Pardot B2B Marketing Analytics

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI

B2B Marketing Automation Features:

• Increase engagement and sell faster by reaching the right customers at the right time.
• Keep your pipeline fully stocked with a steady flow of high-quality leads.
• Create beautiful email campaigns that deliver.
• When marketing and sales are in sync, you can sell more effectively.
• Finally understand what’s working — and what needs some work.

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
•  Turn sales data into marketing action by triggering campaign activity off of CRM data

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

Surface insights right within your canvas to better understand campaign performance and adapt quickly.

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas