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Act-On Marketing Automation Software

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Act-On Marketing Automation Software

1
Pitch
Act-On is a SaaS product for marketing automation.Its software products are for e-marketing, social media prospecting, CRM integration, lead management, webinar management and analytics.

Features of product

Проблемы Pain points
  • Decentralization of management
  • Decentralized IT systems
  • Low quality of customer service
  • No automated business processes
  • Unstructured data
Ценности Business Values
  • Enhance Staff Productivity
  • Expand Sales Geography
  • Reduce Costs
Матрица сравнения с конкурентами Matrix of comparison with competitors
Описание

About Product

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

Характеристики

Characteristics

Landing page builder
A/B testing
Click-throughs tracking
Conversion tracking
Anti spam N/A
Keyword tracking N/A
Event management
Lead scoring
Advertising Managment N/A
CRM integration

Features of users

Используют так же Also use
  • Sales
  • Marketing
  • Marketing - software