Corporate Identity Design
The Branding of a company is very important and it gives the first impression of your company to its customers. The design of the brand gives judgment about your business and thus it should be very memorable and attractive. A professional branding or logo leaves a good image of your concern and also results in a great impression about the business. With today’s modern trend, you can design various creative and elegant designs for your brand name which leaves the potential customer to identify your company immediately.
The Brand is much more than the name of the company or its logo. It is the combination of all the experiences and impressions of a concern which includes the public relations, vendors, employees, customers or the communities. There are efficient people who represent the image of a company behind every good brand. When the expectations of the customers are met by the company, the loyalty of the brand is automatically developed. Thus, it is very important to focus on the design of the Brand name which should be descriptive about its services or products, memorable, short and attractive.
Before designing the brand, decide if it is going to be used on business cards, website, CD’s, clothing’s or printing materials, stickers, pens, on the products sold, or on any social network. Thus, plan accordingly and choose the appropriate designs or colors for your brand. Create a powerful logo with graphic design for your brand name which should speak about your business. It should be bold and distinctive and should be able to advertise about your company. A Tag line is also important for a Brand which could express the benefits of your concern and could leave an impression in the minds of the customers.
The important elements in a Brand design are the logo, names, tag lines, trademarks and packaging. The brand of the company mostly attempts the customers to purchase the products or services. Therefore, the name of the brand also plays a major role in the success of a business. There should be a life in your Brand designing with a good combination of the color, visual appearance or style, name, topography, intensity and size. Appropriate usage of these elements will provide uniqueness to your brand. You can also use a hired professional to create your brand design to make it more memorable.
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F.A.Q. about Corporate Identity Design
How to develop a strong brand identity?
Know who you are!
Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.
Who you are as a brand is made up of a few key elements:
- Your mission (what’s your “why?”)
- Your values (what beliefs drive your company?)
- Your brand personality (if your brand was a person, what kind of personality would they have?)
- Your unique positioning (how do you differentiate yourself from the competition?)
- Your brand voice (if your brand was a person, how would it communicate?)
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.
If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.
- Why did we start this business?
- What are the beliefs and values that are important to us as a company?
- What do we do better than anyone else?
- What makes us special?
- If we could describe our brand in three words, what would they be?
- What are the three words we would want our customers to use to describe us?
You can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. While this workbook is geared towards personal branding, the strategies will work for any type of business model.
Once you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.