{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"_type":"localeString","en":"Vendor","ru":"Производитель"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"_type":"localeString","en":"Products","de":"die produkte","ru":"Продукты"},"introduction-popover":{"ru":"внедрения","_type":"localeString","en":"introduction"},"partners-popover":{"_type":"localeString","en":"partners","ru":"партнеры"},"update-profile-button":{"_type":"localeString","en":"Update profile","ru":"Обновить профиль"},"read-more-button":{"en":"Show more","ru":"Показать ещё","_type":"localeString"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"categories":{"_type":"localeString","en":"Categories","ru":"Компетенции"},"description":{"ru":"Описание","_type":"localeString","en":"Description"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"_type":"localeString","en":"Partnership with vendors","ru":"Партнерство с производителями"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"_type":"localeString","en":"Bonus 4 reference","ru":"Бонус за референс"},"partner-status":{"en":"Partner status","ru":"Статус партнёра","_type":"localeString"},"country":{"_type":"localeString","en":"Country","ru":"Страна"},"partner-types":{"_type":"localeString","en":"Partner types","ru":"Типы партнеров"},"branch-popover":{"ru":"область деятельности","_type":"localeString","en":"branch"},"employees-popover":{"_type":"localeString","en":"number of employees","ru":"количество сотрудников"},"partnership-programme":{"ru":"Партнерская программа","_type":"localeString","en":"Partnership program"},"partner-discounts":{"en":"Partner discounts","ru":"Партнерские скидки","_type":"localeString"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"_type":"localeString","en":"Additional Benefits","ru":"Дополнительные преимущества"},"additional-requirements":{"_type":"localeString","en":"Partner level requirements","ru":"Требования к уровню партнера"},"certifications":{"en":"Certification of technical specialists","ru":"Сертификация технических специалистов","_type":"localeString"},"sales-plan":{"ru":"Годовой план продаж","_type":"localeString","en":"Annual Sales Plan"},"partners-vendors":{"_type":"localeString","en":"Partners-vendors","ru":"Партнеры-производители"},"partners-suppliers":{"_type":"localeString","en":"Partners-suppliers","ru":"Партнеры-поставщики"},"all-countries":{"ru":"Все страны","_type":"localeString","en":"All countries"},"supplied-products":{"ru":"Поставляемые продукты","_type":"localeString","en":"Supplied products"},"vendored-products":{"en":"Produced products","ru":"Производимые продукты","_type":"localeString"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"_type":"localeString","en":"Show all","ru":"Показать все"},"not-yet-converted":{"en":"Data is moderated and will be published soon. Please, try again later.","ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString"},"schedule-event":{"en":"Events schedule","ru":"Pасписание событий","_type":"localeString"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"register":{"ru":"Регистрация ","_type":"localeString","en":"Register"},"login":{"_type":"localeString","en":"Login","ru":"Вход"},"auth-message":{"ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт.","_type":"localeString","en":"To view company events please log in or register on the sit."},"company-presentation":{"ru":"Презентация компании","_type":"localeString","en":"Company presentation"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"en":"How does it works","de":"Wie funktioniert es","ru":"Как это работает","_type":"localeString"},"login":{"en":"Log in","de":"Einloggen","ru":"Вход","_type":"localeString"},"logout":{"ru":"Выйти","_type":"localeString","en":"Sign out"},"faq":{"_type":"localeString","en":"FAQ","de":"FAQ","ru":"FAQ"},"references":{"_type":"localeString","en":"Requests","de":"References","ru":"Мои запросы"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find-it-product":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"autoconfigurator":{"_type":"localeString","en":" Price calculator","ru":"Калькулятор цены"},"comparison-matrix":{"_type":"localeString","en":"Comparison Matrix","ru":"Матрица сравнения"},"roi-calculators":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"b4r":{"en":"Bonus for reference","ru":"Бонус за референс","_type":"localeString"},"business-booster":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"catalogs":{"ru":"Каталоги","_type":"localeString","en":"Catalogs"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"_type":"localeString","en":"Companies","ru":"Компании"},"categories":{"_type":"localeString","en":"Categories","ru":"Категории"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"en":"Blog","ru":"Блог","_type":"localeString"},"agreements":{"en":"Deals","ru":"Сделки","_type":"localeString"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"_type":"localeString","en":"Register","ru":"Зарегистрироваться"},"comparison-deletion":{"_type":"localeString","en":"Deletion","ru":"Удаление"},"comparison-confirm":{"_type":"localeString","en":"Are you sure you want to delete","ru":"Подтвердите удаление"},"search-placeholder":{"en":"Enter your search term","ru":"Введите поисковый запрос","_type":"localeString"},"my-profile":{"_type":"localeString","en":"My profile","ru":"Мои данные"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"en":"Pitch Avatar","_type":"localeString"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"en":"Get reference from user","_type":"localeString"},"sub_roi4presenter":{"_type":"localeString","en":"Make online presentations"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"_type":"localeString","en":"Our IT Catalogs"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"de":"Alle rechte vorbehalten","ru":"Все права защищены","_type":"localeString","en":"All rights reserved"},"company":{"ru":"О компании","_type":"localeString","en":"My Company","de":"Über die Firma"},"about":{"de":"Über uns","ru":"О нас","_type":"localeString","en":"About us"},"infocenter":{"de":"Infocenter","ru":"Инфоцентр","_type":"localeString","en":"Infocenter"},"tariffs":{"en":"Subscriptions","de":"Tarife","ru":"Тарифы","_type":"localeString"},"contact":{"ru":"Связаться с нами","_type":"localeString","en":"Contact us","de":"Kontaktiere uns"},"marketplace":{"ru":"Marketplace","_type":"localeString","en":"Marketplace","de":"Marketplace"},"products":{"de":"Produkte","ru":"Продукты","_type":"localeString","en":"Products"},"compare":{"de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString","en":"Pick and compare"},"calculate":{"ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen"},"get_bonus":{"en":"Bonus for reference","de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString"},"salestools":{"en":"Salestools","de":"Salestools","ru":"Salestools","_type":"localeString"},"automatization":{"de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation"},"roi_calcs":{"de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"matrix":{"_type":"localeString","en":"Comparison matrix","de":"Vergleichsmatrix","ru":"Матрица сравнения"},"b4r":{"ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference","de":"Rebate 4 Reference"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"en":"Subscribe to newsletter","de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString"},"subscribe_info":{"en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString"},"policy":{"en":"Privacy Policy","ru":"Политика конфиденциальности","_type":"localeString"},"user_agreement":{"ru":"Пользовательское соглашение ","_type":"localeString","en":"Agreement"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"en":"Business boosting","ru":"Развитие бизнеса","_type":"localeString"},"4vendors":{"en":"4 vendors","ru":"поставщикам","_type":"localeString"},"blog":{"ru":"блог","_type":"localeString","en":"blog"},"pay4content":{"_type":"localeString","en":"we pay for content","ru":"платим за контент"},"categories":{"ru":"категории","_type":"localeString","en":"categories"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"_type":"localeString","en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString"},"subscribe__agree-label":{"ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString","en":"Please, enter the valid email"},"subscribe__email-placeholder":{"en":"username@gmail.com","ru":"username@gmail.com","_type":"localeString"},"subscribe__name-placeholder":{"en":"Last, first name","ru":"Имя Фамилия","_type":"localeString"},"subscribe__success":{"en":"You are successfully subscribed! Check you mailbox.","ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString"},"subscribe__error":{"ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString","en":"Subscription is unsuccessful. Please, try again later."},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"ru":"Главная","_type":"localeString","en":"Home"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"registration":{"ru":"Регистрация","_type":"localeString","en":"Registration"},"b2b-platform":{"en":"B2B platform for IT buyers, vendors and suppliers","ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString"}},"comment-form":{"title":{"_type":"localeString","en":"Leave comment","ru":"Оставить комментарий"},"firstname":{"_type":"localeString","en":"First name","ru":"Имя"},"lastname":{"_type":"localeString","en":"Last name","ru":"Фамилия"},"company":{"ru":"Компания","_type":"localeString","en":"Company name"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"en":"Actual cost","ru":"Фактическая стоимость","_type":"localeString"},"received-roi":{"ru":"Полученный ROI","_type":"localeString","en":"Received ROI"},"saving-type":{"en":"Saving type","ru":"Тип экономии","_type":"localeString"},"comment":{"en":"Comment","ru":"Комментарий","_type":"localeString"},"your-rate":{"ru":"Ваша оценка","_type":"localeString","en":"Your rate"},"i-agree":{"en":"I agree","ru":"Я согласен","_type":"localeString"},"terms-of-use":{"ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString","en":"With user agreement and privacy policy"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"_type":"localeString","en":"{NAME} is required filed","ru":"{NAME} - это обязательное поле"}},"maintenance":{"title":{"_type":"localeString","en":"Site under maintenance","ru":"На сайте проводятся технические работы"},"message":{"_type":"localeString","en":"Thank you for your understanding","ru":"Спасибо за ваше понимание"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"title":{"ru":"ROI4CIO: Компания","_type":"localeString","en":"ROI4CIO: Company"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"title","translations":{"ru":"Компания","_type":"localeString","en":"Company"}},{"name":"description","translations":{"_type":"localeString","en":"Company description","ru":"Описание компании"}},{"translations":{"ru":"Ключевые слова для компании","_type":"localeString","en":"Company keywords"},"name":"keywords"}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"reallusion-inc":{"id":9440,"title":"Reallusion Inc.","logoURL":"https://old.roi4cio.com/uploads/roi/company/reallusion_logo.png","alias":"reallusion-inc","address":"","roles":[{"id":3,"type":"vendor"}],"description":"<span style=\"font-weight: bold;\">Reallusion Inc.</span> is a 2D and 3D animation software and content developer. Headquartered in Silicon Valley, with R&amp;D centers in Taiwan, and offices and training centers in Germany and Japan.\r\nReallusion specializes in the development of real​time cinematic animation, virtual production, and motion capture tools that connect professional 3D animation technologies to creators from indie to studio. The company provides users with pro character animation, facial and body mocap,&nbsp; and voice lip​sync solutions for real-​time filmmaking and previsualization and production. Reallusion's core technologies are widely used by trainers, educators, game developers and filmmakers.<br /><br />Source: https://www.linkedin.com/company/reallusion/","companyTypes":["vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"567":{"id":567,"title":"Graphics Design","description":" Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png","alias":"graphics-design"},"575":{"id":575,"title":"Video Design","description":" A <span style=\"font-weight: bold;\">videoclip making</span> is one of the most effective means of advertising. Video production (the creation of such advertising messages) is a very complex creative process that requires the work of many specialists. Well-designed video advertising sets the company apart from the competition, emphasizes the advantages of a particular product and leads to successful business development.\r\nCreating videos is a wise and right decision to make yourself known and about your business. Today, technology is developing rapidly, therefore, to be always in demand, you need to keep up with innovations. Creating videos from videos requires certain skills and efforts.\r\nThere are several types of videos:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Presentation.</span></span> These are videos that talk about a product, service, company, etc. Their main goal is to demonstrate the main advantages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Image.</span></span> Such videos differ from presentation videos in that they do not sell or present anything, but only create the right image. Their main task is to evoke certain emotions associated with a product, person or company.\r\nEducational. The purpose of the video is to convey new information to the viewer or talk about certain rules. The peculiarity of training videos is that they should be as simple and clear as possible.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Viral.</span></span> Such unattractive title these videos received for the speed of distribution. By their content, viral videos attract attention and arouse the desire of viewers to distribute them further. However, the main purpose of such videos is to draw attention to information that is not directly related to the video itself and may be contained at the end of the video or in the description.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social.</span></span> Such videos are created in order to highlight a particular social phenomenon and draw the attention of a large number of people to it. Social videos are usually designed to evoke strong emotions, often negative ones.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Video Art.</span></span> This category of videos does not have a specific purpose. Video art is pure art, so there are no rules and restrictions.\r\nTypically, promotional videos last about 30 seconds. During this time, it is necessary to attract the attention of viewers, interest them and encourage them to make a purchase. Therefore, this type of product promotion should be:\r\n<ul><li>unusual and interesting;</li><li>bright and memorable;</li><li>efficient and selling.</li></ul>\r\n<span style=\"font-weight: bold;\">Steps for creating a video:</span>\r\n<span style=\"font-weight: bold;\">Pre-production</span> - determination of goals, audience, product features, campaign budget and task completion period. At this stage, important work such as:\r\n<ul><li>video concept development;</li><li>script creation;</li><li>storyboard story;</li><li>casting;</li><li>choice of location;</li><li>selection of costumes, props;</li><li>selection of equipment for shooting;</li><li>approval of the director and cameraman.</li></ul>\r\n<span style=\"font-weight: bold;\">Production</span> - direct shooting advertising.\r\n<span style=\"font-weight: bold;\">Post-production</span> - processing the footage (editing, dubbing, mixing audio from video, adding special effects, etc.).","materialsDescription":"<span style=\"font-weight: bold;\"> What are the commercials for ads?</span>\r\n<ul><li>Video screensaver - a short plot based on 2D and 3D graphics.</li><li>Advertising plot - serves to promptly inform the audience (for example, talks about the opening of a new cafe).</li><li>A simple video clip is created using computer graphics (both two-dimensional and three-dimensional).</li><li>Production video - advertising involving actors.</li><li>Cartoon video - equally well accepted by both children and adults.</li><li>Animation movie - can be made in the form of 3D or Flash-animation.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the benefits of commercials?</span>\r\n<ul><li>An advertising video has the main advantage - it is an appeal directly to the audience. Today, most people pay attention only to audiovisual information, so the creation of promotional videos makes you better in the eyes of the consumer against the background of competitors;</li><li>The second advantage is brevity. Media-dependent people perceive visual information so quickly that it’s impossible to interest them in a long video. Therefore, it is necessary to invest in five to ten minutes;</li><li>The third advantage is the availability of video and audio accompaniment. In today's world, regular text advertisements are ineffective;</li><li>Accessibility - everyone has access to the Internet today, so it will be easy to find your video clip;</li><li>Developing a video requires a special creative approach.</li></ul>\r\n<span style=\"font-weight: bold;\">What makes up the cost of the video?</span>\r\nDifferent videos vary significantly in price, however, the creation of any of them requires financial investments.\r\nYou can approximately calculate the cost of a video based on the following indicators:\r\n<ul><li>the depth of study of the target audience and competitors;</li><li>number of shooting days;</li><li>the location of the shooting and the complexity of the scenery;</li><li>the presence of graphics, animation and special effects;</li><li>fees of all persons involved in the development and shooting of the video.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Video_Design.png","alias":"video-design"},"581":{"id":581,"title":"3D model Design","description":" In 3D computer graphics, <span style=\"font-weight: bold; \">3D modeling</span> is the process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialized software. The product is called a <span style=\"font-weight: bold; \">3D model.</span> Someone who works with 3D models may be referred to as a <span style=\"font-weight: bold; \">3D artist.</span> It can be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. The model can also be physically created using 3D printing devices.\r\n3D modeling can be achieved manually with specialized 3D model design software, such as <span style=\"font-weight: bold; \">computer-aided design</span> (CAD) programs, that lets an artist create and deform polygonal surfaces or by scanning real-world objects into a set of data points that can be used to represent the object digitally.\r\nSoftware to create 3D models is a class of 3D computer graphics software used to produce 3D models. Individual programs of this class are called <span style=\"font-weight: bold; \">modeling applications</span> or <span style=\"font-weight: bold; \">modelers</span>.\r\nThree-dimensional (3D) models represent a physical body using a collection of points in 3D space, connected by various geometric entities such as triangles, lines, curved surfaces, etc. Being a collection of data (points and other information), 3D models can be created by hand, algorithmically (procedural modeling), or scanned. Their surfaces may be further defined with texture mapping.\r\nAlthough complex mathematical formulas are at the foundation of 3D drawing software, the programs automate computation for users and have tool-based user interfaces. 3D models are an output of 3D modeling and are based on a variety of digital representations. Boundary representation (B-rep) uses mathematically defined surfaces such as cones, spheres and NURBS (non-uniform rational basis spline) which are connected by topology to accurately represent objects as water-tight volumes. B-rep models are the preferred solution for engineering, and many 3D modeling applications for the design, simulation and manufacture of consumer and industrial products are B-rep based. \r\nVirtual 3D models can be turned into physical objects through 3D printing or traditional manufacturing processes. Models can also be converted into a static image through 3D rendering, commonly used to create photo-realistic representation for sales, marketing and eCommerce applications. 3D models can be created by the process of reverse engineering, in which 3D scanning technology is used to create digital replicas of real-world objects, including manufactured parts and assemblies, free-form models designed in clay and human anatomy. Modern 3d modeling and animation tools create and interact with a “digital twin”, which is used to develop, test, simulate and manufacture its real world counterpart as part of the product lifecycle.\r\n3D modeling is used in a wide range of fields, including engineering, architecture, entertainment, film, special effects, game development, and commercial advertising. It is an integral part of many creative careers. Engineers and architects use it to plan and design their work. Animators and game designers rely on 3D modeling tools to bring their ideas to life. And just about every Hollywood blockbuster uses 3D modeling for special effects, to cut costs, and to speed up production.\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Criteria to consider when choosing between 3D software programs</h1>\r\nThere is a wide range of 3D modeling and animation software addressing <span style=\"font-weight: bold; \">different fields of activity</span>. For instance, there is software dedicated to mechanical design, to engineering design, to civil engineering, to product design, to industrial design or to graphic design. The first thing to take into account is to select a design <span style=\"font-weight: bold; \">software targeted to your project</span>. Each field of activity has different needs. For example, a project about the creation of jewelry does not require the same 3D object software as a project of creation of aircraft models.\r\nAre you using a 3D drawing software for 3d printing, Laser Cutting or just for creating some digital art? Always take into account<span style=\"font-weight: bold; \"> the necessities of the technology</span> that you are designing for. Then, you can think: what is the <span style=\"font-weight: bold; \">budget</span> to select&nbsp; 3D modeling programs? If you afford to, you can pay for the required subscription. Alternatively, you can use the student license or the educational license that some design suites provide. Otherwise, there is various good quality 3D modeling app and software that is available for free and is equally good as professional options. In that case, you would like to get to know the software by downloading the limitied time and/or restricted functionality version that most vendors provide.\r\nChoose 3D design programs that are <span style=\"font-weight: bold; \">compatible with the Operating System</span> (OS) you are using, since not all the packages are meant to be used by all OS: Windows, Mac, Linux. Last but not least, choose a 3D modeling program according to your age and <span style=\"font-weight: bold; \">level of expertise.</span>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_3D_model_Design.png","alias":"3d-model-design"},"589":{"id":589,"title":"Design Animation","description":" Visual marketing is firmly in the lead when it comes to promoting a business. And the most effective tool for him can surely be called an animated movie. It's no secret that the visualization of information facilitates its perception.\r\nAnimated video is one of the most original ways of presenting advertisements for your company. Animated advertising will attract the views of new customers and you will certainly want to buy products or services. Today, an animated video is a fairly well-known and sought-after form of advertising.\r\nAnimation video today is a must-have for any company that has a website. It is desirable that this video was creative, even if it tells about a large company or reveals serious questions. A distinctive feature of the drawn clips is the ability to present information from the face of any character, even the directly promoted product “animated” with the help of animation.\r\nBefore you order an animated video, it is important to decide which type of video is needed. A video can:\r\n<ul><li>Promote the brand. Such videos reveal the main characteristics of the product and tell about its strengths. In order for such a video to be effective, it is important to get an emotional response from the audience. To do this, you need to create a thoughtful character with an obvious pattern of behavior so that the viewer associates himself with him.</li><li>Talk about the company. The target audience of such clips is existing and potential employees and partners. Such videos are ordered to emphasize the positive features of the company. Due to this, there is a desire to cooperate with such an organization and/or work in it.</li><li>Be informative. These are intelligent videos that do not contain a call to action. The task of the informational video is to increase the involvement of the target audience and increase the level of brand loyalty. It is the most capacious and easy to hear important information.</li></ul>\r\nHaving made the decision to order an animation video, you need to understand what tasks it should perform. It is necessary to clarify the interests and preferences of the target audience and focus on them, choose an understandable and pleasant (if appropriate, with a humorous tint) style of narration and talk about the real merits of the product or service.","materialsDescription":" <span style=\"font-weight: bold;\">What is 2D animation?</span>\r\n2D animation - fully two-dimensional rollers. Characters, titles, buildings and any other objects in such videos are flat, as in the pictures. Today it is this kind of graphics that is most in demand. Often, these videos look simple and neat, but at the same time informative.\r\n2D animation can be executed in a classic drawing format or created using computer graphics, for example, Shape animation.\r\n<span style=\"font-weight: bold;\">What is 3D animation?</span>\r\n3D animation is its main difference from 2D in that the characters and any other objects in such a video are three-dimensional. Such videos allow you to fully demonstrate to customers a product from virtually all sides before it is created. It can be video smartphones, cars, houses. In the production of 3D animation is more complicated and more expensive than 2D, but at the same time much more spectacular, it means that it is better remembered.\r\n<span style=\"font-weight: bold;\">What is a cartoon video?</span>\r\nHand-drawn video is a modern marketing tool that will be useful for any kind of business. It is easier and clearer for a client to watch a short video than to wade through the wilds of numerous pages on the site.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design_Animation.png","alias":"design-animation"}},"branches":"Information Technology","companySizes":"101 to 500 Employees","companyUrl":"http://www.reallusion.com","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Reallusion Inc.","keywords":"","description":"<span style=\"font-weight: bold;\">Reallusion Inc.</span> is a 2D and 3D animation software and content developer. Headquartered in Silicon Valley, with R&amp;D centers in Taiwan, and offices and training centers in Germany and Japan.\r\nReallusion specializes in ","og:title":"Reallusion Inc.","og:description":"<span style=\"font-weight: bold;\">Reallusion Inc.</span> is a 2D and 3D animation software and content developer. Headquartered in Silicon Valley, with R&amp;D centers in Taiwan, and offices and training centers in Germany and Japan.\r\nReallusion specializes in ","og:image":"https://old.roi4cio.com/uploads/roi/company/reallusion_logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":6822,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/iclone_LOGO.png","logo":true,"scheme":false,"title":"iClone","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"iclone","companyTitle":"Reallusion Inc.","companyTypes":["vendor"],"companyId":9440,"companyAlias":"reallusion-inc","description":"<h3>Internal training, virtual demos, promotional storytelling presentations and more other purposes? You can have everything you want to develop in engaging presentation. Just expand your imaginations with characters, motions, props, textures and unique contents, iClone is certain to bring you beneficial results.</h3>\r\niClone is the fastest real-time 3D animation software in the industry, helping you easily produce professional animations for films, previz, animation, video games, content development, education and art. Integrated with the latest real-time technologies, iClone 7 simplifies the world of 3D Animation in a user-friendly production environment that blends character animation, scene design and cinematic storytelling; quickly turning your vision into a reality. \r\niClone is a comprehensive application for handling interactive 3D content providing support for processing different aspects of the characters. A professional-grade and modern-looking user interface is there to work in a comfortable and reliable environment. It is compatible with the new Character Base CC3+ and provides complete support for SSS shaders, next-generation digital human base along with both non-human and non-standard characters. This powerful application provides a comprehensive solution with better-detailing features and an advanced set of tools for handling different types of graphical content.\r\nA complete set of tools are there to process the graphical content and allows the users to handle the content without any complexities. A variety of enhancements and bug fixes are there to process the graphical content. Better rendering capabilities and an advanced set of tools are there to process the visual aspects of the graphics. Gestures support, quadrant blending and a variety of advanced features make it possible for the users to process the graphical content. \r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Features of iClone </span></p>\r\n<ul><li>A powerful application for creating 3D animations</li><li>Various improvements and enhancements</li><li>A comprehensive solution for handling 3D graphics</li><li>Various bug fixes and enhancements</li><li>Simple and a modern-looking application</li><li>Processes the graphical models and characters</li><li>Morphed props with activated Foot Contact</li><li>Improved workflow with better visual and audio detailing</li><li>Provides support for SSS shaders for props, accessories, hair, etc.</li><li>Optimized micro-roughness rendering with better grey levels</li><li>Adjust Finger joints, and other details of the characters</li><li>Provides better compatibility with a new CC3+ character base</li><li>Provides next-generation digital human base support</li><li>Improved workflow and better quality output</li><li>Better rendering features with improved results</li><li>Improved and realistic 3D animation features</li><li>Supports high contrast ratios and more</li><li>Fixed quadrant pose performances</li><li>Provides real-time 3D animation</li><li>Improved quadrant blending features</li><li>Delivers realistic movement of the character</li><li>Better camera positioning features</li></ul>\r\n\r\n","shortDescription":"Real-time 3D Animation Software. This presentation software goes a modern way for everyone to convey messages and share ideas. \r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"iClone","keywords":"","description":"<h3>Internal training, virtual demos, promotional storytelling presentations and more other purposes? You can have everything you want to develop in engaging presentation. Just expand your imaginations with characters, motions, props, textures and unique conte","og:title":"iClone","og:description":"<h3>Internal training, virtual demos, promotional storytelling presentations and more other purposes? You can have everything you want to develop in engaging presentation. Just expand your imaginations with characters, motions, props, textures and unique conte","og:image":"https://old.roi4cio.com/fileadmin/user_upload/iclone_LOGO.png"},"eventUrl":"","translationId":6822,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":589,"title":"Design Animation","alias":"design-animation","description":" Visual marketing is firmly in the lead when it comes to promoting a business. And the most effective tool for him can surely be called an animated movie. It's no secret that the visualization of information facilitates its perception.\r\nAnimated video is one of the most original ways of presenting advertisements for your company. Animated advertising will attract the views of new customers and you will certainly want to buy products or services. Today, an animated video is a fairly well-known and sought-after form of advertising.\r\nAnimation video today is a must-have for any company that has a website. It is desirable that this video was creative, even if it tells about a large company or reveals serious questions. A distinctive feature of the drawn clips is the ability to present information from the face of any character, even the directly promoted product “animated” with the help of animation.\r\nBefore you order an animated video, it is important to decide which type of video is needed. A video can:\r\n<ul><li>Promote the brand. Such videos reveal the main characteristics of the product and tell about its strengths. In order for such a video to be effective, it is important to get an emotional response from the audience. To do this, you need to create a thoughtful character with an obvious pattern of behavior so that the viewer associates himself with him.</li><li>Talk about the company. The target audience of such clips is existing and potential employees and partners. Such videos are ordered to emphasize the positive features of the company. Due to this, there is a desire to cooperate with such an organization and/or work in it.</li><li>Be informative. These are intelligent videos that do not contain a call to action. The task of the informational video is to increase the involvement of the target audience and increase the level of brand loyalty. It is the most capacious and easy to hear important information.</li></ul>\r\nHaving made the decision to order an animation video, you need to understand what tasks it should perform. It is necessary to clarify the interests and preferences of the target audience and focus on them, choose an understandable and pleasant (if appropriate, with a humorous tint) style of narration and talk about the real merits of the product or service.","materialsDescription":" <span style=\"font-weight: bold;\">What is 2D animation?</span>\r\n2D animation - fully two-dimensional rollers. Characters, titles, buildings and any other objects in such videos are flat, as in the pictures. Today it is this kind of graphics that is most in demand. Often, these videos look simple and neat, but at the same time informative.\r\n2D animation can be executed in a classic drawing format or created using computer graphics, for example, Shape animation.\r\n<span style=\"font-weight: bold;\">What is 3D animation?</span>\r\n3D animation is its main difference from 2D in that the characters and any other objects in such a video are three-dimensional. Such videos allow you to fully demonstrate to customers a product from virtually all sides before it is created. It can be video smartphones, cars, houses. In the production of 3D animation is more complicated and more expensive than 2D, but at the same time much more spectacular, it means that it is better remembered.\r\n<span style=\"font-weight: bold;\">What is a cartoon video?</span>\r\nHand-drawn video is a modern marketing tool that will be useful for any kind of business. It is easier and clearer for a client to watch a short video than to wade through the wilds of numerous pages on the site.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design_Animation.png"},{"id":581,"title":"3D model Design","alias":"3d-model-design","description":" In 3D computer graphics, <span style=\"font-weight: bold; \">3D modeling</span> is the process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialized software. The product is called a <span style=\"font-weight: bold; \">3D model.</span> Someone who works with 3D models may be referred to as a <span style=\"font-weight: bold; \">3D artist.</span> It can be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. The model can also be physically created using 3D printing devices.\r\n3D modeling can be achieved manually with specialized 3D model design software, such as <span style=\"font-weight: bold; \">computer-aided design</span> (CAD) programs, that lets an artist create and deform polygonal surfaces or by scanning real-world objects into a set of data points that can be used to represent the object digitally.\r\nSoftware to create 3D models is a class of 3D computer graphics software used to produce 3D models. Individual programs of this class are called <span style=\"font-weight: bold; \">modeling applications</span> or <span style=\"font-weight: bold; \">modelers</span>.\r\nThree-dimensional (3D) models represent a physical body using a collection of points in 3D space, connected by various geometric entities such as triangles, lines, curved surfaces, etc. Being a collection of data (points and other information), 3D models can be created by hand, algorithmically (procedural modeling), or scanned. Their surfaces may be further defined with texture mapping.\r\nAlthough complex mathematical formulas are at the foundation of 3D drawing software, the programs automate computation for users and have tool-based user interfaces. 3D models are an output of 3D modeling and are based on a variety of digital representations. Boundary representation (B-rep) uses mathematically defined surfaces such as cones, spheres and NURBS (non-uniform rational basis spline) which are connected by topology to accurately represent objects as water-tight volumes. B-rep models are the preferred solution for engineering, and many 3D modeling applications for the design, simulation and manufacture of consumer and industrial products are B-rep based. \r\nVirtual 3D models can be turned into physical objects through 3D printing or traditional manufacturing processes. Models can also be converted into a static image through 3D rendering, commonly used to create photo-realistic representation for sales, marketing and eCommerce applications. 3D models can be created by the process of reverse engineering, in which 3D scanning technology is used to create digital replicas of real-world objects, including manufactured parts and assemblies, free-form models designed in clay and human anatomy. Modern 3d modeling and animation tools create and interact with a “digital twin”, which is used to develop, test, simulate and manufacture its real world counterpart as part of the product lifecycle.\r\n3D modeling is used in a wide range of fields, including engineering, architecture, entertainment, film, special effects, game development, and commercial advertising. It is an integral part of many creative careers. Engineers and architects use it to plan and design their work. Animators and game designers rely on 3D modeling tools to bring their ideas to life. And just about every Hollywood blockbuster uses 3D modeling for special effects, to cut costs, and to speed up production.\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Criteria to consider when choosing between 3D software programs</h1>\r\nThere is a wide range of 3D modeling and animation software addressing <span style=\"font-weight: bold; \">different fields of activity</span>. For instance, there is software dedicated to mechanical design, to engineering design, to civil engineering, to product design, to industrial design or to graphic design. The first thing to take into account is to select a design <span style=\"font-weight: bold; \">software targeted to your project</span>. Each field of activity has different needs. For example, a project about the creation of jewelry does not require the same 3D object software as a project of creation of aircraft models.\r\nAre you using a 3D drawing software for 3d printing, Laser Cutting or just for creating some digital art? Always take into account<span style=\"font-weight: bold; \"> the necessities of the technology</span> that you are designing for. Then, you can think: what is the <span style=\"font-weight: bold; \">budget</span> to select&nbsp; 3D modeling programs? If you afford to, you can pay for the required subscription. Alternatively, you can use the student license or the educational license that some design suites provide. Otherwise, there is various good quality 3D modeling app and software that is available for free and is equally good as professional options. In that case, you would like to get to know the software by downloading the limitied time and/or restricted functionality version that most vendors provide.\r\nChoose 3D design programs that are <span style=\"font-weight: bold; \">compatible with the Operating System</span> (OS) you are using, since not all the packages are meant to be used by all OS: Windows, Mac, Linux. Last but not least, choose a 3D modeling program according to your age and <span style=\"font-weight: bold; \">level of expertise.</span>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_3D_model_Design.png"},{"id":577,"title":"Advertisement Design","alias":"advertisement-design","description":" The term &quot;advertising design&quot; refers to the synthesis of marketing, psychology, creativity and design - integral parts in the development of visual advertising tools.\r\nIf just a design is the creation of a beautiful picture, then an advertising design is the creation of a beautiful picture that brings its owner money. For an advertisement to work, &quot;move the trade&quot; - it must be based on the Idea that would affect the customers of the Customer. Moreover, it would have worked as planned and planned.\r\nThe sphere of design-design is currently carried out within the framework of already established traditions, but innovations in this area are primarily related to the search for specific, interesting, original graphic ways of expressing advertising ideas that contribute to a more effective impact on the consumer, one of which is the use of metaphor in creating an advertising image. It is not by chance that design in the broad sense means “the original train of thought, a new layout idea, a beautiful design”. The realization of a creative goal as the development of an advertising concept for a product or service in our time is an indispensable condition for performing advertising functions.","materialsDescription":" Advertising design is a project activity aimed at developing visualization tools for an advertising image of a product as part of a creative strategy for an advertising campaign.\r\nThe visualization of the advertising image is achieved mostly with the help of design graphics.\r\nAdvertising image is a complex, multifaceted phenomenon, the study of which can be carried out from different positions: economics and marketing, psychotechnologies and perception problems, methods of its creation, etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Advertisement_Design.png"},{"id":567,"title":"Graphics Design","alias":"graphics-design","description":" Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png"},{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. Even if you can’t meet in person, real-time verbal feedback from prospects is incredibly valuable information.\r\nA good sales rep will listen closely for clues that certain slides are holding the attention of the audience. These are moments that likely deserve to be highlighted or more deeply articulated. \r\nA great presentation software will allow you to add slides, write copy, and format visuals immediately after the prospect hangs up. All while the information is fresh in the presenter’s mind. That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}