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Salesforce Marketing Cloud

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Salesforce Marketing Cloud

Salesforce Marketing Cloud is an online CRM and the unified marketing platform to know consumers, engage them, and personalize their experience.

Features of product

Проблемы Pain points
  • No automated business processes
  • High costs of routine operations
  • Customer retention
  • Low quality of customer service
  • Low quality of customer support
  • Failure to attract new customers
  • Separate communications channels
  • Unstructured data
Ценности Business Values
  • Reduce Costs
  • Improve Customer Service
  • Support Customers
Матрица сравнения с конкурентами Matrix of comparison with competitors

About Product

Be consumer-centric. Build a single, comprehensive view of each consumer to power 1-to-1 journeys. Connect every interaction. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps. Market smarter with AI. Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations. Operate with ease. Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns. Manage B2C or B2B. Use one platform to engage both businesses and consumers alike. MARKETING CLOUD PRODUCTS Meet the complete set of marketing tools, built on a unified platform.

  • Journey Builder. Create 1-to-1 consumer journeys across all channels and departments.
  • Pardot. Unite marketing and sales on a single platform for B2B marketing automation.
  • Email Studio. Build personalized email campaigns with the world's # 1 email marketing platform.
  • Salesforce DMP. Capture and activate data from any source on a unified platform.
  • Salesforce Data Studio. Power your marketing with data from the world's largest premium data ecosystem.
  • Social Studio. Listen, publish, and engage with your customers through social media channels.
  • Advertising Studio. Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
  • Mobile Studio. Personalize mobile entertainment including SMS, push notifications, and group messaging.


CRM Type


Data location



Marketing Management

Application Type

Web-interface;Mobile application

System customization
Security and administration
Customer base
Customers document flow
Omnicanal communications

E-mail;Social networks;Messengers

Business Process Management

Features of users

Признаки применимости Company requirements
  • Internet access is available for employees
  • Mobile users