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Oracle Eloqua

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Oracle Eloqua

Oracle Eloqua is a marketing automation solution for B2B marketers to track customers through all phases of the buying cycle.

Features of product

Проблемы Pain points
  • Decentralized IT systems
  • Failure to attract new customers
  • Low employee productivity
  • Low quality of customer service
  • No automated business processes
  • Unstructured data
Ценности Business Values
  • Centralize management
  • Develop Sales Channels
  • Expand Sales Geography
  • Improve Customer Service
  • Increase Customer Base
  • Support Customers
Матрица сравнения с конкурентами Matrix of comparison with competitors

About Product

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and understanding of customers.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email and phone in its database for analysis.

Oracle's marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Competition for Eloqua includes Marketo, Hubspot, Salesforce's Pardot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.



Landing page builder N/A
A/B testing
Click-throughs tracking N/A
Conversion tracking N/A
Anti spam N/A
Keyword tracking N/A
Event management
Lead scoring N/A
Advertising Managment N/A
CRM integration

Features of users

Используют так же Also use
  • Sales
  • Marketing
  • Marketing - software