{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"en":"Vendor","ru":"Производитель","_type":"localeString"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"en":"Products","de":"die produkte","ru":"Продукты","_type":"localeString"},"introduction-popover":{"ru":"внедрения","_type":"localeString","en":"introduction"},"partners-popover":{"ru":"партнеры","_type":"localeString","en":"partners"},"update-profile-button":{"ru":"Обновить профиль","_type":"localeString","en":"Update profile"},"read-more-button":{"ru":"Показать ещё","_type":"localeString","en":"Show more"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"categories":{"en":"Categories","ru":"Компетенции","_type":"localeString"},"description":{"en":"Description","ru":"Описание","_type":"localeString"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"en":"Partnership with vendors","ru":"Партнерство с производителями","_type":"localeString"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus 4 reference"},"partner-status":{"en":"Partner status","ru":"Статус партнёра","_type":"localeString"},"country":{"ru":"Страна","_type":"localeString","en":"Country"},"partner-types":{"en":"Partner types","ru":"Типы партнеров","_type":"localeString"},"branch-popover":{"ru":"область деятельности","_type":"localeString","en":"branch"},"employees-popover":{"ru":"количество сотрудников","_type":"localeString","en":"number of employees"},"partnership-programme":{"en":"Partnership program","ru":"Партнерская программа","_type":"localeString"},"partner-discounts":{"ru":"Партнерские скидки","_type":"localeString","en":"Partner discounts"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"en":"Additional Benefits","ru":"Дополнительные преимущества","_type":"localeString"},"additional-requirements":{"ru":"Требования к уровню партнера","_type":"localeString","en":"Partner level requirements"},"certifications":{"en":"Certification of technical specialists","ru":"Сертификация технических специалистов","_type":"localeString"},"sales-plan":{"ru":"Годовой план продаж","_type":"localeString","en":"Annual Sales Plan"},"partners-vendors":{"_type":"localeString","en":"Partners-vendors","ru":"Партнеры-производители"},"partners-suppliers":{"ru":"Партнеры-поставщики","_type":"localeString","en":"Partners-suppliers"},"all-countries":{"_type":"localeString","en":"All countries","ru":"Все страны"},"supplied-products":{"ru":"Поставляемые продукты","_type":"localeString","en":"Supplied products"},"vendored-products":{"ru":"Производимые продукты","_type":"localeString","en":"Produced products"},"vendor-implementations":{"_type":"localeString","en":"Produced deployments","ru":"Производимые внедрения"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"_type":"localeString","en":"Show all","ru":"Показать все"},"not-yet-converted":{"ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString","en":"Data is moderated and will be published soon. Please, try again later."},"schedule-event":{"_type":"localeString","en":"Events schedule","ru":"Pасписание событий"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"register":{"_type":"localeString","en":"Register","ru":"Регистрация "},"login":{"_type":"localeString","en":"Login","ru":"Вход"},"auth-message":{"_type":"localeString","en":"To view company events please log in or register on the sit.","ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт."},"company-presentation":{"ru":"Презентация компании","_type":"localeString","en":"Company presentation"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"en":"How does it works","de":"Wie funktioniert es","ru":"Как это работает","_type":"localeString"},"login":{"_type":"localeString","en":"Log in","de":"Einloggen","ru":"Вход"},"logout":{"en":"Sign out","ru":"Выйти","_type":"localeString"},"faq":{"_type":"localeString","en":"FAQ","de":"FAQ","ru":"FAQ"},"references":{"en":"Requests","de":"References","ru":"Мои запросы","_type":"localeString"},"solutions":{"_type":"localeString","en":"Solutions","ru":"Возможности"},"find-it-product":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"autoconfigurator":{"ru":"Калькулятор цены","_type":"localeString","en":" Price calculator"},"comparison-matrix":{"en":"Comparison Matrix","ru":"Матрица сравнения","_type":"localeString"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"_type":"localeString","en":"Bonus for reference","ru":"Бонус за референс"},"business-booster":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"catalogs":{"en":"Catalogs","ru":"Каталоги","_type":"localeString"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"en":"Companies","ru":"Компании","_type":"localeString"},"categories":{"en":"Categories","ru":"Категории","_type":"localeString"},"for-suppliers":{"_type":"localeString","en":"For suppliers","ru":"Поставщикам"},"blog":{"_type":"localeString","en":"Blog","ru":"Блог"},"agreements":{"ru":"Сделки","_type":"localeString","en":"Deals"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"ru":"Зарегистрироваться","_type":"localeString","en":"Register"},"comparison-deletion":{"_type":"localeString","en":"Deletion","ru":"Удаление"},"comparison-confirm":{"ru":"Подтвердите удаление","_type":"localeString","en":"Are you sure you want to delete"},"search-placeholder":{"_type":"localeString","en":"Enter your search term","ru":"Введите поисковый запрос"},"my-profile":{"en":"My profile","ru":"Мои данные","_type":"localeString"},"about":{"en":"About Us","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"en":"Roi4Presenter","_type":"localeString"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"en":"Get reference from user","_type":"localeString"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"en":"Create an avatar for the event","_type":"localeString"},"catalogs_new":{"en":"Products","_type":"localeString"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"en":"Find and compare IT products","_type":"localeString"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"en":"IT catalogs","_type":"localeString"}},"footer":{"copyright":{"_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten","ru":"Все права защищены"},"company":{"de":"Über die Firma","ru":"О компании","_type":"localeString","en":"My Company"},"about":{"de":"Über uns","ru":"О нас","_type":"localeString","en":"About us"},"infocenter":{"_type":"localeString","en":"Infocenter","de":"Infocenter","ru":"Инфоцентр"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"en":"Contact us","de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString"},"marketplace":{"de":"Marketplace","ru":"Marketplace","_type":"localeString","en":"Marketplace"},"products":{"de":"Produkte","ru":"Продукты","_type":"localeString","en":"Products"},"compare":{"de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString","en":"Pick and compare"},"calculate":{"_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen","ru":"Расчитать стоимость"},"get_bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference","de":"Holen Sie sich einen Rabatt"},"salestools":{"de":"Salestools","ru":"Salestools","_type":"localeString","en":"Salestools"},"automatization":{"_type":"localeString","en":"Settlement Automation","de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов"},"roi_calcs":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators","de":"ROI-Rechner"},"matrix":{"de":"Vergleichsmatrix","ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix"},"b4r":{"_type":"localeString","en":"Rebate 4 Reference","de":"Rebate 4 Reference","ru":"Rebate 4 Reference"},"our_social":{"_type":"localeString","en":"Our social networks","de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети"},"subscribe":{"de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter"},"subscribe_info":{"ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString","en":"and be the first to know about promotions, new features and recent software reviews"},"policy":{"en":"Privacy Policy","ru":"Политика конфиденциальности","_type":"localeString"},"user_agreement":{"en":"Agreement","ru":"Пользовательское соглашение ","_type":"localeString"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find":{"en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта","_type":"localeString"},"quote":{"_type":"localeString","en":"Price calculator","ru":"Калькулятор цены"},"boosting":{"en":"Business boosting","ru":"Развитие бизнеса","_type":"localeString"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"ru":"блог","_type":"localeString","en":"blog"},"pay4content":{"ru":"платим за контент","_type":"localeString","en":"we pay for content"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"en":"Name","ru":"Имя","_type":"localeString"},"subscribe__required-message":{"_type":"localeString","en":"This field is required","ru":"Это поле обязательное"},"subscribe__notify-label":{"ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString","en":"Yes, please, notify me about news, events and propositions"},"subscribe__agree-label":{"ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"en":"Please, enter the valid email","ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString"},"subscribe__email-placeholder":{"en":"username@gmail.com","ru":"username@gmail.com","_type":"localeString"},"subscribe__name-placeholder":{"ru":"Имя Фамилия","_type":"localeString","en":"Last, first name"},"subscribe__success":{"ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString","en":"You are successfully subscribed! Check you mailbox."},"subscribe__error":{"en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString"},"roi4presenter":{"en":"Roi4Presenter","de":"roi4presenter","ru":"roi4presenter","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"en":"Pitch Avatar","_type":"localeString"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"en":"Home","ru":"Главная","_type":"localeString"},"companies":{"en":"Companies","ru":"Компании","_type":"localeString"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"registration":{"_type":"localeString","en":"Registration","ru":"Регистрация"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"en":"Leave comment","ru":"Оставить комментарий","_type":"localeString"},"firstname":{"ru":"Имя","_type":"localeString","en":"First name"},"lastname":{"en":"Last name","ru":"Фамилия","_type":"localeString"},"company":{"ru":"Компания","_type":"localeString","en":"Company name"},"position":{"_type":"localeString","en":"Position","ru":"Должность"},"actual-cost":{"_type":"localeString","en":"Actual cost","ru":"Фактическая стоимость"},"received-roi":{"en":"Received ROI","ru":"Полученный ROI","_type":"localeString"},"saving-type":{"_type":"localeString","en":"Saving type","ru":"Тип экономии"},"comment":{"_type":"localeString","en":"Comment","ru":"Комментарий"},"your-rate":{"_type":"localeString","en":"Your rate","ru":"Ваша оценка"},"i-agree":{"ru":"Я согласен","_type":"localeString","en":"I agree"},"terms-of-use":{"en":"With user agreement and privacy policy","ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString"},"send":{"_type":"localeString","en":"Send","ru":"Отправить"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"ru":"На сайте проводятся технические работы","_type":"localeString","en":"Site under maintenance"},"message":{"ru":"Спасибо за ваше понимание","_type":"localeString","en":"Thank you for your understanding"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"title","translations":{"ru":"Компания","_type":"localeString","en":"Company"}},{"name":"description","translations":{"_type":"localeString","en":"Company description","ru":"Описание компании"}},{"name":"keywords","translations":{"ru":"Ключевые слова для компании","_type":"localeString","en":"Company keywords"}}],"title":{"_type":"localeString","en":"ROI4CIO: Company","ru":"ROI4CIO: Компания"}}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"kickofflabs":{"id":9007,"title":"KickoffLabs","logoURL":"https://old.roi4cio.com/uploads/roi/company/KickoffLabs_Logo.png","alias":"kickofflabs","address":"","roles":[{"id":3,"type":"vendor"}],"description":" KickoffLabs is a company that enables amateurs to set up landing pages combined with smart email marketing and social referrals to build an audience.\r\nWe offer amazing lead generation solutions for any digital marketer, startup, agency, and e-commerce business.","companyTypes":["vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"795":{"id":795,"title":"Marketing - software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png","alias":"marketing-software"},"814":{"id":814,"title":"Landing pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png","alias":"landing-pages"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://kickofflabs.com/","countryCodes":["USA"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"KickoffLabs","keywords":"","description":" KickoffLabs is a company that enables amateurs to set up landing pages combined with smart email marketing and social referrals to build an audience.\r\nWe offer amazing lead generation solutions for any digital marketer, startup, agency, and e-commerce busines","og:title":"KickoffLabs","og:description":" KickoffLabs is a company that enables amateurs to set up landing pages combined with smart email marketing and social referrals to build an audience.\r\nWe offer amazing lead generation solutions for any digital marketer, startup, agency, and e-commerce busines","og:image":"https://old.roi4cio.com/uploads/roi/company/KickoffLabs_Logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":6551,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/KickoffLabs_Logo.png","logo":true,"scheme":false,"title":"Kickofflabs Landing Pages","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"kickofflabs-landing-pages","companyTitle":"KickoffLabs","companyTypes":["vendor"],"companyId":9007,"companyAlias":"kickofflabs","description":"<p><span style=\"font-weight: bold;\">KickoffLabs</span> provides landing pages and an API for both validating and launching your next idea with real customers. KickoffLabs enables customers build simple sign-up websites and communicate with early adopters before they launch.</p>\r\n<p><span style=\"font-weight: bold;\">Features:</span></p>\r\n<ul>\r\n<li>Landing page designer</li>\r\n<li>Landing page hosting</li>\r\n<li>Unlimited sign-ups &amp; visitors</li>\r\n<li>Videos and slideshows</li>\r\n<li>Custom colors</li>\r\n<li>Search engine optimization</li>\r\n<li>Landing page templates</li>\r\n<li>White label</li>\r\n<li>Add custom CSS</li>\r\n<li>Edit page HTML</li>\r\n<li>Create custom online forms</li>\r\n<li>Add a sign-up bar for your own site</li>\r\n<li>Put our sign-up widget anywhere on the web</li>\r\n<li>Get affiliate link per user</li>\r\n<li>Send newsletters</li>\r\n<li>Autoresponder sign-up emails</li>\r\n<li>Export your customer list</li>\r\n<li>Landing page performance analytics</li>\r\n<li>Identify Influencers</li>\r\n<li>Basic customer demographics</li>\r\n<li>Magic contact customer data</li>\r\n</ul>","shortDescription":"KickoffLabs is lead generation made easy with Landing Pages, Online Forms, and Email Marketing with a Viral Boost.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Kickofflabs Landing Pages","keywords":"","description":"<p><span style=\"font-weight: bold;\">KickoffLabs</span> provides landing pages and an API for both validating and launching your next idea with real customers. KickoffLabs enables customers build simple sign-up websites and communicate with early adopters befor","og:title":"Kickofflabs Landing Pages","og:description":"<p><span style=\"font-weight: bold;\">KickoffLabs</span> provides landing pages and an API for both validating and launching your next idea with real customers. KickoffLabs enables customers build simple sign-up websites and communicate with early adopters befor","og:image":"https://old.roi4cio.com/fileadmin/user_upload/KickoffLabs_Logo.png"},"eventUrl":"","translationId":6551,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}