Categories
Problems that solves
Decentralized IT systems
Low quality of customer service
No automated business processes
Unstructured data
Decentralization of management
Values
Reduce Costs
Enhance Staff Productivity
Expand Sales Geography
Act-On Marketing Automation Software
Act-On is a SaaS product for marketing automation.Its software products are for e-marketing, social media prospecting, CRM integration, lead management, webinar management and analytics.
Description
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.
Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.
