the shape of the product, organized in accordance with its function, material and method of manufacture, embodying the designer's intent.</li><li>Technological form - morphology, embodied in the method of industrial production of the thing-object of the design-design as a result of artistic understanding of technology.</li><li>Aesthetic value is a special value of an object revealed by a person in a situation of aesthetic perception, emotional, sensory experience and assessment of the degree of conformity of an object to the aesthetic ideal of a subject.</li></ul>\r\n<span style=\"font-weight: bold;\">Techniques for finding a design solution:</span>\r\n<ul><li>Exhibition modeling</li><li>Museum situational modeling</li><li>Reincarnation or borrowing position</li><li>Person projection into the projected object</li><li>Scenario modeling</li><li>Game Situational Modeling</li><li>Mathematical and physical modeling of the dynamics of an object in the environment</li><li>Generative Design</li></ul>\r\n<span style=\"font-weight: bold;\">Varieties of design:</span>\r\n<ul><li>Animation design</li><li>Architectural design</li><li>Web design</li><li>Game design</li><li>Graphic design</li><li>Urban design</li><li>Interior Design</li><li>Clothing design</li><li>Ceremony Design</li><li>Sound design</li><li>Information design</li><li>Book design</li><li>Landscape Design</li><li>Parametric design</li><li>Print design</li><li>Interaction design</li><li>Software design</li><li>Industrial Design</li><li>Light design</li><li>Transport design</li><li>Futurodesign</li><li>Ecodesign</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design.png","alias":"design"},"573":{"id":573,"title":"Facebook Page Design","description":" Facebook was initially created to connect people. It is now a vast social network comprising different features and providing opportunities for brands and communities to promote their services. And with 2 billion monthly users, this social media channel can’t be ignored.\r\nFacebook pages are specifically designed for businesses to showcase their services, serve customers and answer the most pressing questions about the product. They are also a perfect way to relay the brand’s message and publish informational, educational and entertaining content.\r\nWhen it comes to Facebook page design, you need to keep two things in mind: the engagement level and the brand’s vision. Facebook as a marketing channel is a very fast-paced, oversaturated medium. People spend an average of 35 minutes on Facebook each day, but due to information overload and unique news feed algorithms, the amount of time people spend on an individual post is actually calculated in seconds. Moreover, it’s ten times harder for brands to get in front of their audience, simply because Facebook favors personal and friends’ news over branded content.\r\nLuckily, there are ways around it. If a business produces engaging content on a regular basis, people will keep coming back for more. They will make an effort to stay in touch with the updates and return to the page every time there is a new post or a heated community discussion. They can even pin your updates to the top of the news feed!\r\nBranding is another way to retain the community. Brands don’t start on Facebook, but a Facebook page is a logical continuation of a brand story. When you redirect people from your website to a Facebook page you need to make sure that the brand experience is coherent and logical. For a designer, it means creating a profile photo and cover image that ensure fantastic user experience and prevent users from leaving. The best Facebook covers, therefore, have a “wow” effect or an element of surprise. They also highlight the brand’s vision in a clear and concise way.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of Facebook?</span>\r\nThe social networking website Facebook has established itself as the premier social networking website, according to the technology review website Social Media Today. Facebook critics decry a number of issues stemming from social networking in general, such as fears of the loss of privacy. Although Facebook has benefits and disadvantages, it can be an indispensable tool for business users.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Communication in Facebook</span></span>\r\nAlthough critics claim that Facebook isolates people from one another by putting users behind a computer screen, an article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Networking Tools</span></span>\r\nNetworking has always been a key component of business, but Facebook’s massive social network contains significant resources for people seeking exposure. With just a few keystrokes, business owners can quickly update key contacts, suppliers, investors and high-value customers. When publicly posting news about a company’s services or offerings, though, users should remain aware that competitors can see this information; for this reason, business owners should use discretion with sharing information on Facebook pages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social Marketing</span></span>\r\nFacebook offers a number of benefits to marketing professionals and small business owners alike. With its massive user base, Facebook gives marketers a nearly limitless audience for commercial messages. In addition, Facebook ad tools allow business users to target message delivery using a variety of demographic information that ranges from geographic location to age, relationship status and even sexual preference. Facebook also provides an array of analytical tools that marketers can use to gauge advertising effectiveness and adjust ads as necessary.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Research and Insights</span></span>\r\nJust as business owners must remember that competitors can see publicly posted information, savvy entrepreneurs can use the service’s public communication venues to research offers from other companies. Some organizations use Facebook pages to post newsletters and other updates, and business owners can use this information to keep abreast of competitor activity. In addition, Facebook users frequently share interesting details about their lives with hundreds of friends; business owners can use this information to keep track of popular culture and emerging trends. By staying up to date on customer interests, businesses can adapt to changing environments.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Facebook_Page_Design.png","alias":"facebook-page-design"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://www.codastar.com/","countryCodes":["GBR"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Codastar","keywords":"","description":" Codastar is a company that specializes in creating powerful online marketing strategies for companies that need to make their exceptional services stand out from the crowd.\r\nCodastar started in 2001 as a web design agency.","og:title":"Codastar","og:description":" Codastar is a company that specializes in creating powerful online marketing strategies for companies that need to make their exceptional services stand out from the crowd.\r\nCodastar started in 2001 as a web design agency.","og:image":"https://old.roi4cio.com/uploads/roi/company/Codastar_Logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":5085,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Codastar_Logo.png","logo":true,"scheme":false,"title":"Codastar Facebook Page Design","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"codastar-facebook-page-design","companyTitle":"Codastar","companyTypes":["vendor"],"companyId":7687,"companyAlias":"codastar","description":"<span style=\"font-weight: bold;\">We'll show you the way to be successful on Facebook:</span>\r\n<ul><li>Additional Tabs: Create your Facebook “mini-website” and “Hook” your visitors.</li><li>Calls to action &amp; Strategies (Like, phone, links, contact forms, special offers, downloads, app installs, competitions etc).</li><li>Bespoke navigation bar highlighting your main products and services. As many pages (known as “tabs”) as you need.</li><li>High end “cover” banner and timeline design to present your company and highlight information relevant to you.</li><li>Embed videos, pictures, media &amp; apps for rich interesting content.</li><li>Advanced development: integration with website feeds, apps, content and more.</li></ul>\r\nOur Team of dedicated Facebook designers and developers will help you promote your business efficiently on Facebook.\r\nWith 100’s of successful Facebook pages under our social belt, our expert knowledge of design and development enables us to produce engaging and dynamic pages ready for your business to perform on Facebook.","shortDescription":"We help businesses operate the optimum way to generate Likes & Business on Facebook. 100% client satisfaction, over 200 Facebook projects handled to date.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Codastar Facebook Page Design","keywords":"","description":"<span style=\"font-weight: bold;\">We'll show you the way to be successful on Facebook:</span>\r\n<ul><li>Additional Tabs: Create your Facebook “mini-website” and “Hook” your visitors.</li><li>Calls to action &amp; Strategies (Like, phone, links, contact forms, sp","og:title":"Codastar Facebook Page Design","og:description":"<span style=\"font-weight: bold;\">We'll show you the way to be successful on Facebook:</span>\r\n<ul><li>Additional Tabs: Create your Facebook “mini-website” and “Hook” your visitors.</li><li>Calls to action &amp; Strategies (Like, phone, links, contact forms, sp","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Codastar_Logo.png"},"eventUrl":"","translationId":5086,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":573,"title":"Facebook Page Design","alias":"facebook-page-design","description":" Facebook was initially created to connect people. It is now a vast social network comprising different features and providing opportunities for brands and communities to promote their services. And with 2 billion monthly users, this social media channel can’t be ignored.\r\nFacebook pages are specifically designed for businesses to showcase their services, serve customers and answer the most pressing questions about the product. They are also a perfect way to relay the brand’s message and publish informational, educational and entertaining content.\r\nWhen it comes to Facebook page design, you need to keep two things in mind: the engagement level and the brand’s vision. Facebook as a marketing channel is a very fast-paced, oversaturated medium. People spend an average of 35 minutes on Facebook each day, but due to information overload and unique news feed algorithms, the amount of time people spend on an individual post is actually calculated in seconds. Moreover, it’s ten times harder for brands to get in front of their audience, simply because Facebook favors personal and friends’ news over branded content.\r\nLuckily, there are ways around it. If a business produces engaging content on a regular basis, people will keep coming back for more. They will make an effort to stay in touch with the updates and return to the page every time there is a new post or a heated community discussion. They can even pin your updates to the top of the news feed!\r\nBranding is another way to retain the community. Brands don’t start on Facebook, but a Facebook page is a logical continuation of a brand story. When you redirect people from your website to a Facebook page you need to make sure that the brand experience is coherent and logical. For a designer, it means creating a profile photo and cover image that ensure fantastic user experience and prevent users from leaving. The best Facebook covers, therefore, have a “wow” effect or an element of surprise. They also highlight the brand’s vision in a clear and concise way.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of Facebook?</span>\r\nThe social networking website Facebook has established itself as the premier social networking website, according to the technology review website Social Media Today. Facebook critics decry a number of issues stemming from social networking in general, such as fears of the loss of privacy. Although Facebook has benefits and disadvantages, it can be an indispensable tool for business users.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Communication in Facebook</span></span>\r\nAlthough critics claim that Facebook isolates people from one another by putting users behind a computer screen, an article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Networking Tools</span></span>\r\nNetworking has always been a key component of business, but Facebook’s massive social network contains significant resources for people seeking exposure. With just a few keystrokes, business owners can quickly update key contacts, suppliers, investors and high-value customers. When publicly posting news about a company’s services or offerings, though, users should remain aware that competitors can see this information; for this reason, business owners should use discretion with sharing information on Facebook pages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social Marketing</span></span>\r\nFacebook offers a number of benefits to marketing professionals and small business owners alike. With its massive user base, Facebook gives marketers a nearly limitless audience for commercial messages. In addition, Facebook ad tools allow business users to target message delivery using a variety of demographic information that ranges from geographic location to age, relationship status and even sexual preference. Facebook also provides an array of analytical tools that marketers can use to gauge advertising effectiveness and adjust ads as necessary.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Research and Insights</span></span>\r\nJust as business owners must remember that competitors can see publicly posted information, savvy entrepreneurs can use the service’s public communication venues to research offers from other companies. Some organizations use Facebook pages to post newsletters and other updates, and business owners can use this information to keep abreast of competitor activity. In addition, Facebook users frequently share interesting details about their lives with hundreds of friends; business owners can use this information to keep track of popular culture and emerging trends. By staying up to date on customer interests, businesses can adapt to changing environments.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Facebook_Page_Design.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}