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Video production (the creation of such advertising messages) is a very complex creative process that requires the work of many specialists. Well-designed video advertising sets the company apart from the competition, emphasizes the advantages of a particular product and leads to successful business development.\r\nCreating videos is a wise and right decision to make yourself known and about your business. Today, technology is developing rapidly, therefore, to be always in demand, you need to keep up with innovations. Creating videos from videos requires certain skills and efforts.\r\nThere are several types of videos:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Presentation.</span></span> These are videos that talk about a product, service, company, etc. Their main goal is to demonstrate the main advantages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Image.</span></span> Such videos differ from presentation videos in that they do not sell or present anything, but only create the right image. Their main task is to evoke certain emotions associated with a product, person or company.\r\nEducational. The purpose of the video is to convey new information to the viewer or talk about certain rules. The peculiarity of training videos is that they should be as simple and clear as possible.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Viral.</span></span> Such unattractive title these videos received for the speed of distribution. By their content, viral videos attract attention and arouse the desire of viewers to distribute them further. However, the main purpose of such videos is to draw attention to information that is not directly related to the video itself and may be contained at the end of the video or in the description.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social.</span></span> Such videos are created in order to highlight a particular social phenomenon and draw the attention of a large number of people to it. Social videos are usually designed to evoke strong emotions, often negative ones.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Video Art.</span></span> This category of videos does not have a specific purpose. Video art is pure art, so there are no rules and restrictions.\r\nTypically, promotional videos last about 30 seconds. During this time, it is necessary to attract the attention of viewers, interest them and encourage them to make a purchase. Therefore, this type of product promotion should be:\r\n<ul><li>unusual and interesting;</li><li>bright and memorable;</li><li>efficient and selling.</li></ul>\r\n<span style=\"font-weight: bold;\">Steps for creating a video:</span>\r\n<span style=\"font-weight: bold;\">Pre-production</span> - determination of goals, audience, product features, campaign budget and task completion period. At this stage, important work such as:\r\n<ul><li>video concept development;</li><li>script creation;</li><li>storyboard story;</li><li>casting;</li><li>choice of location;</li><li>selection of costumes, props;</li><li>selection of equipment for shooting;</li><li>approval of the director and cameraman.</li></ul>\r\n<span style=\"font-weight: bold;\">Production</span> - direct shooting advertising.\r\n<span style=\"font-weight: bold;\">Post-production</span> - processing the footage (editing, dubbing, mixing audio from video, adding special effects, etc.).","materialsDescription":"<span style=\"font-weight: bold;\"> What are the commercials for ads?</span>\r\n<ul><li>Video screensaver - a short plot based on 2D and 3D graphics.</li><li>Advertising plot - serves to promptly inform the audience (for example, talks about the opening of a new cafe).</li><li>A simple video clip is created using computer graphics (both two-dimensional and three-dimensional).</li><li>Production video - advertising involving actors.</li><li>Cartoon video - equally well accepted by both children and adults.</li><li>Animation movie - can be made in the form of 3D or Flash-animation.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the benefits of commercials?</span>\r\n<ul><li>An advertising video has the main advantage - it is an appeal directly to the audience. Today, most people pay attention only to audiovisual information, so the creation of promotional videos makes you better in the eyes of the consumer against the background of competitors;</li><li>The second advantage is brevity. Media-dependent people perceive visual information so quickly that it’s impossible to interest them in a long video. Therefore, it is necessary to invest in five to ten minutes;</li><li>The third advantage is the availability of video and audio accompaniment. In today's world, regular text advertisements are ineffective;</li><li>Accessibility - everyone has access to the Internet today, so it will be easy to find your video clip;</li><li>Developing a video requires a special creative approach.</li></ul>\r\n<span style=\"font-weight: bold;\">What makes up the cost of the video?</span>\r\nDifferent videos vary significantly in price, however, the creation of any of them requires financial investments.\r\nYou can approximately calculate the cost of a video based on the following indicators:\r\n<ul><li>the depth of study of the target audience and competitors;</li><li>number of shooting days;</li><li>the location of the shooting and the complexity of the scenery;</li><li>the presence of graphics, animation and special effects;</li><li>fees of all persons involved in the development and shooting of the video.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Video_Design.png","alias":"video-design"},"890":{"id":890,"title":"Presentation Software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. 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That way you can elevate their points of interest.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/presenter.png","alias":"presentation-software"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"http://wave.video/main","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Wave.video","keywords":"","description":"<span style=\"font-weight: bold;\">Wave.video</span> is a video creation platform that combines an online video editor, first-rate hosting service, and a landing page builder in one place. \r\nCreators of any level can intuitively use our features to create stunni","og:title":"Wave.video","og:description":"<span style=\"font-weight: bold;\">Wave.video</span> is a video creation platform that combines an online video editor, first-rate hosting service, and a landing page builder in one place. \r\nCreators of any level can intuitively use our features to create stunni","og:image":""},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":6828,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/wave_logo.png","logo":true,"scheme":false,"title":"Wave.Video","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"wavevideo","companyTitle":"Wave.video","companyTypes":["vendor"],"companyId":9444,"companyAlias":"wavevideo","description":"<h3>A catchy thumbnail is the most effective way to get more clicks and engagement for your videos. Learn how to easily make custom video covers with Wave.video free thumbnail creator.</h3>\r\nThis incredibly easy to use online video maker is user-friendly for making eye-catching videos. Only 3 steps you can create, customize and tell story vividly. Free video clips, photos, audios, stylish fonts and powerful call-to-action is inspiring to highlight your messages. In this case, you are sure to grow social presence online. It is an awesome video maker that brings ideas to your life, giving a memorable video in just 5 minutes.<br />&nbsp;Easily create and edit videos for your social media, emails, website, and blog with just one awesome tool!<br />Enrich your content with 200M of stock videos, images and audio clips. Customize templates, style your videos, add captions, embed on your blog, drill down into video analytics and much more.\r\n<span style=\"font-weight: bold; \">Get creative video marketing ideas. </span>Always have fresh content to post on social media and beyond with the Wave.video free social calendar.\r\n<span style=\"font-weight: bold; \">Find a perfect video for your story.</span> Import your own video clips, images, and music or search the built-in stock library with 300 million assets.\r\n<span style=\"font-weight: bold; \">Easily edit and publish your videos. </span>Edit your videos with the easy and powerful video editor. Add your message and logo.\r\n<span style=\"font-weight: bold; \">Repurpose and promote your content.</span> Easily embed your videos anywhere. Fine-tune your video appearance with the customizable player.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\"><span id=\"docs-internal-guid-96b75db8-7fff-0083-36ab-c30511e006ae\" style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Wave.video Features</span></span></p>\r\n<ul><li>Ability to upload your own videos, images, audio files and stickers</li><li>Folders to organise your projects</li><li>Free library of video clips and images.</li><li>Auto-resize for 30+ video sizes</li><li>Hundreds of professional designed templates</li><li>Access to the audio library of 300,000 royalty free music and audio tracks.</li><li>Recording of voice-overs on your videos.</li><li>Add text to videos with a huge range of fonts to choose from and text animations + 350+ fonts to choose from.</li><li>Add Animated Stickers to your videos.</li><li>Easily edit and preview videos – all videos created without a watermark.</li><li>Inspirational Content Calendar Ideas.</li></ul>\r\n\r\n","shortDescription":"Online Thumbnail Maker: Create a Video Thumbnail in Minutes\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Wave.Video","keywords":"","description":"<h3>A catchy thumbnail is the most effective way to get more clicks and engagement for your videos. Learn how to easily make custom video covers with Wave.video free thumbnail creator.</h3>\r\nThis incredibly easy to use online video maker is user-friendly for m","og:title":"Wave.Video","og:description":"<h3>A catchy thumbnail is the most effective way to get more clicks and engagement for your videos. Learn how to easily make custom video covers with Wave.video free thumbnail creator.</h3>\r\nThis incredibly easy to use online video maker is user-friendly for m","og:image":"https://old.roi4cio.com/fileadmin/user_upload/wave_logo.png"},"eventUrl":"","translationId":6828,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":575,"title":"Video Design","alias":"video-design","description":" A <span style=\"font-weight: bold;\">videoclip making</span> is one of the most effective means of advertising. Video production (the creation of such advertising messages) is a very complex creative process that requires the work of many specialists. Well-designed video advertising sets the company apart from the competition, emphasizes the advantages of a particular product and leads to successful business development.\r\nCreating videos is a wise and right decision to make yourself known and about your business. Today, technology is developing rapidly, therefore, to be always in demand, you need to keep up with innovations. Creating videos from videos requires certain skills and efforts.\r\nThere are several types of videos:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Presentation.</span></span> These are videos that talk about a product, service, company, etc. Their main goal is to demonstrate the main advantages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Image.</span></span> Such videos differ from presentation videos in that they do not sell or present anything, but only create the right image. Their main task is to evoke certain emotions associated with a product, person or company.\r\nEducational. The purpose of the video is to convey new information to the viewer or talk about certain rules. The peculiarity of training videos is that they should be as simple and clear as possible.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Viral.</span></span> Such unattractive title these videos received for the speed of distribution. By their content, viral videos attract attention and arouse the desire of viewers to distribute them further. However, the main purpose of such videos is to draw attention to information that is not directly related to the video itself and may be contained at the end of the video or in the description.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social.</span></span> Such videos are created in order to highlight a particular social phenomenon and draw the attention of a large number of people to it. Social videos are usually designed to evoke strong emotions, often negative ones.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Video Art.</span></span> This category of videos does not have a specific purpose. Video art is pure art, so there are no rules and restrictions.\r\nTypically, promotional videos last about 30 seconds. During this time, it is necessary to attract the attention of viewers, interest them and encourage them to make a purchase. Therefore, this type of product promotion should be:\r\n<ul><li>unusual and interesting;</li><li>bright and memorable;</li><li>efficient and selling.</li></ul>\r\n<span style=\"font-weight: bold;\">Steps for creating a video:</span>\r\n<span style=\"font-weight: bold;\">Pre-production</span> - determination of goals, audience, product features, campaign budget and task completion period. At this stage, important work such as:\r\n<ul><li>video concept development;</li><li>script creation;</li><li>storyboard story;</li><li>casting;</li><li>choice of location;</li><li>selection of costumes, props;</li><li>selection of equipment for shooting;</li><li>approval of the director and cameraman.</li></ul>\r\n<span style=\"font-weight: bold;\">Production</span> - direct shooting advertising.\r\n<span style=\"font-weight: bold;\">Post-production</span> - processing the footage (editing, dubbing, mixing audio from video, adding special effects, etc.).","materialsDescription":"<span style=\"font-weight: bold;\"> What are the commercials for ads?</span>\r\n<ul><li>Video screensaver - a short plot based on 2D and 3D graphics.</li><li>Advertising plot - serves to promptly inform the audience (for example, talks about the opening of a new cafe).</li><li>A simple video clip is created using computer graphics (both two-dimensional and three-dimensional).</li><li>Production video - advertising involving actors.</li><li>Cartoon video - equally well accepted by both children and adults.</li><li>Animation movie - can be made in the form of 3D or Flash-animation.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the benefits of commercials?</span>\r\n<ul><li>An advertising video has the main advantage - it is an appeal directly to the audience. Today, most people pay attention only to audiovisual information, so the creation of promotional videos makes you better in the eyes of the consumer against the background of competitors;</li><li>The second advantage is brevity. Media-dependent people perceive visual information so quickly that it’s impossible to interest them in a long video. Therefore, it is necessary to invest in five to ten minutes;</li><li>The third advantage is the availability of video and audio accompaniment. In today's world, regular text advertisements are ineffective;</li><li>Accessibility - everyone has access to the Internet today, so it will be easy to find your video clip;</li><li>Developing a video requires a special creative approach.</li></ul>\r\n<span style=\"font-weight: bold;\">What makes up the cost of the video?</span>\r\nDifferent videos vary significantly in price, however, the creation of any of them requires financial investments.\r\nYou can approximately calculate the cost of a video based on the following indicators:\r\n<ul><li>the depth of study of the target audience and competitors;</li><li>number of shooting days;</li><li>the location of the shooting and the complexity of the scenery;</li><li>the presence of graphics, animation and special effects;</li><li>fees of all persons involved in the development and shooting of the video.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Video_Design.png"},{"id":890,"title":"Presentation Software","alias":"presentation-software","description":"<span style=\"font-weight: bold;\">Presentation software</span> is a category of application software that is specifically designed to allow users to create a presentation of ideas by stringing together text, images and audio/video. The presentation tells a story or supports speech or the presentation of information.\r\nPresentation software can be divided into business presentation software and general multimedia authoring software, but most presentation software applications already provide tools that allow users to create both professional-looking business presentations and general multimedia presentations.\r\nPresentation software is also known as <span style=\"font-weight: bold;\">a presentation program.</span>\r\nPresentation software is generally used for creating slideshows that display information. The software has <span style=\"font-weight: bold;\">three main components:</span>\r\n<ul><li>&nbsp;&nbsp;&nbsp; Text editor for inputting and formatting text</li><li>&nbsp;&nbsp;&nbsp; Facility for inserting graphics and other multimedia files</li><li>&nbsp;&nbsp;&nbsp; Slideshow system for displaying the content</li></ul>\r\nBefore the advent of presentation software, presenters commonly used an easel to hold posters that contained illustrations to support the report or a slide projector to display graphics printed on a transparent plastic film. These methods were inflexible; for example, changing small things in the printed materials used could result in mismatched graphics or illustrations, sometimes requiring redoing the entire thing. With presentation software, not only authoring but also correcting illustrations can be done easily. ","materialsDescription":"<p class=\"align-center\"><span style=\"font-weight: bold;\">Why is a Good Presentation Software Important?</span></p>\r\nOftentimes, if a prospect agrees to view a presentation, you’ve at least piqued their interest. You’ve likely spent some time on the phone or exchanged a few emails. Perhaps the prospect has visited your website a couple times. They’re likely not sold on you and actively forming their opinion of your brand. This is why it’s imperative that your first presentation is a slam dunk. When a prospect sees you, your brand, and your product on display, you want them to leave excited for the benefits you can offer them.\r\nA great presentation software gives you the tools and functionality you need to create a winning presentation. And create it quickly and easily.\r\n<span style=\"font-weight: bold;\">In addition to usability, below are more benefits a good presentation software can bring to your organization.</span>\r\n<ul><li><span style=\"font-weight: bold;\">Consolidation of information. </span></li></ul>\r\nA great slide deck combined with quality content is often one of the best single sources of sales information in your company.\r\nMost sales decks contain a complete pitch all the way from pain point identification to feature/benefit pairings. Testimonials, best practices, and case studies are often scattered throughout.\r\nThis means you have a single file you can hand off to new sales reps for training. Or, if you need to pull a testimonial from a happy customer, you can find it in the slide deck. This one-stop shop for valuable sales information is made possible by a good presentation software.\r\n<ul><li><span style=\"font-weight: bold;\">Mobility for reps on the go. </span></li></ul>\r\nIf your sales reps are doing a lot of physical site visits, having a mobile sales presentation that they can carry around in their pockets is a whole lot easier than lugging around a laptop. Almost every modern presentation software offers robust mobile functionality.\r\nHaving the consolidated information mentioned in the last point available at all times is a powerful asset for the rep doing on-site visits or demos.\r\n<ul><li><span style=\"font-weight: bold;\">Consistency across the team.</span> </li></ul>\r\nMost presentation solutions allow for the creation of custom templates. This, combined with a “master slide deck” means that you can ensure greater alignment across your sales reps. This, with a content management platform, means your content is version-controlled and up-to-date. Which is important as its being presented to prospects.\r\n<ul><li><span style=\"font-weight: bold;\">Rapid content personalization. </span></li></ul>\r\n<span style=\"font-weight: bold;\"></span>Let’s say you’re about to hop on a presentation call with a prospect. Right before the call, you receive an email from him letting you know his boss will be on the call as well. As it turns out, she’s particularly interested in one specific feature of your product.\r\nWith a great presentation tool, you can edit slides immediately (often from your mobile device, if needed). You can also delete, append, or customize information. This allows you to quickly tailor your messaging and visuals to fit the needs of a particular prospect or market segment.\r\n<ul><li><span style=\"font-weight: bold;\">Firsthand feedback from prospects.</span></li></ul>\r\n There are a lot of advantages of making sales presentations a two-way conversation as opposed to a monologue. 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