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Review Platform

Review Platform

Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.

Survey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.

For users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.

Review Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.

Monetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.

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Characteristics

Categories

Review contents

Reviewer data

Reference on deployment

Comment to review

Product functionality features

Product usage filling

Product FAQ

Product Screenshots

Product videos

Product downloads

Product Price Information

Product ROI

Competing products information

Vendor information

Product Suppliers/Consultant Information

Phone/Chat consultation of user

Qualified leads to vendors

Request for price

Request for demo/trial

Salesforce integration

Marketo integration

HubSpot integration

Product recommendation tool

Product positioning and market presence analysis

Complementary product recommendations

Awards to product

Motivation for reviewer

Reviewer rating

Discounts

PPC offer for vendor

  • Software
  • Software
  • Software
  • Finance Information
  • IT Security Software
  • IT Security Hardware
  • IT Security services
  • Software
  • Services
  • SaaS Software
  • Software
  • Hardware
  • Services
  • Software
  • Software
  • Hardware
  • Services
  • SaaS Software
  • Software
  • Software
  • Software
  • Businesses/Companies
  • Software
Easy of use, features & functionality, customer support, value for money
What like and dislike, what was used for and what was solved, usefulness, value for money, easy of use, customer service
User satisfaction (using, cost, impression, support, easy or not) and functional features evaluation
Pros and cons, ROI in words qualitative, use-case and deployment scope, alternatives considered, othere software used, likelihood to recommend
Your rating 1-10, problems solved, what like, what dislike, meet requirements, easy of use, quality of support, price and terms
Pros and cons, value for money, easy of use, features, customer support
What is most valuable? How has it helped my organization? What needs improvement? What's my experience with pricing, setup cost, and licensing? Which solutions did we use previously? What other advice do I have?
N/A
Tasks and problems solved, ROI, supplier, status of deployment, project/POS
What like, what dislike, benefits, recommendations
Pros and cons, value for money, easy of use, functionality, customer support
Pros and cons, value for money, easy of use, features, customer support
What like, what to impove, what was solved, score of recommendation, easy of use, functionality, price, support
Text, score
Pros and cons, ROI in words qualitative, use-case and deployment scope, alternatives considered, othere software used, likelihood to recommend
  • User of product/not
  • Role
  • Industries
  • Company size
  • Time of using software
  • Source of review (GetApp and SoftwateAdvice are also included)
  • Name of user
  • Company Name
  • Position
  • User of product/not
  • Role
  • Industries
  • Company size
  • N/A
  • User of product/not
  • Role
  • Industries
  • Company size
  • Name of user
  • Industries
  • Company size
  • Name of user
  • Role
  • Industries
  • Company size
  • N/A
  • Name of supplier
  • Role
  • Industries
  • Company size
  • Specific requirements
  • Name of user
  • Position
  • Name of user
  • Company Name
  • Company size
  • Position
  • Name of user
  • Company Name
  • Position
  • Name of user
  • Name of user
  • Country
  • Role
  • Company Name
  • Industries
  • Company size
Link to vendor
Yes
Yes
Yes
Yes
N/A
Yes
Yes
N/A
N/A
N/A
Yes
N/A
N/A
N/A
Link to vendor
Yes
Yes
N/A
Yes
Yes
Reviwers data
Yes
Yes, AutoQuotator
Yes
N/A
Yes
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Qualitative
N/A
Yes
N/A
N/A
N/A
N/A
N/A
Qualitative
No, only in categories
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No, only in categories
Yes
N/A
N/A
Yes
N/A
N/A
N/A
N/A
Consultants
N/A
N/A
N/A
Yes
N/A
N/A
N/A
N/A
N/A
N/A
Link to vendor
Yes
Yes
Yes
Yes
N/A
N/A
Yes
Yes
N/A
Yes
Yes
Yes
N/A
N/A
Link to vendor
Yes
Yes
Yes
Yes
N/A
Yes
Yes
N/A
N/A
Yes
Yes
N/A
N/A
N/A
N/A
N/A
N/A
On request individual research
Yes
Yes
Yes
N/A
Yes
N/A
On request individual research
Yes
On request individual research
N/A
N/A
Research on category
Crozdesk Market Radar, software buyers guide
N/A
Individual service on IT security score, assesment, portfolio analysis, investment advisory
G2 Grid Report
N/A
Buyer's Guide and Reviews
Diagram Vendor Score vs Functionality Score
N/A
N/A
FrontRunner, reports in category
Reports in category
Buyer's Guide and Reviews
N/A
TrustMap
N/A
Yes
Yes
N/A
Yes
N/A
Yes
Rating image
N/A
N/A
N/A
Badge
N/A
TrustBox
Yes
  • 10 USD gift card
  • 5 USD gift card
  • N/A
  • N/A
  • 10 USD for donation
  • Amazon Gift Card
  • 20 USD credit gift card
  • N/A
  • N/A
  • 30 USD for reference on deployment with ROI
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • Yes (bio, points, years with platform, leaderboard, Top)
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
  • N/A
N/A
N/A
Yes (discount)
N/A
N/A
N/A
N/A
N/A
Yes (rebates)
N/A
N/A
N/A
N/A
N/A
N/A
Found mistake? Write us.

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F.A.Q about Review Platform

Customer review platforms have become increasingly important in recent years.

Why are customer review platforms so important?

The average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.

But customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.

Customer review platform usage in the digital age

Thanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.

Studies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.

Ciao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.

Materials