Virtual events are on the rise. As technology progresses, it has made it possible for companies to host amazing online events - ones that even rival in-person versions. This has led to many benefits for both event planners and attendees alike.

A virtual event, also known as an online event, is an interactive gathering that happens on the internet. Unlike in-person events, virtual ones aren't restricted to a single location. A remote attendee can join and participate from anywhere in the world, given he or she has access to the web.

Some events are completely virtual and every guest attends sessions from the comfort of their own home, favorite coffee shop, or wherever they might be. Others have both in-person and virtual components. Some attendees visit the actual event location and others stream the festivities from their computer.

There are many reasons why virtual events are valuable. First off, virtual events allow the individuals or companies hosting them to reach a wider audience. Were you to host your event in New York City, for example, not every person in your audience would be able to attend due to the cost of travel. With a virtual event, travel isn't an issue.

In general, virtual events are also much cheaper to put on. Event planners don't have to book a giant venue or hire a bunch of temporary staff. These cost savings can then be passed on to each virtual attendee in the form of lower ticket prices.

Lastly, virtual events are extremely measurable. Companies can easily learn which sessions were the most popular, how many people attended, where those attendees live, how they paid for their tickets, and much more. Just about every attendee action can be easily tracked and analyzed. This information can then be used to improve event strategy.