For VendorsBlog
Login

SEO & SEM

SEO & SEM

SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.

Search Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.

Search Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one way why doing it well can require some extra knowledge and strategy.

How are SEO and SEM Complementary?

SEO and SEM both heavily rely on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).

Most people search online before buying anything so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.

SEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.

SEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.

If your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.

Compare of products in the category SEO & SEM

Compare: SEO Software
Characteristics
Type
Web based
Web based
Web based
Web based
Web based
Web based
Installed
Web based
Web based
Web based
Site Audit
Rank Tracking
Mobile Search Tracking
Traffic Metrics
Indexing
Social Media Metrics
Keyword Research
Link Monitoring
Competitor Analysis
API
Advertising Data
Google Analytics Integration
Google Search Console Integration
Browser extention
Audience Analysis
Free Trial
Data import\export
Video Tutorials
Payment Methods
  • Credit cards
  • Paypal
  • UnionPay
  • Credit cards
  • Paypal
  • Credit cards
  • Paypal
  • Credit cards
  • Credit cards
  • Paypal
  • Credit cards
  • Credit cards
  • Paypal
  • WM
  • Scrill
  • Credit cards
  • Paypal
  • WM
  • N/A
  • Credit cards

The most popular products in category SEO & SEM All category products

Suppliers SEO & SEM

Ahrefs

Ahrefs

Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making... Read more
Vendor, Supplier
Alexa

Alexa

At Alexa, we focus exclusively on delivering the richest... Read more
Vendor, Supplier
Link-Assistant.Com

Link-Assistant.Com

Link-Assistant.Com is the maker of SEO PowerSuite -... Read more
Vendor, Supplier

F.A.Q about SEO & SEM

What is SEO?

SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.

What Components Does SEO Include?

As stated above, SEO is comprised of two different activities:

On-Page SEO includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.

Off-Page SEO includes creating a high quality, natural backlink profile (aka having other high qualities/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.

What Is search Engine Marketing (SEM)?

According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

What Components Does SEM Include?

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

What Is the Main Difference Between SEO and SEM?

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

It is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.

Materials