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The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png","alias":"graphics-design"},"569":{"id":569,"title":"Website Design","description":" Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a &quot;WYSIWYG&quot; editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a &quot;Save for Web…&quot; option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png","alias":"website-design"},"583":{"id":583,"title":"Vector Graphics Design","description":" Vector graphics are computer graphics images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill. Vector graphics are commonly found today in the SVG, EPS, PDF or AI graphic file formats and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, and MPEG4.\r\nOne of the first uses of vector graphic displays was the US SAGE air defense system. Vector graphics systems were retired from the U.S. en route air traffic control in 1999, and are likely still in use in military and specialized systems. Vector graphics were also used on the TX-2 at the MIT Lincoln Laboratory by computer graphics pioneer Ivan Sutherland to run his program Sketchpad in 1963.\r\nSubsequent vector graphics systems, most of which iterated through dynamically modifiable stored lists of drawing instructions, include the IBM 2250, Imlac PDS-1, and DEC GT40. There was a home gaming system that used vector graphics called Vectrex as well as various arcade games like Asteroids, Space Wars and many cinematronics titles such as Rip-Off, and Tail Gunner using vector monitors. Storage scope displays, such as the Tektronix 4014, could display vector images but not modify them without first erasing the display.\r\nModern vector graphics displays can sometimes be found at laser light shows, where two fast-moving X-Y mirrors position the beam to rapidly draw shapes and text as straight and curved strokes on a screen.\r\nVector graphics can be created in a form using a pen plotter, a special type of printer that uses a series of ballpoint and felt-tip pens on a servo-driven mount that moves horizontally across the paper, with the plotter moving the paper back and forth through its paper path for vertical movement. Although a typical plot might easily require a few thousand paper motions, back and forth, the paper doesn't slip. In a tiny roll-fed plotter made by Alps in Japan, teeth on thin sprockets indented the paper near its edges on the first pass and maintained registration on subsequent passes.\r\nSome Hewlett-Packard pen plotters had two-axis pen carriers and stationery paper (plot size was limited). However, the moving-paper H-P plotters had grit wheels (akin to machine-shop grinding wheels) which, on the first pass, indented the paper surface, and collectively maintained registration.\r\nPresent-day vector graphic files such as engineering drawings are typically printed as bitmaps, after vector-to-raster conversion.\r\nThe term &quot;vector graphics&quot; is mainly used today in the context of two-dimensional computer graphics. It is one of several modes an artist can use to create an image on a raster display. Vector graphics can be uploaded to online databases for other designers to download and manipulate, speeding up the creative process. Other modes include text, multimedia, and 3D rendering. Virtually all modern 3D rendering is done using extensions of 2D vector graphics techniques. Plotters used in technical drawing still draw vectors directly to paper.","materialsDescription":" <span style=\"font-weight: bold;\">What Are Bitmap Images?</span>\r\nBitmap images are images that are described by pixels - squares of color arranged in a grid.\r\nBitmap images are also known as raster images.\r\n<span style=\"font-weight: bold;\">What Are Vector Images?</span>\r\nVector images are images described by shapes such as circles and squares, as opposed to bitmap images which are described by pixels - squares of color arranged in a grid. The shapes are precise mathematical descriptions of the image and can be scaled without becoming blurry or &quot;pixelated&quot; (that blocky look that bitmap/raster images so often get when scaled up).\r\n<span style=\"font-weight: bold;\">Why Use Vector Images?</span>\r\nVector images are used in most aspects of graphic design and are the preferred format for printing, both on paper and on clothes. The reason for this is that while a bitmap image can look great on the screen, which usually has a resolution of about 72 pixels/dots per inch (DPI), it will normally have to be scaled by a factor of 8 or more when printed since modern printers routinely produce resolutions of 600 pixels/dots per inch. Vector images can handle this type of scaling without any problems while bitmap images struggle with it.\r\nMany forms of printing require vector input in order to work - flex printing and embroidery for example.\r\nVector images are also used on the web in for example flash animations.\r\n<span style=\"font-weight: bold;\">What Is Tracing? Vectorization?</span>\r\nTracing, also known as vectorization, is the process of converting a bitmap image to a vector image.\r\nIt can be done by hand (&quot;hand-tracing&quot;), or by a computer program (&quot;auto-tracing&quot;).","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vector_Graphics_Design.png","alias":"vector-graphics-design"},"585":{"id":585,"title":"Corporate Identity Design","description":" The Branding of a company is very important and it gives the first impression of your company to its customers. The design of the brand gives judgment about your business and thus it should be very memorable and attractive. A professional branding or logo leaves a good image of your concern and also results in a great impression about the business. With today’s modern trend, you can design various creative and elegant designs for your brand name which leaves the potential customer to identify your company immediately.\r\nThe Brand is much more than the name of the company or its logo. It is the combination of all the experiences and impressions of a concern which includes the public relations, vendors, employees, customers or the communities. There are efficient people who represent the image of a company behind every good brand. When the expectations of the customers are met by the company, the loyalty of the brand is automatically developed. Thus, it is very important to focus on the design of the Brand name which should be descriptive about its services or products, memorable, short and attractive.\r\nBefore designing the brand, decide if it is going to be used on business cards, website, CD’s, clothing’s or printing materials, stickers, pens, on the products sold, or on any social network. Thus, plan accordingly and choose the appropriate designs or colors for your brand. Create a powerful logo with graphic design for your brand name which should speak about your business. It should be bold and distinctive and should be able to advertise about your company. A Tag line is also important for a Brand which could express the benefits of your concern and could leave an impression in the minds of the customers.\r\nThe important elements in a Brand design are the logo, names, tag lines, trademarks and packaging. The brand of the company mostly attempts the customers to purchase the products or services. Therefore, the name of the brand also plays a major role in the success of a business. There should be a life in your Brand designing with a good combination of the color, visual appearance or style, name, topography, intensity and size. Appropriate usage of these elements will provide uniqueness to your brand. You can also use a hired professional to create your brand design to make it more memorable.","materialsDescription":" <span style=\"font-weight: bold;\">How to develop a strong brand identity?</span>\r\nKnow who you are!\r\nBefore you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.\r\nWho you are as a brand is made up of a few key elements:\r\n<ul><li>Your mission (what’s your “why?”)</li><li>Your values (what beliefs drive your company?)</li><li>Your brand personality (if your brand was a person, what kind of personality would they have?)</li><li>Your unique positioning (how do you differentiate yourself from the competition?)</li><li>Your brand voice (if your brand was a person, how would it communicate?)</li></ul>\r\nThese elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.\r\nIf you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.\r\nAsk yourself:\r\n<ul><li>Why did we start this business?</li><li>What are the beliefs and values that are important to us as a company?</li><li>What do we do better than anyone else?</li><li>What makes us special?</li><li>If we could describe our brand in three words, what would they be?</li><li>What are the three words we would want our customers to use to describe us?</li></ul>\r\nYou can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. While this workbook is geared towards personal branding, the strategies will work for any type of business model.\r\nOnce you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Corporate_Identity_Design.png","alias":"corporate-identity-design"},"589":{"id":589,"title":"Design Animation","description":" Visual marketing is firmly in the lead when it comes to promoting a business. And the most effective tool for him can surely be called an animated movie. It's no secret that the visualization of information facilitates its perception.\r\nAnimated video is one of the most original ways of presenting advertisements for your company. Animated advertising will attract the views of new customers and you will certainly want to buy products or services. Today, an animated video is a fairly well-known and sought-after form of advertising.\r\nAnimation video today is a must-have for any company that has a website. It is desirable that this video was creative, even if it tells about a large company or reveals serious questions. A distinctive feature of the drawn clips is the ability to present information from the face of any character, even the directly promoted product “animated” with the help of animation.\r\nBefore you order an animated video, it is important to decide which type of video is needed. A video can:\r\n<ul><li>Promote the brand. Such videos reveal the main characteristics of the product and tell about its strengths. In order for such a video to be effective, it is important to get an emotional response from the audience. To do this, you need to create a thoughtful character with an obvious pattern of behavior so that the viewer associates himself with him.</li><li>Talk about the company. The target audience of such clips is existing and potential employees and partners. Such videos are ordered to emphasize the positive features of the company. Due to this, there is a desire to cooperate with such an organization and/or work in it.</li><li>Be informative. These are intelligent videos that do not contain a call to action. The task of the informational video is to increase the involvement of the target audience and increase the level of brand loyalty. It is the most capacious and easy to hear important information.</li></ul>\r\nHaving made the decision to order an animation video, you need to understand what tasks it should perform. It is necessary to clarify the interests and preferences of the target audience and focus on them, choose an understandable and pleasant (if appropriate, with a humorous tint) style of narration and talk about the real merits of the product or service.","materialsDescription":" <span style=\"font-weight: bold;\">What is 2D animation?</span>\r\n2D animation - fully two-dimensional rollers. Characters, titles, buildings and any other objects in such videos are flat, as in the pictures. Today it is this kind of graphics that is most in demand. Often, these videos look simple and neat, but at the same time informative.\r\n2D animation can be executed in a classic drawing format or created using computer graphics, for example, Shape animation.\r\n<span style=\"font-weight: bold;\">What is 3D animation?</span>\r\n3D animation is its main difference from 2D in that the characters and any other objects in such a video are three-dimensional. Such videos allow you to fully demonstrate to customers a product from virtually all sides before it is created. It can be video smartphones, cars, houses. In the production of 3D animation is more complicated and more expensive than 2D, but at the same time much more spectacular, it means that it is better remembered.\r\n<span style=\"font-weight: bold;\">What is a cartoon video?</span>\r\nHand-drawn video is a modern marketing tool that will be useful for any kind of business. It is easier and clearer for a client to watch a short video than to wade through the wilds of numerous pages on the site.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design_Animation.png","alias":"design-animation"}},"companyUrl":"https://ingeniousguru.com","countryCodes":["USA"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Ingenious Guru","keywords":"","description":"InGenious Guru has the necessary marketing education, advanced skills in graphic design, web design and development. InGenious Guru has created hundreds of logos, dozens of brands, ranging from naming, brand books and corporate styles. Some of which have been ","og:title":"Ingenious Guru","og:description":"InGenious Guru has the necessary marketing education, advanced skills in graphic design, web design and development. InGenious Guru has created hundreds of logos, dozens of brands, ranging from naming, brand books and corporate styles. 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